The Marketing Tec...
Follow
Find
101.0K views | +99 today

Subscribe to The Marketing Technology Alert

Receive a daily edition of The Marketing Technology Alert directly into your inbox. Your privacy is protected.
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain

Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain | The Marketing Technology Alert | Scoop.it

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

iNeoMarketing's insight:
  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
The Marketing Technology Alert
The Marketing Automation Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
Curated by iNeoMarketing

${leadGenConfiguration.title}

$leadGenConfiguration.description
New June 2014 Scoop it background 3
Your new post is loading...
Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

Your Top 10 Posts from July, and the Top 14 Marketing Technology Articles Curated Friday, 8/1/14

Your Top 10 Posts from July, and the Top 14 Marketing Technology Articles Curated Friday, 8/1/14 | The Marketing Technology Alert | Scoop.it

Based on the number of views, here are July’s top 10 posts from the Marketing Technology Alert:

• 10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

• Why B2B companies shouldn't skip Video Marketing-Infographic | Position²

• Modern Marketing: There Isn’t Just One View of the Funnel - MarketBridge

• How Much Do Chief Marketers Get Paid? [Infographic] - Profs

• How to Measure ROI in Social Media [Infographic] - B2B Infographics

• The Human Factor in Content Marketing [Infographic] - B2B Infographics

• Demystifying Data Visualization for Marketers - Annielytics

• [Infographic] A definition of Marketing Automation for 2014 - SmartInsights

• Gamification in B2B Sales: Is it Time? Part II | Aberdeen Group

• 7 Reasons Marketers Are Not Innovating Fast Enough - Forbes

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > 11 Ways to Get More Followers for Your Google+ Business Page | Social Media Examiner http://sco.lt/57MGYr

-- > 14 Top Sites to Keep the B2B Content Marketer Informed, Educated, and Ahead of the Game - Kapost Content Marketeer http://sco.lt/7JkWYr

-- > Flaws In Cloud Apps Could Put Marketing Data At Risk: Report - http://CMO.com  http://sco.lt/7H7jbl

-- > The Dos and Don’ts of Using Video in Email Marketing - Tower Data http://sco.lt/6Tb0SX

-- > The Sales and Marketing Automation Roundup [Free Tip Sheet] - Pardot http://sco.lt/6vuUgT

-- > 7 Myths You Shouldn't Believe About Email Marketing [Infographic] - HubSpot http://sco.lt/5PxGd7

-- > 5 Must-Read Sales Blogs - Pardot http://sco.lt/8KU9M9

-- > Study: Marketing automation lacks experienced users, demands more resources - VentureBeat http://sco.lt/63ci3d

-- > LinkedIn launches Sales Navigator, a tool for connecting buyers with salespeople - VentureBeat http://sco.lt/6wyUQD

-- > How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days http://sco.lt/5aawxV

-- > B2B Retargeting: How Lumension achieved an 865% lift in homepage views - Sherpa http://sco.lt/7XEkHx

-- > How to Create a Social Media Friendly Landing Page - Search Engine Watch http://sco.lt/6EuGTh

-- > LinkedIn: How to spark more engagement with your followers - http://White.net  http://sco.lt/6xOL1F

-- > Why Marketing Automation Is Driving a Bigger Role for the CMO - ClickZ http://sco.lt/7h6J3h

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

14 Top Sites to Keep the B2B Content Marketer Informed, Educated, and Ahead of the Game - Kapost Content Marketeer

14 Top Sites to Keep the B2B Content Marketer Informed, Educated, and Ahead of the Game - Kapost Content Marketeer | The Marketing Technology Alert | Scoop.it

Digest...


Content Marketing Institute

BufferApp

Copyblogger

MarketingProfs

HubSpot

Marketo

TopRank Blog

LinkedIn Press Blog

Ad Age 

VentureBeat – Marketing Channel

Feldman Creative

Eloqua

TechCrunch Enterprise 

eMarketer

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

And the Marketing Technology Alert, natch.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Dos and Don’ts of Using Video in Email Marketing - Tower Data

The Dos and Don’ts of Using Video in Email Marketing - Tower Data | The Marketing Technology Alert | Scoop.it

Digest...


