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The Top 10 Marketing Technology Article Summaries Curated Today, Wednesday, 6/5/13 from The Marketing Automation Alert

The Top 10 Marketing Technology Article Summaries Curated Today, Wednesday, 6/5/13 from The Marketing Automation Alert | The Marketing Technology Alert | Scoop.it

We’ve consolidated industry analysis into a single scoop, and it is today’s featured article. Really is fascinating stuff impacting all B2B marketers if not now then shortly, e.g., Forrester asks if this consolidation stifles innovation (BTW: never does, and in fact improves innovation: ping me if you want to know how). In addition, we’ve included a few free offers for your review, some insight into organizing and personalizing your LinkedIn content, and a few how to’s including how to become an online authority (hint: easier than you would think).

 

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Featured Marketing Automation Article

 

Salesforce.com Acquisition of ExactTarget: Excerpts from the Industry

 

http://sco.lt/91u0Hp

Today, 8:49 AM

 

Excerpts from industry analysts and journalists...

 

SalesForce/ExactTarget Deal Means More Complexity For MarketersForrester

  • Raises the specter of further market consolidation by large players. By making a bold move into not just automation, but digital media, Salesforce will raise pressure on Adobe, IBM, Microsoft, SAP, and other traditional enterprise application providers to make similar moves, raising the valuations of Responsys, Neolane, and Silverpop. Salesforce can now monetize both seat licenses and media CPMs, and clearly wants to create a billion dollar business line in the marketing cloud.
  • As a large, established vendor, Salesforce will make it easier for marketing departments to convince their IT and procurement peers of adopting ET. If Salesforce chooses to suppress digital media CPM rates, existing ET customers benefit, but Salesforce would make it difficult for (now much) smaller vendors, like Responsys and Silverpop, to compete.

 

Salesforce.com Acquires ExactTarget - Gartner

  • Why ExactTarget?  With a marquis customer list, and the ability to support robust email marketing programs, they offer Salesforce.com and their customers the capabilities needed to build out the marketing cloud. In fact, when existing Salesforce.com customers were seeking support for complex email requirements, the folks in San Francisco would point customers east to the folks in Indianapolis…often enough that integration via the Salesforce.com APIs already exists.

 

Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation - Customer Experience Matrix

  • I doubt Salesforce will suddenly stop integrating with other marketing automation vendors.  Small, independent marketing automation firms already had a tough time selling against big competitors, so this only makes their lives marginally harder.  The smart ones (and that's most of them) already have a strategy in place to differentiate themselves from the big industry leaders.
  • I've long argued that CRM and marketing automation should be part of the same system.  Like a broken clock, the time has come when I'm right.  Marketing automation sits between email and CRM, in the sense that it uses both heavily.  So Salesforce has effectively surrounded the marketing automation vendors with its purchase, even ignoring Pardot.  This means that Salesforce will be in the room with a solution when email and CRM users discuss expanding into marketing automation.  In many cases, clients will extend their Salesforce deployment without considering anyone else..

 

With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer’s Suite - TechCrunch

  • If Salesforce.com does wish to push deep into lead management, it will need to either invest heavily in its own development or acquire a company, which will bring another hefty price tag. Last month, Marketo, a marketing automation leader, had a successful initial public offering. It opened at $13 per share. Today it is trading in the $22 range with a market capitalization of about $812 million. Eloqua, the other leader in the category, sold to Oracle late last year for $871 million. [TechCrunch blew it with this analysis, not realizing that Pardot came with ET!]

 

Salesforce to acquire Exact Target: I now pronounce you 'Marketing Cloud' - ZDNet

  • This move is precisely (I would have said "exactly" but that sounded redundant) what salesforce needed to do. They now have an excellent email marketing suite, a strong upper-end-of-the-small-and-through-the-middle-of-the-mid-market marketing automation suite (via the Exact Target acquisition of Pardot last year) and, as an added bonus, the social comms tool Co-Tweet, which was one of the underutilized gems owned by Exact Target. They are also acquiring a substantial customer base that is reasonably ripe for salesforce's other offerings.

