The MarTech Digest
403.0K views | +491 today
Follow
 
Scooped by marketingIO
onto The MarTech Digest
Scoop.it!

Content Curation Scorecard for Content Marketing Success - CMI

Excerpt...


As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.


To help you gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis.


marketingIO's insight:

Well, this pretty much summarizes what you need to do with your content curation output! We'd like to think we have these areas covered with The Marketing Automation Alert.


more...
Vis-a-viseo's curator insight, July 1, 2013 12:56 PM

Consistency and quality when it comes to video production and animation are key!  Bright, intricate animation and affordable video production are only just a few of the features that Vis-a-viseo brings to the table. 

Your new post is loading...
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Wednesday, 8/24/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 8/24/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

3 Design Principles That Improve UX and Conversions - The Good

3 Design Principles That Improve UX and Conversions - The Good | The MarTech Digest | Scoop.it
Less Is More (to a Point)

Too much content is overwhelming; plus, your visitors have extremely limited attention spans. Every time you add another element, you’re adding another attention-grab. Consequently, your conversion rates will suffer.

But Don’t Get Too Minimal

There’s no point in designing a page that the user can’t understand or navigate. Without sufficient visual or written cues, people will have no idea what’s going on, and they’ll leave.

Highlight Your Call-to-Action
marketingIO's insight:

CT for the details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Aligning collateral and micro-conversions with the buying cycle - Search Engine Land

Aligning collateral and micro-conversions with the buying cycle - Search Engine Land | The MarTech Digest | Scoop.it
Sometimes it might feel like you are trying to find a balance between the value of one sale versus 15 or 20 micro-conversions. But the goal is to structure your content and collateral in a way that aligns with the path so that it naturally coincides with the consumer’s interest — as opposed to prioritizing one over the other regardless of the consumer context. I like to do this by creating audiences.

Create audiences based upon the collateral that the consumer has already downloaded or viewed, and use those audiences to exclude them from being served those same CTAs.

You can also use those audiences in a forward-motion strategy, to help deliver content that is lower and lower in the funnel, to help them make a purchase decision.

Doing this, in tandem with delivering the right content based upon their search queries, will allow you to provide the best experience possible, while loading up on data and driving consumers to the sale.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The Best Conversion Rate optimizers do NOT make changes to webpages… | MarketingExperiments Blog

The Best Conversion Rate optimizers do NOT make changes to webpages… | MarketingExperiments Blog | The MarTech Digest | Scoop.it
The fact is, the problem you are trying to solve does not exist in on the page, it exists in the mind of the customer. So how do you do this? 

Step #1: Ask some questions to get inside the mind of the customer:

  • Who am I optimizing for? 
  • Where are they in the thought sequence?
  • What conclusions do they need to make? 
Step #2: Determine the where your customer is in the thought sequence

Step #3: Create a business-sensitive test plan
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce - Profs

Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce - Profs | The MarTech Digest | Scoop.it
Various platforms have been built to accommodate the curation model. I recommend three:

  1. Scoop.it. With small business needs in mind, Scoop.it's content curation platform is easy to use and free of charge at the base level. Premium subscriptions, which start at $11 a year, come with more bells and whistles, such as the ability to customize your Scoop.it site, use analytics, and distribute an email newsletter.
  2. Pocket. Intended more for mobile use, but also useful on a desktop, Pocket lets you save content you want to read, watch, or share at a later time.
  3. Curata. What Scoop.it is to a small business, Curata is to the enterprise. It's a scalable solution focused on helping marketers grow leads and revenue.
marketingIO's insight:

You're ready the largest blog account on Scoop.it for Digital Marketing.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner | The MarTech Digest | Scoop.it
Right now, branded links are an underemphasized aspect of social media marketing, and branding in general. If you’re a marketer looking for the next best tactic for increasing your brand awareness and CTR (as most marketers tend to do), consider purchasing a branded link shortening domain.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.
marketingIO's insight:

Worth the buy.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Coding Interactive Hotspots in HTML Email - EmailonAcid

Coding Interactive Hotspots in HTML Email - EmailonAcid | The MarTech Digest | Scoop.it
A drawback of this technique is that it does not support responsive images. This is because the margin offsets of the hotspots are specified in pixels. The images should not be made to shrink or expand to its container or the hotspot coordinates will be off.

However you can still leverage interactive hotspots in your responsive designs with a combination of the following tweaks.

