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The LinkedIn Guide to Personalized Content Creation - CMI

The LinkedIn Guide to Personalized Content Creation - CMI | The Marketing Technology Alert | Scoop.it

Condensed...


How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.


marketingIO's insight:

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.


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Peg Corwin's curator insight, June 5, 2013 10:23 AM

Great ideas.

Greg Mudd's curator insight, June 5, 2013 12:51 PM

LinkedIn has rapidly become the number one B2B social networking tool for businesses and professionals, and in the process has transformed itself from a niche social network to a content powerhouse which is why LinkedIn should also be part of your content marketing strategy. Learn best practicies for delivering personalized experiences and best practices for audience segmentation.

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The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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[FREE] The 2016 State of Email Report - Litmus

[FREE] The 2016 State of Email Report - Litmus | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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30 Stats Every Marketer Needs to Know about Customer Experience - Kapost

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As if CX is new. Used to be called CustSat. CX tests were being done for consumer goods back in the '70s: researchers would actually embed themselves in households!!!

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Three Dirty Little Secrets About B-to-B Marketing - Ad Age

Three Dirty Little Secrets About B-to-B Marketing - Ad Age | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Luck is the residue of design.

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Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe

Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe | The Marketing Technology Alert | Scoop.it
In the End, Businesses Simply Cannot Afford NOT to Have a Marketing Stack

Without a unified platform, a business is left to attempt to put all of these pieces of the puzzle together manually, and without the data as common currency, there is often political infighting that further hampers the ability to orchestrate and execute a successful marketing campaign. The introduction of the platform dispels these roadblocks and creates an environment where both the customer and the business are getting what they want out of their exchanges with each other, all while reducing the time and resources needed to develop and manage the interactions across a myriad of marketing channels.


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marketingIO's insight:

No longer a nice to have...

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How to Create More Exposure Using LinkedIn : Social Media Examiner

How to Create More Exposure Using LinkedIn : Social Media Examiner | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

And the reason why I love Social Media Examiner: they always provide details on how to accomplish what they're recommending. Click through for details.

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Why 80% of our B2B content marketing failed - Econsultancy

Why 80% of our B2B content marketing failed - Econsultancy | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Of course it's about education! It's not about entertainment, but about learning.

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Adobe: Paid Search Growth is Slowing - CMO.com

Adobe: Paid Search Growth is Slowing - CMO.com | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

One guess where it's going...

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Tracking Actions in Interactive Email - FreshInbox

Tracking Actions in Interactive Email - FreshInbox | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

All the code you need when you click through. Great resource!

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101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Quick exchange of your email address and you'll receive this one page list. A bit of a stretch to reach 101, but you get the idea.

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7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp

7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Above the Fold lives!

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[FREE] Predictive Marketing Cheatsheet and Glossary - Everstring

[FREE] Predictive Marketing Cheatsheet and Glossary - Everstring | The Marketing Technology Alert | Scoop.it

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11 Must-Attend Spring Marketing Events - Uberflip

11 Must-Attend Spring Marketing Events - Uberflip | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

I'll keep scooping these lists. Just look under the tag "trade shows" for others.

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Salesforce Announces New Pricing And Packaging -- What It Means To You - Forrester

Salesforce Announces New Pricing And Packaging -- What It Means To You - Forrester | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Always ask about the additional memory charges.

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7 Tips for Creating Professional Email Signatures - Digital Information World

7 Tips for Creating Professional Email Signatures - Digital Information World | The Marketing Technology Alert | Scoop.it

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The MarTech Digest™, for Thursday 2/4/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Thursday 2/4/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

-> How to Set Your Marketing Automation Goals This Year - Pardot

-> The 16 Best Digital Marketing Conferences of 2016 - Unbounce

-> Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years? - MarketingCharts

-> Four Ways People Think and How to Convince Them to Buy - Profs

-> Survey: 62 Percent Of SMBs Don't Know Whether Their Marketing Works - Marketing Land

-> 7 Ways to Optimize Your Online Marketing Conversion Funnel | Marketing Technology

-> 5 Types of Lead Magnets That Will Skyrocket Your Email List Signup Rate - Formstack

-> 195+ Visual Marketing Design Templates - HubSpot and Canva

-> How Today's "Safe Harbor" Agreement Addresses Privacy Concerns - Fast Company

-> Cold Email Generator - PresistIQ

-> Your Six-Step Road Map to Rebranding [Infographic] - Profs

-> 11 Types of Content to Make Your B2B Marketing Sing - Servant of Chaos

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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How to Set Your Marketing Automation Goals This Year - Pardot

How to Set Your Marketing Automation Goals This Year - Pardot | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Following the SMART framework...

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The 16 Best Digital Marketing Conferences of 2016 - Unbounce

The 16 Best Digital Marketing Conferences of 2016 - Unbounce | The Marketing Technology Alert | Scoop.it

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Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years? - MarketingCharts

Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years? - MarketingCharts | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Why do marketers insist on pursuing difficult-to-measure tactics?

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Four Ways People Think and How to Convince Them to Buy - Profs

Four Ways People Think and How to Convince Them to Buy - Profs | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Aren't they all #4?

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Survey: 62 Percent Of SMBs Don't Know Whether Their Marketing Works - Marketing Land

Survey: 62 Percent Of SMBs Don't Know Whether Their Marketing Works - Marketing Land | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Not a shocker.

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7 Ways to Optimize Your Online Marketing Conversion Funnel | Marketing Technology

7 Ways to Optimize Your Online Marketing Conversion Funnel | Marketing Technology | The Marketing Technology Alert | Scoop.it
7 Ways to Optimize Your Online Marketing Conversion Funnel by Douglas Karr on Marketing Technology
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5 Types of Lead Magnets That Will Skyrocket Your Email List Signup Rate - Formstack

5 Types of Lead Magnets That Will Skyrocket Your Email List Signup Rate - Formstack | The Marketing Technology Alert | Scoop.it
Infographics
Webinars
Reports
Cheat Sheet
Ebooks


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marketingIO's insight:

ESPECIALLY webinars...

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195+ Visual Marketing Design Templates - HubSpot and Canva

195+ Visual Marketing Design Templates - HubSpot and Canva | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Can't pass this up...

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How Today's "Safe Harbor" Agreement Addresses Privacy Concerns - Fast Company

How Today's "Safe Harbor" Agreement Addresses Privacy Concerns - Fast Company | The Marketing Technology Alert | Scoop.it
U.S. and European Union negotiators reached an agreement on Tuesday to preserve European users' privacy when data is transferred to servers in the United States, and maintains the ability of U.S. tech companies to legally store European data on their U.S. servers.

The new rule is set to replace a 2000 "safe harbor" agreement between the U.S. and E.U. that set minimum standards for data privacy and allowed thousands of companies a streamlined way to certify they were in compliance with those standards. That agreement was invalidated last year by the European Court of Justice, after a complaint by Austrian privacy activist Max Schrems, who argued that Facebook's compliance with the safe harbor rules wasn't enough to protect European users' data from U.S. mass surveillance programs.


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marketingIO's insight:

Holding EU data on your US servers? Heads up...

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