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Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain

Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain | The MarTech Digest | Scoop.it

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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2016 Marketer's Confidence Index: Spending on the Rise - AMA

2016 Marketer's Confidence Index: Spending on the Rise - AMA | The MarTech Digest | Scoop.it

"Research validates that marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research.


The Marketers Confidence Index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval. A reading of 100 in the Index represents neutral.

The Index, which was released today by the American Marketing Association (AMA) in partnership with Millward Brown Vermeer, measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth. "

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The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift

The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift | The MarTech Digest | Scoop.it
Learn how 1:1 messaging has evolved and discover why marketers should be paying more attention to today's messaging app ecosystem.
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TREMENDOUS article. Please CT for the details.

 

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27 SaaS Products for the Marketing Department

After the post on 35 SaaS Marketing Products @ 1 Startup, a number of people asked me what products they used. While I don’t have the exact list of apps, here’s most of the free and paid apps the marketing department of the sub 100 person company uses...

marketingIO's insight:

Please CT for the complete list.

 

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Twitter to Email: 4 Twitter Email Notifications Tools - Internet Marketing Ninjas

Twitter to Email: 4 Twitter Email Notifications Tools - Internet Marketing Ninjas | The MarTech Digest | Scoop.it
Bio Is Changed is a great free tool that monitors people you follow on Twitter and captures whenever they change their bio or profile picture. 

T.U.N.S (Twitter Unfollower Notification Service) is a web app monitoring your Twitter account unfollows and alerting you of each one via email.

Tweet Claims lets you monitor Twitter @usernames for when they become available. That’s a great idea for those who failed to claim their brand names on Twitter.

Zapie is a great premium tool that lets you combine two apps for increased productivity and new automation opportunities.
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Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer

Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer | The MarTech Digest | Scoop.it
With a new component called “BumbleBIZZ” (set for release in early fall) Bumble is aiming to make a transition from a Tinder-like dating app to a more all-encompassing social-networking platform.

This new feature matches individuals to others in similar professional circles. Like with Bumble’s dating feature, women must message first — and within 24 hours of being matched. CEO Whitney Wolfe says that this makes it “easier for women to set the tone in a potential business relationship.” Unlike Bumble’s business networking competitor, LinkedIn, where conversations and connections are more formal and professional, BumbleBIZZ hopes to engage potential cohorts in a more casual and immediate manner.

With merely a swipe, individuals who have the potential to influence and advance careers can be within reach. Whether the user is looking for help, an intern or a new coworker, BumbleBIZZ can connect them to others in the field. The algorithm behind this program takes into account the location, “industry, current job, education, and other relevant details” to match profiles of similar interests or professions to benefit both parties.
marketingIO's insight:

Honest to god, I don't know what to think about this...

 

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Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg

Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg | The MarTech Digest | Scoop.it
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CT for details.

 

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Where Will Marketers Invest Next Year? - MarketingCharts

Where Will Marketers Invest Next Year? - MarketingCharts | The MarTech Digest | Scoop.it
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Understanding martech is critically important to marketing success - MarketingDive

Understanding martech is critically important to marketing success - MarketingDive | The MarTech Digest | Scoop.it
  • Recent research by programmatic marketing and analytics platform DataXu found that 78% of U.S. marketers believe that understanding martech is critically important to success.
  • 37% of U.S. marketers said they believes their greatest marketing challenge is "creating the most efficient marketing mix possible across channels to drive results."
  • One-third of global marketers said that poor visibility into metrics to determine if their marketing efforts are working, and if one channel is more valuable than other, is the greatest threat to their marketing success. 
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10 things you need to know about web fonts in email right now - CampaignMonitor

10 things you need to know about web fonts in email right now - CampaignMonitor | The MarTech Digest | Scoop.it
As with many things in email, web fonts aren’t 100% compatible across all email clients. Generally, the following email clients have good support for web fonts:

– iOS Mail
– Apple Mail
– Android (default mail client, not Gmail app)
– Outlook 2000
– Outlook.com app
– Thunderbird

If you do opt to use web fonts in your emails, it’s vital that you choose the right fallback font, should a subscriber use an email client that doesn’t support web fonts. Again, if you are using Campaign Monitor’s email builder, we take care of serving up a suitable fallback font for you. If you are coding, though, read the next section.

The vertical design of your email is incredibly important, and you don’t want it to fall apart when your second or third font choice is displayed. So you need to consider the x-height of the web font that you’ve chosen and choose a web safe font that has a similar x-height.
marketingIO's insight:

Just don't.