 

Salesforce.com's ExactTarget Buy Equals Marketing Clout - InformationWeek

  • By combining ExactTarget's digital marketing capabilities with Salesforce.com's sales, service and social marketing capabilities, Salesforce said it will create "a world-class marketing platform across email, social, mobile and the Web." Salesforce marketing capabilities were previously limited to social channels, powered by capabilities gained through the acquisitions of Radian6 and Buddy Media. In contrast, rivals including IBM, Microsoft, Oracle, SAS and Teradata, among others, have much broader, multi-channel marketing capabilities, most on the strength of acquisitions over the last three years.

 

Our Take

  • For the CMO with SFDC and MA: You can maintain your MA without concern, regardless of vendor. You may, however, want to seriously consider the soon to be native ET/Pardot advantages, as that will reduce your operating costs to maintain separate systems.
  • For the CMO with SFDC but without MA: Your IT challenges will be resolved. CIO concerns will be overcome as SFDC acts as a Trojan Horse for your MA.
  • For the SMB marketplace: Your life just got a bit easier. Salesforce meets the needs of all sizes of businesses, and this bundled solution will improve your time-to-marketing efforts.
  • For Oracle/Eloqua: This is going to be difficult. Oracle wants to improve its CRM business, and the Eloqua acquisition to round out its offering makes sense. However, Salesforce want to improve its marketing capabilities, not necessarily its CRM business, so that it can fully assist the Marketing function. Big difference. Salesforce just cut Oracle off at the pass.

 

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(FREE EBOOK) How to Make the Business Case for Social Media - Social Media Explorer


http://sco.lt/7QDm5p

From www.socialmediaexplorer.com - Today, 11:59 AM

 

Nichole Kelly, in partnership with NetBase, release a new eBook in the Social Savvy series which shows marketers how to measure social media ROI.

 

Digest...

 

Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can measure the return on our investment in terms of business metrics like leads and sales.

 

The new eBook, called Calculating ROI to Make the Business Case for Social Media Marketing, describes a methodology for measuring social ROI, explains where social media fits into the traditional sales funnel familiar to business decision-makers, and offers advice on aligning social goals and metrics. You can get a free copy here.

 

iNeoMarketing's insight:

And it's FREE!

 

If it's digital marketing and it's FREE, then it's for me!

 

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Using Psychology to Increase Conversions [FREE White Paper] - Pardot


http://sco.lt/7UpkxN

From www.pardot.com - Today, 12:22 PM

 

Excerpt...

 

Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

  • Social Proof: When making decisions, we often look at the behavior of others as an example.
  • Loss Aversion: The desire to avoid loss is a strong motivator for many.
  • Anchoring: In decision making, we often judge our options by the first piece of information we have.
  • Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.
  • Authority: We are more persuaded by people and companies that we perceive to have authority.

 

With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.

 

iNeoMarketing's insight:

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


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The LinkedIn Guide to Personalized Content Creation - CMI


http://sco.lt/5sTjKT

From contentmarketinginstitute.com - Today, 10:19 AM

 

Condensed...

 

How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.

 

iNeoMarketing's insight:

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.

 

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Big List of FREE Keyword Tools - 'Net Features - Website Magazine


http://sco.lt/5VzIJt

From www.websitemagazine.com - Today, 10:10 AM

 

Introduction...

 

Since there are thousands of ways that people can begin searching for content or a type of product or service online, creating your own extensive and useful list can be quite the chore. No worries, though, because there are plenty of great keyword research tools on the Web that you can use RIGHT NOW that won’t cost a cent.

That’s right – all of the online keyword research tools in the big list that follows are totally free. See www.websitemagazine.com for the complete list.

 

iNeoMarketing's insight:

Doesn't make sense to reproduce the complete list when it is one click away. A very comprehensive list to send to your SEA admin or your agency.

