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SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch | #TheMarketingAutomationAlert

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Condensed introduction...


Today, not understanding how the numerous components of Google's algorithm work can break your website a lot. You might lose your homepage rankings and condemn your site to oblivion. Just ask the people who have yet to recover from Penguin 1.0, let alone 2.0. Is it that complex, really? Yes. Some days it feels like what worked at breakfast has changed by lunch.

 

Some people really don't have the necessary know-how and skills to do their own SEO. Otherwise, right now lots of people wouldn't be desperately trying to recover from Panda, Penguin, Google penalties, shifts in the algorithm, or from using techniques or tactics they didn't know/care/understand would later come back to haunt them.

 

Is it time for you to call a professional? What follows is a list of the most common oversights seen or discovered during site audits every week. Check the list and see how you're doing.


marketingIO's insight:

If you're doing your own SEO, and you're not an SEO professional, you'll want to read this post and truly understand what it takes to conduct proper SEO. To a degree, it's an engineering task. So as you build out your new marketing technology infrastructure, the SEO expert is a must have, transcending not only the web site, but all content marketing and social media marketing.


  • See the article at searchenginewatch.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Brandon Olander's curator insight, July 22, 2013 12:19 PM

SEO is an ever changing target, here are a few tricks and tips to keep you on top of the search engine game.

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8 Email Subject Line Statistics Every Marketer MUST Know - EmailMonks

8 Email Subject Line Statistics Every Marketer MUST Know - EmailMonks | The MarTech Digest | Scoop.it
While 7 words is the most common subject line word length (14.0% of them), 3 words (1.6% of them) have the highest engagement rates (21.2%, compared to 17.2% overall and 15.8% for 7 word lines).
marketingIO's insight:

Please CT for the remaining seven. Valuable.

 

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Your Must-Read MarTech Digest™, for Tuesday, 8/23/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 8/23/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

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Why You're Better At Digital Marketing Than You Think - Gartner

Why You're Better At Digital Marketing Than You Think - Gartner | The MarTech Digest | Scoop.it
The Dunning-Kruger Effect is “a cognitive bias in which unskilled individuals suffer from illusory superiority, mistakenly rating their ability much higher than is accurate.” Ouch. Why? They have “a metacognitive inability to recognize their [own] ineptitude.” In other words, incompetents have a double trouble: “not only do they reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the ability to realize it.” Perhaps the best way to understand the Dunning-Kruger Effect is to remember that we all see the world through our eyes: everything we perceive is processed through our self-perception.

Optimistic people live in an optimistic world. And vice versa.

As a marketer, if you believe you’re falling behind and others are more adept at programmatic advertising or multitouch attribution or using the SnapChat API, you may be giving them credit for your own knowledge. As Dunning and Kruger themselves conclude, the only way to really know where you stand is to score yourself against a set of objective criteria and benchmark the results.
marketingIO's insight:

Love it.

 

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An Existential Threat - Forrester

The way forward is complex, but here are a few hints on how you should manage now. 1) Ask your CIO to parse out how much of his or her budget is IT (internal technology) versus BT. Depending on your industry, you should be in the 70/30 range, with a long-term plan of moving to 50/50. You will drive revenue and customer experience with BT -- guaranteeing your company's future. 2) Assess your CIO as to whether he or she has the capability to actually build and manage BT. If he has a high operational IQ but a low customer IQ, you may have the wrong horse for this race. 3) A noxious idea in the tech space is increasing your risk -- "Bi-Modal IT." This philosophy mandates slow change in core systems -- a risk that could ultimately sabotage your customer-facing systems, as we have seen recently in the Delta Air Lines outage. If your CIO is espousing this approach (versus a speedier strategy), your antennae should go up.

marketingIO's insight:

Absolutely, positively applies to the Marketer.

 

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Marketing Operations: Trending Topics | SiriusDecisions

Marketing Operations: Trending Topics | SiriusDecisions | The MarTech Digest | Scoop.it
Marketing Influence Measurement

Marketing measurement is always a popular topic, and webcast participants specifically asked how to define marketing-influenced pipeline and what formulas they should use to calculate marketing-influenced opportunities.

