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Big List of FREE Keyword Tools - 'Net Features - Website Magazine

Big List of FREE Keyword Tools - 'Net Features - Website Magazine | The Marketing Technology Alert | Scoop.it

Introduction...


Since there are thousands of ways that people can begin searching for content or a type of product or service online, creating your own extensive and useful list can be quite the chore. No worries, though, because there are plenty of great keyword research tools on the Web that you can use RIGHT NOW that won’t cost a cent.

That’s right – all of the online keyword research tools in the big list that follows are totally free. See www.websitemagazine.com for the complete list.


iNeoMarketing's insight:

Doesn't make sense to reproduce the complete list when it is one click away. A very comprehensive list to send to your SEA admin or your agency.


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Ajish Kumar's curator insight, June 19, 2013 5:39 AM

good one on keyword research

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The Top 16 MarTech Articles Curated Friday, 1/30/15

The Top 16 MarTech Articles Curated Friday, 1/30/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist

>> Are CMOs Poised To Take Over Technology Purchasing? - Forbes

>> How CMOs Are Using Data to Build Their 2015 Budgets - Radius

>> Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations)

>> 2015 Marketing Automation Performance Report | Autopilot

>> Digital Marketing & Behavioral Targeting - Position²

>> Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe

>> Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials

>> Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth - VentureBeat

>> 6 Inbound Marketing Techniques Every Business Should Use - Marketing Land

>> 2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report

>> 10 Content Amplification Tools You Must Have - Social Marketing Writing

>> Buyer's Guide to Enterprise Social Media Management Software | TrustRadius

>> 12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch

>> How Google Determines Search Results [Infographic] - Socially Stacked

>> The Best Days and Times to Post Content [Infographic] - Profs

 

See ALL Top Curated Marketing Technology Articles here.

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The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist

The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A wonderful treatise of the various factor impacting a tech firm (not just a marketing technology firm). This could apply to anyone. If you're a member of a technology company, click through for the details behind each of the six categories.

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Are CMOs Poised To Take Over Technology Purchasing? - Forbes

Are CMOs Poised To Take Over Technology Purchasing? - Forbes | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I'm seeing the trend move towards the CIO taking the reigns on the vendor selection, purchase, implementation, integration, support, etc. 

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How CMOs Are Using Data to Build Their 2015 Budgets - Radius

How CMOs Are Using Data to Build Their 2015 Budgets - Radius | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Most likely, your opportunity for 2015 has passed by. However, think 2016 and what you need to do NOW to prepare for that budget: get your measurements, metrics, tracking in place today!

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Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations)

Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations) | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

An excellent framework, and a great start to benchmarking your content marketing engine.


Remember when content was called MarCom. Now it's ConMar...errr...MarCon? No: that doesn't work either.

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2015 Marketing Automation Performance Report | Autopilot

2015 Marketing Automation Performance Report | Autopilot | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Behind a registration form. What you'll find is a low MA feature usage rate. MAP vendors know the degree of feature usage, and my guess is they don't want you to know. It's underutilized.

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Digital Marketing & Behavioral Targeting - Position²

Digital Marketing & Behavioral Targeting - Position² | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's one of the great features to MAS: the ability to track behavior in and around your digital assets. And its use is simplified.

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Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe

Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Hint: don't bite off more than you can chew! Start with simple testing of 3 maybe 4 variables (depending on the amount of traffic), and learn from your errors. It's a quick learning curve.

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Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials

Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A very smart approach to approaching data quality. 

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Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth - VentureBeat

Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

To give perspective: Apple posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion

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6 Inbound Marketing Techniques Every Business Should Use - Marketing Land

6 Inbound Marketing Techniques Every Business Should Use - Marketing Land | The Marketing Technology Alert | Scoop.it
All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.


Digest...


1. Give Away A Free Guide That Is Directly Related To Your Business

2. Pick One Or Two Keywords, And Optimize The Heck Out Of Them

3. Build Your Personal Brand

4. Ask And Answer Questions On Social Media

5. Create An Email Popup

6. Guest Blog

 

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iNeoMarketing's insight:

I recognized the author from the tips: Neil Patel, and you will do worse than not following his advise. Start with #5.

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2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report

2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report | The Marketing Technology Alert | Scoop.it
More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.
Respondents to the 2015 Demand Gen Report Benchmark Study report that those numbers will closely mirror their overall budgets, with 21% anticipating growth of 20% or more in their total marketing budget.


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iNeoMarketing's insight:

Behind a quick registration form.

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10 Content Amplification Tools You Must Have - Social Marketing Writing

10 Content Amplification Tools You Must Have - Social Marketing Writing | The Marketing Technology Alert | Scoop.it

Digest...


#1 – AddThis

#2 – ShareThis

#3 – LinkedIn

#4 – Facebook ads

#5 – Promoted tweets

#6 – Buffer

#7 – MailChimp

#8 – Storify

#9 – Hootsuite

#10 – Outbrain

 

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iNeoMarketing's insight:

Click through for more details. MIA: Twitter lead cards.

