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Penguin 2.0: How to become an online authority - Econsultancy

Penguin 2.0: How to become an online authority - Econsultancy | The Marketing Technology Alert | Scoop.it
The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.


Digest...


Invest in quality content

Everything you create – both on and offsite - should have quality at its core. Invest in blogs, news, features, white papers, infographics, videos; but only if they are relevant and likely to have a real benefit to your customer base. 

 

Invest in onsite content

Google rewards websites that publish content on their own websites. It is a key metric, and growing in importance, brands and businesses that fail to invest in developing onsite content strategies are not going to succeed online. 

 

Use Google+ Authorship markup to gain even more authority in Google

Why use Google+?

  • It immediately indexes your new content in Google.
  • Create authority and respect in Google’s eyes – Google loves Google products.
  • Generate more inbound links.
  • Generate more social likes and shares.
  • Build up your authorship and expertise in an emerging area for SEO.
  • Add additional SEO power to your guest posts and blogger outreach.
  • Cultivate business leads and be seen as a thought leader.

 

Amplify your content to create authority

It’s not about masses of poor quality inbound links – it’s about relevant, high value content and inbound links from relevant and quality sites and authors  that share a story, is useful to your customer base and shareable. Social shares are very important for search success, but also in building your authority in Google’s eyes.

 

Increase traffic to your website 

iNeoMarketing's insight:

Excellent advice, and we place this post amongst the top pieces on how to manage the impact from Penguin 2.0.


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William Hanna's curator insight, June 6, 2013 11:32 AM

Let's face it, Google is the juggernaut of search engines.  To oppose the forces Google's algorithms would be a kin to swimming against the current of a large fast flowing river!  So...  do yourself a favor and "go with the flow!"  Google+ is on the rise!

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The Top 18 MarTech Articles Curated Thursday, 1/29/15

The Top 18 MarTech Articles Curated Thursday, 1/29/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

>> The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

>> Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

>> Marketo study finds martech budgets may challenge investment needs - The Hub

>> Three Threats Lurking in Your Marketing Cloud - Profs

>> Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

>> Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

>> G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd

>> Twitter launches new group-messaging and video features - VentureBeat

>> Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat

>> CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ

>> Digital skills are the golden ticket in 2015 - Forrester

>> IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ

>> How to Segment Your Email List for ROI [Infographic] - socialmouths

>> The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

>> How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics

>> The Good and the Bad of Social Media Marketing [Infographic] - Profs

>> 5 Free and Responsive Email Templates - Kapost Content Marketing Blog

 

See ALL Top Curated Marketing Technology Articles here.

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Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's market share from each vendor's revenue contribution, e.g., Eloqua is the greatest revenue contributor. Knowing what I know about attribution, I have my doubts as to the validity of these numbers.


Wait for David Raab's yearly analysis of market share information. An update should be out soon.

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The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com | The Marketing Technology Alert | Scoop.it
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time.  

Marketo commissioned the Economist Intelligence Unit to conduct a  survey of over 450 high-level marketing executives worldwide, at companies including MasterCard, Virgin America, Wells Fargo and Zipcar.  More than 80% say they need to restructure marketing to better support the business - and 29% believe the need for change is urgent.

Read on to learn more about the findings.


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iNeoMarketing's insight:

And here's the Marketo/Economist study, behind a quick registration form.

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Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

Marketers: Think tech has changed your job already? Brace yourself - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Another angle from the same study. Adapt or die.

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Marketo study finds martech budgets may challenge investment needs - The Hub

Marketo study finds martech budgets may challenge investment needs - The Hub | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Same study. The budgets will be there in the short run, but without a killer plan for tracking and attribution, it will dissipate and move over to IT. Funny how social is the number one area for spending, yet is the least measurable in terms of business metrics. Some are doomed.

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Three Threats Lurking in Your Marketing Cloud - Profs

Three Threats Lurking in Your Marketing Cloud - Profs | The Marketing Technology Alert | Scoop.it
Marketing Strategy - A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.


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iNeoMarketing's insight:

And this is why no MarTech can be evaluated and procured without the assistance from IT.

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Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

More from the same Marketo study. This is one of the most screwed up set of priorities I've seen: how the hell can social be number one while analytics is #3, MAS is 4th from the bottom, and search is 2nd from the bottom. Want to drive more attributable revenue? Invert this damn chart!!

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Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I'm starting to see evidence (primary and secondary) that points to the marketing function deferring technology decisions to the IT folks. 

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G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd

G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I miss Google's Web Site Optimizer. Maybe it just came out too soon.

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Twitter launches new group-messaging and video features - VentureBeat

Twitter launches new group-messaging and video features - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter is launching group-messaging and video features today, as it continues its push to increase mindshare among the social networking masses.


