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(FREE EBOOK) How to Make the Business Case for Social Media - Social Media Explorer

(FREE EBOOK) How to Make the Business Case for Social Media - Social Media Explorer | The Marketing Technology Alert | Scoop.it
Nichole Kelly, in partnership with NetBase, release a new eBook in the Social Savvy series which shows marketers how to measure social media ROI.


Digest...


Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can measure the return on our investment in terms of business metrics like leads and sales.

 

The new eBook, called Calculating ROI to Make the Business Case for Social Media Marketing, describes a methodology for measuring social ROI, explains where social media fits into the traditional sales funnel familiar to business decision-makers, and offers advice on aligning social goals and metrics. You can get a free copy here.

iNeoMarketing's insight:

And it's FREE!


If it's digital marketing and it's FREE, then it's for me!


  • See the article at www.socialmediaexplorer.com
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Philip Darbyshire's curator insight, June 6, 2013 10:15 AM

ebook   a kind of white paper on steroids!!

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The Top 12 MarTech Articles Curated Wednesday, 3/4/15

The Top 12 MarTech Articles Curated Wednesday, 3/4/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Are Agencies the Future of Marketing Automation? | The Point

>> How Agencies Buy Marketing Technology - ClickZ

>> Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs

>> Where is the ROI in content marketing? - Smart Insights

>> SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO

>> 11 Must-Try Lead Nurturing Campaigns - Pardot

>> Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch

>> Email Marketers Are the New Keymasters of Digital Experience - ClickZ

>> Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer

>> Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land

>> How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing

>> HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Are Agencies the Future of Marketing Automation? | The Point

Are Agencies the Future of Marketing Automation? | The Point | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

During the early 90's, LANs and WANs exploded, as did powerful servers with distributed computing driven by 386/486/Pentium PCs. At first, IT Departments went about things on their own, but it became too much to handle...way too much. As a result, two types of service providers emerged: one that strictly provided consultants to fill specific needs (on-site or off-site), and another that provided managed services.


History will be repeating itself. Watch this space.

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How Agencies Buy Marketing Technology - ClickZ

How Agencies Buy Marketing Technology - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

And this is why you need to work with a MarTech Agency....like iNeoMarketing! Yeah, you saw that coming...

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Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs

Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

I don't know if this is funny or frustrating. How can "Not Sure," in the era of marketing analytics, be the #1 answer? Don't let this be you. If so, watch your budget magically disappear.

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Where is the ROI in content marketing? - Smart Insights

Where is the ROI in content marketing? - Smart Insights | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's not the content, it's the machine! To attribute these types of lead gen figures to content is akin to saying a NASCAR driver hits 200MPH because of the gas.

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SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO

SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Unless you have your own professional SEO(s) on staff, please don't think you can assign this to a non-SEO person and get good results. Not going to happen. Never has.

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11 Must-Try Lead Nurturing Campaigns - Pardot

11 Must-Try Lead Nurturing Campaigns - Pardot | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Not sure if it's "must try," as you'll never get anything else done besides this, and many prospects will be a part of a few of these. Regardless, a nice list of ideas.

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Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch

Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

An excellent argument as to why SEO is a critical component to the content creation process. And it points to the continued importance of the Integrated MarTech Department.

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Email Marketers Are the New Keymasters of Digital Experience - ClickZ

Email Marketers Are the New Keymasters of Digital Experience - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's absolutely true, especially in the B2B world: the email address is the only identifier that opens the door for so many different lines of communication, beyond the email piece.

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Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer

Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land

Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing

How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog

HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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The Top 13 MarTech Articles Curated Tuesday, 3/3/15

The Top 13 MarTech Articles Curated Tuesday, 3/3/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

>> MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

>> B2B Marketing: Where Are the Dollars Going? - eMarketer

>> 11 Tactics to Get More Click-Throughs from Social Media - QuickSprout

>> Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn

>> iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing

>> 5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

>> How To Build An Email List - Internet Marketing Ninjas

>> Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog

>> 5 Marketing Disciplines Where Tools Can Help - Relevance

>> Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes

>> Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy

>> 5 Steps to Getting More Engagement with Your Visual Content [Infographic] - B2B Infographics

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The wonderful VC cycle is starting to move, where the entrepreneur is funded, grows the company, sells to the bigger fish, then goes on to create more companies. Latest example? Social media. Now starting to happen in MarTech.

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MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Proving yet again history repeats itself. The 90's analogy is so apt, and carries across many other facets of this fast moving trend including service providers.

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B2B Marketing: Where Are the Dollars Going? - eMarketer

B2B Marketing: Where Are the Dollars Going? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More excerpts from the ITSMA report. Note that 42% of budget goes towards people with 15% goes towards content development, yet some continue to argue the importance of ROI from content marketing. How often do you hear the same fervent argument re: people ROI? 

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11 Tactics to Get More Click-Throughs from Social Media - QuickSprout

11 Tactics to Get More Click-Throughs from Social Media - QuickSprout | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Never heard of #5 before, and flies in the face of logic. Definitely going to try it. Please click through for details on each.

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Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn

Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's a quick 5 minutes to show you how LI can nurture leads. Could accompany current nurturing efforts, but not replace them. Behind a reg form.

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iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing

iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing | The Marketing Technology Alert | Scoop.it
iNeoMarketing's insight:

It's a unique approach: bringing both together into one monthly price so that there is greater control over costs. Go here to see more:

http://www.ineomarketing.com/#services 

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5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The greatest reason is number 3: your constituents will value your effort to corral content and bring it back to them for their study. As a result, it cuts down on your content creation burden.

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How To Build An Email List - Internet Marketing Ninjas

How To Build An Email List - Internet Marketing Ninjas | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More List Building 101 hints. Again, there are a shipload of great ideas here:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog

Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Even more powerful? Having slide-overs, pop-ups, headlines to capture email addresses. Go here for a ton of ideas:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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5 Marketing Disciplines Where Tools Can Help - Relevance

5 Marketing Disciplines Where Tools Can Help - Relevance | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

As usual, if tools are listed, I'll bring it to you. First time I haven't seen HootSuite.

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Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes

Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Click through for details on each. 

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