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The Top 10 Marketing Technology Article Summaries Curated Today, Wednesday, 6/5/13 from The Marketing Automation Alert

The Top 10 Marketing Technology Article Summaries Curated Today, Wednesday, 6/5/13 from The Marketing Automation Alert | The Marketing Technology Alert | Scoop.it

We’ve consolidated industry analysis into a single scoop, and it is today’s featured article. Really is fascinating stuff impacting all B2B marketers if not now then shortly, e.g., Forrester asks if this consolidation stifles innovation (BTW: never does, and in fact improves innovation: ping me if you want to know how). In addition, we’ve included a few free offers for your review, some insight into organizing and personalizing your LinkedIn content, and a few how to’s including how to become an online authority (hint: easier than you would think).

 

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Featured Marketing Automation Article

 

Salesforce.com Acquisition of ExactTarget: Excerpts from the Industry

 

http://sco.lt/91u0Hp

Today, 8:49 AM

 

Excerpts from industry analysts and journalists...

 

SalesForce/ExactTarget Deal Means More Complexity For MarketersForrester

  • Raises the specter of further market consolidation by large players. By making a bold move into not just automation, but digital media, Salesforce will raise pressure on Adobe, IBM, Microsoft, SAP, and other traditional enterprise application providers to make similar moves, raising the valuations of Responsys, Neolane, and Silverpop. Salesforce can now monetize both seat licenses and media CPMs, and clearly wants to create a billion dollar business line in the marketing cloud.
  • As a large, established vendor, Salesforce will make it easier for marketing departments to convince their IT and procurement peers of adopting ET. If Salesforce chooses to suppress digital media CPM rates, existing ET customers benefit, but Salesforce would make it difficult for (now much) smaller vendors, like Responsys and Silverpop, to compete.

 

Salesforce.com Acquires ExactTarget - Gartner

  • Why ExactTarget?  With a marquis customer list, and the ability to support robust email marketing programs, they offer Salesforce.com and their customers the capabilities needed to build out the marketing cloud. In fact, when existing Salesforce.com customers were seeking support for complex email requirements, the folks in San Francisco would point customers east to the folks in Indianapolis…often enough that integration via the Salesforce.com APIs already exists.

 

Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation - Customer Experience Matrix

  • I doubt Salesforce will suddenly stop integrating with other marketing automation vendors.  Small, independent marketing automation firms already had a tough time selling against big competitors, so this only makes their lives marginally harder.  The smart ones (and that's most of them) already have a strategy in place to differentiate themselves from the big industry leaders.
  • I've long argued that CRM and marketing automation should be part of the same system.  Like a broken clock, the time has come when I'm right.  Marketing automation sits between email and CRM, in the sense that it uses both heavily.  So Salesforce has effectively surrounded the marketing automation vendors with its purchase, even ignoring Pardot.  This means that Salesforce will be in the room with a solution when email and CRM users discuss expanding into marketing automation.  In many cases, clients will extend their Salesforce deployment without considering anyone else..

 

With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer’s Suite - TechCrunch

  • If Salesforce.com does wish to push deep into lead management, it will need to either invest heavily in its own development or acquire a company, which will bring another hefty price tag. Last month, Marketo, a marketing automation leader, had a successful initial public offering. It opened at $13 per share. Today it is trading in the $22 range with a market capitalization of about $812 million. Eloqua, the other leader in the category, sold to Oracle late last year for $871 million. [TechCrunch blew it with this analysis, not realizing that Pardot came with ET!]

 

Salesforce to acquire Exact Target: I now pronounce you 'Marketing Cloud' - ZDNet

  • This move is precisely (I would have said "exactly" but that sounded redundant) what salesforce needed to do. They now have an excellent email marketing suite, a strong upper-end-of-the-small-and-through-the-middle-of-the-mid-market marketing automation suite (via the Exact Target acquisition of Pardot last year) and, as an added bonus, the social comms tool Co-Tweet, which was one of the underutilized gems owned by Exact Target. They are also acquiring a substantial customer base that is reasonably ripe for salesforce's other offerings.