Digest...


Group Direct Messaging brings a new way for users to take conversations behind closed doors and should help Twitter keep users on the platform. While the group chat feature lets a user start a private chat with any of their followers, all participants don’t need to follow each other. The group creator just indicates who should be involved — up to 20 people — and the participants receive a notification.

 

You’ll be able to shoot, edit, and share video clips directly from within the Twitter app on Android and iOS. It’s an obvious move in many ways, and it greatly expands a message beyond its 140-character limit. Twitter is sticking to the short form though, restricting video clips to 30-seconds.

 

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iNeoMarketing's insight:

Group Direct Messaging will be available very soon. Video will slowly roll out.

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Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat

Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat | The Marketing Technology Alert | Scoop.it
Atlanta-based Engage.cx thinks it has a better way to keep customers happy — and it has just scored $2.9 million to try.

The company, founded in 2013, says it intends to “reinvent CRM” with a new “experience-driven customer relationship management” platform that started free trials last week.


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iNeoMarketing's insight:

FYI, in case you're ready to make a move to another system.

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CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ

CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Eventually we'll see Marketing Engineering degrees offered at the university level. Dearth of talent out there, and the vendors are at fault.

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Digital skills are the golden ticket in 2015 - Forrester

Digital skills are the golden ticket in 2015 - Forrester | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It is, without a doubt, the number one issue facing companies today.

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IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ

IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Primarily B2C oriented.

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How to Segment Your Email List for ROI [Infographic] - socialmouths

How to Segment Your Email List for ROI [Infographic] - socialmouths | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

MIA: By Persona

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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

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How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics

How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

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The Good and the Bad of Social Media Marketing [Infographic] - Profs

The Good and the Bad of Social Media Marketing [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

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Marut's curator insight, Today, 12:41 AM

The only tool practically that helps a brand have a 2 way communication with its fans/friends/critics and also gives them a unique opportunity to influence and chance the prevailing negative sentiments if any. I rest my case!

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5 Free and Responsive Email Templates - Kapost Content Marketing Blog

5 Free and Responsive Email Templates - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

Digest...


1. Campaign Monitor

2. ZURB

3. Antwort

4. Emailology

5. Stamplia

 

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iNeoMarketing's insight:

Just drop your HTML in and let it convert. Check to see if your current provider offers the same capabilities. 

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The Top 10 MarTech Articles Curated Tuesday, 1/27/15

The Top 10 MarTech Articles Curated Tuesday, 1/27/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Knowledge of marketing automation low among senior-level marketers - Research - BizReport

>> How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics

>> Roll-Up-Your-Sleeves List Building - Marketing Land

>> 6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream

>> 4 Reasons Why You Hate Your Sales and Marketing CRM Software

>> SAP releases marketing gap analysis tool - The Hub

>> The 50 most advanced insurance technologies on the market, and who is using them today | PropertyCasualty360

>> The Best Marketing Conferences Of 2015 | B2B Marketing Insider

>> 33 LinkedIn Tips in 140 Characters or Less [Infographic] - B2B Infographics

>> [CHEAT SHEET] 11 Content Principles Every Marketer Needs to Memorize - Kapost Content Marketing Blog

 

See ALL Top Curated Marketing Technology Articles here.

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Knowledge of marketing automation low among senior-level marketers - Research - BizReport

Knowledge of marketing automation low among senior-level marketers - Research - BizReport | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Oy.

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How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics

How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

You'll want to click through for specific examples on how to apply the UTM trackers to a variety of tactics. Of course, you better have GA in place.

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Roll-Up-Your-Sleeves List Building - Marketing Land

Roll-Up-Your-Sleeves List Building - Marketing Land | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's a build vs. buy decision. Either way, it's non-permission, so expect low open rates. And don't do this for Canada (see CASL).

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6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream

6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream | The Marketing Technology Alert | Scoop.it

Digest...


#1: Implement a “Top of the Funnel” Paid Search Strategy

#2: Align Content and Offerings with Progressions within the Sales Cycle

#3: Drive Action by Making the Experience Personalized & Relating with Each Prospect

#4: Study Common Behaviors and Make Changes Accordingly

#5: Invest in a Marketing Automation Platform or Team to Nurture Leads

#6: Maintain a Close and Transparent Relationship with Your Sales Team

 

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iNeoMarketing's insight:

The point: create a strategy to move prospects through the funnel, i.e., don't leave the job solely to Sales. And with that strategy, be sure to have your measurements in place.

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4 Reasons Why You Hate Your Sales and Marketing CRM Software

4 Reasons Why You Hate Your Sales and Marketing CRM Software | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

After how many years, this is still happening. I suppose I should expect the same for marketing automation.

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The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com