 

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Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa


http://sco.lt/75CuMz

From article - Today, 10:36 AM

 

Q: Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) of using social media platforms in your inbound marketing efforts.

 

iNeoMarketing's insight:

The only surprising part of this chart is the SlideShare info. We have reservations about that metric, but in agreement on the others.

 

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Quick Guide to Making your Website Social Media Friendly | Velocity Digital Blog


http://sco.lt/8WTkmH

From www.velocitydigital.co.uk - Today, 10:01 AM

 

This posts gives advice on ensuring your website is cleverly integrated with social media technology and platforms. Handy for all marketers!

 

Excerpt...

 

I’m often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user’s experience. Usually I’m asked to do this after jumping up and down a lot and ramming home the importance of thinking social when it comes to websites! It’s very important that social is taken into consideration at a very early stage of any web build or revamp. Read on for some tips on making your site more social media friendly.

  • Create a social media widget
  • Create a content hub
  • Sharing is caring: There are a lot of off-the-shelf options out there, but I would recommend ‘hard-coding’ share buttons, this tends to allow you to mould them to fit better with your site design. Tech blog, The Next Web does this very well.

iNeoMarketing's insight:

We primarily scooped this for the The Next Web example. Good info nevertheless.

 

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Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge


http://sco.lt/87V3Kb

From adage.com - Today, 10:13 AM

 

following the success of facebook's retargeting exchange, twitter plans to build its own version of fbx to let brands retarget visitors with ads on twitter.

 

Excerpt...

 

The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.

 

It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

 

iNeoMarketing's insight:

You'll want to keep an eye on this as well as Twitter's Lead Generation Cards.

 

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Penguin 2.0: How to become an online authority - Econsultancy


http://sco.lt/84wfA1

From econsultancy.com - Today, 10:06 AM

 

The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

 

Digest...

 

Invest in quality content

Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base. 

 

Invest in onsite content

Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online. 

 

Use Google+ Authorship markup to gain even more authority in Google

Why use Google+?

  • It immediately indexes your new content in Google.
  • Create authority and respect in Google’s eyes – Google loves Google products.
  • Generate more inbound links.
  • Generate more social likes and shares.
  • Build up your authorship and expertise in an emerging area for SEO.
  • Add additional SEO power to your guest posts and blogger outreach.
  • Cultivate business leads and be seen as a thought leader.

 

Amplify your content to create authority

It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors  that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.

 

Increase traffic to your website 

 

iNeoMarketing's insight:

Excellent advice, and we place this post amongst the top pieces on how to manage the impact from Penguin 2.0.

 

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Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain


http://sco.lt/7GpubZ

From www.marketingtechblog.com - Today, 7:54 AM

 

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

iNeoMarketing's insight:
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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The Top 16 MarTech Articles Curated Friday, 1/30/15

The Top 16 MarTech Articles Curated Friday, 1/30/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist

>> Are CMOs Poised To Take Over Technology Purchasing? - Forbes

>> How CMOs Are Using Data to Build Their 2015 Budgets - Radius

>> Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations)

>> 2015 Marketing Automation Performance Report | Autopilot

>> Digital Marketing & Behavioral Targeting - Position²

>> Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe

>> Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials

>> Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth - VentureBeat

>> 6 Inbound Marketing Techniques Every Business Should Use - Marketing Land

>> 2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report

>> 10 Content Amplification Tools You Must Have - Social Marketing Writing

>> Buyer's Guide to Enterprise Social Media Management Software | TrustRadius

>> 12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch

>> How Google Determines Search Results [Infographic] - Socially Stacked

>> The Best Days and Times to Post Content [Infographic] - Profs

 

See ALL Top Curated Marketing Technology Articles here.

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The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist

The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A wonderful treatise of the various factor impacting a tech firm (not just a marketing technology firm). This could apply to anyone. If you're a member of a technology company, click through for the details behind each of the six categories.

