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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts | mycleveragency

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts | mycleveragency | The MarTech Digest | Scoop.it
mycleveragency have collated a lot of the information and cut through all the jargon and here is a basic guide to what they think makes the ‘perfect
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Christopher O'Connor's curator insight, June 13, 2013 9:17 AM

IMO this is a cool inforgraphic for anyone looking to expand their social networking marketing knowledge

Christopher O'Connor's curator insight, July 3, 2013 10:05 AM

here is a quick and dirty guide to social media setups

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Your Must-Read MarTech Digest™, for Friday, 1/20/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 1/20/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

 

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

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The Five Minute Guide to Installing Google Tag Manager - CrazyEgg

The Five Minute Guide to Installing Google Tag Manager - CrazyEgg | The MarTech Digest | Scoop.it
Just so you’re clear, GTM is not a replacement for Google Analytics, but instead works in conjunction with the tools you’re probably already using.
Here’s where we’re headed in this article.
  • First, I want to encourage you to use GTM.
  • Then I’ll show you how to set it up.
  • Next, we’ll walk through the process of creating a tag, a trigger, and publishing it.
By the end of this article, you should have a solid understanding of tags and how to use them.
marketingIO's insight:

Can't get any easier...

 

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Why You Need to be Doing Remarketing and Retargeting—Now - V3B

Why You Need to be Doing Remarketing and Retargeting—Now - V3B | The MarTech Digest | Scoop.it
Retargeting:  Based on your activity on its website, a brand harnessing the power of retargeting uses cookies to strategically place ads for you to view elsewhere on the web, even while doing something entirely unrelated to shopping. It’s that simple.  Conducted through third party networks, retargeting is an affordable solution to reach leads. In addition, it packs a big ROI punch: Retargeting boasts average click-through-rates (CTRs) up to 10 times higher than regular ads. It’s also accessible enough that even social media giants like Facebook have retargeting options that cater to businesses of all sizes.

Remarketing: Remarketing is all about email. It's all about reengagement campaigns.
marketingIO's insight:

STRONG recommendation: retarget before engaging in social advertising.

 

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LinkedIn Desktop Redesign Puts Conversations and Content at the Center

LinkedIn Desktop Redesign Puts Conversations and Content at the Center | The MarTech Digest | Scoop.it
Here are a few enhancements we think you’ll enjoy most:

Streamlined navigation

Smarter messaging that helps you connect and unlock new opportunities: With our new real-time messaging interface, you
can message a connection wherever you are on LinkedIn. We'll also start serving up insights across the site to help you break the ice in any conversation and connect you to your next opportunity. For example, if you see a new job posting you're interested in, we'll suggest someone within your network who works at the company.

Richer Feed to keep you informed

More intuitive search

Greater insight into who’s viewing your content

Better suggestions to make your profile stand out
marketingIO's insight:

I'm expecting many significant adjustments from LI in 2017.

 

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Customer Data Platform Industry Profile: A Look Inside the Numbers - Customer Experience Matrix

Customer Data Platform Industry Profile: A Look Inside the Numbers - Customer Experience Matrix | The MarTech Digest | Scoop.it
I do feel I can safely publish statistics for three groups within the industry.  This gives some additional insight without exposing any proprietary or misleading vendor data.  The groups are based on each vendor's original business.  They are:

  • Tag managers.
  • Campaign managers. 
  • Data assembly systems.
marketingIO's insight:

For an early industry segment, the revenue/employee is pretty good.

 

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Measuring B2B’s digital gap | McKinsey & Company

Measuring B2B’s digital gap | McKinsey & Company | The MarTech Digest | Scoop.it
We looked at B2B versus B2C Digital Quotient scores across the four dimensions and also peered into the survey data for details on underlying practices for each dimension.

Strategy—attention deficit. B2B companies are behind B2C companies in how they use digital tools and data to set strategy. They often treat overall strategy and digital strategy differently. 

Organization—beyond legacy structures. Most B2B players haven’t taken concrete steps to mobilize the organization around digital tools and data. 

Capabilities—skills deficit. With lower levels of strategic focus and organizational discipline, it’s not surprising that B2B companies are behind those in the B2C sector in digital capabilities. 

Culture—a firm base. On average, across cultural DQ measures, B2B companies aren’t far behind their average B2C counterparts in core areas such as trust and internal and external agility.
marketingIO's insight:

Well, #4 is heartening. Need to get off the hamster wheel, folks.

 

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The 26 Best All-in-One SEO Tool Suites - Webbiquity

The 26 Best All-in-One SEO Tool Suites - Webbiquity | The MarTech Digest | Scoop.it
Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

If the latter approach sounds potentially attractive, check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package.
marketingIO's insight:

Way too many to scoop here, so please CT for the tools, links and pricing.

