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Penguin 2.0: How to become an online authority - Econsultancy

Penguin 2.0: How to become an online authority - Econsultancy | The Marketing Technology Alert | Scoop.it
The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.


Digest...


Invest in quality content

Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base. 

 

Invest in onsite content

Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online. 

 

Use Google+ Authorship markup to gain even more authority in Google

Why use Google+?

  • It immediately indexes your new content in Google.
  • Create authority and respect in Google’s eyes – Google loves Google products.
  • Generate more inbound links.
  • Generate more social likes and shares.
  • Build up your authorship and expertise in an emerging area for SEO.
  • Add additional SEO power to your guest posts and blogger outreach.
  • Cultivate business leads and be seen as a thought leader.

 

Amplify your content to create authority

It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors  that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.

 

Increase traffic to your website 

iNeoMarketing's insight:

Excellent advice, and we place this post amongst the top pieces on how to manage the impact from Penguin 2.0.


  • See the article at econsultancy.com
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William Hanna's curator insight, June 6, 2013 11:32 AM

Let's face it, Google is the juggernaut of search engines.  To oppose the forces Google's algorithms would be a kin to swimming against the current of a large fast flowing river!  So...  do yourself a favor and "go with the flow!"  Google+ is on the rise!

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Becoming a Hybrid Marketer: 10 Resources for Acquiring SEO Smarts - LinkedIn

Becoming a Hybrid Marketer: 10 Resources for Acquiring SEO Smarts - LinkedIn | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Click through for an explanation of each. Nice collection.

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Stellar: The Best Storytelling App For Sharing Memories And Knowledge - DailyTekk

Stellar: The Best Storytelling App For Sharing  Memories And Knowledge - DailyTekk | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Download from the App Store. Really wonderful way to present your company.

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How To Personalize Your Emails with Dynamic Content - GetResponse

How To Personalize Your Emails with Dynamic Content  - GetResponse | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Excellent how to article. For the non-coders, I don't recommend you try this at home. However, you now know the details to the making of the sausage.

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The 7 Best Ways To Find Anyone’s Email Address (Even If Unlisted) - DailyTekk

The 7 Best Ways To Find Anyone’s Email Address (Even If Unlisted) - DailyTekk | The Marketing Technology Alert | Scoop.it
VoilaNorbert

Email Permutator

Spokepoint Email Lookup

EmailBreaker

X-Ray Search Engine

Toofr

Thrust.io


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Some free, some paid. Hey: we all have a few gaps in our database. Click through for the links.

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Email Marketing Gets New Persona With Conversica - Forbes

Email Marketing Gets New Persona With Conversica - Forbes | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Integrates with Salesforce and Marketo. Pricing not on web site.

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Google Announces API for Browser-Based Content Distribution - Relevance

Google Announces API for Browser-Based Content Distribution - Relevance | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

This is excellent, and it needs to be considered as a part of your ongoing MarTech experimentation ahead of the 2015 budgeting exercise. BTW: it removes the necessity to create an app to accomplish this task.

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New and refreshed reporting tools - Google AdWords

New and refreshed reporting tools - Google AdWords | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

FYI.

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LiveHive updates its sales platform as sales tools attract investment - VentureBeat

LiveHive updates its sales platform as sales tools attract investment - VentureBeat | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Sales function has experience and infrastructure with CRM, so this nascent category should move quickly if the value prop, business case, and code are rock solid.

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Martech verdict: Which marketing tech platform is best (webinar) | BrightTALK

Martech verdict: Which marketing tech platform is best (webinar) | BrightTALK | The Marketing Technology Alert | Scoop.it

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all.

At least, that’s the theory. To find and report the reality, we surveyed 1,483 marketing technologists, studied marketing cloud penetration data on 10s of millions of websites, combed through vendor financials, conducted more than 20 personal interviews, collected over 150 feature and functionality data points on 19 vendors, and gathered and analyzed revenue share statistics for key vendors.

Our webinar will be a condensed overview of our VB Insight Marketing Clouds report, which covered:

- What is a marketing cloud, anyways?
- Features of marketing clouds (plus: most used, least used)
- Marketing cloud penetration data, including who is using them
- The 5 different kinds of marketing clouds
- Our scoring matrix
- Vendors’ scores on 12 different categories
- VB’s “best bet” marketing clouds for enterprise, midmarket, small companies, and startups
- What existing marketing cloud clients say about what ROI they’re getting, what effect having a marketing cloud has had on their marketing, how long they took to research marketing clouds, how long it took to set up their marketing clouds, how much they intend to invest next year.


iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

If you're new to the market and kicking tires, then here's your action plan:

(1) review the webinar (behind a reg form that has too many questions)

(2) call or email us so that we can match you with marketing offerings.


We got your back on this.

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This new Twitter feature has a lot of people really upset - Business Insider

This new Twitter feature has a lot of people really upset - Business Insider | The Marketing Technology Alert | Scoop.it
Today, the world caught wind of a new plan by Twitter to enable all users to receive direct messages from anybody, regardless of whether or not you're following them.

