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Using Psychology to Increase Conversions [FREE White Paper] - Pardot

Using Psychology to Increase Conversions [FREE White Paper] - Pardot | The Marketing Technology Alert | Scoop.it

Excerpt...


Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

  • Social Proof: When making decisions, we often look at the behavior of others as an example.
  • Loss Aversion: The desire to avoid loss is a strong motivator for many.
  • Anchoring: In decision making, we often judge our options by the first piece of information we have.
  • Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.
  • Authority: We are more persuaded by people and companies that we perceive to have authority.


With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.

iNeoMarketing's insight:

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


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The Top 13 MarTech Articles Curated Friday, 1/23/15

The Top 13 MarTech Articles Curated Friday, 1/23/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> How Marketing Technologists are Intersecting All Areas of Business - Inc.

>> SungardASVoice: Digital Transformation Is Being Led By The CMO (Not The CIO) - Forbes

>> MarTech Realities: Integration, Build vs. Buy Decisions - CMS Wire

>> Add Data to Workflows to Improve Your Customers' Experience - DataInformed

>> The Things I Look for in a Digital Analyst - ClickZ

>> Hack Your Email Growth Rate with These List-Building Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy

>> Five Ways to Get Board Backing for Your Marketing Campaign - Profs

>> How to use digital communities to target your buyer personas | memeburn

>> DataHero Offers Data Visualization With Marketo Integration

>> Automated Copywriting Startup Persado Raises $21M - TechCrunch

>> B-to-B Marketing Budgets to Increase an Average 6% - Ad Age

>> Email Marketing Design Tips | Right On Interactive

>> Infographic: The evolution of video marketing - B2B News Network

 

 

See ALL Top Curated Marketing Technology Articles here.

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How Marketing Technologists are Intersecting All Areas of Business - Inc.

How Marketing Technologists are Intersecting All Areas of Business - Inc. | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's a given, and it's now. How many Marketing Techies do you have onboard?

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SungardASVoice: Digital Transformation Is Being Led By The CMO (Not The CIO) - Forbes

SungardASVoice: Digital Transformation Is Being Led By The CMO (Not The CIO) - Forbes | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

You can't request IT solutions if you don't know that which IT is capable. Conclusion: you better have a grasp of tech fundamentals if you want to drive digital transformation. Someone is eventually going to start to call for a CMIO.

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MarTech Realities: Integration, Build vs. Buy Decisions - CMS Wire

MarTech Realities: Integration, Build vs. Buy Decisions - CMS Wire | The Marketing Technology Alert | Scoop.it

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Today, we continue to the conversation with another number: 50. That's 50 as in the percentage of digital marketers who favor a marketing cloud suite — the same number who like a best-of-breed solution approach.

 

What's the advice to someone stepping into buying marketing software for the first time?

 

"When you make your technology investments," [Mike] Sands [CEO, Signal] told CMSWire, "always keep integration top-of-mind — don’t just focus on features and functionality. All of your teams should be trained to make integration a priority. And when buying new solutions, you should select vendors that understand your company’s data strategy and provide a clear path to making their technologies connect to the rest of your ecosystem, including legacy systems."

 

 

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iNeoMarketing's insight:

I've seen this numerous times, and the conclusion: your selection is a function of your staffing. If you have the talent (or the resources to secure the talent), then best of breed is the path to take. Otherwise, play it smart.

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Add Data to Workflows to Improve Your Customers' Experience - DataInformed

Add Data to Workflows to Improve Your Customers' Experience - DataInformed | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Easy, right? Of course not, but indeed the tools are available. That's half the battle, where the other half is staff.

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The Things I Look for in a Digital Analyst - ClickZ

The Things I Look for in a Digital Analyst - ClickZ | The Marketing Technology Alert | Scoop.it

Digest...


So here are five things I look for in an analyst, beyond technical competency:

→ Data Dexterity

→ Pattern Recognition

→ Attention to Detail

→ Commercial Awareness

→ Positive Presence

 

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iNeoMarketing's insight:

And if you don't have the background to look for these features, you'll want to sub that out to a colleague or recruiter. 

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Hack Your Email Growth Rate with These List-Building Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Hack Your Email Growth Rate with These List-Building Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Even if you don't use WP, you get the idea. The results are dramatic.

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Five Ways to Get Board Backing for Your Marketing Campaign - Profs

Five Ways to Get Board Backing for Your Marketing Campaign - Profs | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

You can't do #3 without #4. And #4 is all about having the controls in place so as to properly attribute performance.

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How to use digital communities to target your buyer personas | memeburn

How to use digital communities to target your buyer personas | memeburn | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's an interesting proposition: I just don't know if the level of effort is worthwhile. File this under social selling.

