The MarTech Digest
391.5K views | +357 today
Follow
 
Scooped by marketingIO
onto The MarTech Digest
Scoop.it!

Using Psychology to Increase Conversions [FREE White Paper] - Pardot

Using Psychology to Increase Conversions [FREE White Paper] - Pardot | The MarTech Digest | Scoop.it

Excerpt...


Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

  • Social Proof: When making decisions, we often look at the behavior of others as an example.
  • Loss Aversion: The desire to avoid loss is a strong motivator for many.
  • Anchoring: In decision making, we often judge our options by the first piece of information we have.
  • Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.
  • Authority: We are more persuaded by people and companies that we perceive to have authority.


With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.

marketingIO's insight:

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
Your new post is loading...
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Friday, 7/29/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 7/29/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

7 AdWords Features You Didn't Know Existed - HubSpot

7 AdWords Features You Didn't Know Existed - HubSpot | The MarTech Digest | Scoop.it
1) Call-only campaigns
2) Ad Extensions
3) Customer Match
4) Ad Customizers
5) Interest Targeting
6) Promote App Downloads Directly
7) AdWords Editor
marketingIO's insight:

But you already knew this...right?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

SEO requirements for a new website platform - Search Engine Land

SEO requirements for a new website platform - Search Engine Land | The MarTech Digest | Scoop.it
Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their due diligence.

To support all of those tasked with selecting a new website platform, let’s recap the top elements to consider when vetting different solutions. In my experience, the following are must-have elements when assessing new website platforms. Missing one or more of these elements likely means your site will see poor representation in search engine indices and/or miss an important quality guideline.
marketingIO's insight:

GREAT post!! Please CT for all the requirements.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

8 Benefits of Marketing Automation for Other Areas of Your Business - AgileCRM

8 Benefits of Marketing Automation for Other Areas of Your Business - AgileCRM | The MarTech Digest | Scoop.it

1. Defines Lead Accountability
2. Optimizes Marketing Process
3. Advances Customer Using Upsell & Cross-sell
4. Runs A/B Testing Easily
5. Targets Sales Prospects across Omni-Channels
6. Uses Lead Scoring to Prioritize & Qualify Leads
7. Tracks Analytics to Get a Better Understanding
8. Manages Daily Tasks Efficiently

marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

News Analysis: Oracle’s $9.3B Acquisition Of Netsuite Is About Cloud Consolidation - Enterprise Irregulars

News Analysis: Oracle’s $9.3B Acquisition Of Netsuite Is About Cloud Consolidation - Enterprise Irregulars | The MarTech Digest | Scoop.it
Oracle’s 9.3B acquisition of Netsuite came as no surprise to valley insiders.  The surprise came as how badly Oracle sought cloud revenue and to bring a friendly partner back into the family.  Constellation sees the following for the buy side:

  • Battle for cloud revenue continues.  Oracle as with every cloud vendor is seeking to grow their subscription revenues.  Netsuite brings almost 800M in revenue and grows the overall market share.
  • Serves the mid market and divisions in an end to end capacity. Netsuite gives the Oracle customer an integrated cloud ERP, CRM, and commerce suite.
  • Addresses gaps in Oracle’s Industry Cloud strategy.  Netsuite’s core has been strong in manufacturing, retail, commerce, and professional services.  While Oracle addresses these products in an on-premises model, Netsuite’s cloud approach fills holes in Oracle’s cloud strategy in key verticals.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Oracle Is Buying NetSuite for $9.3 Billion - Fortune

Oracle Is Buying NetSuite for $9.3 Billion - Fortune | The MarTech Digest | Scoop.it
Per NetSuite’s latest proxy, filed in April, Larry Ellison owned 39.7% of NetSuite’s outstanding shares at that time. The shares are held by an entity called NetSuite Restricted Holdings LLC.

In a deal that’s been long rumored, Oracle is buying NetSuite, a cloud software company backed by Oracle executive chairman Larry Ellison.

Mark Hurd, chief executive officer of Oracle, said in Thursday’s announcement, “Oracle and NetSuite cloud applications are complementary, and will coexist in the marketplace forever. We intend to invest heavily in both products—engineering and distribution.”
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Why Every Website Needs Ahrefs - Visual Contenting

Why Every Website Needs Ahrefs - Visual Contenting | The MarTech Digest | Scoop.it
Are you one of those website owners who believe that creating a website will lead to more traffic, better results and improved customer engagement? Then, I have to say you are wrong! You cannot rely entirely on having a website to boost website traffic. Setting up a website is only one part of getting in... [Read More]
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Thursday, 7/28/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 7/28/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Email Validation Versus Verification | Marketing Technology

Email Validation Versus Verification | Marketing Technology | The MarTech Digest | Scoop.it
What is Email Validation?
Punctuation is critical – believe it or not it’s more than just an @ symbol and a domain with a period in it. Email addresses can have all of the following symbols in the name (before the @). After the @, there’s a period expected… just not at the beginning or the end. Some email validation services will also check to see if a mail record exists for the domain. This is a simple check just to see whether or not the email address can be routed but has nothing to do with the recipient other than the domain that’s being sent to.

