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The LinkedIn Guide to Personalized Content Creation - CMI

The LinkedIn Guide to Personalized Content Creation - CMI | The Marketing Technology Alert | Scoop.it

Condensed...


How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.


iNeoMarketing's insight:

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.


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Peg Corwin's curator insight, June 5, 2013 10:23 AM

Great ideas.

Greg Mudd's curator insight, June 5, 2013 12:51 PM

LinkedIn has rapidly become the number one B2B social networking tool for businesses and professionals, and in the process has transformed itself from a niche social network to a content powerhouse which is why LinkedIn should also be part of your content marketing strategy. Learn best practicies for delivering personalized experiences and best practices for audience segmentation.

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For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The wonderful VC cycle is starting to move, where the entrepreneur is funded, grows the company, sells to the bigger fish, then goes on to create more companies. Latest example? Social media. Now starting to happen in MarTech.

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MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Proving yet again history repeats itself. The 90's analogy is so apt, and carries across many other facets of this fast moving trend including service providers.

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B2B Marketing: Where Are the Dollars Going? - eMarketer

B2B Marketing: Where Are the Dollars Going? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More excerpts from the ITSMA report. Note that 42% of budget goes towards people with 15% goes towards content development, yet some continue to argue the importance of ROI from content marketing. How often do you hear the same fervent argument re: people ROI? 

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11 Tactics to Get More Click-Throughs from Social Media - QuickSprout

11 Tactics to Get More Click-Throughs from Social Media - QuickSprout | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Never heard of #5 before, and flies in the face of logic. Definitely going to try it. Please click through for details on each.

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Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn

Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's a quick 5 minutes to show you how LI can nurture leads. Could accompany current nurturing efforts, but not replace them. Behind a reg form.

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5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The greatest reason is number 3: your constituents will value your effort to corral content and bring it back to them for their study. As a result, it cuts down on your content creation burden.

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How To Build An Email List - Internet Marketing Ninjas

How To Build An Email List - Internet Marketing Ninjas | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More List Building 101 hints. Again, there are a shipload of great ideas here:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog

Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Even more powerful? Having slide-overs, pop-ups, headlines to capture email addresses. Go here for a ton of ideas:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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5 Marketing Disciplines Where Tools Can Help - Relevance

5 Marketing Disciplines Where Tools Can Help - Relevance | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

As usual, if tools are listed, I'll bring it to you. First time I haven't seen HootSuite.

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Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes

Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Click through for details on each. 

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Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy

Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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5 Steps to Getting More Engagement with Your Visual Content [Infographic] - B2B Infographics

5 Steps to Getting More Engagement with Your Visual Content [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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The Top 11 MarTech Articles Curated Monday, 3/1/15

The Top 11 MarTech Articles Curated Monday, 3/1/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor

>> MarTech Services Package Drives More Demand Gen from Existing Marketing Departments - iNeoMarketing

>> Which Tweets Does Google Search Value Most? - Profs

>> How to Find the Technologist Hiding in Your Marketing Team - Radius

>> ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report

>> What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media

>> 5 Templates for Successful Social Web Content - ClickZ

>> Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat

>> IoT: What You Need to Know as a Digital Marketer [Infographic] - Position²

>> 12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics

>> Five Ways to Create Content That Reigns [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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MarTech Services Package Drives More Demand Gen from Existing Marketing Departments - iNeoMarketing

MarTech Services Package Drives More Demand Gen from Existing Marketing Departments - iNeoMarketing | The Marketing Technology Alert | Scoop.it

Designed for the company that needs extra help, and perfect for those looking to enhance their current team with Marketing Technologists. On site or off site.

iNeoMarketing's insight:

Go here to see more:

www.ineomktg.strikingly.com/#3 

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USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor

USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Very surprised by the total investment in Sales Enablement. Anyway, please click through then enlarge the image to see all details (it's worth it).

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Which Tweets Does Google Search Value Most? - Profs

Which Tweets Does Google Search Value Most? - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Think links.

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How to Find the Technologist Hiding in Your Marketing Team - Radius

How to Find the Technologist Hiding in Your Marketing Team - Radius | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

So the difference between the MarTech Scientist and the MarketingOps pro is? Here are some of the attributes you may want to add:

  • understanding all of the MarTech applications
  • understanding how to integrate
  • understanding the underlying tech stack
  • understanding data: the in-house database, 3rd party sources, and the ongoing management
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ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report

ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

FYI

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What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media

What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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5 Templates for Successful Social Web Content - ClickZ

5 Templates for Successful Social Web Content - ClickZ | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Templates, Blueprints, whatever: it works. These five are solid.

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Gina Tucker's curator insight, March 2, 2:20 PM

Social content needs to be visual, here are some templates to help you get it done. 

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Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat

Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

This one looks good, especially ahead of the MarTech conference.

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IoT: What You Need to Know as a Digital Marketer [Infographic] - Position²

IoT: What You Need to Know as a Digital Marketer [Infographic] - Position² | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics

12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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Five Ways to Create Content That Reigns [Infographic] - Profs

Five Ways to Create Content That Reigns [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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The Top 10 MarTech Articles Curated Friday, 2/27/15

The Top 10 MarTech Articles Curated Friday, 2/27/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> 8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine - Act-On

>> Enhancements to conversion tracking for web | Twitter Blogs

>> DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land

>> B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank

>> The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream

>> How to optimize conversions on non-linear marketing funnels - BrightInfo

>> Six Crucial Attributes of a Successful Business Blog - Profs

>> Psychological Marketing vs. Social Media Marketing - Social Media Today

>> Content That's Going to Be Hot in 2015 [Infographic] - Socially Stacked

>> New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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