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Using Psychology to Increase Conversions [FREE White Paper] - Pardot

Using Psychology to Increase Conversions [FREE White Paper] - Pardot | The Marketing Technology Alert | Scoop.it

Excerpt...


Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

  • Social Proof: When making decisions, we often look at the behavior of others as an example.
  • Loss Aversion: The desire to avoid loss is a strong motivator for many.
  • Anchoring: In decision making, we often judge our options by the first piece of information we have.
  • Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.
  • Authority: We are more persuaded by people and companies that we perceive to have authority.


With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.

iNeoMarketing's insight:

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


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Back To The Future In Enterprise SaaS Selling - TechCrunch

Back To The Future In Enterprise SaaS Selling - TechCrunch | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

The Enterprise sales transition from a SaaS model is so completely different and utterly foreign that you must...MUST...bring in experienced operators to organize and manage the effort. Just the Enterprise sales comp plan alone is enough to stunt the effort if not done correctly!

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Why customer personas may be an outdated marketing technique - Schaefer Marketing Solutions

Why customer personas may be an outdated marketing technique - Schaefer Marketing Solutions | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Personas can be important to help match buyer needs with product benefits. But here's the beauty of persona-based content vs. writing to customer needs based on institutional client knowledge: you can TEST to see which one works!

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These Types of Memories Help Customers Remember You - Profs

These Types of Memories Help Customers Remember You - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Very difficult to execute, but if you can pull it off, it's quite an achievement. You'll need to click through and read the full post.

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YoloCommunications's curator insight, Today, 6:00 AM

"Imagine your brand is a person" - The reverse should also be true in so far that each person should consider themselves a brand too. Celebrities in the main have failed to quantify their own brand and consistently damage their value and commercial worth through poor judgement in sight of consumers. Consumers (aka followers) also remember the negative, usually for longer than the positive so a new approach is required to understanding the consumer's (fan's) relationship with the brand. Treat 'talent' as a brand, invest in it through market research, social media intelligence and marketing to sustain longevity and value.

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Analyzing the Chief Marketing Technologist - SapientNitro

"To help us shed more light on the emerging profession of marketing technologists, SapientNitro partnered with Scott Brinker, the host of the MarTech conference and popular chiefmartec blog to conduct a first-of-its-kind study of marketing technologists’ skills, career paths, attitudes and behaviors. For the first time, we have been able to ‘x-ray’ the professional marketing technologist, and the results are striking."

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Very smart analysis, and not what you would expect. Based on this analysis, marketing technologists are not quite the unicorn people think.

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Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order | MarketingExperiments Blog

Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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Email Subject Lines That Sell - Profs

Email Subject Lines That Sell - Profs | The Marketing Technology Alert | Scoop.it
Email Marketing - Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
iNeoMarketing's insight:

It'll be close to impossible to read these tables, but you can secure the report here: https://phrasee.co/email-subject-lines-that-sell/. 

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans | B2B Marketing Insider

22 Free Content Marketing Tools To Drive Your Content Marketing Plans | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Brenner knows content, Brenner knows tools.

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Do Larger Brands Really Have It Easier With Content Marketing? [New Research] - CMI

Do Larger Brands Really Have It Easier With Content Marketing? [New Research] - CMI | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

And you can secure the FREE report here: http://contentmarketinginstitute.com/research/enterprise-content-marketing/ 

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Jeff Oskin's curator insight, Today, 7:18 AM

Interesting article and data about whether larger companies have a harder time at marketing than small businesses. The article provides some important data about analytics and content creation. The main point: have a marketing plan down on paper.

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Sources: Amazon Plans ‘Prime For Business’, Folding AmazonSupply Into Big B2B Play - TechCrunch

Sources: Amazon Plans ‘Prime For Business’, Folding AmazonSupply Into Big B2B Play - TechCrunch | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

It's an organized strategy rolling out by the behemoth; see Amazon for Business in India. The 800 lb. Gorilla woke up.

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8 Highly Reputable Resources for Compelling Marketing Stats - HubSpot

8 Highly Reputable Resources for Compelling Marketing Stats - HubSpot | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

FWIW: quite often there is duplicate data. Not always, but often. So if you're not suffering from Stat FOMO, pick 4-5 and you're fine.

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[Infographic] What Today’s B2B Buyer Looks For When Making B2B Purchases Online - CMO.com

[Infographic] What Today’s B2B Buyer Looks For When Making B2B Purchases Online - CMO.com | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Monday, 4/27/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 4/27/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Marketing Measurement Depends on Organization & Process – Gartner: http://sco.lt/8m0S5R

>> What You Need to Know about the Changing B2B Buying Process - Kapost Content Marketing Blog: http://sco.lt/5BSw6r

>> A Guide to the B2B Internet of Things – Intel: http://sco.lt/6NliSH

>> Video Metrics Every Marketer Should Be Watching – HBR: http://sco.lt/6r4ndR

>> Innovation Excellence | Peter Thiel’s 4 Rules For Creating A Great Business: http://sco.lt/7O0Giv

>> Extend Your Team with Marketing Technologists – iNeoMarketing: http://sco.lt/4x6YoT

>> Put the 'Person' in Personalization in Five Steps – Profs: http://sco.lt/5uodBh

>> The Complete Guide to Boring Content for Insanely Exciting ROI - SEMrush Blog: http://sco.lt/8oLuxV