What is Email Verification?
Email verification is the most complex part of email cleansing. Email verification is the process of verifying the recipient account mailbox exists, is active, and accepting mail. This requires a lot more work, including algorithmic, programmatic, and historical databases that emails can be checked against.
marketingIO's insight:

Please CT for the details. A quick, smart post. However, MIA is Spamtrap identification.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

5 Signs That Traditional Websites Are Becoming Obsolete - Forbes

5 Signs That Traditional Websites Are Becoming Obsolete - Forbes | The MarTech Digest | Scoop.it
1. Mobile momentum isn’t stopping.

2. App deep linking is working.

Google is already starting to plan for the transition to apps by featuring app deep links, indexed portions of app-exclusive content that can be featured in Google search results for users of the mobile app in question. 

3. App streaming is the next big thing.

With app streaming, users can directly access the full functionality of apps directly from SERPs; Google is hosting portions of app content in the cloud, so users can tap into it without having to download the app to their devices first.
4. The Knowledge Graph is getting more powerful.

The Knowledge Graph alone can’t replace traditional websites, but it could work in conjunction with these other factors to accelerate their deaths.

5. Embedded functionality is on the rise.

I mean any kind of interactive feature or functionality that is introduced in the body of an app, rather than existing as a separate page of a website. 
marketingIO's insight:

Bleeding edge? Or soon to be cutting edge?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Find a Marketing Automation Platform that Grows - Marketo

Find a Marketing Automation Platform that Grows - Marketo | The MarTech Digest | Scoop.it
Short-Term Considerations

1. How quickly can your team get up and running on this solution?

2. Can this system clone entire programs, campaigns, and forms?

3. Can you easily build audiences and workflows side-by-side?

4. How easily can you incorporate other best-of-breed solutions?



Long-Term Considerations

1. Will this platform centralize all of your core marketing needs over the next three to five years?

2. Will you be incorporating multi-channel marketing?

3. Does this platform have a history of marketing innovation and being forward-thinking?

4. What kind of ongoing support can you expect?

5. Is this platform capable of growing with your data management strategy?
marketingIO's insight:

Amen.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

7 Key Responsibilities Of The Full Stack Content Manager - Contentools

7 Key Responsibilities Of The Full Stack Content Manager - Contentools | The MarTech Digest | Scoop.it
1 – Develop and document the content marketing strategy
2 – Outline a channel plan
3 – Establish standards, technology and tools, best practices and workflows to manage the content marketing life cycle
4 – Manage and maintain the content inventories
5 – Work with IT / technical team to implement efficient content management systems (wordpress, joomla), content marketing platforms (contentools, percolate, newscred, coschedule) and content distribution platforms.
6 – Collaborate and coordinate team members from other departments
7 – Hire and manage in house and outsourced content creators
marketingIO's insight:

Details when you CT, and it's an excellent review.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Apply Agile Methodology to Your Marketing Projects | Cision

How to Apply Agile Methodology to Your Marketing Projects | Cision | The MarTech Digest | Scoop.it
In essence, Agile is a teamwork approach that promotes working in short sprints with defined goals, evaluating the work and then improving on it until it’s finished. The process is roughly this:

  • Pick a project
  • Assign the right tasks to the right people
  • Set aside X days to work solidly on the project (a sprint)
  • Report progress and problems daily
  • After the sprint, evaluate progress and assign work for the next sprint.
marketingIO's insight:

Please CT for the details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Marketers Struggling to Optimize the Marketing Mix, Quantify ROI - MarketingCharts

Marketers Struggling to Optimize the Marketing Mix, Quantify ROI - MarketingCharts | The MarTech Digest | Scoop.it
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

GetResponse Gets Automating - The Hub

GetResponse Gets Automating - The Hub | The MarTech Digest | Scoop.it
GetResponse, the Wilmington, Delaware-based email marketing platform, this week announced the launch of its first marketing automation solution. GetResponse Marketing Automation is intended to offer non-tech savvy marketers a simple, scalable interface to create sophisticated customer journeys.