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Jake Peters's curator insight, January 30, 4:14 PM

+1 for MailChimp. I had a brief fling with AWeber this week, it was disastrous, so now I'm back in the fold.

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Buyer's Guide to Enterprise Social Media Management Software | TrustRadius

Buyer's Guide to Enterprise Social Media Management Software | TrustRadius | The Marketing Technology Alert | Scoop.it
In this guide you'll find:

An overview of 3 major enterprise use cases for Social Media: Customer Care, Intelligence and Marketing
A TrustMap showing the Top Rated Social Media software based on user ratings & frequency of evaluation
Case studies of how Comcast, British Telecommunications and Groupon are using software for enterprise-level social media programs
Profiles of 23 Social Media Management software products used by enterprises, including what each one is best used for, as well as pros & cons as cited in 400+ authenticated end-user reviews


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iNeoMarketing's insight:

Behind a quick registration form. If you're not an Enterprise and you're looking at any of these solutions, you may want to expand your solution search.

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12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch

12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking

2. Hard Sellers Will Be Ignored

3. Advertising Will Become More Subtle as Ads Are Integrated With Content

4. More Businesses Will Learn Publication Is Only the First Step to Content Marketing

5. Content Marketing and Social Media Marketing Will Benefit Each Other

6. Content Marketers Will Improve Email Marketing

7. Hyper-Local Content Will Continue to Grow

8. Personalization Will Become Even More of a Game Changer

9. Reusable Content Will Grow in Popularity

10. Guest Blogging Will Rise Again

11. Vertical Content Channels Will Increase Profits

12. Content Marketing Budgets Will Continue to Grow

 

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iNeoMarketing's insight:

#1 and #8: that's the list. And with regards to #8: we're talking deep personalization

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How Google Determines Search Results [Infographic] - Socially Stacked

How Google Determines Search Results [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

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The Best Days and Times to Post Content [Infographic] - Profs

The Best Days and Times to Post Content [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
Content - The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.


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The Top 18 MarTech Articles Curated Thursday, 1/29/15

The Top 18 MarTech Articles Curated Thursday, 1/29/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

>> The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

>> Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

>> Marketo study finds martech budgets may challenge investment needs - The Hub

>> Three Threats Lurking in Your Marketing Cloud - Profs

>> Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

>> Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

>> G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd

>> Twitter launches new group-messaging and video features - VentureBeat

>> Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat

>> CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ

>> Digital skills are the golden ticket in 2015 - Forrester

>> IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ

>> How to Segment Your Email List for ROI [Infographic] - socialmouths

>> The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

>> How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics

>> The Good and the Bad of Social Media Marketing [Infographic] - Profs

>> 5 Free and Responsive Email Templates - Kapost Content Marketing Blog

 

See ALL Top Curated Marketing Technology Articles here.

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Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's market share from each vendor's revenue contribution, e.g., Eloqua is the greatest revenue contributor. Knowing what I know about attribution, I have my doubts as to the validity of these numbers.


Wait for David Raab's yearly analysis of market share information. An update should be out soon.

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The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com | The Marketing Technology Alert | Scoop.it
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time.  

Marketo commissioned the Economist Intelligence Unit to conduct a  survey of over 450 high-level marketing executives worldwide, at companies including MasterCard, Virgin America, Wells Fargo and Zipcar.  More than 80% say they need to restructure marketing to better support the business - and 29% believe the need for change is urgent.

Read on to learn more about the findings.


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iNeoMarketing's insight:

And here's the Marketo/Economist study, behind a quick registration form.

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Stéphanie Asscher's curator insight, January 30, 3:30 PM

Marketers are vital to a company!

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Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

Marketers: Think tech has changed your job already? Brace yourself - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Another angle from the same study. Adapt or die.

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Jérémie Gracie's curator insight, January 29, 5:02 PM

“Marketing has changed more in the last five years than over the previous hundred” Sanjay Dholakia

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Marketo study finds martech budgets may challenge investment needs - The Hub

Marketo study finds martech budgets may challenge investment needs - The Hub | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Same study. The budgets will be there in the short run, but without a killer plan for tracking and attribution, it will dissipate and move over to IT. Funny how social is the number one area for spending, yet is the least measurable in terms of business metrics. Some are doomed.

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Three Threats Lurking in Your Marketing Cloud - Profs

Three Threats Lurking in Your Marketing Cloud - Profs | The Marketing Technology Alert | Scoop.it
Marketing Strategy - A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.


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iNeoMarketing's insight:

And this is why no MarTech can be evaluated and procured without the assistance from IT.

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Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

More from the same Marketo study. This is one of the most screwed up set of priorities I've seen: how the hell can social be number one while analytics is #3, MAS is 4th from the bottom, and search is 2nd from the bottom. Want to drive more attributable revenue? Invert this damn chart!!

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Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I'm starting to see evidence (primary and secondary) that points to the marketing function deferring technology decisions to the IT folks. 

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The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com