Do:

• Keep your video short.

• Use the word “video” in your subject line

• Turn sound for auto-play videos off

• Keep it action-oriented

• Pay attention to quality

• Include non-video elements

• Use a fallback “still shot” that is a good representative image

• Keep your bandwidth 150-200kB/second

• Include share buttons

• Follow up with auto-responders

 

Don’t:

• Overlook content

• Assume you need a big budget

• Get too ambitious

• Get caught up in perfection

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Can't disagree. Video is not hard: once you have the system setup, you just use it over and over again to create your spots. Example: have you seen Matt Cutts videos from Google? It's the same process: same desk, same camera position, same length of time. Beautiful.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

7 Myths You Shouldn't Believe About Email Marketing [Infographic] - HubSpot

7 Myths You Shouldn't Believe About Email Marketing [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Study: Marketing automation lacks experienced users, demands more resources - VentureBeat

Study: Marketing automation lacks experienced users, demands more resources - VentureBeat | The Marketing Technology Alert | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



iNeoMarketing's insight:

That serious talent gap exists, and will continue to exist for years to come.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days

How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days | The Marketing Technology Alert | Scoop.it

Digest...


A Klout score takes into account your activity over the previous 90 days over several social platforms. Klout does not directly take into account the size of your network; it pays more attention to the activity/engagement between you and others.

 

Klout's recently released it’s important content marketing features. Per Klout: "Klout helps you create and share content that your audience will love. It suggests relevant articles your network hasn’t seen yet, and offers scheduling tools that help you start the right conversation at the right time. You can then use your Klout Score to track the impact of this content: it goes up whenever you share content that resonates with your audience."

 

1. I began with just a single social media profile

2. I started by engaging with corporate accounts; they're easier to get a response from

3. I provide feedback (including complaints) to brands

4. I engaged with corporate posts in which an author/contributor is mentioned

5. I moved on to interacting with influential individuals

6. I used humor to interact with brands and individuals

7. I linked my LinkedIn profile to my Klout profile

8. I added my dormant Facebook account

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

That's a nice plan, and a plan that I think we can all follow.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Create a Social Media Friendly Landing Page - Search Engine Watch

How to Create a Social Media Friendly Landing Page - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


At the very least, consider creating a social media friendly landing page that presents one simple decision.

-- >  Keep the copy consistent with the voice your fans find in the social media wilds.

-- >  Keep visuals clean and in character with your social media aesthetic.

-- >  Don't ask for anything other than the conversion you need.

-- >  Save the Like, +1, Pin It, and other social media buttons for the confirmation page.

-- >  The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate.

-- >  Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences.

-- >  Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Out of everything here, the thought of saving the Like, +1, etc. for the post conversion page makes perfect sense. You need to keep the focus on the form and not create any friction.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Why Marketing Automation Is Driving a Bigger Role for the CMO - ClickZ

Why Marketing Automation Is Driving a Bigger Role for the CMO - ClickZ | The Marketing Technology Alert | Scoop.it

Excerpt...


What's driving the CMO's newfound cache? It all comes down to technology. "Over the past five years we've seen the advent of sophisticated tools for marketing automation, demand generation tools, and audience segmentation," Steve Herrera, director with SEBA International's Go-to-Market executive search practice says. "As a result, we have a tremendous amount of information available that allows us to track the movements of the consumer, and it's all measurable. The technology has led to the expansion of the scope of the CMO role."

