The Marketing Tec...
Follow
Find
133.4K views | +126 today

Solve TMI with a FREE Subscription to The MarTech Alert!

Too much information, not enough time? Subscribe to The Daily MarTech Alert newsletter NOW! It's FREE and your privacy is protected.
 
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain

Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain | The Marketing Technology Alert | Scoop.it

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

iNeoMarketing's insight:
  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
The Marketing Technology Alert
The Marketing Technology Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
Curated by iNeoMarketing

${leadGenConfiguration.title}

$leadGenConfiguration.description
New June 2014 Scoop it background 3
Your new post is loading...
Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

The Top 10 MarTech Articles Curated Thursday, 10/30/14

 Today’s curated articles collected for your quick review:

>> Data-Driven Marketing Drives Customer Advocacy- HuffPost http://sco.lt/79gjVx  #MarTech

>> Introducing The Internet Retailer 2015 Guide to B2B E-Commerce - Internet Retailer http://sco.lt/8kOjzt  #MarTech

>> Salesforce’s Reinvention As A Marketing Behemoth | TechCrunch http://sco.lt/5Kva5p  #MarTech

>> One Social Metric That Actually Means Something - Martin Kihn, Gartner http://sco.lt/5E2oBl  #MarTech

>> And Now for the Dark Side of B2B Content Marketing | Marketing Technology Blog http://sco.lt/6uMfXV  #MarTech

>> B2B End-User Buyers Are Human, Too - eMarketer http://sco.lt/5aXWFN  #MarTech

>> The Definitive Guide To LinkedIn Groups For Marketing - Forbes http://sco.lt/5G206D  #MarTech

>> A New Take on the SFA Time-to-Value Curve - Gartner http://sco.lt/585ESP  #MarTech

>> Global Search Marketing Best Practices - ClickZ http://sco.lt/6fO3NZ  #MarTech

>> Email Open and Click Rates, by Subject Line Length - Marketing Charts http://sco.lt/6EqplZ  #MarTech

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Introducing The Internet Retailer 2015 Guide to B2B E-Commerce - Internet Retailer

Introducing The Internet Retailer 2015 Guide to B2B E-Commerce - Internet Retailer | The Marketing Technology Alert | Scoop.it

Digest...


Taking their lead from the world of B2C e-retailing, B2B companies are upping their e-commerce game—to roughly $1 trillion in the U.S. alone, according to estimates from Gartner Group and Forrester Research Inc.

 

And the industry is growing at nearly four times the rate than B2B e-commerce, as e-commerce sites and e-marketplaces operated by and for manufacturers, distributors and wholesalers respond to a growing demand among buyers for the option to purchase online.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

Furthermore, buyers carry expectations of a shopping experience as seamless and time-saving as if they were consumers on a B2C site.

 

• 48% of B2B customers will place 50% or more of their orders online within three years

• 7.3% is the average conversion rate on B2B e-commerce sites, compared with 3% for retail sites

• 67% of B2B e-commerce professionals expect to increase their technology budgets in 2015, while only 2% expect smaller budgets.

• 8% is the percentage of online revenue that B2B e-commerce professionals expect to spend on technology in 2015

iNeoMarketing's insight:

Mind boggling numbers relative to B2C. Anyway, the report is available for a fee.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

One Social Metric That Actually Means Something - Martin Kihn, Gartner

One Social Metric That Actually Means Something - Martin Kihn, Gartner | The Marketing Technology Alert | Scoop.it

Digest...


There is one social metric that may have some relationship to business goals. Yes, I said it. Whether it is causative or diagnostic — that is, whether social marketing inspires the business benefit or is a symptom of another cause, — that’s more than we can answer.

 

Engagement

 

Engagement is the ratio of reactions to total posts — i.e., how many things people did (like, share, comment, retweet) divided by how many posts were out there. It’s a proxy for how much active attention people paid to the conversation about you. They key concept here is active.