 

Salesforce.com's ExactTarget Buy Equals Marketing Clout - InformationWeek

  • By combining ExactTarget's digital marketing capabilities with Salesforce.com's sales, service and social marketing capabilities, Salesforce said it will create "a world-class marketing platform across email, social, mobile and the Web." Salesforce marketing capabilities were previously limited to social channels, powered by capabilities gained through the acquisitions of Radian6 and Buddy Media. In contrast, rivals including IBM, Microsoft, Oracle, SAS and Teradata, among others, have much broader, multi-channel marketing capabilities, most on the strength of acquisitions over the last three years.

 

Our Take

  • For the CMO with SFDC and MA: You can maintain your MA without concern, regardless of vendor. You may, however, want to seriously consider the soon to be native ET/Pardot advantages, as that will reduce your operating costs to maintain separate systems.
  • For the CMO with SFDC but without MA: Your IT challenges will be resolved. CIO concerns will be overcome as SFDC acts as a Trojan Horse for your MA.
  • For the SMB marketplace: Your life just got a bit easier. Salesforce meets the needs of all sizes of businesses, and this bundled solution will improve your time-to-marketing efforts.
  • For Oracle/Eloqua: This is going to be difficult. Oracle wants to improve its CRM business, and the Eloqua acquisition to round out its offering makes sense. However, Salesforce want to improve its marketing capabilities, not necessarily its CRM business, so that it can fully assist the Marketing function. Big difference. Salesforce just cut Oracle off at the pass.

 

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(FREE EBOOK) How to Make the Business Case for Social Media - Social Media Explorer


http://sco.lt/7QDm5p

From www.socialmediaexplorer.com - Today, 11:59 AM

 

Nichole Kelly, in partnership with NetBase, release a new eBook in the Social Savvy series which shows marketers how to measure social media ROI.

 

Digest...

 

Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can measure the return on our investment in terms of business metrics like leads and sales.

 

The new eBook, called Calculating ROI to Make the Business Case for Social Media Marketing, describes a methodology for measuring social ROI, explains where social media fits into the traditional sales funnel familiar to business decision-makers, and offers advice on aligning social goals and metrics. You can get a free copy here.

 

iNeoMarketing's insight:

And it's FREE!

 

If it's digital marketing and it's FREE, then it's for me!

 

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Using Psychology to Increase Conversions [FREE White Paper] - Pardot


http://sco.lt/7UpkxN

From www.pardot.com - Today, 12:22 PM

 

Excerpt...

 

Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

  • Social Proof: When making decisions, we often look at the behavior of others as an example.
  • Loss Aversion: The desire to avoid loss is a strong motivator for many.
  • Anchoring: In decision making, we often judge our options by the first piece of information we have.
  • Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.
  • Authority: We are more persuaded by people and companies that we perceive to have authority.

 

With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.

 

iNeoMarketing's insight:

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


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The LinkedIn Guide to Personalized Content Creation - CMI


http://sco.lt/5sTjKT

From contentmarketinginstitute.com - Today, 10:19 AM

 

Condensed...

 

How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.

 

iNeoMarketing's insight:

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.

 

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Big List of FREE Keyword Tools - 'Net Features - Website Magazine


http://sco.lt/5VzIJt

From www.websitemagazine.com - Today, 10:10 AM

 

Introduction...

 

Since there are thousands of ways that people can begin searching for content or a type of product or service online, creating your own extensive and useful list can be quite the chore. No worries, though, because there are plenty of great keyword research tools on the Web that you can use RIGHT NOW that won’t cost a cent.

That’s right – all of the online keyword research tools in the big list that follows are totally free. See www.websitemagazine.com for the complete list.

 

iNeoMarketing's insight:

Doesn't make sense to reproduce the complete list when it is one click away. A very comprehensive list to send to your SEA admin or your agency.

