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The Top 10 Marketing Technology Article Summaries Curated Today, Wednesday, 6/5/13 from The Marketing Automation Alert

The Top 10 Marketing Technology Article Summaries Curated Today, Wednesday, 6/5/13 from The Marketing Automation Alert | The Marketing Technology Alert | Scoop.it

We’ve consolidated industry analysis into a single scoop, and it is today’s featured article. Really is fascinating stuff impacting all B2B marketers if not now then shortly, e.g., Forrester asks if this consolidation stifles innovation (BTW: never does, and in fact improves innovation: ping me if you want to know how). In addition, we’ve included a few free offers for your review, some insight into organizing and personalizing your LinkedIn content, and a few how to’s including how to become an online authority (hint: easier than you would think).

 

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Featured Marketing Automation Article

 

Salesforce.com Acquisition of ExactTarget: Excerpts from the Industry

 

http://sco.lt/91u0Hp

Today, 8:49 AM

 

Excerpts from industry analysts and journalists...

 

SalesForce/ExactTarget Deal Means More Complexity For MarketersForrester

  • Raises the specter of further market consolidation by large players. By making a bold move into not just automation, but digital media, Salesforce will raise pressure on Adobe, IBM, Microsoft, SAP, and other traditional enterprise application providers to make similar moves, raising the valuations of Responsys, Neolane, and Silverpop. Salesforce can now monetize both seat licenses and media CPMs, and clearly wants to create a billion dollar business line in the marketing cloud.
  • As a large, established vendor, Salesforce will make it easier for marketing departments to convince their IT and procurement peers of adopting ET. If Salesforce chooses to suppress digital media CPM rates, existing ET customers benefit, but Salesforce would make it difficult for (now much) smaller vendors, like Responsys and Silverpop, to compete.

 

Salesforce.com Acquires ExactTarget - Gartner

  • Why ExactTarget?  With a marquis customer list, and the ability to support robust email marketing programs, they offer Salesforce.com and their customers the capabilities needed to build out the marketing cloud. In fact, when existing Salesforce.com customers were seeking support for complex email requirements, the folks in San Francisco would point customers east to the folks in Indianapolis…often enough that integration via the Salesforce.com APIs already exists.

 

Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation - Customer Experience Matrix

  • I doubt Salesforce will suddenly stop integrating with other marketing automation vendors.  Small, independent marketing automation firms already had a tough time selling against big competitors, so this only makes their lives marginally harder.  The smart ones (and that's most of them) already have a strategy in place to differentiate themselves from the big industry leaders.
  • I've long argued that CRM and marketing automation should be part of the same system.  Like a broken clock, the time has come when I'm right.  Marketing automation sits between email and CRM, in the sense that it uses both heavily.  So Salesforce has effectively surrounded the marketing automation vendors with its purchase, even ignoring Pardot.  This means that Salesforce will be in the room with a solution when email and CRM users discuss expanding into marketing automation.  In many cases, clients will extend their Salesforce deployment without considering anyone else..

 

With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer’s Suite - TechCrunch

  • If Salesforce.com does wish to push deep into lead management, it will need to either invest heavily in its own development or acquire a company, which will bring another hefty price tag. Last month, Marketo, a marketing automation leader, had a successful initial public offering. It opened at $13 per share. Today it is trading in the $22 range with a market capitalization of about $812 million. Eloqua, the other leader in the category, sold to Oracle late last year for $871 million. [TechCrunch blew it with this analysis, not realizing that Pardot came with ET!]

 

Salesforce to acquire Exact Target: I now pronounce you 'Marketing Cloud' - ZDNet

  • This move is precisely (I would have said "exactly" but that sounded redundant) what salesforce needed to do. They now have an excellent email marketing suite, a strong upper-end-of-the-small-and-through-the-middle-of-the-mid-market marketing automation suite (via the Exact Target acquisition of Pardot last year) and, as an added bonus, the social comms tool Co-Tweet, which was one of the underutilized gems owned by Exact Target. They are also acquiring a substantial customer base that is reasonably ripe for salesforce's other offerings.