A long-established (since 1998) player in the email marketing space, GetResponse offers a drag-and-drop email creation tool, email automation, smart list import, and associated analytics. The cloud-based MA proffer will allow users to create campaigns based on "if...then" logic, trigging automated actions on customers' conditions and actions. Tagging and scoring customers based on behavior contributes to audience profiles. The interface features a visual workflow builder.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Wednesday, 7/27/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 7/27/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Understanding the Customer Technology Stack 2.0 - Prof

Understanding the Customer Technology Stack 2.0 - Prof | The MarTech Digest | Scoop.it
Six broad categories have emerged over the last decade in response to specific needs.

  • The broadest category in the customer technology stack is Customer Relationship Management (CRM). 
  • Customer Communication solutions simplify conversations between vendors and customers, and make it easier to communicate. 
  • Customer Satisfaction solutions enable companies to get answers to specific questions. 
  • Customer Experience solutions are a more focused variant of the previous category. They take the pulse of customers and objectively capture their experience with a product or service. They are typically embedded within the product and emphasize simplicity and ease of use over detail.
  • Customer Loyalty solutions make it easier for companies to reward their customers for specific actions that they perform. 
  • The newest category on the block, Customer Success, has significant new investments and has been featured in Mary Meeker's 2015 Internet Trends Report as one of the disruptive new enterprise technologies to watch. 
marketingIO's insight:

I buy into this far more than just CX, as these tools come with built-in analytics. I just don't know how to reconcile with the marketing stack.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group

B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group | The MarTech Digest | Scoop.it
In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA.

In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your content promotion campaigns.
marketingIO's insight:

Please CT for the complete rundown by channel.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack - MarketingCharts

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack - MarketingCharts | The MarTech Digest | Scoop.it
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The Five Factors of Value That Drive B2B Sales and Protect Margins - Profs

The Five Factors of Value That Drive B2B Sales and Protect Margins - Profs | The MarTech Digest | Scoop.it

To begin the process of describing how you create Value, it's important to keep the following definitions in mind. It also helps to think of them as expectations that customers have of your company.

1. Response

  • A focused dialogue with customers: understanding how you contribute to their success
  • Identifying and meeting customers' changing needs

 

2. Service

  • Accessibility: an open and reassuring organization
  • Clear information on products, services, processes, and project status

 

3. Time

  • Dependable lead times
  • Consistent delivery format

 

4. Quality

  • Consistent products, services, and processes
  • Meets the brief or specifications: achieves the customer's goal

 

5. Price

  • Clear
  • Structured
  • Rational
  • Competitive
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

LinkedIn acquires sales presentation app maker PointDrive - VentureBeat

LinkedIn acquires sales presentation app maker PointDrive - VentureBeat | The MarTech Digest | Scoop.it
LinkedIn today announced that it has acquired PointDrive, a provider of sales presentation tools, as part of efforts to empower more salespeople across its professional social network. Financial terms of the deal were not disclosed, but most of the PointDrive team will be joining LinkedIn’s engineering, product, and sales teams.

LinkedIn will be integrating PointDrive’s technology into its Sales Solutions portfolio, which has been slowly updated over the past year in an effort to show the effectiveness of the professional social network.  The goal is to strengthen LinkedIn’s offering around social selling, which has been defined as leveraging social media to engage with buyers, with the aim of landing a sale. It’s the new version of “cold calling.” 
marketingIO's insight:

Surprised this wasn't put on ice after the MS acquisition.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe

The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe | The MarTech Digest | Scoop.it
You have to strike first. If you can carve out a niche before everyone else, you’ll have a massive head start over every marketer. Here’s how you can do that right now BEFORE everyone else.

Step 1. Create a WhatsApp Account

Step 2. Filling Your WhatsApp Contact List

Step 3. Organize Your Contacts Into Groups

Step 4. Interacting With Your Audience
marketingIO's insight:

The perfect starting point. But should you start? It's time!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

2016 Marketer's Confidence Index: Spending on the Rise - AMA

2016 Marketer's Confidence Index: Spending on the Rise - AMA | The MarTech Digest | Scoop.it

"Research validates that marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research.


The Marketers Confidence Index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval. A reading of 100 in the Index represents neutral.

The Index, which was released today by the American Marketing Association (AMA) in partnership with Millward Brown Vermeer, measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth. "

marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift

The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift | The MarTech Digest | Scoop.it
Learn how 1:1 messaging has evolved and discover why marketers should be paying more attention to today's messaging app ecosystem.
marketingIO's insight:

TREMENDOUS article. Please CT for the details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.