 

In other words, the tools that are now available to the marketing organization allow them to get super close to the consumer, and keep their thumbs on the pulse of the market. They can measure the smallest of changes in sentiment, and assess when consumer behavior indicates a need for new products or features. The earlier these signals are detected, the quicker the product roadmap can be updated to meet customer demand. No wonder the CMO's input is in hot demand; marketing can quickly detect and articulate what the consumer wants, and provide ample data to prove it.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

First, it's not just marketing automation, but social media management, analytics, etc. Second, the core of all of this is getting closer with the customer...which has been a marketing tenet since the dawn of humanity.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere - VentureBeat

Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service.

 

That’s a big promise. And it’s available today.

 

Salesforce plans to deliver on this promise by providing essentially a drag-and-drop graphical user interface for customer interactions, across all your media and channels. Salesforce calls it a “canvas,” which marketers can use to map customer journeys across apps and social and email, building flows and stages through which they hope to bring prospects and existing customers.

 

Journey Builder is available today, but the new features won’t be available until about November/October of this year.

 

Pricing will start at $5,000/month for a subscription, with the dollars rising as you send more messages to customers via the system.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Absolutely needed! I don't know how often I find myself flowcharting OUTSIDE the MAP to create what is needed. But $5K/month puts it only into the hands of the Enterprise, which is a damn shame for the SMB marketplace where it is needed the most.

more...
sobrie01's curator insight, Today, 8:47 AM

Salesforce and Linkedin- Two announcements in one day. Linkedin with the new customer tool and this. Looks like B2B sales is changing.

Scooped by iNeoMarketing
Scoop.it!

9 Content Marketing Tools You Should be Using but Aren’t - Inbound Marketing Blog

9 Content Marketing Tools You Should be Using but Aren’t - Inbound Marketing Blog | The Marketing Technology Alert | Scoop.it

Digest...


Feedly Sites like Feedly aggregate blog content in an RSS feed so that you can stay up-to-date on the topics that matter to you (and to your customers) to know which hot topics you should be posting about.

 

The Tweeted Times This Twitter app compiles news in your Twitter stream and ranks it by popularity among your friends.

 

List.ly This online tool helps organizations curate, crowdsource, and engage readers through a live list embedded directly into blog posts.

 

Canva Websites like Canva allow you to produce your own graphics using a supply of templates and images sourced for free. With a step-by-step tutorial and an intuitive platform, just about anyone on your team can create visual images that convey the desired message to your audience.

 

SlideShare

 

ThingLink The fun site enables you to upload and image and add icons from ThingLink’s library to create your own custom interactive image, video or message.

 

HootSuite

 

MailChimp

 

Click to Tweet Using services like Click to Tweet make it easy to provide bite-sized bits of content from your larger posts that readers can immediately post on their own Twitter account with just one click. Because you can customize the tweet, you can include a link back to your site or your Twitter handle to gain additional followers and shares.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

My guess is that you're using at least half of these...I hope.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Infographic: How to make sure your emails get opened - The Hub

Infographic: How to make sure your emails get opened - The Hub | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation - HubSpot

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

A great primer for newbies and experts alike. Bookmark this for future reference.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Are Marketing and IT Execs United or Divided? [Infographic] - Profs

Are Marketing and IT Execs United or Divided? [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
General Management - Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

Did they really have a choice?

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

11 Ways to Get More Followers for Your Google+ Business Page | Social Media Examiner

11 Ways to Get More Followers for Your Google+ Business Page | Social Media Examiner | The Marketing Technology Alert | Scoop.it
Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.


#1: Share Page Content From Your Profile

#2: Use Hashtags

#3: Follow Memes and Trending Topics

#4: Get on What’s Hot and Recommended

#5: Ask for Follows

#6: Circle Other Profiles and Pages

#7: Add a Google+ Badge to Your Website

#8: Be Personable

#9: Share Content in Communities

#10: Attend Google+ Events

#11: Use +Post Ads

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

Very straightforward and helpful. And SME.com would know.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Flaws In Cloud Apps Could Put Marketing Data At Risk: Report - CMO.com

Flaws In Cloud Apps Could Put Marketing Data At Risk: Report - CMO.com | The Marketing Technology Alert | Scoop.it

Digest...