Twitter's direct messaging system usually only lets you send private, one-to-one messages to users who follow you on the social network. This is intended to cut down on spam and harassment, since you can't send any messages to somebody who hasn't already shown interest in hearing what you have to say.

But by letting users remove that requirement, Twitter opens up the doors for anybody to say anything they want to whoever they want, at any time.


iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

O/U before Twitter pulls this: 2 weeks. I'll take the under.

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A/B Testing Considered Most Effective Landing Page Optimization Method - Marketing Charts

A/B Testing Considered Most Effective Landing Page Optimization Method - Marketing Charts | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Ahhhhh....nope. There is no way in hell that A/B is more effective than MVT.

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Your Must-Read Marketing Technology Summaries, Curated Monday, 4/20/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 4/20/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me.: http://sco.lt/8nxrBB

>> 6 Vital Features to Look for in Marketing Automation Software this Year – Marketo: http://sco.lt/4t3ccT

>> Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars: http://sco.lt/6NFgG1

>> Lacking Clarity Could Kill Your Conversions – Unbounce: http://sco.lt/6RUq3t

>> B2B Salespeople Can Survive If They Reimagine Their Roles – HBR: http://sco.lt/5XIGJ7

>> 11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines: http://sco.lt/5jzoNV

>> Is Your Business Ready For A Digital Acceleration Team? – Forrester: http://sco.lt/5Cmk9x

>> 3 Ways to Advance Your Use of Digital Marketing Metrics – Gartner: http://sco.lt/7UiBCD

>> How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog: http://sco.lt/7hPjGb

>> B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts: http://sco.lt/6ZJ5Bh

>> The Periodic Table of Social Media – Dmnews: http://sco.lt/6YAgfR

>> 9 Fascinating Email Marketing Stats – Pardot: http://sco.lt/7X3e4H

>> How Often You Should Post to Social Media [Infographic] - Socially Stacked: http://sco.lt/6mvpQn

>> How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic - Digital Information World: http://sco.lt/7XGqPp

>> A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] – HubSpot: http://sco.lt/6YNt0z

>> These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] – HubSpot: http://sco.lt/5ogT4b

>> The State of B2B Sales Messaging [Infographic] – Profs: http://sco.lt/5C51Np

>> How a Lead Becomes a Customer [Infographic] – Profs: http://sco.lt/5vmRKD

>> The 9 Fundamentals of Executing A Successful Email Marketing Campaign – socialmouths: http://sco.lt/7ZxU3N

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Lots of great content content today. Don't deny yourself the opportunity to be MarTech smart: dig in (but don't eat the lard)...

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Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me. | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

He's right: it was not highlighted during last week's Marketing Nation conference, and that was a mistake. It's significant, and elevates Marketo beyond it's current competitors. Custom objects provides enterprise flexibility.

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6 Vital Features to Look for in Marketing Automation Software this Year - Marketo

6 Vital Features to Look for in Marketing Automation Software this Year - Marketo | The Marketing Technology Alert | Scoop.it
iNeoMarketing's insight:

A 2015 post appropriate for 2013. MIA: predictive layered with a 3rd party DB, account based MA.

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Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars

Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Relative to B2B marketing: there's no room for a Sage CRM comeback.

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Lacking Clarity Could Kill Your Conversions – Unbounce

Lacking Clarity Could Kill Your Conversions – Unbounce | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

You'll want to click through for details on these common-sense recommendations.

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B2B Salespeople Can Survive If They Reimagine Their Roles - HBR

B2B Salespeople Can Survive If They Reimagine Their Roles - HBR | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Every decade or so, there's a mini-movement around the death of the Salesperson. Not gonna happen. With personalization, account-based management, and being where the buyer is, the Sales role will morph into something that is far more anticipatory and personalized.

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11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines

11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Love articles like this: perfect instructions to execute on intermediate SEO tasks for the non-SEO pro.

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Is Your Business Ready For A Digital Acceleration Team? - Forrester

Is Your Business Ready For A Digital Acceleration Team? - Forrester | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

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3 Ways to Advance Your Use of Digital Marketing Metrics - Gartner

3 Ways to Advance Your Use of Digital Marketing Metrics - Gartner | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

RE #2: tie metrics to business objective. Nothing else matters.

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How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog

How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

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B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts

B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

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The Periodic Table of Social Media - DMnews

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

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9 Fascinating Email Marketing Stats - Pardot

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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TOUCH AND LEAD's curator insight, April 20, 10:46 AM

En matière de génération de lead, l'e mailing reste encore le média le plus efficace. Cette présentation met en exergue la puissance de ce média avec des chiffres assez étonnants.

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How Often You Should Post to Social Media [Infographic] - Socially Stacked

How Often You Should Post to Social Media [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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Pau Cusac's curator insight, April 20, 12:14 PM

Article sobre les publicacions a la xarxes socials