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Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa

Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa | The Marketing Technology Alert | Scoop.it

Q: Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) of using social media platforms in your inbound marketing efforts.


iNeoMarketing's insight:

The only surprising part of this chart is the SlideShare info. We have reservations about that metric, but in agreement on the others.


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Manosam's curator insight, June 6, 2013 8:13 AM

The recent study by MarketingSherpa shows that 32% of the marketers consider Blogs are 'Very effective' and 52% of them think it is 'Somewhat effective' for Inbound Marketing. Overall it seems Blog plays an important component of Inbound Marketing. 

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B2B Salespeople Can Survive If They Reimagine Their Roles - HBR

B2B Salespeople Can Survive If They Reimagine Their Roles - HBR | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Every decade or so, there's a mini-movement around the death of the Salesperson. Not gonna happen. With personalization, account-based management, and being where the buyer is, the Sales role will morph into something that is far more anticipatory and personalized.

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11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines

11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Love articles like this: perfect instructions to execute on intermediate SEO tasks for the non-SEO pro.

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Is Your Business Ready For A Digital Acceleration Team? - Forrester

Is Your Business Ready For A Digital Acceleration Team? - Forrester | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

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3 Ways to Advance Your Use of Digital Marketing Metrics - Gartner

3 Ways to Advance Your Use of Digital Marketing Metrics - Gartner | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

RE #2: tie metrics to business objective. Nothing else matters.

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How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog

How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

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B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts

B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

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The Periodic Table of Social Media - DMnews

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

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9 Fascinating Email Marketing Stats - Pardot

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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How Often You Should Post to Social Media [Infographic] - Socially Stacked

How Often You Should Post to Social Media [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic - Digital Information World

How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic - Digital Information World | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] - HubSpot

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

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These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] - HubSpot

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

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The State of B2B Sales Messaging [Infographic] - Profs

The State of B2B Sales Messaging [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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How a Lead Becomes a Customer [Infographic] - Profs

How a Lead Becomes a Customer [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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The 9 Fundamentals of Executing A Successful Email Marketing Campaign - socialmouths

The 9 Fundamentals of Executing A Successful Email Marketing Campaign - socialmouths | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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No Soup for You

Clients are taking us away from The Marketing Technology Alert (how dare they!). That's twice in two weeks. 


If I could buy you an adult beverage as a means of apology, I would. Have a good weekend.

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Your 11 Must-Read Marketing Technology Summaries, Curated Thursday, 4/16/15

Today’s digests of curated articles summarized for your quick review:

>> Why Marketing Clouds Make No Sense – TechCrunch: http://sco.lt/5eqLk9

>> MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions – VentureBeat: http://sco.lt/8pLAXJ

>> Marketers Need Insights Artists, Not Data Scientists – AdExchanger: http://sco.lt/8Ay0Kf

>> Survey: Small Businesses Want Marketing-Automation Software - Ad Age: http://sco.lt/8u5Orp

>> Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy - TopRank Blog: http://sco.lt/4jSxE1

>> Extend Your Team with Marketing Technologists – iNeoMarketing: http://sco.lt/94juLJ

>> B2B Marketers on Their Most Important Go-to-Market Strategies – MarketingCharts: http://sco.lt/80uwhl

>> Are digital marketers headed for a wipeout? - CIO.com: http://sco.lt/8yjuMr

>> Blogs, social media not as important to B2B buying process as marketers assume – BizReport: http://sco.lt/5BPtRJ

>> Social Media Ad Spending to Hit $24 Billion This Year – WSJ: http://sco.lt/8Khuvh

>> Modern Marketing Essentials Guide To Social Marketing (eBook) | Oracle Marketing Cloud: http://sco.lt/6BdcYr

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Why Marketing Clouds Make No Sense - TechCrunch

Why Marketing Clouds Make No Sense - TechCrunch | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

One of the more important MarTech articles you'll read this year...or any year.

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Jan Karski's curator insight, Today, 9:58 AM

añada su visión ...

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MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions - VentureBeat

MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions - VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

The category, right now, that's on the ground floor to tremendous growth? Sales Tech: the most underserved group for tech is Sales. And that's not CRM, which is a name for a very fancy DB. Real Sales Automation which eliminates or at least mitigates all the BS that keeps a salesperson away from actually selling.

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Marketers Need Insights Artists, Not Data Scientists - AdExchanger

Marketers Need Insights Artists, Not Data Scientists - AdExchanger | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

This is exactly what I mean by "creative use of the technology." MarTech is not solely digital: it needs a large dose of grey matter to keep moving forward in a positive fashion.

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Alvin Lansang's curator insight, April 16, 9:55 AM

We have both. Together with our fantastic Data Scientists, our Customer Insight team brings clarity to data and scientific measurement to emotion. Of course having our platform helps too.

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Survey: Small Businesses Want Marketing-Automation Software - Ad Age

Survey: Small Businesses Want Marketing-Automation Software - Ad Age | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

98% of small businesses are shopping for a marketing automation system? That's a no way.

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Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy - TopRank Blog

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy - TopRank Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

If you take path #1, be sure to account for your personas. I don't have much faith in #2, and #3 is a given.

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B2B Marketers on Their Most Important Go-to-Market Strategies - MarketingCharts

B2B Marketers on Their Most Important Go-to-Market Strategies - MarketingCharts | The Marketing Technology Alert | Scoop.it
Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix survey of senior B2B marketing executives and business leaders, a significant share (39%) of whom hail from the software & internet industry. The survey finds that websites and email are the top digital channels used for product marketing, while trade shows are easily the most popular offline channel. As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

No surprises, and confirmation as to your approach.

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Are digital marketers headed for a wipeout? - CIO.com

Are digital marketers headed for a wipeout? - CIO.com | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

No, not heading for a wipeout. But expectations are exceeding reality, and just a matter of time before the complete engine is in place where everyone is in sync. Including the CIO/CMO relationship.

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corneja's curator insight, April 16, 5:58 PM

The post highlights: "Rather than single-mindedly chasing new opportunities, the time has come to build a stronger foundation of core digital marketing disciplines." I believe it is true.

 

CIM Academy's curator insight, April 17, 5:55 AM

Is your marketing strategy more tactical than strategic? This article suggests that most organisations are…