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Marketing Automation technologies Web Usage Statistics - BuiltWith.com

Marketing Automation technologies Web Usage Statistics - BuiltWith.com | The MarTech Digest | Scoop.it
Usage Statistics for Marketing Automation technologies
marketingIO's insight:

Loose definition of MA, but fascinating nevertheless. An indicator of market share? Click through for the very revealing table.


  • See the article at trends.builtwith.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Your Must-Read MarTech Digest™, for Wednesday, 4/26/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 4/26/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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From 2016 to 2017, 5X more marketing automation vendors were added than removed - Chief Marketing Technologist

From 2016 to 2017, 5X more marketing automation vendors were added than removed - Chief Marketing Technologist | The MarTech Digest | Scoop.it
Why marketing automation, which I crudely lump together with campaign management and lead management products? To me, it’s quintessential marketing software. 

There are 212 vendors included in this category, up 36% from 156 in last year’s landscape. Specifically:
  • 142 vendors remained unchanged from last year
  • 4 vendors changed their name, focus, or ownership
  • 10 vendors were removed — acquired and absorbed or went out of business
  • 66 vendors were added
Yes, more than 5X as many vendors were added to this category than removed.
marketingIO's insight:

This is just one of the many forthcoming categories. The utility of using vendor logos is diminishing. 

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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5 things marketers should do today to reduce their cybersecurity risk - CMO.com

5 things marketers should do today to reduce their cybersecurity risk - CMO.com | The MarTech Digest | Scoop.it
To help, RSA Security’s CMO, Holly Rollo provided a checklist of five things marketers can do to minimise their exposure to security risks. The first is to increase their cyber awareness and better understand the risk. Rollo’s second piece of advice is to take accountability for the security of your marketing technology by asking the question of both vendors as well as third-party suppliers such as integrators and implementers. It’s also important to make security a key decision factor when choosing vendors.

Another big one is to partner with IT on your roadmap and monitoring strategy. Rollo’s final piece of advice is to advocate or create a breach communication plan. 
marketingIO's insight:

#6: get Cyber Insurance. Protect thyself.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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LinkedIn now boasts more users than Twitter and Snapchat combined - Memeburn

LinkedIn now boasts more users than Twitter and Snapchat combined - Memeburn | The MarTech Digest | Scoop.it
LinkedIn, the business-orientated social network now owned by Microsoft, has hit the 500-million user landmark.

That 500-million number also places it among the world’s most commonly used social networks, including Facebook (1.8-billion), YouTube (“more than a billion“) and Instagram (600-million), and above the likes of Twitter (313-million) and Snapchat (158-million).
marketingIO's insight:

Perspective.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Engagio Scout Delivers Actionable Insights to Coordinate ABM ‘Plays’ on Major Marketing Platforms

Engagio Scout Delivers Actionable Insights to Coordinate ABM ‘Plays’ on Major Marketing Platforms | The MarTech Digest | Scoop.it
Engagio, the leading provider of the all-in-one Account-based marketing solution, today unveiled its most revolutionary extension for the dynamic ABM ecosystem. Branded as “Scout”, the new ABM extension will enable marketing and sales teams to gain greater account visibility and communicate with customers and prospects inside the tools they already use, including LinkedIn, Gmail and Salesforce. With its new release, Engagio hops to the top position in ABM industry, making it possible for customer-facing teams to run coordinated account-based plays without ever having to leave their platform of choice.

marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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The Top Hurdles to Proving Digital Marketing ROI - MarketingProfs

The Top Hurdles to Proving Digital Marketing ROI - MarketingProfs | The MarTech Digest | Scoop.it
The biggest challenge in proving digital marketing ROI is tying social and content efforts to revenue, marketers say. See what they say about KPIs, leads, data & more in this study.
marketingIO's insight:

Info scooped previously but bears repeating: social and content are fuel sources for overall lead gen efforts, and should not be measured separately.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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The Character Count Guide for Blog Posts, Videos, Tweets & More - HubSpot

The Character Count Guide for Blog Posts, Videos, Tweets & More - HubSpot | The MarTech Digest | Scoop.it

"1) Blog Posts
Post length: 2100 words
Title: Under 60 characters
Meta Description: Under 155 characters

 

2) Facebook
Status updates: 63,206-character maximum | Ideal length is 40 characters
Video: 120-minute maximum | Ideal length is two minutes

 

3) Twitter
Tweets: 140-character maximum
Does not include images, videos, polls, or quotes tweets
Ideal length is 120-130 characters
Hashtags: No more than two
Videos: Maximum length is two minutes and 20 seconds

 