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DataHero Offers Data Visualization With Marketo Integration

DataHero Offers Data Visualization With Marketo Integration | The Marketing Technology Alert | Scoop.it
DataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a bigger impact on the bottom line.
DataHero is designed to create charts based on patterns in the user’s cloud data. In addition, it offers the option to build custom charts to meet individual user needs. Charts and dashboards are automatically updated as the data in Marketo changes, providing real-time, on-demand insights.


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iNeoMarketing's insight:

FYI, for those who have adopted Marketo.

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Automated Copywriting Startup Persado Raises $21M - TechCrunch

Automated Copywriting Startup Persado Raises $21M - TechCrunch | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

"Automatically create and test different marketing emails." Does Persado go it alone, or does it get gobbled up?

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B-to-B Marketing Budgets to Increase an Average 6% - Ad Age

B-to-B Marketing Budgets to Increase an Average 6% - Ad Age | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I don't think any of us are surprised by this. Nice to see that social is not a part of the big chunks of B2B spending.

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Email Marketing Design Tips | Right On Interactive

Email Marketing Design Tips | Right On Interactive | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A few basics. Remember that eye-tracking studies show that people start with the upper left, travel down, then go across.

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Infographic: The evolution of video marketing - B2B News Network

Infographic: The evolution of video marketing - B2B News Network | The Marketing Technology Alert | Scoop.it

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The Top 15 MarTech Articles Curated Thursday, 1/22/15

The Top 15 MarTech Articles Curated Thursday, 1/22/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> 3 Things to Look for When Investing in Marketing Technology - Kapost Content Marketing Blog

>> How to Craft an Agile Marketing Campaign - HBR

>> 10 Competitive Advantages for Modern Marketing - CMO Essentials

>> Which Email List Growth Tactics Are Proving Effective For Marketers? - Marketing Charts

>> Are Keywords Relevant to SEO in 2015? - Search Engine Watch

>> The Ultimate Guide to 150+ Google Analytics Resources for 2015 - KISSmetrics

>> When To Deploy A Tag Management Solution: 8 Scenarios - Marketing Land

>> Beware Of Shiny Objects: Why Email Marketing Trumps Social Media - Artillery Marketing

>> Responsive Web Design (RWD) - What you should know? - Position²

>> 10 Key Factors That Will Determine the Future of Google+ - Copyblogger

>> Negative SEO: Does It Really Exist? - Marketo

>> Email Marketing Charts: How to effectively build your email list - Sherpa

>> Seven Conversion Rate Tactics That Increased Sales by $21 Million - Profs

>> Predictive intelligence platform AgilOne turns itself into a 'predictive marketing cloud' - VentureBeat

>> Search Engine Optimization Checklist: 2015 - Digital Information World

 

 

See ALL Top Curated Marketing Technology Articles here.

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3 Things to Look for When Investing in Marketing Technology - Kapost Content Marketing Blog

3 Things to Look for When Investing in Marketing Technology - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

Digest...


Here are three things to look for when investing in marketing technology.

1. Integrations 

Make sure your marketing technology investments integrate and “talk to” one another.

2. Adoptability 

Make sure the technology is good in practice, as well as theory. Understand how it will fit into your workflows, how it will integrate with your existing IT, how each member of your team will benefit from it, and how it supports your strategic marketing roadmap.

3. Customer Support

A great marketing technology company will offer you continued support to help you onboard new users, get your processes in place, and get the most value out of the system on a regular basis. Experts should be on hand to answer questions and provide trainings.

 

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iNeoMarketing's insight:

Certainly not the only three things, important nevertheless. Another thing to look for: an excellent partner upon whom you can rely.

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How to Craft an Agile Marketing Campaign - HBR

How to Craft an Agile Marketing Campaign - HBR | The Marketing Technology Alert | Scoop.it

Digest...


Think “outline,” not “campaign.” If you chart your campaign in such detail that it’s unalterable, you run the risk of being pinned down when something unexpected arises.

 

Start small. It’s also good to plan modestly at the start and gradually become more ambitious, as you test the waters — especially if you’re venturing into a new channel.

 

Take breaks. As you venture forth, pause frequently to reevaluate your position. If you’ve sketched out a minimalistic outline, you might do this when you get to each loosely defined milestone. Review the effectiveness of your current efforts, including projected profitability. Determine what changes have occurred in your environment, such as new competitors, technologies, or trends. And then tweak your strategy.

 

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iNeoMarketing's insight:

And be sure to brush up on agile techniques before engaging. Need more information on agile as it applies to marketing? Go here: 

http://www.scoop.it/t/the-marketing-automation-report/?tag=agile+marketing 

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10 Competitive Advantages for Modern Marketing - CMO Essentials

10 Competitive Advantages for Modern Marketing - CMO Essentials | The Marketing Technology Alert | Scoop.it
Want to get a leg up on the competition in your marketing efforts? Read these 10 quick competitive advantages for modern marketing...