  • Use media queries to re-adjust both the image size and hotspot coordinates on mobile.
  • Use scalable images in the fallback image so your hybrid/spongy email will still scale appropriately in the Gmail mobile app.
  • Use a narrower base image so that the email has room to shrink in a mobile client.
  • Use large fonts in your email so a fixed width email will still look good in mobile.
marketingIO's insight:

All the code you need is provided when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Ranked: Best and Worst Locations for Your Call-to-Actions - WishPod

Ranked: Best and Worst Locations for Your Call-to-Actions - WishPod | The MarTech Digest | Scoop.it

"The best locations for a CTA are:

  • Somewhere above the fold
  • Inline throughout your content
  • In a popup to grab your visitor's attention

 

The worst locations for a CTA are:

  • In a sidebar
  • In the footer of your website"
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

5 Ways Marketing Automation Builds True Customer Loyalty - Marketing Insider Group

5 Ways Marketing Automation Builds True Customer Loyalty - Marketing Insider Group | The MarTech Digest | Scoop.it
Here are the top five ways you can use marketing automation tools to strengthen your relationships with existing customers and build true customer loyalty:

  1. Measure Loyalty: Marketing Automation is an easy way to setup regular touch points to measure true customer loyalty. You can segment customers and create separate nurture streams to ask your customers how they feel about the relationship with your company.
  2. Build Brand Advocates: Use Marketing Automation to determine which customers are likely advocating for you and create special programs and incentives for these valuable lead sources.
  3. Personalizes Experiences: Marketing Automation allows you to identify the right content that should be delivered to each customer at the right time. 
  4. Keep Scoring Leads After Purchase: Lead scoring AFTER purchase is a great way to utilize the power of marketing automation to determine which customers are engaging with your content and who might be ready for a cross-sell, up-sell, or even a re-sell.
  5. Create End-to-End Customer experiences: Using the data from marketing automation you can identify the pain points, content, messaging and approaches that attracted your customers, the ones who converted, in the first place. 
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

5 (FREE!) Blog Topic Generators to Get You Inspired - Inbound Marketing Agents

5 (FREE!) Blog Topic Generators to Get You Inspired - Inbound Marketing Agents | The MarTech Digest | Scoop.it
Some days it's impossible to come up with a good blog topic. Here are our 5 favorite free tools for blogging inspiration.
marketingIO's insight:

CT for the descriptions and links.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Best CRM Software | 2016 Reviews of the Most Popular Systems - Capterra

Best CRM Software | 2016 Reviews of the Most Popular Systems - Capterra | The MarTech Digest | Scoop.it
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

8 Email Subject Line Statistics Every Marketer MUST Know - EmailMonks

8 Email Subject Line Statistics Every Marketer MUST Know - EmailMonks | The MarTech Digest | Scoop.it
While 7 words is the most common subject line word length (14.0% of them), 3 words (1.6% of them) have the highest engagement rates (21.2%, compared to 17.2% overall and 15.8% for 7 word lines).
marketingIO's insight:

Please CT for the remaining seven. Valuable.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Tuesday, 8/23/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 8/23/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Why You're Better At Digital Marketing Than You Think - Gartner

Why You're Better At Digital Marketing Than You Think - Gartner | The MarTech Digest | Scoop.it
The Dunning-Kruger Effect is “a cognitive bias in which unskilled individuals suffer from illusory superiority, mistakenly rating their ability much higher than is accurate.” Ouch. Why? They have “a metacognitive inability to recognize their [own] ineptitude.” In other words, incompetents have a double trouble: “not only do they reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the ability to realize it.” Perhaps the best way to understand the Dunning-Kruger Effect is to remember that we all see the world through our eyes: everything we perceive is processed through our self-perception.

Optimistic people live in an optimistic world. And vice versa.

As a marketer, if you believe you’re falling behind and others are more adept at programmatic advertising or multitouch attribution or using the SnapChat API, you may be giving them credit for your own knowledge. As Dunning and Kruger themselves conclude, the only way to really know where you stand is to score yourself against a set of objective criteria and benchmark the results.
marketingIO's insight:

Love it.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

An Existential Threat - Forrester

The way forward is complex, but here are a few hints on how you should manage now. 1) Ask your CIO to parse out how much of his or her budget is IT (internal technology) versus BT. Depending on your industry, you should be in the 70/30 range, with a long-term plan of moving to 50/50. You will drive revenue and customer experience with BT -- guaranteeing your company's future. 2) Assess your CIO as to whether he or she has the capability to actually build and manage BT. If he has a high operational IQ but a low customer IQ, you may have the wrong horse for this race. 3) A noxious idea in the tech space is increasing your risk -- "Bi-Modal IT." This philosophy mandates slow change in core systems -- a risk that could ultimately sabotage your customer-facing systems, as we have seen recently in the Delta Air Lines outage. If your CIO is espousing this approach (versus a speedier strategy), your antennae should go up.

marketingIO's insight:

Absolutely, positively applies to the Marketer.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Marketing Operations: Trending Topics | SiriusDecisions

Marketing Operations: Trending Topics | SiriusDecisions | The MarTech Digest | Scoop.it
Marketing Influence Measurement

Marketing measurement is always a popular topic, and webcast participants specifically asked how to define marketing-influenced pipeline and what formulas they should use to calculate marketing-influenced opportunities.