4) LinkedIn Profiles
Professional headline: 120
Summary: 2,000
Position title: 100
Position description: 2,000 (200 character minimum)
Status Update: 600 characters -- however, Foote also notes that, "if you select to also post on Twitter from LinkedIn, only the first 140 characters will show on your Twitter post.""

marketingIO's insight:

CT for Instagram, SnapChat and YouTube.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Brain Science Says: Three Keys to Memorable Marketing - ITSMA

Brain Science Says: Three Keys to Memorable Marketing - ITSMA | The MarTech Digest | Scoop.it

"Clarify your message

“The first step is always to figure out what you want to be memorable for,” says cognitive neuroscientist Carmen Simon. “Getting to clarity is a beautiful thing but it’s not always easy. Spend as much time there as you need; it will fix a lot of problems later.”

Use your words

As marketers, we’re trying to shift to visuals and video as fast as possible but the reality is that the words we use can make or break the message. Most of all, says Simon, use your words to touch the senses.  Sensory details (“climbing Mt. Everest is like walking on a treadmill, breathing through a straw”) trigger feelings far more effectively than the “dramatic” mountain climbing photos.

Stop talking!

Use your words wisely, but not too many of them. The balance is a tricky one. “Repetition is the mother of memory but boredom comes quickly if you’re not careful to provide frequent stimulus change,” says Simon. “Repeat what you want people to remember but allow them to contribute their own wisdom and tie their words to your main message. After all, what do you think they will remember even better: what you said or what they said?”"

marketingIO's insight:

This is difficult but worthwhile.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How Act-On Software Uses Retargeting - Act-On Blog

How Act-On Software Uses Retargeting - Act-On Blog | The MarTech Digest | Scoop.it
We use retargeting in sort of a tier approach – we leverage the Google Ad Platform to retarget anyone who has viewed our website but might not yet be a known prospect in our database.

From a branding perspective, we’re serving very top-of-funnel content in the ads, and we’re really just trying to make sure that [potential customers] recognize and think of Act-On when considering marketing automation. But we also leverage Listenloop, a retargeting platform, for our Account Based Marketing (ABM) efforts and for more sophisticated retargeting to known prospects in our database. Listenloop’s ABM platform is amazing.

All you need to get started is a CSV file of accounts you wish to target, which includes their domain, company name, and zip code, and then Listenloop will start to serve your ads to the IP addresses of the accounts you’ve identified. This is a great approach for B2B marketers because you can potentially engage more contacts who could be involved in the purchase decision who might not otherwise be known in your database. And we also use Listenloop to retarget known prospects based on specific behavioral actions.
marketingIO's insight:

Listenloop is fascinating and makes complete sense.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketing budgets sustained, insight budgets reduced - Smart Insights Digital Marketing Advice

Marketing budgets sustained, insight budgets reduced - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Chart of the day: Market research budgets have been cut whilst marketing budgets are being sustained Market research (increasingly referred to as "insight". Marketing topic(s):Customer research & analysis. Advice by Robert Jones.
marketingIO's insight:

UK marketers. Still...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Twitter Video: How to Create Engaging Video Content : Social Media Examiner

Twitter Video: How to Create Engaging Video Content : Social Media Examiner | The MarTech Digest | Scoop.it
6 Tips for Making the Most of Twitter Video 

#1: Optimize for a Mobile Audience

#2: Let Viewers Suggest Content

#3: Align Video Campaigns With Events

#4: Start a Regular Video Feature

#5: Solve Customer Problems.

#6: Greet New Followers With Short Video Clips
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Your Must-Read MarTech Digest™, for Tuesday, 4/25/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 4/25/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Challenge The False Dichotomies Of Marketing - Forbes

Challenge The False Dichotomies Of Marketing - Forbes | The MarTech Digest | Scoop.it
1. Online versus offline

Marketers are better off adopting customer-centric ways of thinking and considering all the various touchpoints that they can use to interact with customers, regardless of whether they exist in the physical or virtual worlds (or both, in the case of things like augmented reality). 

2. Effective versus efficient

Marketing ROI, in my view, requires marketing spending to be effective in that it generates positive performance for the business and efficient in that it does this in the leanest way possible. In other words, value-generating marketing should be about effectiveness and efficiency. 

