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Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge | The Marketing Technology Alert | Scoop.it
following the success of facebook's retargeting exchange, twitter plans to build its own version of fbx to let brands retarget visitors with ads on twitter.


Excerpt...


The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.


It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

marketingIO's insight:

You'll want to keep an eye on this as well as Twitter's Lead Generation Cards.


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CATHLEEN SLONE's curator insight, June 6, 2013 3:15 PM

Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month #innov8u #careers #digitalmarketing #fb

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Your Must-Read MarTech Digest™, for Wednesday 5/25/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday 5/25/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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How to Improve Your Lead Nurturing Program - Kapost

How to Improve Your Lead Nurturing Program - Kapost | The Marketing Technology Alert | Scoop.it
  • Look for Non-Traditional Engagement Drivers
  • Send Fewer Emails
  • Prioritize Learning Above Selling
marketingIO's insight:

Focus on the third bullet.

 

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2016 Social Media Marketing Industry Report - Social Media Examiner

2016 Social Media Marketing Industry Report - Social Media Examiner | The Marketing Technology Alert | Scoop.it
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How to Pick a Marketing Attribution Model – TrackMaven

How to Pick a Marketing Attribution Model – TrackMaven | The Marketing Technology Alert | Scoop.it
There are a few different ways to create an attribution model. When setting yours up, look for:

  • Simplicity: Attribution should be something you can explain to your boss. If you don’t understand the rules, you may end up making decisions based on questionable data.
  • Responsiveness: Remember, lead behavior can change! But you want to be focused on running campaigns, not babysitting an attribution engine. Therein lies the benefit of a statistical model that’s constantly optimizing for changes in lead behavior and campaign impact. When you’re starting out with marketing attribution, look at individual leads and gut-check the attribution from the model.
marketingIO's insight:

Without a Vulcan mind meld embedded with every click, it's impossible. Our recommendation: go back and model past wins, identify and assign points to important pivots, and apply the scoring moving forward.

 

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[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO

[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO | The Marketing Technology Alert | Scoop.it

With the NEW Marketing Pipeline Modeler from marketingIO, you'll pinpoint your lead generation objectives with ease. Just input a few variables, and you'll have the starting point for your strategy:

 

  • You'll see how many inquiries you need each month and when you need to generate those inquiries.
  • You'll know the required size of your sales pipeline each month so that you can hit your revenue targets.
  • You can change any variable so that you can fine-tune your desired output.
marketingIO's insight:

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5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land

5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land | The Marketing Technology Alert | Scoop.it
What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers.

Getting links and creating great content would definitely be two of the more popular answers, and for good reason. After all, that’s what Google says are the two most important ranking factors.

But there’s one other factor you can — and should be — focusing on. It’s something that could double your traffic. Yet so many people are overlooking it.

Your organic click-through rate.
marketingIO's insight:

There's way too much valuable guidance to summarize here: you really should CT to read.

 

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Boost B2B Sales with LinkedIn Social Selling - Marketo

Boost B2B Sales with LinkedIn Social Selling - Marketo | The Marketing Technology Alert | Scoop.it
1. Add Prospective Customers and Share Their Content with Your Network

2. Warm Introductions

3. Find the Right Leads with Sales Navigator

4. Build Your Account Contact List with “Export to CRM”

5. Measure Your Success with the Social Selling Index (SSI)
marketingIO's insight:

Just the tip of the iceberg...

 

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Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage - Profs

Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage - Profs | The Marketing Technology Alert | Scoop.it
marketingIO's insight:

Yes Tech Buyers, but note the difference between the three age groups. MIA: the Blank Generation.

 

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13 Conversion Boosting WordPress Plugins You Should Be Using in 2016 - CrazyEgg

13 Conversion Boosting WordPress Plugins You Should Be Using in 2016 - CrazyEgg | The Marketing Technology Alert | Scoop.it
1. Title Experiments
2. KingSumo Headlines
3. DuracellTomi’s Google Tag Manager Plugin
4. Social Warfare
5. WordPress Landing Pages
6. WordPress Leads
7. Coming Soon by Seed Prod
8. Imagify
9. Gravity Forms
10. InTrigger
11. Icegram
12. Nugget/Ingot
13. AB Press Optimizer
marketingIO's insight:

What a great list! Strongly encourage you to CT and get the details.

 

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WP Engine launches first page-level performance tool intended for WordPress sites - Marketing Land

WP Engine launches first page-level performance tool intended for WordPress sites - Marketing Land | The Marketing Technology Alert | Scoop.it
WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress.

Today, the Austin, Texas-based company is releasing Page Performance, which it describes as “the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.” Its mission: monitor how long it takes for pages and all content to load, determine if there are issues relating to site speed and make recommendations for improvements.

Via the dashboard, the user can see detailed speed tests, have access to historical reports on each page’s speed and receive recommendations about how to solve tech issues. The report includes cacheability, render start, visitor complete and render complete, as well as access to raw data and a breakdown of domains. The recommendations offer links to support materials in an online library.
marketingIO's insight:

Smart!

