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Get Started with Lead Nurturing 101 [Worksheet] - Pardot | #TheMarketingAutomationAlert

Get Started with Lead Nurturing 101 [Worksheet] - Pardot | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Lead nurturing is a hot topic, and one that comes up on a day-to-day basis here at Pardot.


Key excerpt...


If you’re just getting started with lead nurturing but aren’t exactly sure what content to send and when, we’re here to help! The worksheet below will help you organize your nurturing efforts by outlining the stages of your sales cycle (note: you may have more or less than six) and the audience(s) that you’re trying to reach. Then, you can map pieces of content to the appropriate stage of the sales cycle based on the needs and pain points of your intended audience.

iNeoMarketing's insight:

Pardot delivers a wide range of very helpful information for the MA user, and this worksheet makes tremendous sense. Click on the image, copy and use.


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The Top 11 MarTech Articles Curated Tuesday, 3/31/15

Today’s curated articles collected for your quick review:

>> Top 10 Tools To Increase Marketing Effectiveness | Siteber

>> These Six Stupid Marketing Metrics Need to Die - Profs

>> [FREE] The B2B Enterprise Demand Generation Study - Annuitas

>> Will Marketers Ever Find a Single Customer View Solution? - eMarketer

>> Capitalizing on the Promise of New Marketing Technologies - MTA

>> What are the Types of Retargeting? - TechWyse

>> How to Improve Your Email Marketing With Social Media | Social Media Examiner

>> 5 Brain hacks for more powerful copy - Biznology

>> Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO

>> Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer | MarketingExperimentsBlog

>> Marketing and IT Execs Collaborating More [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Top 10 Tools To Increase Marketing Effectiveness | Siteber

Top 10 Tools To Increase Marketing Effectiveness | Siteber | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

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These Six Stupid Marketing Metrics Need to Die - Profs

These Six Stupid Marketing Metrics Need to Die - Profs | The Marketing Technology Alert | Scoop.it

Summary...


1. Facebook Likes

2. Display Ad Impressions

3. Keyword Rankings

4. Anything to Do With Referred vs. Direct vs. Organic Segmented Traffic

5. PageRank

6. View-Through Conversions



Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

I think all B2B Marketers can add to this list, e.g., Opens.

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[FREE] The B2B Enterprise Demand Generation Study - Annuitas

[FREE] The B2B Enterprise Demand Generation Study - Annuitas | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Behind a quick registration form.


Cripes almighty: 3%? Want to know why? Attribution. Metrics. And the lack of those two is a result of a lack of integration. How the hell can you possibly measure ROMI?

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Will Marketers Ever Find a Single Customer View Solution? - eMarketer

Will Marketers Ever Find a Single Customer View Solution? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

This is the single-most perplexing MarTech problem right now, regardless of size of the company. Without it, you can't begin to measure ROI, and without measuring ROI, you can't logically assess the MarTech investment.

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Capitalizing on the Promise of New Marketing Technologies - MTA

Capitalizing on the Promise of New Marketing Technologies - MTA | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Just scratches the surface. Without integration between your MarTech components, you won't have a complete record of activity. As a result, reaction to behavior will be faulty, and ROI will be nearly incalculable. 

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What are the Types of Retargeting? - TechWyse

What are the Types of Retargeting? - TechWyse | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Any tactic email-centric is accomplished via marketing automation. Outside of that, dabble with Google first to test retargeting.

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How to Improve Your Email Marketing With Social Media | Social Media Examiner

How to Improve Your Email Marketing With Social Media | Social Media Examiner | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

One of the best articles I've seen covering the integration of social into your outbound email efforts. Step by step directions are given, and it includes FB as well as miscellaneous social tactics.

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5 Brain hacks for more powerful copy - Biznology

5 Brain hacks for more powerful copy - Biznology | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Five basics from which copy should never veer. 

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Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO

Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Clearly this has a place with Account Management teams. An excellent new addition to their line.

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Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer | MarketingExperiments Blog

Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Solid rules surrounding the development of a value prop. Smart.