 

Salesforce.com's ExactTarget Buy Equals Marketing Clout - InformationWeek

  • By combining ExactTarget's digital marketing capabilities with Salesforce.com's sales, service and social marketing capabilities, Salesforce said it will create "a world-class marketing platform across email, social, mobile and the Web." Salesforce marketing capabilities were previously limited to social channels, powered by capabilities gained through the acquisitions of Radian6 and Buddy Media. In contrast, rivals including IBM, Microsoft, Oracle, SAS and Teradata, among others, have much broader, multi-channel marketing capabilities, most on the strength of acquisitions over the last three years.

 

Our Take

  • For the CMO with SFDC and MA: You can maintain your MA without concern, regardless of vendor. You may, however, want to seriously consider the soon to be native ET/Pardot advantages, as that will reduce your operating costs to maintain separate systems.
  • For the CMO with SFDC but without MA: Your IT challenges will be resolved. CIO concerns will be overcome as SFDC acts as a Trojan Horse for your MA.
  • For the SMB marketplace: Your life just got a bit easier. Salesforce meets the needs of all sizes of businesses, and this bundled solution will improve your time-to-marketing efforts.
  • For Oracle/Eloqua: This is going to be difficult. Oracle wants to improve its CRM business, and the Eloqua acquisition to round out its offering makes sense. However, Salesforce want to improve its marketing capabilities, not necessarily its CRM business, so that it can fully assist the Marketing function. Big difference. Salesforce just cut Oracle off at the pass.

 

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(FREE EBOOK) How to Make the Business Case for Social Media - Social Media Explorer


http://sco.lt/7QDm5p

From www.socialmediaexplorer.com - Today, 11:59 AM

 

Nichole Kelly, in partnership with NetBase, release a new eBook in the Social Savvy series which shows marketers how to measure social media ROI.

 

Digest...

 

Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can measure the return on our investment in terms of business metrics like leads and sales.

 

The new eBook, called Calculating ROI to Make the Business Case for Social Media Marketing, describes a methodology for measuring social ROI, explains where social media fits into the traditional sales funnel familiar to business decision-makers, and offers advice on aligning social goals and metrics. You can get a free copy here.

 

iNeoMarketing's insight:

And it's FREE!

 

If it's digital marketing and it's FREE, then it's for me!

 

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Using Psychology to Increase Conversions [FREE White Paper] - Pardot


http://sco.lt/7UpkxN

From www.pardot.com - Today, 12:22 PM

 

Excerpt...

 

Our newest white paper, “Using Psychology to Increase Conversions,” was written to educate marketers on these psychological principles and give them a powerful new dynamic in their marketing strategy. By leveraging the power of human instinct, you can be more effective at grabbing consumers’ attention, holding their interest, and facilitating action.

 

Let’s take a look at what’s covered:

  • Social Proof: When making decisions, we often look at the behavior of others as an example.
  • Loss Aversion: The desire to avoid loss is a strong motivator for many.
  • Anchoring: In decision making, we often judge our options by the first piece of information we have.
  • Foot-in-the-Door: Agreeing to a small task will make it harder to say no to a large task later.
  • Authority: We are more persuaded by people and companies that we perceive to have authority.

 

With the psychological principles, you will be able to tweak your conversion points to be more persuasive and convert a higher number of leads. Keep in mind that these principles are meant to guide the design and approach of your conversion points, not to manipulate your customers. Use the tips and suggestions in this white paper responsibly and honestly.

 

iNeoMarketing's insight:

We admire the insight using psychology principles to improve marketing tactics, and this paper adds to the wealth of knowledge in this area. To see more content, search our filter for psychology or the tag conversions.


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The LinkedIn Guide to Personalized Content Creation - CMI


http://sco.lt/5sTjKT

From contentmarketinginstitute.com - Today, 10:19 AM

 

Condensed...

