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Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa

Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa | The Marketing Technology Alert | Scoop.it

Q: Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) of using social media platforms in your inbound marketing efforts.


marketingIO's insight:

The only surprising part of this chart is the SlideShare info. We have reservations about that metric, but in agreement on the others.


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Counting likes and page views is easy — calculating real attribution is hard - VentureBeat

Counting likes and page views is easy — calculating real attribution is hard - VentureBeat | The Marketing Technology Alert | Scoop.it

"...multi-touch revenue attribution — which incorporates campaign, customer, revenue, and funnel stage data — helps marketers potentially evaluate performance across every touch point in the buying process. It’s not a new concept, but the rise in channels, platforms, and sheer raw data available to customers can render it an inefficient use of time for highly paid data scientists.

While we’re still a ways off from a truly repeatable marketing ROI model that can be applied to all types of businesses, there’s room for optimism, and tons to learn from the growth-oriented marketers of the highest pedigree."


From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

From a MarTech perspective, we're not there yet.

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8 Inbound Marketing Reports You Can't Live Without - Forbes

8 Inbound Marketing Reports You Can't Live Without - Forbes | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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The best A/B testing idea you never knew about…until now | B2B News Network

The best A/B testing idea you never knew about…until now | B2B News Network | The Marketing Technology Alert | Scoop.it

"Here’s a three-step process Sharp says marketers can use to better understand and profit from A/B testing results.

First, take that list of ideas you’ve got and throw it in the trash bin. Really. Some of those ideas are likely to be quite good, but are they important for you and your goals? Most of them won’t be. There is a need to avoid what Sharp refers to as the “curse of knowledge,” a sort of cognitive bias that can cause those with an abundance of knowledge or expertise to be blind to thinking about problems from different perspectives.

Next, listen to your customers and prospects. Ask the right questions. This sounds obvious, but are you really asking and listening to the reasons why people are—or aren’t—converting? Utilizing analytics tools like Qualaroo, which enable website surveys to uncover customer insights that lead to better business results, can be extremely helpful, allowing you to ask simple, straightforward questions like, “If you’re not going to sign up today, can you tell us why not?” Also, if your business offers customers and prospects live chat, carefully review what goes on with that project. There’s no point developing a customer-service process without checking in to see if it’s viable for your long-term business model.

Finally, use a framework to make decisions about what to test and when. You are not going to quadruple your conversion rate overnight, but just having a framework will be helpful. Test objectives in one to two sentences. Formulate and write down your hypotheses."


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marketingIO's insight:

A/B Testing: one of the most underutilized and misused concepts. Why isn't it done and done correctly? 9 times out of 10: it's not built into the project plan.

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Marketo Data Tells Us: What Is the Top Conversion Rate by Channel? - Marketo

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel? - Marketo | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

As usual...TEST!

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Why are B2B Content Strategies Important | CMO Council™

Why are B2B Content Strategies Important | CMO Council™ | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO's insight:

The accompanying report can be found here:  https://www.cmocouncil.org/download-center.php?id=296# 

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Top 10 tech platforms for UK marketers in 2015 - Smart Insights

Top 10 tech platforms for UK marketers in 2015 - Smart Insights | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

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The Twitter Roadmap to Getting More Retweets, Favorites & Clicks - Digital Information World

The Twitter Roadmap to Getting More Retweets, Favorites & Clicks - Digital Information World | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Monday, 8/3/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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Customer Experience Matrix: VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix: VEST Report: Competition in B2B Marketing Automation Isn't About Features | The Marketing Technology Alert | Scoop.it

From David Raab: "Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase."

marketingIO's insight:

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

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Mark E. Deschaine, PhD's curator insight, August 2, 1:49 PM

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

massimo facchinetti's curator insight, August 2, 2:18 PM

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

Jean-Pierre Blanger's curator insight, August 2, 4:22 PM

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

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Marketing Automation for the New Buyer's Journey - Act-On

Marketing Automation for the New Buyer's Journey - Act-On | The Marketing Technology Alert | Scoop.it

"Where do you start with marketing automation tech?


