The Marketing Tec...
Follow
Find
176.9K views | +133 today

FREE: Subscribe to The MarTech Alert!

Hey Now: Subscribe to The Daily MarTech Alert newsletter NOW! It's FREE and your privacy is protected.
 
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

The LinkedIn Guide to Personalized Content Creation - CMI

The LinkedIn Guide to Personalized Content Creation - CMI | The Marketing Technology Alert | Scoop.it

Condensed...


How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.


iNeoMarketing's insight:

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.


  • See the article at contentmarketinginstitute.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
Peg Corwin's curator insight, June 5, 2013 10:23 AM

Great ideas.

Greg Mudd's curator insight, June 5, 2013 12:51 PM

LinkedIn has rapidly become the number one B2B social networking tool for businesses and professionals, and in the process has transformed itself from a niche social network to a content powerhouse which is why LinkedIn should also be part of your content marketing strategy. Learn best practicies for delivering personalized experiences and best practices for audience segmentation.

Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

It's market share from each vendor's revenue contribution, e.g., Eloqua is the greatest revenue contributor. Knowing what I know about attribution, I have my doubts as to the validity of these numbers.


Wait for David Raab's yearly analysis of market share information. An update should be out soon.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com | The Marketing Technology Alert | Scoop.it
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time.  

Marketo commissioned the Economist Intelligence Unit to conduct a  survey of over 450 high-level marketing executives worldwide, at companies including MasterCard, Virgin America, Wells Fargo and Zipcar.  More than 80% say they need to restructure marketing to better support the business - and 29% believe the need for change is urgent.

Read on to learn more about the findings.


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

And here's the Marketo/Economist study, behind a quick registration form.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

Marketers: Think tech has changed your job already? Brace yourself - VentureBeat | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Another angle from the same study. Adapt or die.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Marketo study finds martech budgets may challenge investment needs - The Hub

Marketo study finds martech budgets may challenge investment needs - The Hub | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Same study. The budgets will be there in the short run, but without a killer plan for tracking and attribution, it will dissipate and move over to IT. Funny how social is the number one area for spending, yet is the least measurable in terms of business metrics. Some are doomed.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Three Threats Lurking in Your Marketing Cloud - Profs

Three Threats Lurking in Your Marketing Cloud - Profs | The Marketing Technology Alert | Scoop.it
Marketing Strategy - A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

And this is why no MarTech can be evaluated and procured without the assistance from IT.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

More from the same Marketo study. This is one of the most screwed up set of priorities I've seen: how the hell can social be number one while analytics is #3, MAS is 4th from the bottom, and search is 2nd from the bottom. Want to drive more attributable revenue? Invert this damn chart!!

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

I'm starting to see evidence (primary and secondary) that points to the marketing function deferring technology decisions to the IT folks. 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd

G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

I miss Google's Web Site Optimizer. Maybe it just came out too soon.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Twitter launches new group-messaging and video features - VentureBeat

Twitter launches new group-messaging and video features - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter is launching group-messaging and video features today, as it continues its push to increase mindshare among the social networking masses.


Digest...


Group Direct Messaging brings a new way for users to take conversations behind closed doors and should help Twitter keep users on the platform. While the group chat feature lets a user start a private chat with any of their followers, all participants don’t need to follow each other. The group creator just indicates who should be involved — up to 20 people — and the participants receive a notification.

 

You’ll be able to shoot, edit, and share video clips directly from within the Twitter app on Android and iOS. It’s an obvious move in many ways, and it greatly expands a message beyond its 140-character limit. Twitter is sticking to the short form though, restricting video clips to 30-seconds.

 

Receive a FREE daily summary of The Marketing Technology Alert ◄          

iNeoMarketing's insight:

Group Direct Messaging will be available very soon. Video will slowly roll out.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat

Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat | The Marketing Technology Alert | Scoop.it
Atlanta-based Engage.cx thinks it has a better way to keep customers happy — and it has just scored $2.9 million to try.

The company, founded in 2013, says it intends to “reinvent CRM” with a new “experience-driven customer relationship management” platform that started free trials last week.