 

How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.

 

iNeoMarketing's insight:

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.

 

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Big List of FREE Keyword Tools - 'Net Features - Website Magazine


http://sco.lt/5VzIJt

From www.websitemagazine.com - Today, 10:10 AM

 

Introduction...

 

Since there are thousands of ways that people can begin searching for content or a type of product or service online, creating your own extensive and useful list can be quite the chore. No worries, though, because there are plenty of great keyword research tools on the Web that you can use RIGHT NOW that won’t cost a cent.

That’s right – all of the online keyword research tools in the big list that follows are totally free. See www.websitemagazine.com for the complete list.

 

iNeoMarketing's insight:

Doesn't make sense to reproduce the complete list when it is one click away. A very comprehensive list to send to your SEA admin or your agency.

 

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Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa


http://sco.lt/75CuMz

From article - Today, 10:36 AM

 

Q: Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) of using social media platforms in your inbound marketing efforts.

 

iNeoMarketing's insight:

The only surprising part of this chart is the SlideShare info. We have reservations about that metric, but in agreement on the others.

 

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Quick Guide to Making your Website Social Media Friendly | Velocity Digital Blog


http://sco.lt/8WTkmH

From www.velocitydigital.co.uk - Today, 10:01 AM

 

This posts gives advice on ensuring your website is cleverly integrated with social media technology and platforms. Handy for all marketers!

 

Excerpt...

 

I’m often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user’s experience. Usually I’m asked to do this after jumping up and down a lot and ramming home the importance of thinking social when it comes to websites! It’s very important that social is taken into consideration at a very early stage of any web build or revamp. Read on for some tips on making your site more social media friendly.

  • Create a social media widget
  • Create a content hub
  • Sharing is caring: There are a lot of off-the-shelf options out there, but I would recommend ‘hard-coding’ share buttons, this tends to allow you to mould them to fit better with your site design. Tech blog, The Next Web does this very well.

iNeoMarketing's insight:

We primarily scooped this for the The Next Web example. Good info nevertheless.

 

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Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge


http://sco.lt/87V3Kb

From adage.com - Today, 10:13 AM

 

following the success of facebook's retargeting exchange, twitter plans to build its own version of fbx to let brands retarget visitors with ads on twitter.

 

Excerpt...

 

The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.

 

It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

 

iNeoMarketing's insight:

You'll want to keep an eye on this as well as Twitter's Lead Generation Cards.

 

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Penguin 2.0: How to become an online authority - Econsultancy


http://sco.lt/84wfA1

From econsultancy.com - Today, 10:06 AM

 

The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

 

Digest...

 

Invest in quality content

Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base. 

 

Invest in onsite content

Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online. 

 

Use Google+ Authorship markup to gain even more authority in Google

Why use Google+?

  • It immediately indexes your new content in Google.
  • Create authority and respect in Google’s eyes – Google loves Google products.
  • Generate more inbound links.
  • Generate more social likes and shares.
  • Build up your authorship and expertise in an emerging area for SEO.
  • Add additional SEO power to your guest posts and blogger outreach.
  • Cultivate business leads and be seen as a thought leader.

 

Amplify your content to create authority

It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors  that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.

 

Increase traffic to your website 

 

iNeoMarketing's insight:

Excellent advice, and we place this post amongst the top pieces on how to manage the impact from Penguin 2.0.

 

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Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain


http://sco.lt/7GpubZ

From www.marketingtechblog.com - Today, 7:54 AM

 

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

iNeoMarketing's insight:
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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The Top 9 MarTech Articles Curated Wednesday, 12/24/14

The Top 9 MarTech Articles Curated Wednesday, 12/24/14 | The Marketing Technology Alert | Scoop.it

 We’re taking a few days off, and we’ll see you on Monday. Enjoy this wonderful holiday season. Drive carefully.