 

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Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa


http://sco.lt/75CuMz

From article - Today, 10:36 AM

 

Q: Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) of using social media platforms in your inbound marketing efforts.

 

iNeoMarketing's insight:

The only surprising part of this chart is the SlideShare info. We have reservations about that metric, but in agreement on the others.

 

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Quick Guide to Making your Website Social Media Friendly | Velocity Digital Blog


http://sco.lt/8WTkmH

From www.velocitydigital.co.uk - Today, 10:01 AM

 

This posts gives advice on ensuring your website is cleverly integrated with social media technology and platforms. Handy for all marketers!

 

Excerpt...

 

I’m often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user’s experience. Usually I’m asked to do this after jumping up and down a lot and ramming home the importance of thinking social when it comes to websites! It’s very important that social is taken into consideration at a very early stage of any web build or revamp. Read on for some tips on making your site more social media friendly.

  • Create a social media widget
  • Create a content hub
  • Sharing is caring: There are a lot of off-the-shelf options out there, but I would recommend ‘hard-coding’ share buttons, this tends to allow you to mould them to fit better with your site design. Tech blog, The Next Web does this very well.

iNeoMarketing's insight:

We primarily scooped this for the The Next Web example. Good info nevertheless.

 

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Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge


http://sco.lt/87V3Kb

From adage.com - Today, 10:13 AM

 

following the success of facebook's retargeting exchange, twitter plans to build its own version of fbx to let brands retarget visitors with ads on twitter.

 

Excerpt...

 

The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.

 

It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

 

iNeoMarketing's insight:

You'll want to keep an eye on this as well as Twitter's Lead Generation Cards.

 

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Penguin 2.0: How to become an online authority - Econsultancy


http://sco.lt/84wfA1

From econsultancy.com - Today, 10:06 AM

 

The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

 

Digest...

 

Invest in quality content

Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base. 

 

Invest in onsite content

Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online. 

 

Use Google+ Authorship markup to gain even more authority in Google

Why use Google+?

  • It immediately indexes your new content in Google.
  • Create authority and respect in Google’s eyes – Google loves Google products.
  • Generate more inbound links.
  • Generate more social likes and shares.
  • Build up your authorship and expertise in an emerging area for SEO.
  • Add additional SEO power to your guest posts and blogger outreach.
  • Cultivate business leads and be seen as a thought leader.

 

Amplify your content to create authority

It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors  that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.

 

Increase traffic to your website 

 

iNeoMarketing's insight:

Excellent advice, and we place this post amongst the top pieces on how to manage the impact from Penguin 2.0.

 

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Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain


http://sco.lt/7GpubZ

From www.marketingtechblog.com - Today, 7:54 AM

 

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

marketingIO's insight:
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Marketing Automation Software: Key Players and Acquisitions | Marketing Technology

Marketing Automation Software: Key Players and Acquisitions | Marketing Technology | The Marketing Technology Alert | Scoop.it
Marketing Automation Software: Key Players and Acquisitions by Douglas Karr on Marketing Technology
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How to Use Skyscraper Technique to Generate Massive Web Traffic - DubaiMonsters

How to Use Skyscraper Technique to Generate Massive Web Traffic - DubaiMonsters | The Marketing Technology Alert | Scoop.it
Skyscraper technique is simply a system for turning your high quality content into backlinks to your website.

You start following the skyscraper technique by first looking for popular topics and trends that have or are gaining customer attention. The topics must be relevant to the nature of your business. After you have found one, you need to organize it in a new way along with a value proposition for your user.

So now, if you are moved enough by the power skyscraper to re-direct traffic to your website, here is the list of steps that you need to go about:
marketingIO's insight:

Tread carefully...