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

FYI, in case you're ready to make a move to another system.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ

CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Eventually we'll see Marketing Engineering degrees offered at the university level. Dearth of talent out there, and the vendors are at fault.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Digital skills are the golden ticket in 2015 - Forrester

Digital skills are the golden ticket in 2015 - Forrester | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

It is, without a doubt, the number one issue facing companies today.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ

IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Primarily B2C oriented.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Segment Your Email List for ROI [Infographic] - socialmouths

How to Segment Your Email List for ROI [Infographic] - socialmouths | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

MIA: By Persona

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics

How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Good and the Bad of Social Media Marketing [Infographic] - Profs

The Good and the Bad of Social Media Marketing [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
Marut's curator insight, Today, 12:41 AM

The only tool practically that helps a brand have a 2 way communication with its fans/friends/critics and also gives them a unique opportunity to influence and chance the prevailing negative sentiments if any. I rest my case!

Scooped by iNeoMarketing
Scoop.it!

5 Free and Responsive Email Templates - Kapost Content Marketing Blog

5 Free and Responsive Email Templates - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

Digest...


1. Campaign Monitor

2. ZURB

3. Antwort

4. Emailology

5. Stamplia

 

Receive a FREE daily summary of The Marketing Technology Alert ◄          

iNeoMarketing's insight:

Just drop your HTML in and let it convert. Check to see if your current provider offers the same capabilities. 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Marketing Technology Alert will not be published today

The Marketing Technology Alert will not be published today | The Marketing Technology Alert | Scoop.it

Doesn't happen often, but we were not able to curate and deliver content today. We're on the US East Coast, and the snowstorm impacted our ability to bring you today's information. We'll be back in full force shortly. Thanks!

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Top 10 MarTech Articles Curated Tuesday, 1/27/15

The Top 10 MarTech Articles Curated Tuesday, 1/27/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Knowledge of marketing automation low among senior-level marketers - Research - BizReport

>> How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics

>> Roll-Up-Your-Sleeves List Building - Marketing Land

>> 6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream

>> 4 Reasons Why You Hate Your Sales and Marketing CRM Software

>> SAP releases marketing gap analysis tool - The Hub

>> The 50 most advanced insurance technologies on the market, and who is using them today | PropertyCasualty360

>> The Best Marketing Conferences Of 2015 | B2B Marketing Insider

>> 33 LinkedIn Tips in 140 Characters or Less [Infographic] - B2B Infographics

>> [CHEAT SHEET] 11 Content Principles Every Marketer Needs to Memorize - Kapost Content Marketing Blog

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Knowledge of marketing automation low among senior-level marketers - Research - BizReport

Knowledge of marketing automation low among senior-level marketers - Research - BizReport | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Oy.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics

How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

You'll want to click through for specific examples on how to apply the UTM trackers to a variety of tactics. Of course, you better have GA in place.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Roll-Up-Your-Sleeves List Building - Marketing Land

Roll-Up-Your-Sleeves List Building - Marketing Land | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

It's a build vs. buy decision. Either way, it's non-permission, so expect low open rates. And don't do this for Canada (see CASL).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream

6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream | The Marketing Technology Alert | Scoop.it

Digest...


#1: Implement a “Top of the Funnel” Paid Search Strategy

#2: Align Content and Offerings with Progressions within the Sales Cycle

#3: Drive Action by Making the Experience Personalized & Relating with Each Prospect

#4: Study Common Behaviors and Make Changes Accordingly

#5: Invest in a Marketing Automation Platform or Team to Nurture Leads

#6: Maintain a Close and Transparent Relationship with Your Sales Team

 

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

The point: create a strategy to move prospects through the funnel, i.e., don't leave the job solely to Sales. And with that strategy, be sure to have your measurements in place.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

4 Reasons Why You Hate Your Sales and Marketing CRM Software

4 Reasons Why You Hate Your Sales and Marketing CRM Software | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

After how many years, this is still happening. I suppose I should expect the same for marketing automation.

more...
No comment yet.
Curated by iNeoMarketing
The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com