 

Today’s curated articles collected for your quick review:

>> Marketing automation as a bellwether of overall martech landscape - Chief Marketing Technologist

>> The power of native advertising in boosting B2B sales | Wheelhouse Advisors

>> List of Local SEO Citation Sites | Siteber

>> The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

>> [Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group

>> What is One of the Most Important Contributors to Marketing Automation Success? - Marketo

>> Salesforce is slowly siphoning LinkedIn's data science team - VentureBeat

>> Introduction to Content Curation - Cendrine Marrouat

>> How to Launch Your B2B Social Media Presence: A 30-Day Plan - ClickZ

 

 

See ALL Top Curated Marketing Technology Articles here.

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Marketing automation as a bellwether of overall martech landscape - Chief Marketing Technologist

Marketing automation as a bellwether of overall martech landscape - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it
I believe this category is a bellwether of the larger marketing technology sector: it is both consolidating on one side, while exploding with new entrepreneurial ventures on the other.

In fact, this year, I decided to split out the “major” platforms and suites into their own category. This was partly due to the need to reduce redundancy (otherwise, they’d deserve logos in a whole slew of categories) and partly to recognize that they are qualitatively at a different scale.


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iNeoMarketing's insight:

I’ve been reviewing marketing technology articles over a wide array of publications each day for over the past 4+ years, and I’ve concluded that data drives everything martech today, and will do so at even higher levels tomorrow.


So to that end, those companies that play in the data acquisition, management, analysis, etc. space are far more influential in the martech landscape than MAPs. It’s the rudder to the martech ship right now, and the bellwether for future industry activities that include marketing automation.

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The power of native advertising in boosting B2B sales | Wheelhouse Advisors

The power of native advertising in boosting B2B sales | Wheelhouse Advisors | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

By no means do I support native especially as it applies to B2B. But should you participate in a display advertising campaign (non-social), then here's a native argument. 

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List of Local SEO Citation Sites | Siteber

List of Local SEO Citation Sites | Siteber | The Marketing Technology Alert | Scoop.it

Summary...


The key element when it come to the local SEO is to be consistent. When you are submitting information to local SEO citation sites, you need to make sure that information is correct and consistent across all citation websites.

 

Again, in order to rank or beat your local competitors, you need to be consistent. For example, if you are providing phone number or email, you need to make sure that every one of them is using the same phone number and email. That same goes to your business location; even if you have 2 business locations, you need to make the decision which location you want to go with.

 

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iNeoMarketing's insight:

If this is of interest, then you need to click through to review the sites. It is an extensive, comprehensive list, too large to scoop here.

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The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Marketing analytics far more complex than just measuring clicks. Time to take a very serious look at MA, and the appropriate staffing or outsourcing of the function.

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[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group

[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group | The Marketing Technology Alert | Scoop.it
What will 2015 bring marketers? Rather than look into a crystal ball, we have only to look at the present.


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iNeoMarketing's insight:

It'd be worthwhile to click through and ponder this piece a bit.

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Carl Bischoff's curator insight, December 23, 7:08 PM

nice spin on the marketing universe

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What is One of the Most Important Contributors to Marketing Automation Success? - Marketo

What is One of the Most Important Contributors to Marketing Automation Success? - Marketo | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

There's a difference between educating newbies and martechies, and there's a difference between training marketers and sales and others in the organization. Different plans, different curriculum, different goals.

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Salesforce is slowly siphoning LinkedIn's data science team - VentureBeat

Salesforce is slowly siphoning LinkedIn's data science team - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Data is driving everything in the martech world, and it continues as the best/brightest get picked off.

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Introduction to Content Curation - Cendrine Marrouat

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iNeoMarketing's insight:

Cendrine is a colleague, and her introduction to curation is spot-on.

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How to Launch Your B2B Social Media Presence: A 30-Day Plan - ClickZ

How to Launch Your B2B Social Media Presence: A 30-Day Plan - ClickZ | The Marketing Technology Alert | Scoop.it

Digest...