Campaign Development

Participants were also interested in campaigns and asked for examples of buyer needs-based campaign themes, and clarification of the role that sales operations/enablement teams have in campaign development. Note that SiriusDecisions defines integrated campaigns as campaigns built on themes based on buyer needs that drive an organization’s go-to-market strategy for a bounded time period.

Marketing and Sales Operations Alignment

The final topic that participants raised was on aligning marketing operations and sales operations functions. Attendees asked about the pros and cons of combining the two functions and sought information on best practice areas of alignment for both operations teams.
marketingIO's insight:

The aforementioned is a teaser for the full content. Smart.

 

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Do Companies Understand the Customer Journey? - eMarketer

Do Companies Understand the Customer Journey? - eMarketer | The MarTech Digest | Scoop.it
Many aren’t confident of their company’s understanding of big data either
marketingIO's insight:

I'd say the answer is no.

 

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Fixing Your Marketing Stack - Marketing Insider Group

Fixing Your Marketing Stack - Marketing Insider Group | The MarTech Digest | Scoop.it
If you’re re-evaluating your whole martech stack, or think you’re missing a key component but can’t put your finger on it, look to real examples of other companies’ martech stacks.

Reach out to partner companies or browse through sites like G2Crowd to get insight into how one specific marketing department leverages technology compared to others. Another handy tool for martech exploration is Siftery, which lets you explore what technologies other companies are using (and share your own stack – check out SnapApp’s here).

For a short cut, check out some contenders for the 2015 Stackie Awards.

Also noteworthy, our friends over at Uberflip created a handy tool to identify marketing technology gaps.
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Kitewheel Offers Intelligent Glue for a Marketing Stack - The Hub

Kitewheel Offers Intelligent Glue for a Marketing Stack - The Hub | The MarTech Digest | Scoop.it
Kitewheel specializes in linking existing marketing applications, gathering data from each and presenting that information in a visually easy format. All this should lead to better marketing decisions, which in turn should yield higher sales.

Kitewheel is made to interact with a wide variety of social media and marketing technology apps, running all the way through the alphabet from Amazon to Youtube. There are two different classes of connectors which enable this. First are the dedicated connectors one finds in social media, be it Twitter or Facebook, Smith explained. Then there are “web service wrappers”which can connect with APIs from other advertising and marketing tech systems.

Intelligence notes where the customer journey begins and through which channels it wends. Each user action generates a data point, which can be compiled and analyzed.
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B2B Executives Use Marketing Analytics to Boost the Bottom Line - eMarketer

B2B Executives Use Marketing Analytics to Boost the Bottom Line - eMarketer | The MarTech Digest | Scoop.it
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So What Do Senior Execs Think Is the Ideal Channel Mix? - MarketingCharts

So What Do Senior Execs Think Is the Ideal Channel Mix? - MarketingCharts | The MarTech Digest | Scoop.it
marketingIO's insight:

And this is the reason why you never report process, and only results.

 

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Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello

Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello | The MarTech Digest | Scoop.it
This guide summarizes main principles of lead generation that help getting more clients right away. It will clear up what is what in lead generation and how to use with max efficiency.
marketingIO's insight:

A textual primer when you CT. Blocking n Tackling...

 

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Your Must-Read MarTech Digest™, for Monday, 8/22/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 8/22/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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How to Get Lead Scoring Right the First Time - Marketing Insider Group

How to Get Lead Scoring Right the First Time - Marketing Insider Group | The MarTech Digest | Scoop.it
KEY QUESTIONS TO ANSWER BEFORE IMPLEMENTING LEAD SCORING
  • What are the score-able attributes captured?
  • Who owns the leads coring model?
  • How many scoring groups will we monitor?
  • What are the scoring actions we will take against these groups?
  • How will we validate and measure the scoring model?
  • How will we validate and measure the scoring models?
  • How should sales be alerted when a lead scores high?
  • Have marketing and sales agreed on all aspects of the model?
  • How should we display scoring data in CRM?
  • Should scores degrade over time due to lack of activity?
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Boost Email Marketing ROI with Data Cleansing & Data Appending - EmailMonks