 

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Coming soon: express even more in 140 characters | Twitter Blogs

Coming soon: express even more in 140 characters | Twitter Blogs | The Marketing Technology Alert | Scoop.it

"

Here’s what will change:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
  • Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
  • Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
  • Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly."
marketingIO's insight:

FYI.

 

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5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream

5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream | The Marketing Technology Alert | Scoop.it
1. New Local Search Ads to Appear on Google Maps

2. Expanded Text Ads Get Double Headlines & More Characters

3. Better Measurement of Conversions

4. New Responsive Display Ads

5. Changes to Device Bidding
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The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines

The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines | The Marketing Technology Alert | Scoop.it
While there are over a 100 new features in this release, there are two big themes we touch on:

THEME ONE: Enterprise-grade Predictive Analytics

We’ve re-architected our predictive analytics engine from the ground up to allow marketers to create account and contact models (using a self service interface) for different target markets (geographies, product lines, customer segments, etc.) in minutes. We truly believe that one size does not fit all when it comes to predictive modeling, so marketing (and sales operations) can create new models themselves within minutes without requiring any data science expertise.

THEME TWO: Real-time Actionability

What good is a score if you can’t put it to work? We believe that coordinated execution between marketing and sales is the hallmark of success in any B2B go-to-market program. Customers have been able to use scores with intent data to get better fidelity insights into who is in market. But now, marketing and sales can now use the score along with data from our Lattice Data Cloud (which tracks 150M+ companies, 250M+ contacts and 30,000+ signals per company) right within your marketing automation and CRM systems.
marketingIO's insight:

Lattice becoming the clear leader.

 

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2016 State of Email Agencies [Infographic] - Litmus

2016 State of Email Agencies [Infographic] - Litmus | The Marketing Technology Alert | Scoop.it
Beyond demonstrating the important role that email agencies play in our industry, this infographic highlights how their email production process differs.
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Common Challenges of Marketing-IT Collaborations [Infographic] - Profs

Common Challenges of Marketing-IT Collaborations [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
General Management - Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging.
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Your Must-Read MarTech Digest™, for Tuesday 5/24/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday 5/24/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Articles here.

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Brain-Based Whiteboard Animation Sparks Customer Engagement

Brain-Based Whiteboard Animation Sparks Customer Engagement | The Marketing Technology Alert | Scoop.it
When whiteboard animation videos unite the latest discoveries in neuroscience, psychology, and marketing research, they can become one of the most lucrative mediums in your Web marketing toolkit.

Let's look at the science behind attention spans.

1. Simplicity secures highly focused attention

2. Metaphors maximize memory retention and universal understanding

3. Whiteboard animation ignites emotion-fueled mentalizing and a desire to share, share, and share

The attention, memory, emotion, and mentalizing networks in the brain are hooked up to decision-making and motivational centers that control our actions. By designing a fully customizable whiteboard video, you are harnessing the potential to set all those networks on fire, successfully inspiring and promoting customer action.
marketingIO's insight:

Superb! CT for details.

 

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The Best Places To Put Your Signup Forms For Better Conversions - Readz

The Best Places To Put Your Signup Forms For Better Conversions - Readz | The Marketing Technology Alert | Scoop.it

"1) In the header
2) At the top of your homepage
3) On the left side
4) In popup windows
5) At the bottom of your blog posts
6) In the footer"

marketingIO's insight:

Well...you're kinda limited on your choices. CT for details.

 

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The 7-Step Formula for Writing Copy That Sells - HubSpot

The 7-Step Formula for Writing Copy That Sells - HubSpot | The Marketing Technology Alert | Scoop.it

"Bob Stone’s formula -- referred to by marketers as “Bob Stone’s Gem” -- was originally used to write sales letters and other direct response advertisements. But in the decades since its invention, it’s been proven to work in virtually any type of promotion, from blog posts to landing pages to sales emails. Try it yourself and watch your response rates rise.

1) Begin with your strongest benefit.
2) Expand on the most important benefit.
3) Explain exactly (and in detail) what the prospect will get. 
4) Back up your statement(s) with proof. 
5) Tell them what they’ll lose if they don’t act.
6) Sum up the most important benefits. 
7) Present your call-to-action." 

marketingIO's insight:

There is absolutely nothing marketing new under the sun.

 

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Why Linear Funnels Are a Simplified Reality (and What to Do About It) - conversionXL

Why Linear Funnels Are a Simplified Reality (and What to Do About It) - conversionXL | The Marketing Technology Alert | Scoop.it
Awareness -> Evaluation -> Purchase -> Usage -> Repurchase -> Advocacy is an example of a linear funnel. All of the dots associated with each step of the funnel create a tornado.

As you can imagine, tornadoes are a bit more difficult to deal with than simple linear funnels. Why? There are two core reasons (among many others): growth attribution and points of optimization.