1. Decide Where to Post

2. Set Your Frequency

3. Follow the Leaders

Set a goal of following 10 to 20 relevant industry figures daily – by the end of the month you’ll be following 300 to 600 people, a healthy figure for any brand starting out.

4. Curate the Conversation

Share articles, retweet posts

5. Don’t Buy Followers.

6. Check Your Progress and Set Future Goals

Some good, realistic monthly goals are to grow posting frequency by 20 percent (until you reach a steady state) and to expand your audience by 15 percent.

 

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iNeoMarketing's insight:

Social Media 101. Incorporate this step: targeting individuals in your industry and follow/connect/friend each one. Yeah it takes work, but worthwhile.

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The Top 9 MarTech Articles Curated Tuesday, 12/23/14

The Top 9 MarTech Articles Curated Tuesday, 12/23/14 | The Marketing Technology Alert | Scoop.it

 Today’s curated articles collected for your quick review:

>> 2 Easy Ways to Start Tracking Social Media with Google Analytics - OMI Blog

>> Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS Category - Influitive

>> 6 Prevalent B2B Marketing Myths to Abandon in 2015 - Circle S Studios

>> Can You Write Viral Copy like The Huffington Post?: 6 reasons why you might not be stacking up | MarketingExperiments Blog

>> Here's Why Oracle Just Made A Really Odd Acquisition - Business Insider

>> Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix - TechCrunch

>> 21 Free Design Tools for Marketers on a Budget - HubSpot

>> 8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics

>> Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics

 

 

See ALL Top Curated Marketing Technology Articles here.

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2 Easy Ways to Start Tracking Social Media with Google Analytics - OMI Blog

2 Easy Ways to Start Tracking Social Media with Google Analytics - OMI Blog | The Marketing Technology Alert | Scoop.it
The versatility and customization available through Google Analytics is well worth the effort of learning how to use this set of tools for social tracking.


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iNeoMarketing's insight:

The insight won't exactly set your hair on fire, but it's a basic should you not be using a social media measurement tool.

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donhornsby's curator insight, December 23, 8:47 AM

If you’re already using Google Analytics, I don’t need to tell you that there are many, many more ways to use this free service to track your efforts and refine your strategy. From A/B testing ad buys to focusing the content you share, these tools are more specific, customizable and ultimately useful than the built-in insights you get from Facebook and other platforms. Use both together to get a big picture and close up look at your social media efforts and their results. - See more at: http://www.onlinemarketinginstitute.org/blog/2014/12/2-easy-ways-to-start-tracking-social-media-with-google-analytics/#sthash.Tde6nlQp.dpuf

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Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS Category - Influitive

There is little that is more rewarding for entrepreneurs and executives than creating an entirely new category, fueled by disruptive innovation. Consider the new giants of our time, like salesforce.com, Tesla and Uber, and the incredible value created by their leaders.

We have invited back serial entrepreneur Mark Organ to deliver a sequel to his top-rated presentation last year on category creation. In this session you will learn not just how to define and build your category, but how to dominate it. How do you market differently when building a category versus entering an existing one? How to craft messaging to appeal to the missionaries you need to build your category and company? How to leverage your customer advocates and key influencers to grow efficiently? Mark will answer these questions and much more.


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iNeoMarketing's insight:

The overall strategy is sound. Difficult as hell, but sound (and not for the faint of heart).

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6 Prevalent B2B Marketing Myths to Abandon in 2015 - Circle S Studios

6 Prevalent B2B Marketing Myths to Abandon in 2015 - Circle S Studios | The Marketing Technology Alert | Scoop.it

Digest...


1. Content marketing = SEO

2. We don’t make sales or close deals on our website

3. Marketing automation software is a magic wand for online marketing

4. We need to be on as many social platforms as possible OR we don’t need to leverage social media at all

5. Email marketing = sending out company eNewsletters

6. Marketing’s work is done once the sale is made 

 

 

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iNeoMarketing's insight:

My clarification of #4: social media advertising needs to be evaluated and tested.