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Are CMOs Poised To Take Over Technology Purchasing? - Forbes

Are CMOs Poised To Take Over Technology Purchasing? - Forbes | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I'm seeing the trend move towards the CIO taking the reigns on the vendor selection, purchase, implementation, integration, support, etc. 

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How CMOs Are Using Data to Build Their 2015 Budgets - Radius

How CMOs Are Using Data to Build Their 2015 Budgets - Radius | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Most likely, your opportunity for 2015 has passed by. However, think 2016 and what you need to do NOW to prepare for that budget: get your measurements, metrics, tracking in place today!

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Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations)

Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations) | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

An excellent framework, and a great start to benchmarking your content marketing engine.


Remember when content was called MarCom. Now it's ConMar...errr...MarCon? No: that doesn't work either.

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2015 Marketing Automation Performance Report | Autopilot

2015 Marketing Automation Performance Report | Autopilot | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Behind a registration form. What you'll find is a low MA feature usage rate. MAP vendors know the degree of feature usage, and my guess is they don't want you to know. It's underutilized.

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Digital Marketing & Behavioral Targeting - Position²

Digital Marketing & Behavioral Targeting - Position² | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's one of the great features to MAS: the ability to track behavior in and around your digital assets. And its use is simplified.

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Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe

Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Hint: don't bite off more than you can chew! Start with simple testing of 3 maybe 4 variables (depending on the amount of traffic), and learn from your errors. It's a quick learning curve.

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Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials

Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A very smart approach to approaching data quality. 

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Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth - VentureBeat

Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

To give perspective: Apple posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion

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6 Inbound Marketing Techniques Every Business Should Use - Marketing Land

6 Inbound Marketing Techniques Every Business Should Use - Marketing Land | The Marketing Technology Alert | Scoop.it
All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.


Digest...


1. Give Away A Free Guide That Is Directly Related To Your Business

2. Pick One Or Two Keywords, And Optimize The Heck Out Of Them

3. Build Your Personal Brand

4. Ask And Answer Questions On Social Media

5. Create An Email Popup

6. Guest Blog

 

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iNeoMarketing's insight:

I recognized the author from the tips: Neil Patel, and you will do worse than not following his advise. Start with #5.

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2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report

2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report | The Marketing Technology Alert | Scoop.it
More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.
Respondents to the 2015 Demand Gen Report Benchmark Study report that those numbers will closely mirror their overall budgets, with 21% anticipating growth of 20% or more in their total marketing budget.


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iNeoMarketing's insight:

Behind a quick registration form.

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10 Content Amplification Tools You Must Have - Social Marketing Writing

10 Content Amplification Tools You Must Have - Social Marketing Writing | The Marketing Technology Alert | Scoop.it

Digest...


#1 – AddThis

#2 – ShareThis

#3 – LinkedIn

#4 – Facebook ads

#5 – Promoted tweets

#6 – Buffer

#7 – MailChimp

#8 – Storify

#9 – Hootsuite

#10 – Outbrain

 

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iNeoMarketing's insight:

Click through for more details. MIA: Twitter lead cards.

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Jake Peters's curator insight, January 30, 4:14 PM

+1 for MailChimp. I had a brief fling with AWeber this week, it was disastrous, so now I'm back in the fold.

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Buyer's Guide to Enterprise Social Media Management Software | TrustRadius

Buyer's Guide to Enterprise Social Media Management Software | TrustRadius | The Marketing Technology Alert | Scoop.it
In this guide you'll find:

An overview of 3 major enterprise use cases for Social Media: Customer Care, Intelligence and Marketing
A TrustMap showing the Top Rated Social Media software based on user ratings & frequency of evaluation
Case studies of how Comcast, British Telecommunications and Groupon are using software for enterprise-level social media programs
Profiles of 23 Social Media Management software products used by enterprises, including what each one is best used for, as well as pros & cons as cited in 400+ authenticated end-user reviews


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iNeoMarketing's insight:

Behind a quick registration form. If you're not an Enterprise and you're looking at any of these solutions, you may want to expand your solution search.

