The Marketing Tec...
Follow
Find
309.2K views | +138 today
 
Scooped by marketingIO
onto The Marketing Technology Alert
Scoop.it!

Using Psychology to Increase Conversions [FREE White Paper] - Pardot

Using Psychology to Increase Conversions [FREE White Paper] - Pardot | The Marketing Technology Alert | Scoop.it

Excerpt...


Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

  • Social Proof: When making decisions, we often look at the behavior of others as an example.
  • Loss Aversion: The desire to avoid loss is a strong motivator for many.
  • Anchoring: In decision making, we often judge our options by the first piece of information we have.
  • Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.
  • Authority: We are more persuaded by people and companies that we perceive to have authority.


With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.

marketingIO's insight:

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
Your new post is loading...
Scooped by marketingIO
Scoop.it!

The MarTech Digest™, for Monday 2/8/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Monday 2/8/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position²

Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position² | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

And if you find yourself needing guidance, contact marketingIO.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Why Snapchat Will Be Great for B2B Companies - Medium

Why Snapchat Will Be Great for B2B Companies - Medium | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

If T, LI and SlideShare are optimized and where you want it, then consider.

more...
Adina Ciobanescu's curator insight, February 7, 8:55 PM

Snapchat is raising as an unexpected BtoB marketing tool. 

Marco Favero's curator insight, Today, 4:10 AM

aggiungi la tua intuizione ...

malek's comment, Today, 8:38 AM
SnapChat value proposition is rapidly evolving
Scooped by marketingIO
Scoop.it!

The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point

The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land

What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

It's one POV...

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear

3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

6 Marketing Tools We Use That No One Else Really Talks About - iPullRank

6 Marketing Tools We Use That No One Else Really Talks About - iPullRank | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

A great, smart collection of tools. Bravo.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Improve Email Open Rates - Social Media Today

How to Improve Email Open Rates - Social Media Today | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

BrightFunnel announces account-based marketing analytics tool - MarketingDive

BrightFunnel announces account-based marketing analytics tool - MarketingDive | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

[FREE] The 2016 State of Email Report - Litmus

[FREE] The 2016 State of Email Report - Litmus | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

30 Stats Every Marketer Needs to Know about Customer Experience - Kapost

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

As if CX is new. Used to be called CustSat. CX tests were being done for consumer goods back in the '70s: researchers would actually embed themselves in households!!!

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Three Dirty Little Secrets About B-to-B Marketing - Ad Age

Three Dirty Little Secrets About B-to-B Marketing - Ad Age | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Luck is the residue of design.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe

Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe | The Marketing Technology Alert | Scoop.it
In the End, Businesses Simply Cannot Afford NOT to Have a Marketing Stack

Without a unified platform, a business is left to attempt to put all of these pieces of the puzzle together manually, and without the data as common currency, there is often political infighting that further hampers the ability to orchestrate and execute a successful marketing campaign. The introduction of the platform dispels these roadblocks and creates an environment where both the customer and the business are getting what they want out of their exchanges with each other, all while reducing the time and resources needed to develop and manage the interactions across a myriad of marketing channels.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

No longer a nice to have...

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Create More Exposure Using LinkedIn : Social Media Examiner

How to Create More Exposure Using LinkedIn : Social Media Examiner | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

And the reason why I love Social Media Examiner: they always provide details on how to accomplish what they're recommending. Click through for details.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Why 80% of our B2B content marketing failed - Econsultancy

Why 80% of our B2B content marketing failed - Econsultancy | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Of course it's about education! It's not about entertainment, but about learning.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Adobe: Paid Search Growth is Slowing - CMO.com

Adobe: Paid Search Growth is Slowing - CMO.com | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

One guess where it's going...

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Tracking Actions in Interactive Email - FreshInbox

Tracking Actions in Interactive Email - FreshInbox | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

All the code you need when you click through. Great resource!

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Quick exchange of your email address and you'll receive this one page list. A bit of a stretch to reach 101, but you get the idea.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp

7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Above the Fold lives!

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

[FREE] Predictive Marketing Cheatsheet and Glossary - Everstring

[FREE] Predictive Marketing Cheatsheet and Glossary - Everstring | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

11 Must-Attend Spring Marketing Events - Uberflip

11 Must-Attend Spring Marketing Events - Uberflip | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

I'll keep scooping these lists. Just look under the tag "trade shows" for others.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Salesforce Announces New Pricing And Packaging -- What It Means To You - Forrester

Salesforce Announces New Pricing And Packaging -- What It Means To You - Forrester | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Always ask about the additional memory charges.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

7 Tips for Creating Professional Email Signatures - Digital Information World

7 Tips for Creating Professional Email Signatures - Digital Information World | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
Comidor's curator insight, Today, 4:21 AM

Great infographic about Email signatures!