 

-- >  Make a good product or service and your business will probably do well, no matter how good or bad you are at social marketing

-- >  If you’re going to do some social marketing, make sure it’s something people engage with

 


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

iNeoMarketing's insight:

But it's still not a direct tie to business metrics. Nice try.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

B2B End-User Buyers Are Human, Too - eMarketer

B2B End-User Buyers Are Human, Too - eMarketer | The Marketing Technology Alert | Scoop.it
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%), and 18% got started on consumer sites. What content are they looking for once they get there? The research found that those polled worldwide expected a mix of “traditional” digital and rich media content. Technical brochures and specification sheets (61%) and instruction manuals and how-to documents (46%) were the most helpful forms of content, followed by video.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

iNeoMarketing's insight:

All B2B buyers want is exactly what B2C buyers want: a good experience. And always bear in mind that B2B buyers ARE B2C buyers.

more...
Carolyn M Todd's curator insight, Today, 9:05 AM

In some ways this article is stating the obvious, but it's important to remind ourselves that as new technologies proliferate, B2B marketers need to make their content available across multiple platforms and more importantly in ways that engage and attract potential leads.

Scooped by iNeoMarketing
Scoop.it!

A New Take on the SFA Time-to-Value Curve - Gartner

A New Take on the SFA Time-to-Value Curve - Gartner | The Marketing Technology Alert | Scoop.it

Digest...


We have to give customer-facing resources the tools that make it easier for [Sales] to sell.   They need deeply capable applications that combines functionality with process in a way that matches the way that they already already work.  And they need accurate, timely data so they don’t have to work in multiple systems and don’t have to guess about which system holds the best source of truth. Only with these steps will the SFA be meaningful to how they work.

 

When that occurs, SFA usage and data accuracy increases.  And when that milestone is reached, managers finally get the insight into sales performance that they need to be effective.

 


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

iNeoMarketing's insight:

It's the secret sauce for SFA, CRM or anything that requires Sales execution. That and a change in the comp plan.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Email Open and Click Rates, by Subject Line Length - Marketing Charts

Email Open and Click Rates, by Subject Line Length - Marketing Charts | The Marketing Technology Alert | Scoop.it


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

iNeoMarketing's insight:

TEST!

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Next Up for Marketing Technology: Measuring Its ROI - eMarketer

Next Up for Marketing Technology: Measuring Its ROI - eMarketer | The Marketing Technology Alert | Scoop.it

"But as marketers continue to funnel dollars toward data quality solutions, can they prove they’re worth it? Experian found mixed results. On the positive side, nearly 80% of data management professionals said these tools had a positive return on investment (ROI); however, around one-quarter of those respondents weren’t actually backing this up with metrics—an issue in the long term, as solid figures are typically needed to maintain budgets for those solutions.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

Looking at a broader range of marketing technologies, platforms and solutions, Q3 2014 research by CMO Council and Tealium found slightly worse results. Here, less than half (46%) of marketers worldwide said the marketing technologies they used were producing ROI. The remaining 54% of respondents weren’t seeing ROI from such tools, weren’t sure if there was a return or were still working on determining this. The report noted that these results were likely why 39% of respondents were also struggling to make a business case for marketing technology spend in the first place."

iNeoMarketing's insight:

If MarTech ever reverses course, it will be because of the troubles with measuring ROI.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy | The Marketing Technology Alert | Scoop.it

Digest...


1. Use first person.

Did you know that changing the pronoun in your CTA could drastically improve conversions? In one case, changing from “start your free 30-day trial period” to “start my free 30-day trial period” increased conversions by 90%!

 

2. Keep it simple, but specific.

Use language that reflects what your customer is going to receive when they click. Put yourself in their shoes: What’s the next step in the sales process? Do they want to see prices? Sign up for a newsletter? Share with friends?


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

 

3. Add social proof.

Social proof helps to convince a potential customer that people like them are buying—and loving—your product. It can take several different forms – Product reviews help customers make decisions. Logos of companies that have used or featured your product give credibility. Testimonials with photos are often used to attract like-minded buyers.

 

4. Don’t assume you know how your customers will act.

Sometimes our customers do wacky things. That is why A/B testing is so critical. 

iNeoMarketing's insight:

If you want an immediate boost, follow #1. Start there, enjoy the uplift, and move to the others.

more...
Sales Renewal's curator insight, October 29, 7:02 AM

Is it time to assess your Calls to Action? Here are four things to consider:

  1. use the first person;
  2. keep it simple - and specific;
  3. add "social proof" - testimonials, for example;
  4. A/B test wherever possible - don't assume you know how visitors will act.