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Can You Write Viral Copy like The Huffington Post?: 6 reasons why you might not be stacking up | MarketingExperiments Blog

Can You Write Viral Copy like The Huffington Post?: 6 reasons why you might not be stacking up | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Real data to justify the 6 reasons. Excellent findings that are useful for all content creators and marketers.

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Here's Why Oracle Just Made A Really Odd Acquisition - Business Insider

Here's Why Oracle Just Made A Really Odd Acquisition - Business Insider | The Marketing Technology Alert | Scoop.it
There are a lot of questions surrounding this deal like why Oracle bought Datalogix when it already had BlueKai.


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iNeoMarketing's insight:

At first I didn't think much of today's acquisition, as Datalogix plays primarily in the B2C space. However, the combination of Datalogix and Blue Kai as the lead horses to Data Cloud makes sense and could have B2B implications. Data continues to be a battlefront between the big players.

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Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix - TechCrunch

Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix - TechCrunch | The Marketing Technology Alert | Scoop.it
Oracle added another piece to its growing cloud portfolio today, buying digital-marketing, Data as a Service broker Datalogix. The move not only gives Oracle another cloud tool, it’s one that’s aimed directly at marketers, an area where Oracle is fighting hard with rival Salesforce.com and others for dominance.

The announcement did not include terms.

Datalogix gives Oracle a data-driven service, designed to help companies link consumer spending with online ad campaigns, a powerful combination because it can help digital marketers understand if their online ad campaigns are actually translating into offline buying.


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iNeoMarketing's insight:

See the adjacent scoop for more insight into Oracle's efforts.

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21 Free Design Tools for Marketers on a Budget - HubSpot

21 Free Design Tools for Marketers on a Budget - HubSpot | The Marketing Technology Alert | Scoop.it

Digest...


Free Color Tools

1) Adobe Color CC

2) Design-Seeds

3) Image Color Picker

4) Paletton

5) COLOURLovers

6) Oto255

 

Free Font & Icon Tools

7) Google Fonts

8) WhatTheFont

9, 10 & 11) 1001 FontsFont SpaceFont Squirrel

12) IcoMoon 
13) IconFinder

14) Vecteezy

Free Image Creation, Sourcing & Editing Tools

15) Skitch

16 & 17) PixlrSumopaint

18) Pixabay

19) Death to Stock Photo

20) 60 Customizable Social Media Image Templates From HubSpot

21) Canva

 

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iNeoMarketing's insight:

This is an update from a list HubSpot created a few years ago, and always welcomed. Click through for more details on each free tool. For more free tools, search The Marketing Technology Alert under "Tools."

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8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics

8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics | The Marketing Technology Alert | Scoop.it
In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.


Digest...


1. Decoy Effect

Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.

 

2. Anchoring Effect

Even though more accurate information may be presented later, people tend to rely on the first piece of information they receive. Showing an older, higher price gives consumers the sense that they are getting a deal.

 

3. Analysis Paralysis

While providing two or more options can be beneficial to satisfy consumer preference, you should be cautious about using too many options. Analysis paralysis happens when people overthink a situation to the extent that they never make a decision or take an action. In the context of pricing pages, offering too many options can cause consumers to overthink and leave the page.

 

4. Scarcity

The less there is of something the more valuable it is perceived to be.

 

5. Loss Aversion

Our desire to avoid pain or loss is even stronger than our desire to pursue joy or gain.

 

6. Hyperbolic Discounting

Hyperbolic discounting is a psychological trigger that has to do with the way we evaluate rewards. When given a choice between two awards, we tend to prefer the one that arrives sooner even if it is worth less. In other words, people favor an instant reward and discount the one they have to wait for.

 

7. Choice Supportive

Choice supportive is another psychological trigger that affects our purchasing habits. It refers to our general tendency to attribute a positive perspective to our past decisions. Once we’ve made a decision, we tend to continuously convince ourselves of the great decision we made, which is why pricing pages are a great place to show testimonials.