 

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Three Use Cases Illustrate the Power of Predictive Analytics In B2B Marketing - Forrester

  1. Prioritizing known prospects, leads, and accounts based on their likelihood to take action. Predictive scoring adds a scientific, mathematical dimension to conventional prioritization methods that rely on experimentation and iteration. This use case help sales and marketers identify productive accounts faster, spend less time on accounts less likely to convert, and initiate targeted cross-sell or upsell messaging to accounts that are likely to be responsive.
  2. Identifying and acquiring prospects with attributes similar to existing customers. In this use case, accounts that exhibit desired behavior (make a purchase, renew a contract, or purchase additional products and services) serve as the basis of an identification model. This approach helps sales and marketers find valuable prospects earlier in the sales cycle, uncover new markets, prioritize existing accounts for expansion, and power account-based marketing (ABM) initiatives by bringing to the surface accounts that resemble existing clients.
  3. Using uncovered attributes to personalize messaging. Traditionally, B2B marketers have been limited to personalizing by generic attributes and did so with such manual effort that it applied only to the most highly prioritized campaigns. Now, attributes used to feed predictive algorithms appended to account records support more intricate and automated segmentation. This use case help sales and marketers drive outbound communications with relevant messages, enable substantial conversations between sales and prospects, and inform content strategy more intelligently.
marketingIO's insight:

If you're curious about predictive, CT for more info. Important!

 

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Your Must-Read MarTech Digest™, for Monday, 7/25/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 7/25/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Rethink Marketing Automation – for the CASL-Compliant Marketer - Act-On Marketing Action Blog

Rethink Marketing Automation – for the CASL-Compliant Marketer - Act-On Marketing Action Blog | The MarTech Digest | Scoop.it
CASL is a law that was passed to help cut down spam messages sent and received, but it does pose a certain challenge for marketers trying to get their message to prospects. In compliance with the new law, many Canadian marketers are being forced to rethink their digital marketing strategy.

Even with these new regulations, marketing automation remains a key tool for successful digital marketing. While many people think first of email marketing when they think about marketing automation, the reality is that email is just one small portion of its capabilities it has in store. Marketing automation functionality goes well beyond email, and can be leveraged throughout the entire customer lifecycle, from building brand awareness, to driving demand, to expanding customer relationships.
marketingIO's insight:

CT for the details, but bear in mind rule #1 regarding CASL: DOUBLE OPT-IN...documented!

 

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Email Marketing: 6 Types of Transactional Emails - Marketo

Email Marketing: 6 Types of Transactional Emails - Marketo | The MarTech Digest | Scoop.it

Here are a few best practices to consider as you’re developing your transactional email campaign:

  • Send it from a recognized ‘From’ address. 
  • Use a subject line that clearly summarizes the purpose of the email. 
  • Write copy that acknowledges and thanks the subscriber for their activity and conveys excellent customer service. 
  • Include a recognizable and clickable brand logo and incorporate your brand colors to boost brand recognition.
  • Use links that serve a specific purpose.
  • Be friendly, informative, and timely.

 

Here are six types of transactional emails you can send your subscribers based on their behavior:


1. Email Address Confirmation/Registration Emails
2. Password Resets
3. Order Confirmation Emails and Purchase Receipts
4. Feedback Emails
5. Reactivation Emails
6. Website/App Extension Emails

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Google launches imported call conversions | Search Engine Watch

Google launches imported call conversions | Search Engine Watch | The MarTech Digest | Scoop.it
Those using adding a phone number to their Google AdWords ads or running call-only campaigns have up until now been able to track conversions in a rudimentary fashion only.

Specifically, Google’s conversion tracking has enabled advertisers to track when AdWords ads result in calls of a minimum length.

But recognizing that this offers a limited view of conversions, Google has announced imported call conversions, a new feature that allows advertisers to import call data so that they can attribute detailed conversion data, such as revenue generated, back to the calls generated by their AdWords campaigns.
marketingIO's insight:

FYI.

 

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Do you have what it takes to be a martech genius?

Do you have what it takes to be a martech genius? | The MarTech Digest | Scoop.it
How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?  Put yourself to the test with the MarTech Challenge!

marketingIO's insight:

Perfect example of interactive content.

 

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Comparably lets you better understand industry-wide salaries - VentureBeat

Comparably lets you better understand industry-wide salaries - VentureBeat | The MarTech Digest | Scoop.it
Comparably has launched a new product aimed to give company leaders a market-wide idea about where compensation is going. With this latest offering, chief executives, management, and those in human resources can access Comparably’s full set of salary and equity data for free. Additionally, companies can claim their pages on Comparably to customize and receive analytics about how they’re viewed by employees.