3. Creativity-driven (right brain) versus data-driven (left brain) marketing

Marketers need to use “whole brain thinking” and not either “left brain” (analytics, data) or “right brain” (gut, creativity). Innovative thinking in marketing always has been the exciting product of gut instinct and data. We need to ensure that marketers use “whole brain thinking” in order to increase their chances of success.
marketingIO's insight:

Especially #1: it's not online, offline, growth hacking, data-driven, blah, blah, blah. It's Marketing.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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It’s About Revenue: Marketers Head Directly Into The Sales Funnel - Demand Gen Report

Before the hand-off to sales: 
  • Which marketing activities generate the most leads?
  • Do you have content aligned to the buyer’s journey?
Sales hand-off:

  • Has sales and marketing agreed upon a definition for good lead? Are those the types of leads being handed to sales?
  • Which pieces of content produce the most qualified leads? Why?
The sales process: 

  • Does your content align to your sales stages?
  • Do your sales reps have the right amount of content for each sales stage?
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It - MarketingProfs

Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It - MarketingProfs | The MarTech Digest | Scoop.it
This fatigue is going to push Marketing and Sales into a panic, if it has not already happened. Marketing, to meet its key performance indicators (KPIs) and waterfall numbers, is just going to push on Marketing-qualified leads (MQL) and Sales-qualified leads (SLQ) to the next level. 

So, What Can You Do? Here Are Five Tips

1. Re-evaluate your KPIs

2. Re-evaluate your outreach cadence

To create a compelling reason to buy, maybe you should cut back on the overall number of outreaches and nurturing touches (see below), and instead focus on making them really good.

3. Re-evaluate the nurturing process

I know the best-practices say 6-7 touches until you close a lead, but that's too much. At 6-7 touches, you are probably hitting a point of diminishing returns and becoming an annoyance.

4. Re-evaluate your messaging and communication style

5. Re-evaluate your training and development
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B - Marketing Land

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B - Marketing Land | The MarTech Digest | Scoop.it
There are some awesome use cases for this new feature for LinkedIn advertisers:

  • Add all of your current customers’ email addresses into a Matched Audiences segment. 
  • Add all of your current customers’ email addresses into a Matched Audiences segment to use as a product updates messaging channel. 
  • Add all of your leads that never closed into an audience and advertise to them, and be sure to exclude current customers from #1 above. 
  • Add all leads that haven’t closed to an exclusion list for all of your campaigns. 
marketingIO's insight:

Awesome! This changes the landscape in the LI v. FB choice.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketing Qualified Leads vs Product Qualified Leads - SalesHacker

Marketing Qualified Leads vs Product Qualified Leads - SalesHacker | The MarTech Digest | Scoop.it
Building The Product Qualified Lead Model

  • This is not just some fancy lead scoring 
  • Get the assistance of a Data Science team  If you don’t have a data scientist on staff – get one or check out a company called Whalr.
  • Match users against 3rd party databases – We match against several data sources including Mattermark, Clearbit, Datanyze and others. 
  • Start testing 
  • Expose as much as you can to the reps. 
Perfecting The Follow Up

  • NEVER offer help if it’s not needed 
  • Do Your Job. Be Helpful! 
  • Time the outreach with when you can offer real help.
marketingIO's insight:

This is very, very good. Data-driven.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How to Use the Facebook Split Testing Feature for Ads : Social Media Examiner

How to Use the Facebook Split Testing Feature for Ads : Social Media Examiner | The MarTech Digest | Scoop.it
If you’ve been advertising on Facebook for a while, you know it’s important to split test your ads and posts to analyze which ads deliver the best results for your business.

Unfortunately, split testing can only teach you so much. If you split test two different types of ads and they both do poorly, do you just have two bad ads? Are you targeting the wrong audience? Are your bids too low? The list of potential questions goes on and on.

Split testing can teach you a lot about your ads, but it doesn’t teach you anything about your overall marketing strategy. To learn about that, you need to test the who, where, and how of your campaign settings.

Until now, there hasn’t been a great way to test these aspects of your Facebook ad campaigns. However, with Facebook’s new split testing feature, you can optimize your audiences, delivery settings, and placements to maximize your return on ad spend.
marketingIO's insight:

Step by step delineated.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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The Four Statistical Concepts Every Online Marketer Should Know - Kissmetrics

The Four Statistical Concepts Every Online Marketer Should Know - Kissmetrics | The MarTech Digest | Scoop.it
1. The Pareto Principle
You have probably already heard about the Pareto principle. You may know it as the 80/20 rule as it states, according to Wikipedia, that “for many events, roughly 80% of the effects come from 20% of the causes.”

2. The Law of Large Numbers
The law of large numbers tells us that if you repeat a random experiment often enough, the average of the outcomes will converge towards the expected value.

3. Relative and Absolute Numbers
Imagine reading about a new drug that reduces the risk of getting a dangerous disease by 25%. At first, this might sound very promising but does it really tell us what the real benefit of taking the new drug is?

Let’s assume 20 in 1,000 people get the disease without the drug. By taking the drug, this number is reduced to 15 in 1,000 people. While this is indeed a 25% relative drop, we should also consider the absolute reduction.