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Marketing and IT Execs Collaborating More [Infographic] - Profs

Marketing and IT Execs Collaborating More [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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The Top 9 MarTech Articles Curated Monday, 3/30/15

Today’s curated articles collected for your quick review:

>> ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog

>> 9 Free Analytic Tools to Measure Your Content Effectiveness - CMI

>> Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum

>> 5 Stages of Grief in Embracing Digital Marketing - Gartner

>> Solving the Most Common A/B Testing Problems – Unbounce

>> 25 Best Free Blogger Templates 2015 - Developers Feed

>> B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials

>> How to Boost Your Revenue Through Upselling and Cross Selling

>> The Only 10 Slides You Need in a Pitch [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog

ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

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9 Free Analytic Tools to Measure Your Content Effectiveness - CMI

9 Free Analytic Tools to Measure Your Content Effectiveness - CMI | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Some of which you're familiar, some not. Click through for a description and link. And not all are free.

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malek's curator insight, March 30, 7:55 AM

The starting point is always GOOD CONTENT

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Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum

Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Very cool. Click through for something larger than an eye chart.

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5 Stages of Grief in Embracing Digital Marketing - Gartner

5 Stages of Grief in Embracing Digital Marketing - Gartner | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Late 80's/ Early 90's: "These PCs will never make inroads in our company. With our mainframes and terminals, our employees have everything they need."


Same. Damn. Thing.

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Solving the Most Common A/B Testing Problems – Unbounce

Solving the Most Common A/B Testing Problems – Unbounce | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

A very thoughtful article, and the snippet above just touches on highlights, More value in the detail.

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25 Best Free Blogger Templates 2015 - Developers Feed

25 Best Free Blogger Templates 2015 - Developers Feed | The Marketing Technology Alert | Scoop.it
Today we’d like to showcase best free blogger templates 2015 useful for creating blog website. This frees blogger templates are well designed and easy to use.


Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

You'll want to click through to see all the templates, and some of them are damn good. If you were thinking about a change, now's the time.

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B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials

B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

There is a whole host of things to cover during the adoption of B2B eCommerce, and they all need to be addressed BEFORE setting up that infrastructure.

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How to Boost Your Revenue Through Upselling and Cross Selling

How to Boost Your Revenue Through Upselling and Cross Selling | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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Benoit Kreins's curator insight, March 29, 3:44 PM

TIPS : Nice diagram and interesting NINJA techniques 

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The Only 10 Slides You Need in a Pitch [Infographic] - Profs

The Only 10 Slides You Need in a Pitch [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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The Top 15 MarTech Articles Curated Friday, 3/27/15

Today’s curated articles collected for your quick review:

>> The Forrester Wave: CRM Suites For Large Organizations, Q1 2015

>> ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy

>> Three Marketing-Tech Best Practices Of Digitally Mature Organizations - CMO.com

>> Best Social Advertising Platforms: Spring 2015 - G2

>> Twitter Debuts Periscope - Various Sources

>> Staying ahead of the competition: Best practice for benchmarking online - Fourth Source

>> 5 Retargeting and Remarketing Tips for Beginners - SumAll

>> Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes

>> 2015 Form Conversion Report · Formstack

>> [FREE GUIDE] The Sophisticated Marketers Crash Course in Full Funnel Marketing - LinkedIn

>> State of B2B Marketing Data Deemed Questionable - Marketing Charts

>> How to Calculate Social Media ROI: A Delightfully Short Guide - Buffer

>> SEO Checklist: 15 Steps to Optimize Your Website - Profs

>> 7 Data-Backed Tips for Sending Better Emails [Infographic] - Socially Stacked

>> State of Search Marketing 2015 - Smart Insights

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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The Forrester Wave: CRM Suites For Large Organizations, Q1 2015

The Forrester Wave: CRM Suites For Large Organizations, Q1 2015 | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

No surprises here. For Forrester subscribers, the reports can be found here:  https://www.forrester.com/The+Forrester+Wave+CRM+Suites+For+Large+Organizations+Q1+2015/quickscan/-/E-RES119104 

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ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy

ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

And Social not too far away from the bottom. Mystery: how email marketing and lead generation be ranked so high while MA is in the middle of the pack.

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Nikke Blout's curator insight, March 27, 9:39 AM

You know it's the right move, but be prepared for the challenge of justifying the budget spend! #mobile #mobilemarketing #videomarketing