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Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge | The Marketing Technology Alert | Scoop.it
following the success of facebook's retargeting exchange, twitter plans to build its own version of fbx to let brands retarget visitors with ads on twitter.


Excerpt...


The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.


It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

iNeoMarketing's insight:

You'll want to keep an eye on this as well as Twitter's Lead Generation Cards.


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CATHLEEN SLONE's curator insight, June 6, 2013 3:15 PM

Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month #innov8u #careers #digitalmarketing #fb

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 5/21/15

Your Must-Read Marketing Technology Summaries, Curated Thursday, 5/21/15 | The Marketing Technology Alert | Scoop.it

Taking a few days off this US Memorial Day weekend, starting at 3PM ET today. The content flow has slowed down considerably, so fear not FOMO.


See the image? That's what you want to do over this long weekend.  Drive carefully peeps, and we'll see you Tuesday.


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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The Art of Building B2B Buyers’ Trust - Pardot

The Art of Building B2B Buyers’ Trust - Pardot | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Some excellent info to help with you content creation strategy.

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7 Easy-to-Use Interactive Content Tools You Should Explore - HubSpot

7 Easy-to-Use Interactive Content Tools You Should Explore - HubSpot | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

This is next level stuff for the mere mortal. SnapApp looks cool.

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30 Marketing Attribution Terms Every Business Should Know | Visual IQ

30 Marketing Attribution Terms Every Business Should Know | Visual IQ | The Marketing Technology Alert | Scoop.it
Every industry has its own language, or jargon, that describes ideas and concepts that are unique to the field. The marketing attribution space is no different, and when you’re unfamiliar with the lingo, it’s easy to get confused. Here are 30 commonly used attribution terms to help your business navigate through the jargon.


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

An excellent glossary. Please click through to review.

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We Surveyed 1200 People To Learn How To Increase Email Effectiveness - MarketingLand

We Surveyed 1200 People To Learn How To Increase Email Effectiveness - MarketingLand | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:
  1. Review the stats
  2. Get the study here (it's free): http://info.buzzstream.com/email-best-practices
  3. Read and improve.


Excellent stuff!

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CIM Academy's curator insight, Today, 4:56 AM

New research reveals key insights to improve email effectiveness. 

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The Best Fonts & Colors in the Most Shareable Social Media Images - BufferSocial

The Best Fonts & Colors in the Most Shareable Social Media Images - BufferSocial | The Marketing Technology Alert | Scoop.it

"An image needs six elements to get shared:

  • Emotion: Your audience needs to feel something when they look at your image.
  • A simple layout: If you do too much, you turn them off and away from that share button. Keep it simple, clear and easy to digest.
  • Relevant imagery: Your stock photos, backgrounds and filters should all make sense and tie in with your niche or branding. If they don’t, it doesn’t make sense for the reader to share it.
  • The right colors: Use the colors that best match your brand, but don’t forget to make the most of Red, Pink and Purple to get the most shares.
  • A powerful font: Make sure the words you use match up to the font you choose. Don’t make your image send the wrong message.
  • Text or hashtags: Quotes are the most powerful, but having a powerful message or hashtag can create a lot of viral potential."



Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

A VERY good article, with details and examples. Pass this on to your graphics pro.

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Tweets will now start showing up in your Google search results - Memeburn

Tweets will now start showing up in your Google search results - Memeburn | The Marketing Technology Alert | Scoop.it
From today, Tweets will start showing up on Google Search on mobile devices. When users are searching on the Google app or any browser on their phone or tablet, they will find real-time content from Twitter right in the search results.

Google explains that the new feature works. If users search for Taylor Swift or news about the #MadMenFinale, users can have access to Taylor’s tweets and the hashtag directly from Google. Essentially, if you search for anything on NASA, as part of the results Tweets from NASA will come up. Tapping on a Tweet in Google search, users will be taken directly to Twitter where they can view the Tweet and discover additional content. It is not clear what tweets Google Search will show, trending, hashtags etc.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

So the natural question is: how to optimize tweets so that they pop up on top. A whole new territory. Watch this space.

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Website Card | Twitter for Business

Website Card  | Twitter for Business | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Just a quick primer on what is now a basic.