Campaign Development

Participants were also interested in campaigns and asked for examples of buyer needs-based campaign themes, and clarification of the role that sales operations/enablement teams have in campaign development. Note that SiriusDecisions defines integrated campaigns as campaigns built on themes based on buyer needs that drive an organization’s go-to-market strategy for a bounded time period.

Marketing and Sales Operations Alignment

The final topic that participants raised was on aligning marketing operations and sales operations functions. Attendees asked about the pros and cons of combining the two functions and sought information on best practice areas of alignment for both operations teams.
marketingIO's insight:

The aforementioned is a teaser for the full content. Smart.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Do Companies Understand the Customer Journey? - eMarketer

Do Companies Understand the Customer Journey? - eMarketer | The MarTech Digest | Scoop.it
Many aren’t confident of their company’s understanding of big data either
marketingIO's insight:

I'd say the answer is no.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Fixing Your Marketing Stack - Marketing Insider Group

Fixing Your Marketing Stack - Marketing Insider Group | The MarTech Digest | Scoop.it
If you’re re-evaluating your whole martech stack, or think you’re missing a key component but can’t put your finger on it, look to real examples of other companies’ martech stacks.

Reach out to partner companies or browse through sites like G2Crowd to get insight into how one specific marketing department leverages technology compared to others. Another handy tool for martech exploration is Siftery, which lets you explore what technologies other companies are using (and share your own stack – check out SnapApp’s here).

For a short cut, check out some contenders for the 2015 Stackie Awards.

Also noteworthy, our friends over at Uberflip created a handy tool to identify marketing technology gaps.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Kitewheel Offers Intelligent Glue for a Marketing Stack - The Hub

Kitewheel Offers Intelligent Glue for a Marketing Stack - The Hub | The MarTech Digest | Scoop.it
Kitewheel specializes in linking existing marketing applications, gathering data from each and presenting that information in a visually easy format. All this should lead to better marketing decisions, which in turn should yield higher sales.

Kitewheel is made to interact with a wide variety of social media and marketing technology apps, running all the way through the alphabet from Amazon to Youtube. There are two different classes of connectors which enable this. First are the dedicated connectors one finds in social media, be it Twitter or Facebook, Smith explained. Then there are “web service wrappers”which can connect with APIs from other advertising and marketing tech systems.

Intelligence notes where the customer journey begins and through which channels it wends. Each user action generates a data point, which can be compiled and analyzed.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

B2B Executives Use Marketing Analytics to Boost the Bottom Line - eMarketer

B2B Executives Use Marketing Analytics to Boost the Bottom Line - eMarketer | The MarTech Digest | Scoop.it
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

So What Do Senior Execs Think Is the Ideal Channel Mix? - MarketingCharts

So What Do Senior Execs Think Is the Ideal Channel Mix? - MarketingCharts | The MarTech Digest | Scoop.it
marketingIO's insight:

And this is the reason why you never report process, and only results.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello

Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello | The MarTech Digest | Scoop.it
This guide summarizes main principles of lead generation that help getting more clients right away. It will clear up what is what in lead generation and how to use with max efficiency.
marketingIO's insight:

A textual primer when you CT. Blocking n Tackling...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Monday, 8/22/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 8/22/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Get Lead Scoring Right the First Time - Marketing Insider Group

How to Get Lead Scoring Right the First Time - Marketing Insider Group | The MarTech Digest | Scoop.it
KEY QUESTIONS TO ANSWER BEFORE IMPLEMENTING LEAD SCORING
  • What are the score-able attributes captured?
  • Who owns the leads coring model?
  • How many scoring groups will we monitor?
  • What are the scoring actions we will take against these groups?
  • How will we validate and measure the scoring model?
  • How will we validate and measure the scoring models?
  • How should sales be alerted when a lead scores high?
  • Have marketing and sales agreed on all aspects of the model?
  • How should we display scoring data in CRM?
  • Should scores degrade over time due to lack of activity?
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Boost Email Marketing ROI with Data Cleansing & Data Appending - EmailMonks

Boost Email Marketing ROI with Data Cleansing & Data Appending - EmailMonks | The MarTech Digest | Scoop.it
Data cleansing & Data appending for successful email list cleaning and maximum email marketing ROI
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.