Marketers use the most cloud apps in an organization, yet 98 percent of their apps are not “enterprise-ready” and put data at risk, according to a new report on app usage trends by cloud security company Netskope.

 

Enterprises are continuing to adopt cloud apps at a rapid pace, with an average of 508 apps per organization in the second quarter of 2014, up from 461 in the previous quarter, according to the report. Marketing departments, specifically, have seen an increase of 14 apps per enterprise since Q1, for an average total of 61 in use during Q2.

 

But the majority (88.4 percent) of those 500-plus apps are deemed not enterprise-ready, which means they scored a “medium” or “below” on the Cloud Confidence Index. The problem, of course, is that many marketing apps–nearly all of which are not considered enterprise-ready by Netscope–contain customer data.

 

Other factors examined included whether the app enables the auditing of a user, administrator, and data access activities; offers security features, such as support for multifactor authentication, encryption of data at rest, and separation of tenant data in the cloud; and has a well-defined business continuity plan in the event of a technology outage or natural disaster.

 

These include cloud storage apps–one of top categories used by marketing professionals–she said, such as Google Drive, Dropbox, and Box. Other cloud-based apps with a high level of sharing in marketing departments “aren’t apps you’d think about,” such as Evernote, Salesforce, Trello, and Zoho. Often such apps are used to share content with unauthorized users, she said.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

And you needed a reason to work with IT on your marketing technology strategy? Bingo. And it will kill you if you don't first go through the audit/review process.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Sales and Marketing Automation Roundup [Free Tip Sheet] - Pardot

The Sales and Marketing Automation Roundup [Free Tip Sheet] - Pardot | The Marketing Technology Alert | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



iNeoMarketing's insight:

You get the feeling these should be presented on stone tablets.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

5 Must-Read Sales Blogs - Pardot

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

LinkedIn launches Sales Navigator, a tool for connecting buyers with salespeople - VentureBeat

LinkedIn launches Sales Navigator, a tool for connecting buyers with salespeople - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


LinkedIn announced today the launch of a new service that could help salespeople find buyers and buyers find salespeople.

 

“Sales Navigator is compatible with CRM [customer-relationship management] systems like SFDC [Salesforce.com] so that it’s easy to integrate information from LinkedIn into their system,” a LinkedIn spokesperson wrote in an email to VentureBeat. “We’re partnering closely with SFDC and see Sales Navigator a complementary product.”

 

The standalone Sales Navigator builds on the previous version, which was embedded inside the usual LinkedIn site. Now it has a standalone login.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

LinkedIn: rapidly becoming the go-to application for B2B marketing (yes: application).

more...
sobrie01's curator insight, Today, 8:50 AM

Looks like a great tool that will change how sales people prospect and look for customers. If everyone takes advantage of it what will it mean for the long term? How will it change what we post as users to Linkedin?

Scooped by iNeoMarketing
Scoop.it!

B2B Retargeting: How Lumension achieved an 865% lift in homepage views - Sherpa

B2B Retargeting: How Lumension achieved an 865% lift in homepage views - Sherpa | The Marketing Technology Alert | Scoop.it

Digest...


The team discovered its branded search heavily correlated with Lumension's awareness investment. They also realized Lumension's website traffic increased during periods of increased awareness spending, resulting in a higher trial conversion off the site for demand generation.

 

The team made it crystal clear they didn't want to instill retargeting with a "let's just have ads and follow people" plan.

"I wanted to get more of a framework of how would we use retargeting to try to maximize the benefit we knew that our hard and traditional awareness spend was giving us," Ed Brice, Lumension's Senior Vice President of Worldwide Marketing said.

 

Lumension built a retargeting strategy on five key pillars:

  1. Instant nurturing
  2. Lead retargeting
  3. Influencers
  4. Behavioral intent lookalikes
  5. Integrated online and offline event marketing and retargeting

 

"We actually were able to generate more leads with fewer resources," Brice said.

