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Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain

Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain | The Marketing Technology Alert | Scoop.it

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

marketingIO's insight:
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The MarTech Digest™, for Wednesday 2/10/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Wednesday 2/10/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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Customer Experience Matrix: Marketing attribution systems: a quick look at the options

Customer Experience Matrix: Marketing attribution systems: a quick look at the options | The Marketing Technology Alert | Scoop.it

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Please click through for details behind the description to each.

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Why Do I Need Email Marketing Automation? | Right On Interactive

Why Do I Need Email Marketing Automation? | Right On Interactive | The Marketing Technology Alert | Scoop.it
  • Optimize staffing. Marketing automation allows one person to set up nurturing campaigns that trigger automatically based on specific criteria. 
  • Increase revenue. By automating campaigns to prospects and current customers, you’re likely to experience an increase in customer lifetime value. 
  • Accountability. By offering marketing and sales teams insights into processes and reporting, organizations can determine quickly where they need to focus efforts. 
  • More time means more… everything! Marketing automation takes that repetitious nature out of the job so marketers can start new projects that excite them and get creative juices flowing. Which, in the end, makes us better at what we do and helps the company’s bottom line. 

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marketingIO's insight:

A solid Email Marketing Automation package eliminates steps and consolidates tasks. It works.

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What Is a Marketing-Driven Customer Experience Map? - Kapost

What Is a Marketing-Driven Customer Experience Map? - Kapost | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

The best approach I've seen that shakes up the buyer's journey.

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Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land

Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land | The Marketing Technology Alert | Scoop.it
A swipe file is a term that stems from traditional advertising copywriters who would gather title ideas, clippings, research snippets and more into a file that could later inspire their work.

I recommend taking this idea and adopting it as content marketers, since we’re people who undoubtedly need an idea bank at the ready to help us cut through creative barriers and get the work done.

Some things that could be in your modern-day content marketing swipe file:

Written articles and blogs.
Graphics, images or photographs.
Videos.
Title and headline ideas.
Quotes.
Statistics and research.
Emails and messages.


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marketingIO's insight:

I think we all do this in one form or another.

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Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data | The Marketing Technology Alert | Scoop.it
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.

The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.


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marketingIO's insight:

It needs to ferment for a while...

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5 ways to radically transform your presence on LinkedIn - Memeburn

5 ways to radically transform your presence on LinkedIn - Memeburn | The Marketing Technology Alert | Scoop.it

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LinkedIn Influences Highest Order Value for Ecommerce Purchases - eMarketer

LinkedIn Influences Highest Order Value for Ecommerce Purchases - eMarketer | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

StumbleUpon?

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[FREE] Rethinking the B2B Buyer's Journey - LinkedIn

[FREE] Rethinking the B2B Buyer's Journey - LinkedIn | The Marketing Technology Alert | Scoop.it

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New Dasheroo Release: Zapier Gives You Hundreds of Apps for Your Dashboards

New Dasheroo Release: Zapier Gives You Hundreds of Apps for Your Dashboards | The Marketing Technology Alert | Scoop.it

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Predictive analytics tech firm Infer sees record growth - FierceCMO

Predictive analytics tech firm Infer sees record growth - FierceCMO | The Marketing Technology Alert | Scoop.it
Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.

Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.

The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.


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Data cleaning software company Trifacta raises $35 million - VentureBeat

Data cleaning software company Trifacta raises $35 million - VentureBeat | The Marketing Technology Alert | Scoop.it
Trifacta, a startup with software for cleaning up raw, messy data and getting it ready for analysis, is announcing today a $35 million round of funding that should help the company grow.

Not that Trifacta hasn’t been growing. Joe Hellerstein, a cofounder and the chief strategy officer, told VentureBeat that in 2015 the company’s revenue bookings went up 700 percent — of course, that’s an increase over a small base, but it nonetheless conveys that business is on the rise. Trifacta now has more than 50 enterprise customers, including Cisco, GoPro, Juniper, Kaiser Permanente, McKesson, PepsiCo, Pfizer, and Procter & Gamble.

Other companies selling data-cleaning software include Paxata and Datawatch.


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Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse

Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse | The Marketing Technology Alert | Scoop.it

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The 25 Most In-Demand Skills on LinkedIn [Infographic] - LinkedIn

The 25 Most In-Demand Skills on LinkedIn [Infographic] - LinkedIn | The Marketing Technology Alert | Scoop.it

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How to Build High-Performing Landing Pages [Infographic] - ShortStack

How to Build High-Performing Landing Pages [Infographic] - ShortStack | The Marketing Technology Alert | Scoop.it

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Marco Favero's curator insight, Today, 4:20 AM

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The MarTech Digest™, for Tuesday 2/9/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Tuesday 2/9/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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Forrester's Top CRM Trends For 2016 And Beyond - Forrester

Forrester's Top CRM Trends For 2016 And Beyond - Forrester | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

3 of 10 trends, where the other 7 are accessible in Forrester's full report (for subscribers).

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Have You Achieved MarTech Independence? - CMO Essentials

Have You Achieved MarTech Independence? - CMO Essentials | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

So how can you achieve MarTech independence? Attribution, baby!!! Demonstrate ROI!

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Three Steps to Better Sales Technology Investments - SiriusDecisions

Three Steps to Better Sales Technology Investments - SiriusDecisions | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

This structure applies to any MarTech investment.

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9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group

9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group | The Marketing Technology Alert | Scoop.it

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Hacking Competitive Pricing Analysis with Scraping - Matthew Barby

Hacking Competitive Pricing Analysis with Scraping - Matthew Barby | The Marketing Technology Alert | Scoop.it
Ever wanted to find out what price your competitors are charging for their products? Well, follow my process and you can do it for free with no limits.


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marketingIO's insight:

This is OUTSTANDING!!!! A keeper: bookmark this!!

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16 Design Rules To Break In 2016 - HubSpot

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Why Responsive Design Is Not Mobile Optimization (and What to Do About It) - ConversionXL

Why Responsive Design Is Not Mobile Optimization (and What to Do About It) - ConversionXL | The Marketing Technology Alert | Scoop.it

"Follow these steps to get started:

  1. Setup your mobile web analytics software of choice.
  2. Conduct qualitative and quantitative research to better understand the wants, anxieties, points of friction and motivations of mobile users.
  3. Prioritize the messaging, calls to action and chrome on your website.
  4. Systematically reduce (or layer) the messaging, calls to action and chrome to suit your mobile audience.
  5. Evaluate your mobile site from a UX perspective and design a custom mobile conversion funnel.
  6. Begin running tests to improve your mobile conversion funnel."


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marketingIO's insight:

Far more detail when you click-through. Responsive really isn't optimized for mobile UX.

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How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg

How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg | The Marketing Technology Alert | Scoop.it
How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks?

Your best bet is to ride along on the coattails of those influencers. Before you get frustrated in disbelief and close this tab, hear me out! I’m telling you this because I experienced the results first hand, and it works.

My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Every single one of those tips came from direct communication with those experts, and the content we created was seen and shared by some really influential marketers. I’m actually going to share my process with you in this handy guide, so that you can finally get your voice heard and no longer be marked as a small fish in a giant ocean of digital marketers.


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marketingIO's insight:

A very detailed and complete guide to help you with this challenge. Excellent material.

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How to Crowdsource Your Content Creation Ideas - Profs

How to Crowdsource Your Content Creation Ideas - Profs | The Marketing Technology Alert | Scoop.it

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