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HubSpot Announces Integrations with SlideShare, 10 Other Technology Partners

HubSpot Announces Integrations with SlideShare, 10 Other Technology Partners | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

The biggie is SlideShare, bringing it a tad closer to LinkedIn.

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Lead Scoring 101: How to Build a Hierarchy [Infographic] - Pardot

Lead Scoring 101: How to Build a Hierarchy [Infographic] - Pardot | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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Links on Landing Pages: To Link or Not to Link? [DATA] | Wordstream

Links on Landing Pages: To Link or Not to Link? [DATA] | Wordstream | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Get rid of the links...ALL of them! Trust me: you can live without them.

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 5/20/15

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 5/20/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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CMOs are beginning to fill CEO seats - VentureBeat

CMOs are beginning to fill CEO seats - VentureBeat | The Marketing Technology Alert | Scoop.it
As corporations across industries focus on digital transformation, top-line growth, and customer experience, marketing executives have become increasingly attractive candidates for CEO positions.

“CMOs are being charged with driving organizational transformation and creating results. They’re reinventing business models and creating new go-to-market strategies. They’re tasked with the strategic agenda to drive value for the business and its shareholders,” said Caren Fleit, senior client partner and leader of the Global Marketing Center Of Expertise at Korn Ferry. “Aligning teams, marshaling resources, and driving change to achieve the objectives of an organization — that’s exactly what a CEO does.”

In fact, 53% of business executives polled by Korn Ferry said that their current CMO could one day become CEO. “The role of the CMO has changed dramatically in recent years, and this new breed of CMO is being shortlisted for the top spot,” said David Shrank, principal with Deloitte Consulting. “I would argue that the trend is still in its early stage, but as the CMO continues to own the customer across all channels — as well as the data that drives the business — the CMO quickly becomes a logical person to own the company’s growth agenda in the CEO role.”


From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

The article delves into more detail than this. And it points to an emergence of a function that for quite a while has sat in the back seat. Not every CMO mind you: only those that have fully embraced the digital and MarTech culture.

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Personalization as a Service: new revenue stream for IBM Watson? - VentureBeat

Personalization as a Service: new revenue stream for IBM Watson? - VentureBeat | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

I'm hoping its Watson-as-a-service, just as it is AWS predictive-as-a-service. The big money? Providing these "natural resources." Everyone else down the food chain earns less.

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Becoming a Hybrid Marketer: 10 Resources to Up Your B2B Analytics Game - LinkedIn

Becoming a Hybrid Marketer: 10 Resources to Up Your B2B Analytics Game - LinkedIn | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

You just can't do this in passing. Hint for you and/or others: set aside a large block of time to knock this out.

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20 of Our Best Vertical Marketing Guides Across 11 Industries | Wordstream

20 of Our Best Vertical Marketing Guides Across 11 Industries | Wordstream | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Click through for details and links. #10 is Agencies:

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Red Leaf Maple LLC's curator insight, May 20, 8:28 AM

These 4 steps will help store front owners get their Google presence on track.

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Announcing the Web Developer's SEO Cheat Sheet 3.0 - Moz

iNeoMarketing's insight:

Save for future use!

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Iterative A/B Testing - A Must If You Lack a Crystal Ball - ConversionXL

Iterative A/B Testing - A Must If You Lack a Crystal Ball - ConversionXL | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Iterative A/B Testing is a far longer path, and with greater inconsistency, than MVT. Regardless, "Always Be Testing."

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Give Em What They Want - D&B

Give Em What They Want - D&B | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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Jamie Dela Torre's curator insight, May 19, 7:28 PM

Very educational content. Love it! Please check my coach here! http://bit.ly/1O6d2Yq

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The Rise of Marketing Automation [Infographic] - Profs

The Rise of Marketing Automation [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Slow down there cowboy: marketing penetration below the F2000 is still pretty low.

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/19/15

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/19/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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The Seven Deadly Sins of Digital Marketing

The Seven Deadly Sins of Digital Marketing | The Marketing Technology Alert | Scoop.it
1.Treating Digital as an Add On

Giving your digital agency the brief about a month before the campaign launches is not acceptable. Digital is not just a box that needs to be ticked, it can often be the central consumer awareness and engagement platform.
2. Ignoring the Next Step

You’ve spent money on building digital assets (websites, Facebook pages, Instagram accounts), and you’ve probably spent money on media to get people there. So why not take the opportunity to continue the conversation by eliciting some contact data, email addresses and phone numbers? Data can even be collected from within interactive banners. 

