On the surface, it might be tempting to jump right in, create a Google Plus account, setup Google Authorship and begin plugging away. And I would definitely recommend joining Google Plus (new to Google Plus? Circle me and I’ll be glad to show you around!), I would advise caution when it comes to pushing ahead with Google Authorship. Instead, I’d ask the following questions to help me determine if Authorship makes sense in your specific situation:
- Are you building a personal brand/reputation? Google Authorship is for individuals. If you are trying to build up authority for yourself or bloggers/content creators within your organization, then Google Authorship is for you. (Side note: if you want to see what’s happening with regards to building authority for companies and organizations, check out this recent blog post from Ross Hudgens of Siege Media.)
- Are you truly a content creator? Writing one or two blog posts is probably not strong enough to get the benefit from Google Authorship. You need to make certain that you can regularly generate meaningful content to share, with extra emphasis on creating “meaningful” content.
- Can you maintain your focus on a specific set of topics? To be effective, especially early on, it would be wise to select a few specific topics (3-4 at most) that you would like to build authority on. If there are 40 other authors covering a specific topic, look for a new angle or move on to a different topic. The goal is to find your niche.
If you answered “yes” to the questions above, Google Authorship may be perfect for your situation. To learn more about getting started, I would direct you to the Google Authorship and Author Rank community in Google Plus created by AJ Kohn and Mark Traphagen in Google Plus. This is an excellent resource for learning more about the fine points of this evolving topic.