4. Simpson’s Paradox
Simpson’s paradox, as stated on Wikipedia, is the name of a paradox “in which a trend appears in different groups of data but disappears or reverses when these groups are combined.”
marketingIO's insight:

CT for the impact on online marketing.

 

BTW: missing is Schrodinger's cat.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Microsoft finds another use for LinkedIn with CRM integration - CIO.com

Microsoft finds another use for LinkedIn with CRM integration - CIO.com | The MarTech Digest | Scoop.it
The moment Salesforce CEO Marc Benioff was dreading has arrived: Microsoft is wielding LinkedIn against Salesforce in the battle for the CRM market. Starting Tuesday, salespeople will get LinkedIn Sales Navigator data alongside other information in the Dynamics 365 Sales dashboard.

Users who have both systems will see information from LinkedIn profiles inside the lead, contact, account and opportunity pages of Dynamics 365 Sales. Dynamics and LinkedIn Sales Navigator will sync their information every day so that LinkedIn’s system is up to date on activity from Microsoft’s CRM and vice versa.

On top of the LinkedIn announcement, Microsoft also launched Dynamics 365 for Talent, to help companies manage their workforces, and Dynamics 365 for Retail to manage commerce operations.
marketingIO's insight:

Huge boost for Dynamics CRM.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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The Beginner's Guide to Google Optimize - ConversionXL

The Beginner's Guide to Google Optimize - ConversionXL | The MarTech Digest | Scoop.it
Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Now that it’s out of beta, you can give it a try without the wait.

But what can you expect? How do you configure it properly? How do you run your first experiment?

If you’re reading this, you’re probably already using a testing tool like Optimizely or VWO. So, why give Google Optimize a try?

It’s a familiar UI.
  • Your Google Optimize data will be available in Google Analytics and your Google Analytics data will be available in Google Optimize, allowing for: more advanced targeting, more advanced reporting, more advanced conversion tracking, etc.
  • It’s free, so what’ve you got to lose?
marketingIO's insight:

Superb. CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Best Marketing Automation Software in 2017 | G2 Crowd

Best Marketing Automation Software in 2017 | G2 Crowd | The MarTech Digest | Scoop.it
The best Marketing Automation Software are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: Marketo, HubSpot, Pardot, Act-On, and Adobe Campaign
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Wishpond, Autopilot, OutboundEngine, SharpSpring, Exponea, Informz, Net-Results, eTrigue, ActiveCampaign, Salesfusion, GetResponse, ThriveHive, LeadSquared, DSS™ (Dynamic Self-Syndication™), Right On Interactive, Listrak, ActiveDEMAND, Iterable, Real Magnet, iContact Pro, inBOX25, Intercom, Maropost Marketing Cloud, Lead Liaison, and Vbout.com
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Oracle | Responsys, Bronto, and Oracle Eloqua
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: dotmailer, CommuniGator, IBM Campaign, Plumb5, Blueshift, SALESmanago, ClickDimensions, IBM Marketing Cloud, CallidusCloud Marketing Automation, Mapp Digital, Sailthru Experience Center, and Drip
marketingIO's insight:

Updated info. Remember that this is crowdsourced.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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SharpSpring Adds 211 New Customers in Q1 2017

SharpSpring Adds 211 New Customers in Q1 2017 | The MarTech Digest | Scoop.it
SharpSpring, Inc. (NASDAQ:SHSP), a global provider of cloud-based marketing technologies, secured 211 new customers for its flagship marketing automation platform during the first quarter of 2017. At quarter-end, the company had 1,200 agency partners and more than 5,650 businesses using its marketing automation platform, which was up 56% from 3,600 businesses at the end of the first quarter last year. Annualized recurring revenue from the new customer additions totaled approximately $1.5 million.
marketingIO's insight:

Not surprised.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketo and Key Partners Establish the Alliance for ABM Success

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the creation of the Alliance for ABM Success (Alliance), a consortium of experienced account-based marketing (ABM) leaders who have come together to help companies adopt, implement, and succeed with ABM. In addition to Marketo, other founding members include DigitalPi, Elixiter, LeadMD, Fathom, and Perkuto. 

The Alliance was established to study, formulate, and share ABM best practices to advance the market's understanding of ABM technologies, and to serve as an open platform for discussion and collaboration about ABM success and its influences on revenue teams (sales, marketing, and customer success) globally. The Alliance will draw upon the combined experiences of its members and the projects they have led.
marketingIO's insight:

Without a real tech investment by all parties, there's a limited shelf life.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Your Must-Read MarTech Digest™, for Monday, 4/24/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 4/24/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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