Getting started with marketing automation can be a daunting task – with so much information available, where do you start? Start with your buyer. Create your programs around what you know about your buyers, and build out from there:

1) Map out typical buying stages.
Take a close look at how your best customers make buying decisions. Are there common trigger events that cause prospects to start investigating new solutions? Common questions or challenges that must be overcome? Tip: talk to your sales team. They’ll have a pretty good idea of common decision stages.


2) Map out programs and activities that will help you get in front of buyers at each stage.
What do you need to do to get in front of buyers at each stage of the journey? Here you map out tactics, required content, and initiatives necessary to start getting in front of buyers as they begin to make their decision. For example, if most of your buyers start with a web search, creating great web content that’s optimized for search engines should be on the top of your list.


3) Map out the systems and technologies needed to support the initiatives outlined in step 2.
What technical systems do you need to support your activities? Ensure that your marketing automation platform meets your key requirements and has the flexibility to integrate with other technologies as your business needs expand. For instance: if SEO is one of your key tactics, you’ll need an SEO auditing tool, a feature that’s baked into top marketing automation platforms."

marketingIO's insight:

An attempt at Lifecycle Marketing. The concept needs to be inherent in the marketing automation software, i.e., it is difficult to manualize it.

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Mark E. Deschaine, PhD's curator insight, August 2, 1:49 PM

An attempt at Lifecycle Marketing. The concept needs to be inherent in the marketing automation software, i.e., it is difficult to manualize it.

Jean-Pierre Blanger's curator insight, August 2, 4:22 PM

An attempt at Lifecycle Marketing. The concept needs to be inherent in the marketing automation software, i.e., it is difficult to manualize it.

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The Account Based Marketing Technology Stack Emerges - TOPO

The Account Based Marketing Technology Stack Emerges - TOPO | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. 

marketingIO's insight:

To date, the definitive list of MarTech requirements to successfully implement ABM (until Engagio comes to market, as well as the output from the recent Demandbase funding).

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Jean-Pierre Blanger's curator insight, August 2, 4:22 PM

To date, the definitive list of MarTech requirements to successfully implement ABM (until Engagio comes to market, as well as the output from the recent Demandbase funding).

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Benefits of Outsourcing Marketing Activities - Duct Tape Marketing

Benefits of Outsourcing Marketing Activities - Duct Tape Marketing | The Marketing Technology Alert | Scoop.it

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. 

marketingIO's insight:

Here's the one that was missed: there's a much wider swath of MarTech knowledge...and expertise.

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The Path to Adaptive Marketing: An Introduction | Oracle Marketing Cloud

The Path to Adaptive Marketing: An Introduction  | Oracle Marketing Cloud | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

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The Beginner’s Guide to Technical SEO - QuickSprout

The Beginner’s Guide to Technical SEO - QuickSprout | The Marketing Technology Alert | Scoop.it

"echnical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.

I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area." 


MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

As usual, Neil Patel publishes a lengthy guide that covers every single aspect of the topic. Superb information.

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Top Free Tools To Jumpstart Your Content Creation | B2B Marketing Insider

Top Free Tools To Jumpstart Your Content Creation | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

Click through for links and descriptions.

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Summer 2015 Grid℠ Report on Email Marketing Software

Summer 2015 Grid℠ Report on Email Marketing Software | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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Fluent's Email Marketing Landscape v.2 - Fluent

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

Not arguing about the categories, but it doesn't cover all vendors. In addition, one of the largest categories that deploys email marketing is missing: marketing automation.

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Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement - eMarketer

Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement - eMarketer | The Marketing Technology Alert | Scoop.it

"LinkedIn is business-to-business (B2B) firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.

In June 2015 polling by Regalix, 91% of B2B marketing executives worldwide said they used LinkedIn for marketing purposes. This put the social network in second place by 2 percentage points, behind Twitter’s 93%. Meanwhile, Facebook trailed far behind in third place, at 68%.