Launched in March by Docstoc cofounder Jason Nazar, former Docstoc chief operating officer Mike Sheridan, Yammer cofounder George Ishii, and InvestedIn cofounder Yadid Ramot, Comparably aims to make work better. Nazar said the first way it’s going about that is to “provide transparency around compensation and culture.” While it started out by soliciting employees to anonymously submit their salaries and help them understand their equity, now it’s branching out to provide aggregate information to the business owners, shining a light on the real market value of their team and how both sides can move forward together.
marketingIO's insight:

Not just for CEOs...

 

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Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] - Profs

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] - Profs | The MarTech Digest | Scoop.it
Web Sites - Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization.
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How to Segment in Google Analytics to Generate Better Results - CrazyEgg

How to Segment in Google Analytics to Generate Better Results - CrazyEgg | The MarTech Digest | Scoop.it

"For those who are just starting to use segmentation in Google Analytics for A/B testing, I suggest you focus on these few key types of segments:

  • Traffic source
  • Location/geography
  • Visitor type
  • Landing page type
  • Action taken
  • Content viewed
  • Engagement – Different pages in your website may have varying levels of customer engagement. Creating a segment type based on engagement helps you make improvements to pages that produce less engagement.
  • Demographics
  • Technology platform
  • Value – One of the classic segmentation techniques is to segment your visitors based on their value. You can then identify the source of these visitors and their journey towards your conversion goals."
marketingIO's insight:

And how to AB test when you CT.

 

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Marketers Finding Email Personalization Effective, Web Content Personalization Difficult - MarketingCharts

Marketers Finding Email Personalization Effective, Web Content Personalization Difficult - MarketingCharts | The MarTech Digest | Scoop.it
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How Can Marketers Reach Millennials? By Speaking Their Language - Salesforce

How Can Marketers Reach Millennials? By Speaking Their Language - Salesforce | The MarTech Digest | Scoop.it
Some things to keep in mind:

Know thy audience. This is the beginning of everything for your brand. If you haven’t done your research, how are you supposed to know who your audience is?

Create original, memorable content. In my book Think Big, Act Bigger, I ask the question, “What’s your 118?” That’s the number of seconds you have to pitch – 8 seconds to hook people and 110 seconds to reel them in. On social media, it’s more like “What’s your 15?” A few seconds of genuine engagement can be a difference maker for your brand.

Get personal. Go back to ‘know thy audience.’ The audience you’re trying to reach likes personal stories because it gives them the feeling that the brand wants to genuinely engage. And it makes the brand feel personable and approachable.

Gain traction by being exclusive. Traditionally, coupons, discounts and offers gain a lot of traction, so any time a brand uses a word like “exclusive,” it gives people an air of importance that will encourage them to act – and do so quickly.
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How to verify your Twitter account - CIO

How to verify your Twitter account - CIO | The MarTech Digest | Scoop.it
Follow these steps to give yourself the best chance of getting verified.

  1. Open your Twitter account settings and make sure you have a verified phone number, confirmed email address, a bio, profile photo, header photo, a website and a birthday (required for personal accounts only). Your tweets must also be set to public in your privacy settings.
  2. Improve your chances of approval by having a username that reflects the real name of the person or company. The account’s profile or header photo should also reflect the person or company’s branding, according to Twitter.
  3. Fill out and submit the form to request account verification. Explain why Twitter should verify your account and provide examples to help the company understand your impact. Provide at least two URLs to showcase your newsworthiness or relevancy in your field. Finally, Twitter may also request a scan or photo of a government-issued ID to confirm your identity.
Twitter says it will respond to all requests via email, and users who get denied can submit another request 30 days later.
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Worth repeating.

 

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Your Must-Read MarTech Digest™, for Friday, 7/22/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 7/22/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Tools For CMOs That Are Making Outbound Marketing Hot Again - Forbes

Tools For CMOs That Are Making Outbound Marketing Hot Again - Forbes | The MarTech Digest | Scoop.it
• LeadGenius. LeadGenius enables B2B companies to identify accurate contact information for every account in the US that fits their ideal customer profile. 

• Close.io. Close.io can be used to track workflow, letting sales teams make calls and send emails directly through the platform, with each communication logged. 

• Prezi. Presentations are an important part of closing deals. Prezi is a unique presentation tool, helping teams turn concepts into visually powerful sales pitches. 

• Geopointe. For sales teams that hit the road each day, Geopointe provides location-based Salesforce data, with accounts clustered by locations. The app can also help sales managers with territory management and easily divide accounts among team members.
marketingIO's insight:

Please dump PowerPoint for Prezi.

 

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Popular Social Networks With Marketers - Profs

Popular Social Networks With Marketers - Profs | The MarTech Digest | Scoop.it
marketingIO's insight:

Where's that grain of salt?

 

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