Boost Email Marketing ROI with Data Cleansing & Data Appending - EmailMonks | The MarTech Digest | Scoop.it
Data cleansing & Data appending for successful email list cleaning and maximum email marketing ROI
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How to find the right analytics for the right marketing job - Marketing Land

How to find the right analytics for the right marketing job - Marketing Land | The MarTech Digest | Scoop.it
Historical analytics
Today, Google Analytics is the most common of these tools. It’s great at telling you what happened yesterday, last week, last month. How did our marketing efforts perform? When used correctly, it allows you to adjust your marketing plan, as historical evidence demonstrates you’re not going to reach your goal in time. 

Real-time analytics
Savvy marketers are now starting to embrace real-time analytics. No longer do they have to wait until the next day or week to see the impact their marketing efforts are having. When used correctly, real-time analytics not only allows for quicker adjustments to marketing plans, it can also save thousands of dollars by killing efforts that fail right from the start or by giving a boost to those that are working. This ensures a higher ROI than if you waited a few days to review the data.

Predictive analytics
The best way to explain predictive analytics is that it’s the next generation of analytics, leveraging the power of historical and real-time analytics. Today, analysts can leverage the power of real-time analytics, making near-instant adjustments to their forecasts and allowing a nimble marketing team to make adaptations to their campaigns on the fly, avoiding potential disasters.
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Why Self-Service Tools are Displacing the Marketing Cloud - CampaignMonitor

Why Self-Service Tools are Displacing the Marketing Cloud - CampaignMonitor | The MarTech Digest | Scoop.it
We found that these marketers are overwhelmingly embracing self-service tools, not all-in-one marketing clouds. They prefer solutions that are easy to use, affordable and work seamlessly out of the box. They want the flexibility to build powerful stacks of technology, unique to their business needs, that integrate with one click.

When you consider budgets alone, mega-vendor marketing suites immediately break the bank. More than 40% of marketers at mid-market companies we surveyed have less than $50,000 per year to spend on marketing technology. Simplicity is also crucial, whether it’s technology for landing pages, social media, content marketing, SEO, website testing, or analytics. More than 98% of marketers want products that can be set-up and used by people with minimal technical skills.
marketingIO's insight:

Ding-ding-ding...

 

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20 Must-Have Content Marketing Tools for Writing Better Blog Posts - TopRank

20 Must-Have Content Marketing Tools for Writing Better Blog Posts - TopRank | The MarTech Digest | Scoop.it
Categories:
  • Concepting
  • Headline Optimization
  • Drafting
  • Cleanup
  • Images
marketingIO's insight:

Please CT for the tools.

 

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David Picard Roussel's curator insight, August 23, 9:56 AM

J'utilise déjà plusieurs outils et pour mes clients moins fortunés c'est un point de départ idéal pour créer du contenu à moindres frais

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Customer Experience Matrix: Guide to ABM Vendors: What's in a Complete ABM Stack?

  • ABM starts with data, since the goal is to identify target accounts in advance instead of marketing to anyone you happen to reach. Your internal data won’t be adequate so external data is essential. So data from one or more vendor will be the foundation of your ABM effort.
  • You can jump directly from data to messaging if you want to do all the intermediate steps by yourself (target selection, message creation, and journey management). 
  • If you do want help, you can start by hiring a scoring vendor to identify your best target accounts.
  • Most scoring vendors simply hand over a scored target list plus maybe some data.  But others add delivery services, providing the most comprehensive single vendor solution available. 
  • Somebody has to create your messages. If you want advanced customization, you’ll probably need a content building specialized tool. 
  • Messages need to change as the account moves through its journey.  
  • Most systems that deliver messages also report on the results. Again, the trick is finding a solution that combines data from all channels. If your delivery systems are fragmented, you'll probably need a separate cross-channel reporting system to build a full picture of your ABM program.
marketingIO's insight:

So much more insight available. Please CT.