Twitter had nothing on LinkedIn when it came to engagement before and after a sale though, and neither did any other social network. Fully 64% of B2B marketing execs said LinkedIn was effective at engaging customers during the presale stage of the buying cycle, vs. 47% who said the same for No. 2 Twitter and just 17% for second-to-last place Facebook."


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marketingIO's insight:

If you needed to prioritize your social activities, LI is hands-down #1.

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Boston’s best CMO fired from HubSpot: allegedly tried to obtain Dan Lyons’ tell-all book - VentureBeat

Boston’s best CMO fired from HubSpot: allegedly tried to obtain Dan Lyons’ tell-all book - VentureBeat | The Marketing Technology Alert | Scoop.it

"Two months ago we surveyed over 2,000 Boston marketers for our CMO-only conference in Boston, looking for the best local chief marketing officer. HubSpot’s Mike Volpe won hands down.


This week, however, he was fired for allegedly having tried to obtain a copy of former employee Dan Lyons’ upcoming tell-all book about his two years with the Boston tech company. Dan Lyons, of course, is a journalist and editor, a writer for HBO’s wickedly funny “Silicon Valley” show, and might be best known for his Fake Steve Jobs blog.

It’s a book that Lyons has described as “scathing,” and that the publisher’s pre-launch website says includes all kinds of juvenile brogrammer-style improprieties which would be embarrassing for HubSpot."


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marketingIO's insight:

HubSpot clients are being targeted by competitors as we speak.

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Benioff-backed Brandcast launches web publishing cloud for marketers - Venture Beat

Benioff-backed Brandcast launches web publishing cloud for marketers - Venture Beat | The Marketing Technology Alert | Scoop.it
Marc Benioff and his Salesforce are busy these days seeding a new generation of tools for marketers.

On the same day that visually based marketing platform Autopilot announced a new investment round led by Salesforce Ventures, San Francisco-based Brandcast is today announcing the public availability of its web publishing ecosystem for marketers working with designers and agencies.

The major investor in Brandcast: Marc Benioff.

Founded in 2012, the company has been beta testing for the past several months its Brandcast Cloud, which is intended to simplify the process of quickly building and managing the zillions of websites and landing pages many marketers must deal with.


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

FYI...

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Marketing automation firm Autopilot raises $7M from Salesforce - Marketing Dive

Marketing automation firm Autopilot raises $7M from Salesforce - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • Marketing automation firm Autopilot raised a second round of $7 million, with backing from Salesforce ventures, bringing its total funding to $20.5 million.
  • The software startup, which re-launched four months ago, plans to use the funds to "fill the void between basic email software and complex marketing software designed for the tech elite," according to Thursday's announcement.
  • In addition to the CRM giant, other investors include One Capital, Blackbird Ventures, Garnett Ventures, Rembrandt Venture Partners, Southern Cross Venture Partners, and Tim Draper.
marketingIO's insight:

We'll keep an eye on this, but don't expect anything within the next 6-12 months.

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[FREE EBOOK] How Marketing Automation Can Help Small Teams Succeed – Marketo

[FREE EBOOK] How Marketing Automation Can Help Small Teams Succeed – Marketo | The Marketing Technology Alert | Scoop.it
As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all.

Download this ebook to learn how marketing automation can empower small teams to function at their peak, including:

The challenges and advantages of a small team
5 ways that a marketing automation solution can help small teams succeed
12 critical features of marketing automation
4 steps to ensure success prior to implementing a marketing automation solution


marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

Marketo dipping their toes into the small marketing departments...assuming they have large marketing department budgets.

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How Marketing Can Contribute to Revenue Generation [Infographic] - Profs

How Marketing Can Contribute to Revenue Generation [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/30/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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Esquire Digital Business's curator insight, July 31, 12:50 AM

Important Tech/Marketing News Stories Curated Today. EsqBusiness.com

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Are You Ready for Predictive Marketing? | Lattice Engines

Are You Ready for Predictive Marketing? | Lattice Engines | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

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