Scooped by iNeoMarketing
Scoop.it!

Why Your Brain Loves Good Storytelling - HBR

Why Your Brain Loves Good Storytelling - HBR | The Marketing Technology Alert | Scoop.it

"A decade ago, my lab discovered that a neurochemical called oxytocin is a key “it’s safe to approach others” signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it motivates cooperation with others. It does this by enhancing the sense of empathy, our ability to experience others’ emotions. Empathy is important for social creatures because it allows us to understand how others are likely to react to a situation, including those with whom we work.

˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄


More recently my lab wondered if we could “hack” the oxytocin system to motivate people to engage in cooperative behaviors. To do this, we tested if narratives shot on video, rather than face-to-face interactions, would cause the brain to make oxytocin. By taking blood draws before and after the narrative, we found that character-driven stories do consistently cause oxytocin synthesis. Further, the amount of oxytocin released by the brain predicted how much people were willing to help others; for example, donating money to a charity associated with the narrative."

iNeoMarketing's insight:

Fascinating! Now we have some tangible evidence as to the importance of storytelling.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Infographic: 12 data-backed tips for increasing conversions through Twitter - The Hub

Infographic: 12 data-backed tips for increasing conversions through Twitter - The Hub | The Marketing Technology Alert | Scoop.it
Important stats to help boost your engagement.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Content Preferences of B2B Marketers [New Research & Infographic] - Kapost Content Marketeer

The Content Preferences of B2B Marketers [New Research & Infographic] - Kapost Content Marketeer | The Marketing Technology Alert | Scoop.it


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Are Demand Generation and Sales Teams Aligned? [Infographic]

Are Demand Generation and Sales Teams Aligned? [Infographic] | The Marketing Technology Alert | Scoop.it
Sales - Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.



˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Economist Group study reveals disconnect between B2B buyers and marketers when it comes to content - FierceCMO

Economist Group study reveals disconnect between B2B buyers and marketers when it comes to content - FierceCMO | The Marketing Technology Alert | Scoop.it

Digest...


"Put the reader first" is a fairly simple directive when it comes to content marketing. However, a new study from the Economist Group found that while most global business executives are seeking substance, the majority of B2B marketers are still focused on talking about themselves.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

 It found that while 75 percent of business executives said they use content to "research a business idea," 93 percent of B2B marketers develop content that's directly connected to selling a product or service and 75 percent said product/service mentions are a frequent part of their content strategy.

 

However, this is not what B2B executive buyers are looking for. According to the report, those execs use content primarily for three things: 1) give a sense of the widely held industry outlook of my industry peers (34 percent); 2) present two sides of a complicated industry issue (24 percent); and shed light on an area of my business that I wasn't fully aware of (24 percent).

iNeoMarketing's insight:

How is this still an issue? Seriously?

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Data-Driven Marketing Drives Customer Advocacy- HuffPost

Data-Driven Marketing Drives Customer Advocacy- HuffPost | The Marketing Technology Alert | Scoop.it

Digest...


6 Ways Data-Driven Marketing Leads to Customer Advocacy 

 

1. Digital marketers adopt a data-driven mindset to drive business outcomes – [Tobias Lee, CMO for the Tax & Accounting division of Thomson Reuters] believes that to be effective in marketing today you have to be data driven. Data can help marketers understand who the customer is and help them become more intelligent to understand what the optimal mix might look like to market to that customer. Digital marketers must understand and be comfortable with using data to drive rapid decisions and actions that lead customers forward from a marketing context.

 

2. Customer journey mapping and persona development - "We spend a lot of time with persona developments and customer journey mapping around use cases. We look at the posture a customer might be at during the buyer's journey and we put together a recipe of success that we think will take them from research to evaluation," says Lee.

 

˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

3. Content development is a team sport - The problem with content, explains Lee, is that it is painful to create, time consuming and the content experts don't consider it their job. After trying many things that didn't work, Lee came up with a more efficient model for content creation. The business owns the creation of raw content, and then they pass it over to central marketing to smooth it out and create the tone, then creative formats it correctly with the intention of how it will be delivered.