3. Live Chat is Dead!

If you’re in charge of website strategy, live chat seemed like a good idea at the time, offering consumers a 24-hour written response option, but somebody has to be there. If not, remove it, quickly.

4. Launching and Leaving

Website, Facebook page, Twitter, Line, Instagram…
If you are going to abandon an online asset, remove it properly with a professional take down, including warning messaging, just in case there are a few consumers still lurking around.

5. Not Doing Mobile and Tablet Optimization

6. Measuring Everything and Doing Nothing

So to gain real perspective and action from digital measurement, be prepared to invest in people and time to make measurement actionable.

7. Posting Pictures From Google: Fail

This is a grey area, but even if you credit the source of a photo when using it, you’re still on shaky legal ground and may find yourself at the mercy of an IP lawyer.

To save yourself from worry, pay for pictures or seek written permission.


iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.



iNeoMarketing's insight:

I think we can come up with a gazillion more.

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Rob Kingston's curator insight, May 19, 8:41 AM

Watch out for these digital business killers. 

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Marketing tech pros,‘Frankenstack’ tools and the future - CIO.com

Marketing tech pros,‘Frankenstack’ tools and the future - CIO.com | The Marketing Technology Alert | Scoop.it

"When marketers go it alone, what can go wrong? A lot.

Marketers have been operating in silos for years, gobbling up tech tools to solve point problems. At larger companies, there are even silos within the marketing department. Now marketers are being asked to take control of the customer experience, from initial brand awareness to sales conversion to customer loyalty, across all sorts of digital channels.

To pull this off, marketers must have an integrated set of tools. They need to become data scientists of sorts, tapping into a customer data pool with cutting-edge analytics tools in order to glean actionable customer insights. In other words, they need a well-designed marketing technology stack.

Unfortunately, after many years of operating in silos, marketers have created something far different: the Frankenstack -- a hodge-podge bunch of tools and data islands not integrated, not working in concert. Even worse, remaking this Frankenstack into a sound marketing technology architecture won't be easy."


iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Know thy stack, before you're owned by it.

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To Better Meet Tech Buyer Expectations, Develop Role-Based Sales Enablement - Gartner

If a customer’s buying journey (and your corresponding sales process) is complex and you’ve reached a stage in growth and maturity to warrant hiring specialized sales roles including pre-sales, lead development reps, hunters, farmers, industry or domain experts and overlays, then you have a set of people with vastly different needs in what they should learn and what content they should read. But far too often, sales enablement strategies fail to take this specialization into account. Training and content are primarily designed for the hunters, since they have the most prominent role in acquiring new logos. When the strategy is more specialized, it becomes two-track, where more technical training is delivered and content created for the sales engineer. But that strategy still leaves out a wide range of customer-facing individuals, including those that are viewed as highly influential by prospects.

The ideal approach is one that looks at all the different roles involved in the sales process and designs training and content specifically for each of them.


MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Nice to have, and eventually it'll be a should have.

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3 ways to build an adaptive marketing program - FierceCMO

3 ways to build an adaptive marketing program - FierceCMO | The Marketing Technology Alert | Scoop.it

"Line it up. Of course agile and adaptive marketing requires trying things and learning from either their success or failure. But at the heart of that is the need to align objectives, KPIs, processes and systems across different parts of the team. That can be a struggle for companies not used to working in that way as groups might accidentally work at cross-purposes. 

Have a data hub. Acquiring the right data is crucial, and it usually falls into two categories: data that gives you knowledge and insight, and data that makes that insight actionable. Once you've decided on the right data, though, it can be helpful to have all of it in one physical location where all groups can look at it: a command center.

Keep your ear to the ground. There are three things every adaptive marketing company needs to be keeping a close eye on to stay agile. The first is culture, simply to know what conversations are happening and be a part of the dialogue. The second is the competition. Finally, keep a close watch on how your programs perform."


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Adaptive = agile.

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