 

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5,000 tech journalists and the perfect email template - KindOfABigDeal

5,000 tech journalists and the perfect email template - KindOfABigDeal | The Marketing Technology Alert | Scoop.it
Writers have deadlines, 100,000s of hungry readers and they need good relevant content. Find them, their emails and use the template below to contact them. Less thinking required.
marketingIO's insight:

Yeah: the whole magilla.

 

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SiriusDecisions Summit 2016 Highlights: Digital Advertising – B-to-B’s Shiny New Object? | SiriusDecisions

SiriusDecisions Summit 2016 Highlights: Digital Advertising – B-to-B’s Shiny New Object? | SiriusDecisions | The Marketing Technology Alert | Scoop.it
B-to-b marketers are most confident in the demand creation capabilities of:

  • Paid search. It’s not surprising that over 95 percent of respondents use Google, but close to 5 percent of respondents have also started using global search engines (e.g. Baidu, Naver, Yandex) to reach untapped markets. 
  • Display. Most b-to-b marketers are buying display ads directly, but more than 50 percent are also using ad networks. In fact, many larger organizations working with an agency partner are purchasing ads programmatically through ad exchanges or supply-side platforms.
  • Paid social. Facebook is king, with LinkedIn and Twitter in second and third place, but advertising on YouTube isn’t far behind. A growing number of marketers are also taking advantage of smaller, niche social spaces in an effort to reach customers wherever they are (e.g. Reddit).
marketingIO's insight:

Display ads? Whaaaaaaaat? Maybe as a part of retargeting.

 

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7 New Twitter Features You May Have Missed - HubSpot

7 New Twitter Features You May Have Missed - HubSpot | The Marketing Technology Alert | Scoop.it
1) The 140-Character Count Loophole

2) Accessible Images

3) The Connect Tab

4) 'Go Live' Button for Periscope

5) Native GIF Search

6) The Switch to Uncropped Photos

7) Increased Anti-harassment Features
marketingIO's insight:

Some features are being slow-rolled.

 

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In time for summer, Informatica opens its Marketing Data Lake - Marketing Land

In time for summer, Informatica opens its Marketing Data Lake - Marketing Land | The Marketing Technology Alert | Scoop.it
The data management provider has announced its new Marketing Data Lake, which it describes as the first such repository specifically for the needs of marketers.

As Informatica explains in a recent e-book on the subject, a data lake is “a data repository that lets you store and process all your data, from multiple sources, in its native format without having to pre-structure it.”

It complements data warehouses, the company notes, in that generates data schemas “on read,” or when the data is exported and used, instead of “schema-on-write” when it goes into the repository, as with warehouses. A schema is a blueprint for data organization.
marketingIO's insight:

Bringing Big Data closer to the masses?

 

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Salesforce brings cross-channel service a step closer with new 'Snap-ins' - CIO.com

Salesforce brings cross-channel service a step closer with new 'Snap-ins' - CIO.com | The Marketing Technology Alert | Scoop.it

You can't always bring customers to your best customer-service tools, but now you can bring those tools to them thanks to a new addition announced Wednesday for Salesforce's Service Cloud.

Dubbed Service Cloud Lightning Snap-ins, the new offering allows organizations of any size to take key support features from Salesforce's Service Cloud and "drop" them into their websites or mobile apps. Case-management and live-chat capabilities can now be added to mobile and Web apps, for example, and a tap-to-call feature is available for Android and iOS.

A new module enabling two-way video chat, meanwhile, allows customers and agents to see each other. A customer could also use a smartphone's front-facing camera to show the agent the problem at hand.

marketingIO's insight:

Another step closer to an app-driven MarTech world. Watch this space.

 

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Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities - Demand Gen Report

Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities - Demand Gen Report | The Marketing Technology Alert | Scoop.it
Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are likely to buy, for an undisclosed fee. All Spiderbook employees will be joining the Demandbase team, and a company spokesperson states Demandbase plans to make the Spiderbook solution available by June.