So, how do you manage tornadoes? The same way you manage linear funnels… with a few tweaks. The first step is to understand your users’ behavior with conversion research. Next, you’ll want to set up your analytics configuration.  
marketingIO's insight:

As I've often said, the buyer's journey is unique and meandering. The challenge: be at every point.

 

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How To Make A Great Marketing Video For Your Company In Minutes - Forbes

How To Make A Great Marketing Video For Your Company In Minutes - Forbes | The Marketing Technology Alert | Scoop.it

"For less than fifty dollars a month, your company can use Animoto to create videos in a few quick steps. First, you select a video style or template, complete with motion graphics and transitions; then you choose from over 2,000 commercially licensed songs. You customize your video using your own photos, video clips, and text. When the video is ready, you just click a button to finish production, and then easily share it via social media, YouTube, email, or on your website — or all of the above.


The platform has been used by over 50,000 small businesses so far, as well as a large number of professional photographers. Sue Bryce, a world-renowned portrait photographer and educator, speaks regularly on the importance and effectiveness of video marketing. “I believe that every photographer should be using video to showcase their style and tell the story of their brand.”"

marketingIO's insight:

https://animoto.com offers a 7 day trial.

 

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Guarantee your marketing automation success with persona-based content - Marketing Land

Guarantee your marketing automation success with persona-based content - Marketing Land | The Marketing Technology Alert | Scoop.it
Personas are one way to organize what you know about your prospects. Whether you use technology to build look-alike models of your best customers, or you just ask questions of your consumers and prospects, the more you understand about them, the better you will be able to communicate with them.

Instead of creating unique messages for every prospect, you can use this data to inform your personas and create better content for those segments of prospects. Longer-form content, like e-books and white papers, needs to address the business challenges of your prospects, and a persona-based approach to creating that content is a smart approach.

Aligning content with your personas is part of the process, but when marketing automation and content marketing are tightly integrated into a marketing technology stack, that means that the process is seamless. The right content automatically aligns with your persona-based segments used in your campaigns.
marketingIO's insight:

As usual, don't overdo it, as you don't want to triple or quadruple your content inventory.

 

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Can We Finally Agree on What Sales Operations Does? | SiriusDecisions

Can We Finally Agree on What Sales Operations Does? | SiriusDecisions | The Marketing Technology Alert | Scoop.it
Our research shows that sales operations has converged around seven major accountabilities, which include:

  • Strategy and planning. 
  • Sales intelligence. Development and distribution of information and insights about prospects, customers, sales activities and assets that improve sales performance.
  • Process design and management. 
  • Support and administration. 
  • Deal pursuit. Design and administration of sales opportunity related activities that result in higher win rates and increased profitability.
  • Technology. Selection, implementation and administration of sales technologies that deliver user and business value
  • Project management. 
marketingIO's insight:

For the Enterprise? Yes. For the SMB? Watch out for marketing operations crossover.

 

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5 Content Marketing Tactics to Create Killer Content - Enterprise Irregulars

5 Content Marketing Tactics to Create Killer Content - Enterprise Irregulars | The Marketing Technology Alert | Scoop.it
1. Hire a Content Marketing Lead with Vision

2. Wrangle Great Content Creators

3. Reuse, Repurpose, Rejoice

4. Deploy Killer Content Marketing Technology

Speeding content to market requires technology.  This technology should enable the creation, distribution and optimization of content. It should provide for a clean content workflow — everything from creating content, moving it through an approval workflow to publishing it. And, oh by the way, provide analytics on what’s working, what’s not and how to take your content marketing to the next level. Personally, I like Contently, not only because of their technology but because of their extensive network of 55,000 journalists, videographers, photographers, designers etc.  that they draw from to develop your content strategy and help you in developing  your content. Kapost, Curata, Percolate  (also provides channel marketing support) and Skyword also have quality platforms.
marketingIO's insight:

First three are obvious.

 

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Why You Shouldn't Use Medium for Your Company's Blog - Connor Phillips

Why You Shouldn't Use Medium for Your Company's Blog - Connor Phillips | The Marketing Technology Alert | Scoop.it
One of the biggest drawbacks of using Medium for business purposes is its lack of support for link building SEO efforts. Any outbound links by default carry “rel=nofollow” attributes, which poses two problems, the first being that all of your hard work is contributing to Medium’s authority score, not your own domain, and two, link building efforts are not possible. As a result, your content will only be as valuable as the traffic that is driven to your website by clicking on outbound links. I'm not saying that this limitation is ineffective in helping gain organic reach, but it severely limits the shelf life of your content and provides no help in growing your domain's SEO efforts.

Beyond the issues with the platforms SEO capabilities is its terms of service. I don’t believe that the team at Medium ever plans to do anything nefarious with your content, but their terms of service states that they are free to use your content in any manner that they would like (Medium Terms of Service).
marketingIO's insight:

Solid argument.

 

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