Optimize staffing. Marketing automation allows one person to set up nurturing campaigns that trigger automatically based on specific criteria.
Increase revenue. By automating campaigns to prospects and current customers, you’re likely to experience an increase in customer lifetime value.
Accountability. By offering marketing and sales teams insights into processes and reporting, organizations can determine quickly where they need to focus efforts.
More time means more… everything! Marketing automation takes that repetitious nature out of the job so marketers can start new projects that excite them and get creative juices flowing. Which, in the end, makes us better at what we do and helps the company’s bottom line.
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.
The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.
Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.
Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.
The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.
Trifacta, a startup with software for cleaning up raw, messy data and getting it ready for analysis, is announcing today a $35 million round of funding that should help the company grow.
Not that Trifacta hasn’t been growing. Joe Hellerstein, a cofounder and the chief strategy officer, told VentureBeat that in 2015 the company’s revenue bookings went up 700 percent — of course, that’s an increase over a small base, but it nonetheless conveys that business is on the rise. Trifacta now has more than 50 enterprise customers, including Cisco, GoPro, Juniper, Kaiser Permanente, McKesson, PepsiCo, Pfizer, and Procter & Gamble.
Other companies selling data-cleaning software include Paxata and Datawatch.
How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks?
Your best bet is to ride along on the coattails of those influencers. Before you get frustrated in disbelief and close this tab, hear me out! I’m telling you this because I experienced the results first hand, and it works.
My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Every single one of those tips came from direct communication with those experts, and the content we created was seen and shared by some really influential marketers. I’m actually going to share my process with you in this handy guide, so that you can finally get your voice heard and no longer be marked as a small fish in a giant ocean of digital marketers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.