>> The 5 best Apple Watch apps for the enterprise (so far) - Venture Beat: http://sco.lt/7alOQj

>> Customer Experience Matrix: Bombora Feeds B2B Data to Everyone: http://sco.lt/7fIyVl

>> Content Marketing: Measuring results, tracking ROI and generating leads | MarketingSherpa Blog: http://sco.lt/6qzZhp

>> Is this the future of email design? | Litmus: http://sco.lt/8hWigr

>> A List of 29 Free Digital Marketing Tools | Marketing Technology Blog: http://sco.lt/5Msjzt

>> 68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands – CMI: http://sco.lt/6AdDaj

>> New Infographic: The 6 Skills Marketing Managers Need to Become CMO - Inbound Marketing Agents: http://sco.lt/970UfB

>> Infographic: responsive design for multiple devices - The Hub: http://sco.lt/6qvAvJ

>> How to Create Engaging Powerpoint Presentations From Start to Finish [Infographic] – HubSpot: http://sco.lt/8eTo5h

>> #SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter And Instagram - #infographic: http://sco.lt/8PHzaD

>> Social Selling in 2015 - A Look into the Next 12 Months [Infographic] - B2B Infographics: http://sco.lt/7nowPh

>> Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic] – Profs: http://sco.lt/7CLtFB

>> The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling – Funnelholic: http://sco.lt/7yxyJl

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Marketing Measurement Depends on Organization & Process - Gartner

Marketing Measurement Depends on Organization & Process - Gartner | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Completely agree: get your ducks in a row before you go through your attribution process.

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What You Need to Know about the Changing B2B Buying Process - Kapost Content Marketing Blog

What You Need to Know about the Changing B2B Buying Process - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

And the action item? Have the right persona-fied content available at every point. Bring them along their own process.

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A Guide to the B2B Internet of Things - Intel

A Guide to the B2B Internet of Things - Intel | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

So what's the difference between wireless networked devices and IOT within the B2B world? Errr, uhhhh...

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Jamie Manning's curator insight, April 27, 10:36 AM

It's coming...let the action begin.

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Video Metrics Every Marketer Should Be Watching - HBR

Video Metrics Every Marketer Should Be Watching - HBR | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Familiar territory. The key is linking the metrics into your overall dashboard so that you can measure contribution to overall ROMI.

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Innovation Excellence | Peter Thiel’s 4 Rules For Creating A Great Business

Innovation Excellence | Peter Thiel’s 4 Rules For Creating A Great Business | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

More than just rules: a Theorem. 

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Put the 'Person' in Personalization in Five Steps - Profs

Put the 'Person' in Personalization in Five Steps - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

The MAP that you have or that which you are researching should have these capabilities built in. And you shouldn't pay an arm and a leg.

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Extend Your Team with Marketing Technologists - iNeoMarketing

Extend Your Team with Marketing Technologists - iNeoMarketing | The Marketing Technology Alert | Scoop.it
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iNeoMarketing's curator insight, April 6, 8:36 AM

MarTech Services Packages with Fixed Monthly Pricing...THAT INCLUDES THE SOFTWARE...to deliver more quality leads that will close faster:

  • MarTech 1: The Basics
  • MarTech 2: Next-level Demand Gen
  • MarTech 3: Large Scale Demand Gen
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The Complete Guide to Boring Content for Insanely Exciting ROI - SEMrush Blog

The Complete Guide to Boring Content for Insanely Exciting ROI - SEMrush Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

I wouldn't call it a boring strategy, but an approach that allows for content that emerges over time on the 1st page SERP. Thus, optimizing your blog is a critical part of this approach.

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The 5 best Apple Watch apps for the enterprise (so far) - Venture Beat

The 5 best Apple Watch apps for the enterprise (so far) - Venture Beat | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Productivity apps. More ways to suck up my alone time. No thanks.

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Customer Experience Matrix: Bombora Feeds B2B Data to Everyone

Customer Experience Matrix: Bombora Feeds B2B Data to Everyone | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

FWIW...

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Content Marketing: Measuring results, tracking ROI and generating leads | MarketingSherpa Blog

Content Marketing: Measuring results, tracking ROI and generating leads | MarketingSherpa Blog | The Marketing Technology Alert | Scoop.it
Creator-level metrics

For a company blog, these KPIs include traffic metrics, such as page views and unique visitors; source metrics, such as inbound search results and referring sites; and sharing metrics, such as tweets.

 

Manager-level metrics

These KPIs include lead volume generated, lead quality, cost-per-lead and conversion rate.

 

Director-level metrics

At the highest level, content KPIs include revCreatienue, costs, ROI and customer lifetime value.


MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

This makes sense IF the creator and manager level metrics can be correlated to the Director level metrics.

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Is this the future of email design? | Litmus

Is this the future of email design? | Litmus | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

More email design ideas. Use Litmus to test your layout across all different devices.

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A List of 29 Free Digital Marketing Tools | Marketing Technology Blog

A List of 29 Free Digital Marketing Tools | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
A List of 29 Free Digital Marketing Tools by Douglas Karr on Marketing Technology
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A-Writer's curator insight, April 27, 5:50 AM

http://www.aussiessay.com/

CPIS Digital Consultants's curator insight, April 27, 5:07 PM

These are very useful Digital Marketing Tools

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