 

4. The right content must be delivered at the right time, right channels - Once you have great content, marketers are faced with this omni-channel challenge. The number of different areas you want to introduce yourself to potential customers is larger than ever. The signal-to-noise ratio is a challenge and marketers need to consider when it may be the most interesting time for that person to look at and engage with what you have to offer.

 

5. Relevance is a function of business outcomes - "Having this data gives you credibility and a seat at the table to be able to speak to the business context and helps connect to business related issues, such as how do we grow the business and keep and retain happy customers. The numbers provide the proof that you are actually doing it and without this proof, marketing quickly becomes expendable," says Lee.

 

6. Partner with line-of-business to establish alignment and common goals- Lee believes that digital marketers must be able to connect the multi-channel marketing dots. In the past, he has even gone as far as having marketing be commissioned just as sales people to bring about an understand that a certain amount of marketing leads will help sales produce a certain percent of contribution to revenue, encouraging marketing to have the same level of accountability and discipline as sales.

iNeoMarketing's insight:

The article delves into specific details as to how the data is used within the marketing function, and that's what makes the post particularly useful. Worthy of a click 'n read.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Salesforce’s Reinvention As A Marketing Behemoth | TechCrunch

Salesforce’s Reinvention As A Marketing Behemoth | TechCrunch | The Marketing Technology Alert | Scoop.it

Digest...


No rebranding effort is more evident than in the marketing cloud section. The recasting shows how Salesforce is managing the integration of the acquisition extravaganza of the past three years, which was dubbed by the media as a marketing software Frankenstein that brought Radian6, Buddy Media (and Social.com within) and ExactTarget for a total price tag of about $ 3.5 billion.

 

The new marketing cloud communication is a pleasant surprise for all involved in online marketing and demonstrates that Salesforce it is successfully negotiating its entry into the marketing galaxy. Out goes “listen – publish – advertise” and the respective brands associated to each of the silos. Interestingly, it now talks about managing “customer journeys” and not relationships. The new motto is “acquire – onboard – engage,” which, indeed, represents the journey of a customer from “seeing” to “buying” a product.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

iNeoMarketing's insight:

In other words, SFDC is becoming a marketer's marketer. In this case, it was the Benioff et al roadmap that led to the repositioning of SFDC as a marketing behemoth.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

And Now for the Dark Side of B2B Content Marketing | Marketing Technology Blog

And Now for the Dark Side of B2B Content Marketing | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
And Now for the Dark Side of B2B Content Marketing by Douglas Karr on Marketing Technology Blog



˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

more...
Carolyn M Todd's curator insight, Today, 9:01 AM

Happy Halloween!  Some interesting statistics that cause one to pause and think about content marketing from a strategic point of view.  The statistic that 60% is wasted is intriguing.  But it reminds me of John Wanamaker's famous quote, "I know that 50% of my advertising is wasted.  The problem is I don't know which 50%."  Does the same principle apply to content marketing? 

Scooped by iNeoMarketing
Scoop.it!

The Definitive Guide To LinkedIn Groups For Marketing - Forbes

The Definitive Guide To LinkedIn Groups For Marketing - Forbes | The Marketing Technology Alert | Scoop.it

Digest...


Step 1. Find Relevant Groups to Join 

 

Step 2. Join the Group and Adjust Your Settings

 

Step 3. Follow, Start, and Engage in Relevant Conversations

Discussions are the lifeblood of LinkedIn Groups, carrying resources and information between users. Taking advantage of discussions is a perfect way to build your authority and expertise within the group; the more discussions you start and participate in, the more likely you’ll be seen as an authority, and the more credibility you’ll have when you reach out for a connection or share an article connected to your site.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

4. Leverage the Power of Promotions

To limit the amount of article-based and sales posts within the “Discussions” area, LinkedIn created a separate “Promotions” section. Don’t let the name fool you; if you post a coupon or a direct sales message in the Promotions section, you’ll likely be ignored and/or removed. Instead, the Promotions tab is a place to share articles and other pieces of content that link back to your site.

 

Step 5. Build Connections and Follow Up

>> If someone engages with you in a discussion (either as a participant or as the original poster), feel free to connect with them with your personal profile, and explain you’d like to talk more about the subject.

>> If someone responds to or “likes” your Promotion, again feel free to reach out as a connection.