The acquisition expands Demandbase’s offerings, enabling B2B marketers to identify, target and engage key accounts. Spiderbook is designed to identify buying intent within new accounts, highlighting opportunities for ABM practitioners to engage relevant stakeholders within the account to move them further along in their buying journey.
marketingIO's insight:

Pre. Dict. Ive.

 

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Your Must-Read MarTech Digest™, for Wednesday 5/25/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday 5/25/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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How to Improve Your Lead Nurturing Program - Kapost

How to Improve Your Lead Nurturing Program - Kapost | The Marketing Technology Alert | Scoop.it
  • Look for Non-Traditional Engagement Drivers
  • Send Fewer Emails
  • Prioritize Learning Above Selling
marketingIO's insight:

Focus on the third bullet.

 

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2016 Social Media Marketing Industry Report - Social Media Examiner

2016 Social Media Marketing Industry Report - Social Media Examiner | The Marketing Technology Alert | Scoop.it
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How to Pick a Marketing Attribution Model – TrackMaven

How to Pick a Marketing Attribution Model – TrackMaven | The Marketing Technology Alert | Scoop.it
There are a few different ways to create an attribution model. When setting yours up, look for:

  • Simplicity: Attribution should be something you can explain to your boss. If you don’t understand the rules, you may end up making decisions based on questionable data.
  • Responsiveness: Remember, lead behavior can change! But you want to be focused on running campaigns, not babysitting an attribution engine. Therein lies the benefit of a statistical model that’s constantly optimizing for changes in lead behavior and campaign impact. When you’re starting out with marketing attribution, look at individual leads and gut-check the attribution from the model.
marketingIO's insight:

Without a Vulcan mind meld embedded with every click, it's impossible. Our recommendation: go back and model past wins, identify and assign points to important pivots, and apply the scoring moving forward.

 

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[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO

[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO | The Marketing Technology Alert | Scoop.it

With the NEW Marketing Pipeline Modeler from marketingIO, you'll pinpoint your lead generation objectives with ease. Just input a few variables, and you'll have the starting point for your strategy:

 

  • You'll see how many inquiries you need each month and when you need to generate those inquiries.
  • You'll know the required size of your sales pipeline each month so that you can hit your revenue targets.
  • You can change any variable so that you can fine-tune your desired output.
marketingIO's insight:

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5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land

5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land | The Marketing Technology Alert | Scoop.it
What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers.

Getting links and creating great content would definitely be two of the more popular answers, and for good reason. After all, that’s what Google says are the two most important ranking factors.

But there’s one other factor you can — and should be — focusing on. It’s something that could double your traffic. Yet so many people are overlooking it.

Your organic click-through rate.
marketingIO's insight:

There's way too much valuable guidance to summarize here: you really should CT to read.

 

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Boost B2B Sales with LinkedIn Social Selling - Marketo

Boost B2B Sales with LinkedIn Social Selling - Marketo | The Marketing Technology Alert | Scoop.it
1. Add Prospective Customers and Share Their Content with Your Network

2. Warm Introductions

3. Find the Right Leads with Sales Navigator

4. Build Your Account Contact List with “Export to CRM”

5. Measure Your Success with the Social Selling Index (SSI)
marketingIO's insight:

Just the tip of the iceberg...

 

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Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage - Profs

Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage - Profs | The Marketing Technology Alert | Scoop.it
marketingIO's insight:

Yes Tech Buyers, but note the difference between the three age groups. MIA: the Blank Generation.

 

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13 Conversion Boosting WordPress Plugins You Should Be Using in 2016 - CrazyEgg

13 Conversion Boosting WordPress Plugins You Should Be Using in 2016 - CrazyEgg | The Marketing Technology Alert | Scoop.it
1. Title Experiments
2. KingSumo Headlines
3. DuracellTomi’s Google Tag Manager Plugin
4. Social Warfare
5. WordPress Landing Pages
6. WordPress Leads
7. Coming Soon by Seed Prod
8. Imagify
9. Gravity Forms
10. InTrigger
11. Icegram
12. Nugget/Ingot
13. AB Press Optimizer
marketingIO's insight:

What a great list! Strongly encourage you to CT and get the details.