Digest...


1. Lead scoring

2. Measured mobile expansion

3. Lead nurturing

4. Account for multiple buyers

5. Align content to stages of the buyer’s journey

6. Document your content strategy

7. Use video in content marketing

8. Analyze your marketing data

9. Integrate your marketing technologies

10. Get customer-centric

 

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iNeoMarketing's insight:

And they're all available to you right here, right now. Where can you get most of this? Marketing automation.

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Which Email List Growth Tactics Are Proving Effective For Marketers? - Marketing Charts

Which Email List Growth Tactics Are Proving Effective For Marketers? - Marketing Charts | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

MIA: organic search. See the article posted a bit earlier (scroll down a bit to view it).

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Are Keywords Relevant to SEO in 2015? - Search Engine Watch

Are Keywords Relevant to SEO in 2015? - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


→ Placement of your keywords means more than frequency

→ Google looks for meaning, not for specific words

→ Semantic search is in full effect

Semantic search is another increasingly creepy functionality within Google that’s starting to have a major impact on user searches. Just like Google derives meaning from the words on your page, rather than focusing on the words themselves, Google derives meaning from user searches through "semantic search." Released as part of the Hummingbird update back in 2013, semantic search has been an indispensable feature for any user trying to find an answer to a specific question.

→ Structure counts: the overall structure and navigation of your site, and how each of your pages are laid out.

→ Site speed and security matter

→ Schema markup provides direct visibility

Google also provides some very specific markup formats for various categorical entries on your site, such as events or places. These markups, such as those found at Schema.org, help Google to easily process and understand specific types of information on your site.

 

 

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iNeoMarketing's insight:

In effect, this post becomes your roadmap for 2015 SEO (beside quality content). Tremendous.

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The Ultimate Guide to 150+ Google Analytics Resources for 2015 - KISSmetrics

The Ultimate Guide to 150+ Google Analytics Resources for 2015 - KISSmetrics | The Marketing Technology Alert | Scoop.it
Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics.


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iNeoMarketing's insight:

This is a "must bookmark." You're using GA, so take a look at this list and find out what you're missing.

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When To Deploy A Tag Management Solution: 8 Scenarios - Marketing Land

When To Deploy A Tag Management Solution: 8 Scenarios - Marketing Land | The Marketing Technology Alert | Scoop.it

Digest...


The tags are typically used for data collection, but can also launch product functionality. By streamlining tag deployments, marketers can increase campaign velocity, increase site performance and set the stage for driving more personalized customer interactions across channels and devices.

 

1. Before A Web Site Redesign

2. Before Deploying Enterprise Analytics

3. Before Expanding Acquisition Or Performance Marketing Activities

If you’re planning to ramp up your digital marketing activities by investing in one or more key solutions, save yourself the headache and start with a tag manager.

4. When Evaluating New Vendor Products

5. Before Expanding The Functionality Of Your Free TMS

6. Before Deploying Mobile Apps

8. Before Purchasing Data Feeds

 

 

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iNeoMarketing's insight:

If you need more information on tag management, go here:

http://www.scoop.it/t/the-marketing-automation-report/?tag=tag+management 

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Beware Of Shiny Objects: Why Email Marketing Trumps Social Media - Artillery Marketing

Beware Of Shiny Objects: Why Email Marketing Trumps Social Media - Artillery Marketing | The Marketing Technology Alert | Scoop.it
To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media.


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iNeoMarketing's insight:

Social has a role, but not this! Yet more evidence that points to the lack of value social brings to your business metrics.

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Odette Contant van Lieshout's curator insight, January 22, 9:06 AM

E-mail is 40x doeltreffender dan social media!

Maria Rekrut's curator insight, January 22, 6:49 PM

Consider this: Email is 40 times more effective than social media.

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Responsive Web Design (RWD) - What you should know? - Position²

Responsive Web Design (RWD) - What you should know? - Position² | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

RWD is a must (not AWD), and responsive email design is a must. A nice, quick primer about RWD.

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10 Key Factors That Will Determine the Future of Google+ - Copyblogger

10 Key Factors That Will Determine the Future of Google+ - Copyblogger | The Marketing Technology Alert | Scoop.it

Digest...


Arguments people make against Google+

1. Google+ is not a Facebook killer

2. Google+ is a ghost town

3. Author photos and Authorship are gone

4. Hangouts are now unbundled

5. Will photo capabilities become unbundled, too?

 

Arguments people make for Google+

6. Google+ is Google

7. New features keep on coming

8. The Google+ team is growing

9. Having hundreds of millions of active user profiles is gold

10. Personalization is a big deal

 

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iNeoMarketing's insight:

On the heels of yesterday's "Google+ is Dead" article. #2 is the most damning of them all.

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The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com