>> You can also find members of the group by searching in the “Members” tab of the Group. However, be aware that not all LinkedIn members welcome connection requests from people they haven’t already interacted with. It’s better if you have some tangible interaction first.

iNeoMarketing's insight:

Especially the "Promotions" section: it is idea for a place to post articles and such.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Global Search Marketing Best Practices - ClickZ

Global Search Marketing Best Practices - ClickZ | The Marketing Technology Alert | Scoop.it

Digest...


Here are some specific search and localization practices to consider including in your strategy:

1. Have a Clear Localization Commitment for New Products

It's important to differentiate between concepts of "country" and "language." So it's best not to use flags to represent languages. Also don't limit support to the official language(s) of a country/region. Some languages may need to be supported even though they don't have official status. Finally, since languages don't have borders and need to be supported globally, it's key to capture users' preferred language(s) so you can serve them in their language independently of their location.

 

2. Tight Alignment Between Localization Stakeholders

Once a localization strategy is in place, there must be a commitment to localization vendor search marketing training. By doing vendor and reviewer training in region, you invest in their success.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

3. Adhere to an SEO Localization Workflow Process

Having a defined and agreed upon process keeps all stakeholders informed, communications clear, and deadlines adhered to. Below is a step-by-step summary of our localization workflow process:

1-Future launch event initiated by a business unit or product introduces a need for new content to support future products

2-North America and in-country keyword research begins

3-Localization process started with International program managers and country-specific localization vendor reps

4-Final review and agreement on keywords based on local nuance, intent, and in-country demand initiated

5-Content localized using keywords (mapped to content, videos, images, and other assets) and integrated with overall SEO best practices

6-Localized content goes live and quality assurance (QA) completed to ensure accuracy

 

4. Establish a Clear Localization Review Process Between Stakeholders

The review steps mentioned above are a necessary step in localizing marketing copy. Without it, very easy for errors to show up. Our marketing localization team works in partnership with our vendors, geo leaders, reviewers, our search team, and the international Web team to review, QA, and implement SEO practices on our websites. 

iNeoMarketing's insight:

If global search is a part of your agenda, this article is an excellent resource.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Why MaaS Makes Sense, and the Top 11 MarTech Articles Curated Wednesday, 10/29/14

Why MaaS Makes Sense, and the Top 11 MarTech Articles Curated Wednesday, 10/29/14 | The Marketing Technology Alert | Scoop.it

 Marketing-as-a-Service is a full spectrum of marketing technologies, integrated with existing or new systems, so that the function is delivered on an outsourced basis.

 

Here’s what the marketer really DOESN’T want to do: manage technology. Here’s what the marketer NEEDS to do: leverage the technology to drive revenue.  Marketers are great at content, social, campaigns, positioning, features/functions, etc. Marketers are not that great at managing existing systems, onboarding new systems, and managing staff in these marketing tech flotsam and jetsam.

 

The other day I started to delineate all those services an MaaS provider would offer to its clients, and after a while I had to stop…because the list was getting too damn long. So then I tried to categorize those services into buckets, and again it started to get a bit unruly. Here’s where I stopped:

 

  • Systems Integration: integrating different marketing technology pieces into one cohesive flow with all the proper dashboards and reporting. This also includes the integration with internal systems, e.g., databases, financial systems, etc. And since it is cloud: Hosting management.
  • Consulting: providing guidance around marketing tech choices that are in alignment with desired strategies and subsequent tactics. Includes workflow guidance, tech choices that mesh cleanly with existing systems, etc.
  • Management: ongoing management of said systems, whether new or existing. Includes all consulting associated with management.
  • People: placement of human resources to execute on any marketing tech task, whether on site or remote. Can be a simple staffing placement to a complete outsourced resource management by the client.
  • Campaign execution: the day-to-day stuff, e.g., landing pages, lead scoring, nurturing, etc.

 

Marketing-as-a-Service (MaaS) may be a misnomer: perhaps it should be thought of as Marketing Technology-as-a-Service. Regardless, an MaaS provider is technically savvy, solution agnostic, and has a marketing soul. The MaaS provider can create the requirements with you, map out the plan with benchmarks, pull together the team to work independently or in concert with in-house groups, execute, and manage and maintain the system, either on site or remote.