 

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7 Tips To Create Call-To-Action Buttons That Get Clicked - TechWyse 'Rise to the Top' Blog

7 Tips To Create Call-To-Action Buttons That Get Clicked - TechWyse 'Rise to the Top' Blog | The MarTech Digest | Scoop.it

"Here are 7 tips to help you create CTA buttons that get clicked and bring you more conversions than ever.
1. Define the action you want your visitors to take
2. Craft your CTA button copy
3. Create a sense of urgency
4. Don’t forget about legibility
5. Make it large and bright
6. Choose the right color
7. Pick the right spot"

marketingIO's insight:

And of course...TEST!

 

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B2B Marketers: Stop Solely Targeting the C-Suite - AdAge

B2B Marketers: Stop Solely Targeting the C-Suite - AdAge | The MarTech Digest | Scoop.it

"The buying committee has continued to both broaden and deepen across organizations globally as the market has matured. It simply makes sense when you apply a dose of reality and have an honest look at the modern-day corporate landscape. Departmental interdependencies have become a necessity to the process. Subject matter experts across multiple departments, disciplines and levels comingle to influence the vetting, recommendation and final decision being made within accounts. Ignoring this reality is synonymous with adding one more nail in your career coffin.


The foundation of my position is the 2017 State of Human Resources: Content Consumption and Demand Report, which analyzes more than 8.5 million leads generated via content syndication over 2016. In researching the b-to-b content consumption patterns within the human resources segment, the report examines self-identified HR professionals and HR content in comparison to the most in-demand audiences from HR companies -- identifying trends, strategies and actionable opportunities for human resource organizations' demand-generation campaigns this year.


The heavy hitter insight for me was that mid-level HR professionals drove the majority of HR content consumption this year, including directors, managers and individual contributors. Meanwhile, senior-level leadership roles were less active over their mid-level counterparts. In an annual comparison, director-level content consumption increased 27% YOY. Most alarmingly, the C-suite accounted for a measly 5% of the content being consumed."

marketingIO's insight:

You're not solely focused on the C-Suite anymore, are you?

 

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What sales response time is best when following up web leads? - Smart Insights Digital Marketing Advice

What sales response time is best when following up web leads? - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Chart of the day: Website lead response management research If you're involved in a business where you collect leads from your website you will know the im. Marketing topic(s):Lead generation analytics. Advice by Dave Chaffey.
marketingIO's insight:

It's worse than ever.

 

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Confused About Agile Marketing? Your Questions Answered - CMI

Confused About Agile Marketing? Your Questions Answered - CMI | The MarTech Digest | Scoop.it
I’ve grouped the questions into categories.

  • Agile-marketing basics
  • Agile marketing for small teams
  • Backlog setup
  • Non-Agile teams in your Agile workflow
  • Sprint setup: projects, recurring tasks, and estimating
  • Addition of Agile skills
marketingIO's insight:

A sweet, concise guide.

 

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Three key marketing skills for 2017 - Econsultancy

Three key marketing skills for 2017 - Econsultancy | The MarTech Digest | Scoop.it
1. CRM

CRM can now provide business value across the whole customer lifecycle. This means that marketers should become more familiar with the CRM now as it is more than the system used only by the call centre.

2. Applied analytics

Marketers now have sufficient data to be confident about conclusions drawn from analysis and so applied analytics is now becoming a greater part of their job.   

3. Customer journey mapping

Marketers who take up the mantle and spend time on the customer journey are likely to benefit by pulling ahead of the competition.  Some benefits include more efficient media spend, improved customer metrics such as Net Promoter Score, decreased time-to-conversion, and greater customer retention.
marketingIO's insight:

Especially #2! And there's a significant opportunity for vendors to benefit from simplification.

 

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Your Must-Read MarTech Digest™, for Thursday, 1/19/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 1/19/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

 

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

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MarTech: Top 100 Influencers and Brands - Onalytica

MarTech: Top 100 Influencers and Brands - Onalytica | The MarTech Digest | Scoop.it
An exhaustive list of the top 100 global MarTech influencers & brands driving the most engagement in 2017
marketingIO's insight:

Hey, did you see who's #3?  Huh? Didya? Yup: yours truly. You know why? Because of you and your colleagues! THANKS!

 

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The rising popularity of martech, and the decline of adtech - The Drum

The rising popularity of martech, and the decline of adtech - The Drum | The MarTech Digest | Scoop.it
Speaking separately with The Drum, Luma Partners chief executive Terry Kawaja highlighted why martech companies are increasingly popular with investors, compared with adtech companies; namely how “the software model” was increasingly attractive as opposed to “the media model”.

He added: “You’ll start to see greater multiples from the software model than from media, but that’s for obvious reasons,” he says, adding that the latter type of company is more exposed to seasonality where media spend peaks and dips throughout the year.”
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A Mini-Guide to Behavioral Email Marketing | Appboy

A Mini-Guide to Behavioral Email Marketing | Appboy | The MarTech Digest | Scoop.it
SIX IDEAS TO GET STARTED WITH BEHAVIORAL EMAIL


Onboard

Help customers understand the value of your app or site by setting up a welcome email triggered for new customers who complete registration.