 

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WP Engine launches first page-level performance tool intended for WordPress sites - Marketing Land

WP Engine launches first page-level performance tool intended for WordPress sites - Marketing Land | The Marketing Technology Alert | Scoop.it
WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress.

Today, the Austin, Texas-based company is releasing Page Performance, which it describes as “the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.” Its mission: monitor how long it takes for pages and all content to load, determine if there are issues relating to site speed and make recommendations for improvements.

Via the dashboard, the user can see detailed speed tests, have access to historical reports on each page’s speed and receive recommendations about how to solve tech issues. The report includes cacheability, render start, visitor complete and render complete, as well as access to raw data and a breakdown of domains. The recommendations offer links to support materials in an online library.
marketingIO's insight:

Smart!

 

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Coming soon: express even more in 140 characters | Twitter Blogs

Coming soon: express even more in 140 characters | Twitter Blogs | The Marketing Technology Alert | Scoop.it

"

Here’s what will change:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
  • Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
  • Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
  • Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly."
marketingIO's insight:

FYI.

 

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5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream

5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream | The Marketing Technology Alert | Scoop.it
1. New Local Search Ads to Appear on Google Maps

2. Expanded Text Ads Get Double Headlines & More Characters

3. Better Measurement of Conversions

4. New Responsive Display Ads

5. Changes to Device Bidding
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The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines

The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines | The Marketing Technology Alert | Scoop.it
While there are over a 100 new features in this release, there are two big themes we touch on:

THEME ONE: Enterprise-grade Predictive Analytics

We’ve re-architected our predictive analytics engine from the ground up to allow marketers to create account and contact models (using a self service interface) for different target markets (geographies, product lines, customer segments, etc.) in minutes. We truly believe that one size does not fit all when it comes to predictive modeling, so marketing (and sales operations) can create new models themselves within minutes without requiring any data science expertise.

THEME TWO: Real-time Actionability

What good is a score if you can’t put it to work? We believe that coordinated execution between marketing and sales is the hallmark of success in any B2B go-to-market program. Customers have been able to use scores with intent data to get better fidelity insights into who is in market. But now, marketing and sales can now use the score along with data from our Lattice Data Cloud (which tracks 150M+ companies, 250M+ contacts and 30,000+ signals per company) right within your marketing automation and CRM systems.
marketingIO's insight:

Lattice becoming the clear leader.

 

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2016 State of Email Agencies [Infographic] - Litmus

2016 State of Email Agencies [Infographic] - Litmus | The Marketing Technology Alert | Scoop.it
Beyond demonstrating the important role that email agencies play in our industry, this infographic highlights how their email production process differs.
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Common Challenges of Marketing-IT Collaborations [Infographic] - Profs

Common Challenges of Marketing-IT Collaborations [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
General Management - Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging.
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Your Must-Read MarTech Digest™, for Tuesday 5/24/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday 5/24/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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Brain-Based Whiteboard Animation Sparks Customer Engagement

Brain-Based Whiteboard Animation Sparks Customer Engagement | The Marketing Technology Alert | Scoop.it
When whiteboard animation videos unite the latest discoveries in neuroscience, psychology, and marketing research, they can become one of the most lucrative mediums in your Web marketing toolkit.

Let's look at the science behind attention spans.

1. Simplicity secures highly focused attention

2. Metaphors maximize memory retention and universal understanding

3. Whiteboard animation ignites emotion-fueled mentalizing and a desire to share, share, and share

The attention, memory, emotion, and mentalizing networks in the brain are hooked up to decision-making and motivational centers that control our actions. By designing a fully customizable whiteboard video, you are harnessing the potential to set all those networks on fire, successfully inspiring and promoting customer action.
marketingIO's insight:

Superb! CT for details.

 

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