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12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch

12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking

2. Hard Sellers Will Be Ignored

3. Advertising Will Become More Subtle as Ads Are Integrated With Content

4. More Businesses Will Learn Publication Is Only the First Step to Content Marketing

5. Content Marketing and Social Media Marketing Will Benefit Each Other

6. Content Marketers Will Improve Email Marketing

7. Hyper-Local Content Will Continue to Grow

8. Personalization Will Become Even More of a Game Changer

9. Reusable Content Will Grow in Popularity

10. Guest Blogging Will Rise Again

11. Vertical Content Channels Will Increase Profits

12. Content Marketing Budgets Will Continue to Grow

 

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iNeoMarketing's insight:

#1 and #8: that's the list. And with regards to #8: we're talking deep personalization

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How Google Determines Search Results [Infographic] - Socially Stacked

How Google Determines Search Results [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

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The Best Days and Times to Post Content [Infographic] - Profs

The Best Days and Times to Post Content [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
Content - The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.


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The Top 18 MarTech Articles Curated Thursday, 1/29/15

The Top 18 MarTech Articles Curated Thursday, 1/29/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

>> The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

>> Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

>> Marketo study finds martech budgets may challenge investment needs - The Hub

>> Three Threats Lurking in Your Marketing Cloud - Profs

>> Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

>> Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

>> G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd

>> Twitter launches new group-messaging and video features - VentureBeat

>> Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat

>> CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ

>> Digital skills are the golden ticket in 2015 - Forrester

>> IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ

>> How to Segment Your Email List for ROI [Infographic] - socialmouths

>> The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

>> How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics

>> The Good and the Bad of Social Media Marketing [Infographic] - Profs

>> 5 Free and Responsive Email Templates - Kapost Content Marketing Blog

 

See ALL Top Curated Marketing Technology Articles here.

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Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's market share from each vendor's revenue contribution, e.g., Eloqua is the greatest revenue contributor. Knowing what I know about attribution, I have my doubts as to the validity of these numbers.


Wait for David Raab's yearly analysis of market share information. An update should be out soon.

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The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com | The Marketing Technology Alert | Scoop.it
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time.  

Marketo commissioned the Economist Intelligence Unit to conduct a  survey of over 450 high-level marketing executives worldwide, at companies including MasterCard, Virgin America, Wells Fargo and Zipcar.  More than 80% say they need to restructure marketing to better support the business - and 29% believe the need for change is urgent.

Read on to learn more about the findings.


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iNeoMarketing's insight:

And here's the Marketo/Economist study, behind a quick registration form.

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Stéphanie Asscher's curator insight, January 30, 3:30 PM

Marketers are vital to a company!

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Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

Marketers: Think tech has changed your job already? Brace yourself - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Another angle from the same study. Adapt or die.

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Jérémie Gracie's curator insight, January 29, 5:02 PM

“Marketing has changed more in the last five years than over the previous hundred” Sanjay Dholakia

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Marketo study finds martech budgets may challenge investment needs - The Hub

Marketo study finds martech budgets may challenge investment needs - The Hub | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Same study. The budgets will be there in the short run, but without a killer plan for tracking and attribution, it will dissipate and move over to IT. Funny how social is the number one area for spending, yet is the least measurable in terms of business metrics. Some are doomed.

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Three Threats Lurking in Your Marketing Cloud - Profs

Three Threats Lurking in Your Marketing Cloud - Profs | The Marketing Technology Alert | Scoop.it
Marketing Strategy - A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.


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iNeoMarketing's insight:

And this is why no MarTech can be evaluated and procured without the assistance from IT.

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Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

More from the same Marketo study. This is one of the most screwed up set of priorities I've seen: how the hell can social be number one while analytics is #3, MAS is 4th from the bottom, and search is 2nd from the bottom. Want to drive more attributable revenue? Invert this damn chart!!

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Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I'm starting to see evidence (primary and secondary) that points to the marketing function deferring technology decisions to the IT folks. 

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The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com