 

So it makes sense to seriously consider the MaaS outsourcing of your marketing technologies so that you can focus on your core strengths (and not try to build a new core strength that may be outside your realm of expertise).

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Next Up for Marketing Technology: Measuring Its ROI - eMarketer http://sco.lt/5wambx  #MarTech

>> A beauty contest for marketing clouds, but buyers resist monogamy - Chief Marketing Technologist http://sco.lt/5T06Ij  #MarTech

>> 4 Parts of a Must-Click Call to Action | Convince and Convert http://sco.lt/7UkOvJ  #MarTech

>> Hootsuite: 58% of businesses struggle to use social value to improve company revenue - The Drum http://sco.lt/6YqEO9  #MarTech

>> Why Your Brain Loves Good Storytelling - HBR http://sco.lt/7EzwFl  #MarTech

>> Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design http://sco.lt/5diSSf  #MarTech

>> Infographic: 12 data-backed tips for increasing conversions through Twitter - The Hub http://sco.lt/8CK6RF 

>> Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic http://sco.lt/8WBkUj  #MarTech

>> The Content Preferences of B2B Marketers [New Research & Infographic] - Kapost Content Marketeer http://sco.lt/7eXpxZ  #MarTech

>> A Guide to an Effective Content Marketing Campaign for SMB (Infographic) - Digital Marketing Philippines http://sco.lt/7Xf43V  #MarTech

>> Are Demand Generation and Sales Teams Aligned? [Infographic] http://sco.lt/5kfd9F  #MarTech

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

A beauty contest for marketing clouds, but buyers resist monogamy - Chief Marketing Technologist

A beauty contest for marketing clouds, but buyers resist monogamy - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

Forrester characterizes buyers as primarily seeking integration above all else. Good integration options make best-of-breed capabilities considerably more attractive.

The good news is that most of marketing cloud providers are galloping in this direction. Many of them have made huge strides forward in providing more open APIs and expanding their official ISV ecosystems. And from some of the R&D work that a few of these vendors have shared with me, I can confidently predict that the ease and power of these plug-and-play integrations will be pretty astounding over the next year.

That will permanently change the dynamics of this space. It won’t be about who has the best of everything built-in — simply an impossible quest in a world of such rampant innovation and change in marketing — but who has the best platform ecosystem upon which a marketer can craft an integrated stack that is ideally suited to their specific needs.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

iNeoMarketing's insight:

More Pros and Cons. A B2B buyer really doesn't care about APIs: all they want is clean integration where all the data is accessible however it is desired. So whether it is a monolith, a best of breed or a MaaS, it conceptually doesn't matter.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Hootsuite: 58% of businesses struggle to use social value to improve company revenue - The Drum

Hootsuite: 58% of businesses struggle to use social value to improve company revenue - The Drum | The Marketing Technology Alert | Scoop.it
Almost 60 per cent of businesses struggle to determine how social media value can make a difference to company revenue, according to a new study by Hootsuite.

Less than half (40 per cent) of these organisations said they were using data gained from social media to improve their bottom line, while 60 per cent stated they were challenged to find actionable use for data collected.

The report also found that social media is becoming more widespread across all departments, yet departments are not always working together.

Nearly three in four respondents (72 per cent) agreed that the number of departments using social media is growing, while a majority (64 per cent) of respondents whose social media strategy is at least somewhat aligned, stated that aligning strategy across departments was difficult.


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

iNeoMarketing's insight:

More evidence that social media has yet to be connected with business metrics. See the Gartner article earlier this week.

more...
Liza Viana's curator insight, October 28, 10:07 PM

Most companies agree that social data can improve their bottom line, but turning that data into something actionable can be a challenge. How does your company best use its social data?

Scooped by iNeoMarketing
Scoop.it!

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design | The Marketing Technology Alert | Scoop.it

"In response to the continually changing device landscape, I propose a new concept - adjustive Web design. Core elements of adjustive Web design include:
>> Adaptive content is the foundation of everything
>> The display of content will responsively adjust to screen sizes
>> User interface elements can be adjusted by the user to a desired position

˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

Here is how adjustive Web design will build upon and enhance its responsive predecessor:
Problem: As smartphones and tablets use increasingly larger displays, it can be cumbersome for hands. Responsive adjusted user interface controls - such as a site header with a "hamburger-style" menu - won't overcome this challenge, as their general positioning remains fixed.
Solution: Go beyond responsively adjusting user interface elements for varying screen sizes and enable users to place critical user-interface elements in a place they can easily reach. For years, Apple has allowed users running its desktop OS to select three positions for their Dock - left, bottom, and right.