Educate

Continue building your relationship with your new users by providing information that enhances their overall experience with your brand or offers other valuable insight about your product. 

Nudge

To capture that lost revenue, Nudge your users to return to their abandoned shopping cart or a key actions with targeted messaging highlighting what the value of the product or an action.

Remind

Be your user’s hero. Alert them when their free trial is due to end, if their storage is running low, about a shortage of inventory in their favorite product, and much more. 

Notify

Keep the attention of your audience by notifying them of interesting moments through messaging. 

Request

After a customer takes a certain action, provide opportunities for customers to give feedback to continue improving their experience with your brand.
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Mindset Matters: How leading marketers are driving growth

Mindset Matters: How leading marketers are driving growth | The MarTech Digest | Scoop.it
Our findings show that marketing leaders―those who are succeeding beyond their business goals―share several common attributes:
  • They focus on business metrics that really matter, like bottom line sales and profits, rather than campaign metrics, like clicks and conversions.
  • They employ new tools and estimates to bridge gaps in measurement across devices and offline channels.
  • They encourage a culture of experimentation to help answer strategic questions about new opportunities.
marketingIO's insight:

A thoughtful piece.

 

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The 10 things you need to ask for in a marketing automation demo - Marketing Tech News

The 10 things you need to ask for in a marketing automation demo - Marketing Tech News | The MarTech Digest | Scoop.it
What results have they achieved before?

What does ‘multi-channel’ communications truly look like?

How is email deliverability configured?

Does the technology include an integrated report builder?

How do they attribute ROI?

Where will data reside?

Is training available to help replace lost skill-sets?

What if you encounter a problem?

How would you do X?

What does the product roadmap look like?
marketingIO's insight:

That covers the essentials. Nice.

 

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Get a FREE Marketing Automation
Cheat Sheet - marketingIO

Get a FREE Marketing Automation<br/>Cheat Sheet - marketingIO | The MarTech Digest | Scoop.it
Go here to receive a FREE Marketing Automation Cheat Sheet
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Five Things You Don't Know About Influencer Marketing - eMarketer

Five Things You Don't Know About Influencer Marketing - eMarketer | The MarTech Digest | Scoop.it
No. 1 FTC Guidelines Spell Scrutiny for Sponsored Posts

Federal Trade Commission guidelines require sponsored posts to be tagged as ads, meaning brands will have to be increasingly vigilant when influencers post on their behalf.

No. 2 Micro and 'Middle' Influencers Are Gaining Ground

No. 3 Instagram Is Becoming Influencers' Preferred Channel

No. 4 Video Brings 'Passion' to Sponsored Posts

No. 5 Effective Content Will Require a Leap of Faith
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The Best Times and Approaches for Pitching Journalists - MarketingProfs

The Best Times and Approaches for Pitching Journalists - MarketingProfs | The MarTech Digest | Scoop.it
marketingIO's insight:

Always in the AM...and NEVER in the evening (they've got deadlines).

 

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How to build links without creating content: 5 examples - Search Engine Land

How to build links without creating content: 5 examples - Search Engine Land | The MarTech Digest | Scoop.it
Here are a few opportunities that likely already exist for your business that you can use to build links without content:

  • Mentions
  • Directories
  • Partnerships
  • Community involvement
  • Testimonials and reviews
Links result from real connections. As long as your business is active and engaged in sound marketing, you can build links without creating fresh content.
marketingIO's insight:

Examples = case studies.

 

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6 Steps to a Successful Social Influencer Marketing Campaign : Social Media Examiner

6 Steps to a Successful Social Influencer Marketing Campaign : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Identify the Goal for Your Influencer Marketing Campaign

#2: Define Your Ideal Influencer Profile

#3: Find Potential Influencers

#4: Reach Out to Influencers

#5: Provide Rewards

#6: Measure Your Results
marketingIO's insight:

It's all about the details. And the strategy is applicable to any channel used.

 

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How to Build the Perfect B2B Social Media Strategy - Kapost

How to Build the Perfect B2B Social Media Strategy - Kapost | The MarTech Digest | Scoop.it
Summing up, social media managers should focus on these things in 2017

  • Decide what goals you want to achieve using social media content
  • Tailor your content to serve these goals
  • Monitor your social media performance to optimize volume, timing and content types
  • Support your content with promotion to get better reach
marketingIO's insight:

The article is based on excellent research, and I encourage you to CT.

 

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Most Popular Email Clients of 2016—Litmus Software, Inc.

Most Popular Email Clients of 2016—Litmus Software, Inc. | The MarTech Digest | Scoop.it
Based on data from more than 13 billion opens, we've compiled the top 10 most popular email clients of 2016—and what you need to know about each.
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