 

8. Trust

It all comes down to trust in the end. Customers need firm assurance that they can trust you before they turn over their credit card to your site, because that’s not an easy thing to do.

 

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iNeoMarketing's insight:

Excellent application of basic psychology principles applied to the pricing page. Click through for details on each.

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Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics

Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it
Why Explainer Videos Are the Greatest Marketing Tools


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iNeoMarketing's insight:

If you're new to video, and Explainer Video is a great starting point.

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Dearth of Content, and The Top 7 MarTech Articles Curated Monday, 12/22/14

Dearth of Content, and The Top 7 MarTech Articles Curated Monday, 12/22/14 | The Marketing Technology Alert | Scoop.it

The cupboard is running a bit thin on quality MarTech articles out there. Tis the season.

 

Today’s curated articles collected for your quick review:

>> Digital Marketing Under the Microscope - Martin Kihn - Gartner

>> What you need to know about B2B advertising on Reddit - B2B News Network

>> Infogroup expands B2B database Sapphire - FierceCMO

>> 7 Spots to Score Free Email Marketing Templates | WordStream

>> Marketing tech 2015 events: Announcing Growth Summit and GrowthBeat - VentureBeat

>> Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog

>> How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics

 

 

See ALL Top Curated Marketing Technology Articles here.

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Digital Marketing Under the Microscope - Martin Kihn - Gartner

Digital Marketing Under the Microscope - Martin Kihn - Gartner | The Marketing Technology Alert | Scoop.it
Organizational pressures show up in spending priorities and marketing budgets. Gartner’s 2015 CMO Spend Survey showed that in addition to enjoying support from the organization, for the most part, marketing spend patterns surfaced greater investment in the customer experience and a ramp in the trend blurring the line between traditional and digital marketing. We are nearing the moment when it’s all just “marketing.”

Our analysis also validated a trend many of our clients had been reporting anecdotally: namely, that marketing is tasked with a greater responsibility for managing capital budgets and stewarding tech buying decisions. In fact, the vast majority of our respondents reported that marketing had a dedicated capex budget, and that marketing owned or shared a P&L, earning revenue from digital commerce, advertising sales, selling data, and so on.


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iNeoMarketing's insight:

"With great marketing technology spending comes great ROI responsibility."  Conversely: don't ask for more budget unless you have your attribution modeling in place!

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What you need to know about B2B advertising on Reddit - B2B News Network

What you need to know about B2B advertising on Reddit - B2B News Network | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I had no idea, and its probably because I never thought Reddit would accept social advertising given independence of the Reddit reader/user. Worthy of testing.

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Infogroup expands B2B database Sapphire - FierceCMO

Infogroup expands B2B database Sapphire - FierceCMO | The Marketing Technology Alert | Scoop.it
Infogroup Media Solutions has launched a new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for B2B marketers.


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iNeoMarketing's insight:

FYI. Just be sure to investigate the various sources.

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7 Spots to Score Free Email Marketing Templates | WordStream

7 Spots to Score Free Email Marketing Templates | WordStream | The Marketing Technology Alert | Scoop.it
These free email marketing templates will help you get started on crafting your own customized, slick, and sleek email newsletter. Get your free templates now!


1. 99 Designs: 3 Email Templates For Various Uses

2. Campaign Monitor 30+ Free Email Templates

3. Mail Chimp Email Templates: 80+ Themes

4. Free PSD Files: 12+ Photoshop Email Templates

5. Litmus: 7 Responsive Email Templates

6. Zurb

7. Antwort

 

 

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iNeoMarketing's insight:

FYI if you're searching for some options. Look for responsive design!

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paul babicki's curator insight, December 24, 6:42 PM

http://netiquetteiq.blogspot.com

www.tabularosa.net

Roy Kenda's curator insight, Today, 8:35 PM

Great Templates for any marketer easily customizable for your purposes

Curated by iNeoMarketing
The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com