Let's examine how adjustive Web design may work on wearables:
Problem: The stylish, sleek jewelry-like design of wearables has resulted in smaller screen sizes or absent displays. A responsively adjusted element, such as a site header with a "hamburger-style" menu, won't address a lack of screen real estate.
Solution: Hide user-interface components when they are not needed and maximize screen real estate for adaptive content. The device OS or hardware should allow a user to reveal the user interface through a simple gesture when needed. In the case of an absent display, alternative navigation can be enabled through navigation sounds."

iNeoMarketing's insight:

Smart approach, especially with the advent of wearables.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic

Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic | The Marketing Technology Alert | Scoop.it
Content Promotion Strategy Decision Tree


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

A Guide to an Effective Content Marketing Campaign for SMB (Infographic) - Digital Marketing Philippines

A Guide to an Effective Content Marketing Campaign for SMB (Infographic) - Digital Marketing Philippines | The Marketing Technology Alert | Scoop.it
 The following infographic will show you the step by step guide on how you can implement an effective content marketing campaign for your business.



˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Gaining MarTech Flexibility, and the Top 13 MarTech Articles Curated Tuesday, 10/28/14

Gaining MarTech Flexibility, and the Top 13 MarTech Articles Curated Tuesday, 10/28/14 | The Marketing Technology Alert | Scoop.it

 You’re boxed in by your apps.

 

You’re always thinking outside the box, always asking “what if” when thinking through different strategies, different tactics. And you know there’s a way to get it done: you’ve got the internal and external staff, you’ve got the budget, and you’ve got the technology. And you can creatively see how to execute using your technology.

 

Except your technology may not be in agreement.

 

Your applications often do not have the flexibility you need to deliver on your vision, and there’s nothing you can do. Oh sure, you can plead your case in the hopes that it will be included in the next release. And maybe your vendor is small and will do anything to please paying clients. But for the 99% of the rest of us? Grin and bear it.

 

Usage flexibility is what you desire: the ability to use your apps the way you want, the way you see fit. You just don’t have that when your MarTech is Cloud or best of breed based. So where’s the flexibility.

 

Look to MaaS vendors: integrators who pull together resources to create customized solutions for their clients using white box application and/or home grown applications. More on this tomorrow…

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Economist Group study reveals a content disconnect between B2B buyers & marketers - FierceCMO http://sco.lt/6U1JA1  #MarTech

>> The Marketer’s Guide to the Benefits of Vimeo Over YouTube - SumAll http://sco.lt/64sz0D  #MarTech

>> Become a Master of the "Marketing" Universe with Cross-Channel Attribution - Digital Marketing Blog by Adobe http://sco.lt/6MliCH 

>> 4 Tools to Easily Create Videos to Diversify Your Content Marketing - Internet Marketing Ninjas http://sco.lt/57Yooj  #MarTech

>> Marketo Posts 54% Revenue Increase in Q3 - Demand Gen Report http://sco.lt/5beIbZ  #MarTech

>> 2015 Marketing and Advertising Salary Guide - Profs http://sco.lt/8ICiDx 

>> Kapost | The Go-To Blog Post Template http://sco.lt/8TH4IT  #MarTech

>> B2B Demand Gen Channels Ranked by Cost-per-Lead - Marketing Charts http://sco.lt/6xWlXd  #MarTech

>> Infographic: SEO tactics to save your website from being penalized by Google's Penguin update - The Hub http://sco.lt/7EYhLV  #MarTech

>> The 5 Laws Of Content Marketing - Digital Information World http://sco.lt/5DAfgX  #MarTech

>> Social Business Trends: Highlights from the Sprout Social Index - Digital Information World http://sco.lt/52WRG5  #MarTech

>> The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger http://sco.lt/7CHuIz  #MarTech

>> 10 Amazing Powers of Visual Content [Infographic] - B2B Infographic http://sco.lt/5VYCMD 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.