 

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Customer Experience Matrix: Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Contents:

  • introduction to Account Based Marketing
  • description of ABM functions
  • key subfunctions that differentiate ABM vendors
  • vendor summary chart that shows who does what
  • explanations of information provided in the report
  • vendor profiles (3 pages each)

 

Vendor Profiles include: 

  • summary (what they do in 2-3 plain English sentences...worth the price by itself)
  • key differentiators (2-5 bulleted statements highlighting what's special about them)
  • detailed information (detailed information organized into 37 categories including data sources, data storage, data outputs, target selection, planning, execution, analytics, operations, pricing, and vendor background.)

 

Vendors included:
Avention, Azalead, Bizible, Bombora, Dun & Bradstreet, Data.com, Datanyze, DemandBase, DiscoverOrg, Engagio, Evergage, Everstring, GetSmartContent, Growth Intelligence, HGData, Infer, InsideView, Kwanzoo, Lattice Engines, Leadspace, LeanData, LinkedIn, LookBookHQ, Madison Logic, Mariana, Mintigo, MRP, Orb Intelligence, Radius, Reachforce, Terminus, The Big Willow, Triblio, TrueInfluence, Uberflip, Vendemore, YesPath, ZenIQ, ZoomInfo, SnapApp- 3 page entry on each vendor provides detailed information across 37 categories covering 

Data Source:
Independent research by Raab Associates, based primarily on vendor interviews and demonstrations.  Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons.  Data was gathered in June and July 2016.

Price: $495

marketingIO's insight:

David Raab does a superb job covering marketing automation, marketing technology, etc., and I expect that this new guide is the same.

 

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3 B2B Sales Principles That Your Strategy Must Incorporate Today | MarTech

3 B2B Sales Principles That Your Strategy Must Incorporate Today | MarTech | The MarTech Digest | Scoop.it
How Can a Sales Team Adapt to the Times?
If you’re currently managing a sales team that’s a little behind the times, there are three principles you can take to heart that will get you and your team up to speed:

  • Embrace technology
  • Specialize roles
  • Create a culture of teamwork
marketingIO's insight:

Especially #1. CT for details.

 

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7 Social Media Tools Marketing Agencies Use | Internet Marketing Inc.

7 Social Media Tools Marketing Agencies Use | Internet Marketing Inc. | The MarTech Digest | Scoop.it
Bit.ly
e-Grabber Account Researcher
Compfight
Post Planner
Tailwind
Meet Edgar
Socedo
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Google will kill Chrome apps for Windows, Mac, and Linux in early 2018 - VentureBeat

Google will kill Chrome apps for Windows, Mac, and Linux in early 2018 - VentureBeat | The MarTech Digest | Scoop.it
Google today announced plans to kill off Chrome apps for Windows, Mac, and Linux in early 2018. Chrome extensions and themes will not be affected, while Chrome apps will continue to live on in Chrome OS.

Chrome apps are web applications that run on Google’s browser. There are two types: Hosted apps (first available in December 2010) contain a single manifest file and are limited by webpage security restrictions, while packaged apps (first available in September 2013) have features similar to native desktop apps and can interact with local storage.
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Your Must-Read MarTech Digest™, for Friday, 8/19/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 8/19/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

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11 SEO myths to forget in 2016 | Search Engine Watch

11 SEO myths to forget in 2016 | Search Engine Watch | The MarTech Digest | Scoop.it
1. SEO is dead

2. SEO is about adding the right keywords

3. SEO is about ranking #1 on SERPs

4. The more webpages you have, the better the ranking

5. Image optimisation is not necessary

6. Mobile optimisation is overrated

7. SEO is not working for me

8. Link building is dead

9. Social media does not affect SEO

10. Local SEO is not for everyone

11. Don’t worry about SEO just create good content
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Email and Content Marketing Perceived to be Top Lead Gen Tactics - MarketingCharts

Email and Content Marketing Perceived to be Top Lead Gen Tactics - MarketingCharts | The MarTech Digest | Scoop.it
marketingIO's insight:

Webinars way too low!

 

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