Despite cutting its budget by 30% (and subsequently, awareness spend), Lumension leveraged retargeting to increase total advertising impressions (leads) 81% and lift homepage views 865%. Lumension's total website traffic increased 10% while its unique visitor traffic and page views both experienced an 8% lift.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Hands down the best case study I've read on retargeting. This summary does not do the case study justice, and I strongly urge that you click through to review the full article. An instant classic.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

LinkedIn: How to spark more engagement with your followers - White.net

LinkedIn: How to spark more engagement with your followers - White.net | The Marketing Technology Alert | Scoop.it

Digest...


Why use a LinkedIn Company page?

• LinkedIn is now responsible for a whopping 64% of all visits from social media channels to corporate websites. In contrast, Facebook accounts for around 17% of such visits, while Twitter is a mere 14%.

• There are 148 million different industries represented on company pages

• There are now over 3 million LinkedIn company pages

 

So how can we use LinkedIn to engage with our followers?

#1 – Post More

#2 – Be More Visual

#3 – Show & Tell with online video

#4 – Showcase Pages: Showcase pages are relatively new and are definitely an exciting addition to this social platform. These pages let you customise your messages and engage different audience segments based on their product interest.

#5 – Engagement

#6 – Add the follow button (see above graphic)

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

It starts with a company page.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Brand Your Curated Content, and the Top 9 Marketing Technology Articles Curated Thursday, 7/31/14

How to Brand Your Curated Content, and the Top 9 Marketing Technology Articles Curated Thursday, 7/31/14 | The Marketing Technology Alert | Scoop.it

We’ve reasoned that it is perfectly acceptable and validated to move ahead and brand your curated content. So how do you go about actually applying your branding guidelines to your collective?

 

It comes down to a make-or-buy decision, where you are trading off functionality for branding freedom…or so you would think.

 

Obviously, the DIY route provides you with significant branding control, whether it’s your web site, your blog, or whatever other digital property you use to promote your entity. That’s straightforward. However, you are stuck with a significant amount of manual labor when curating content vs. the use of a Content Curation Platform (CCP). A CCP provides you with a multitude of built-in tools to identify and curate content, promote your efforts via outbound tactics, e.g., email, newsletters, social, etc., measure your results, and cross-pollinate with other curators.

 

On the other hand, all that functionality with your run-of-the-mill CCP often comes with branding limitations, where you’re stuck with few options that allow you to quasi-adhere to your branding guidelines. It’s as if the two worlds cannot be met: your digital properties with its common look ‘n feel and your CCP with its functionality.

 

Your objective is to have the best of both worlds.

 

And it’s for that reason why I continually recommend Scoop.it to our clients as it provides a strong CCP as well as extensive integration capabilities with your existing digital properties so that your curated content is presented within your branding guidelines. For example, your curated content residing within Scoop.it can be embedded directly into your web site, your WP-based web site or blog, as well as other content management systems via its API. That is significant, as you can now utilize the API to bring your Scoop.it content directly into your marketing automation platform, e.g., Eloqua, Pardot, Marketo, HubSpot, etc.

 

So using Scoop.it permits you to funnel your curated content directly into your branded digital properties. Should you not choose to go down this route, you can always use Scoop.it’s existing features to create your Scoop.it account so that it matches your branding guidelines.

 

So you shouldn’t be in a position where you may be angst-ridden over branding curated content: it’s fully justifiable and acceptable. And you shouldn’t be limited by your CCP when attempting to visually brand your content, as Scoop.it delivers that branding flexibility to you. Go ahead and brand away.

 

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere - VentureBeat http://sco.lt/93TLcX

-- > 7 Skills To Look For When Hiring A Content Marketing Strategist | B2B Marketing Insider http://sco.lt/6PQ1aL

-- > 9 Content Marketing Tools You Should be Using but Aren’t - Inbound Marketing Blog http://sco.lt/5G9sn3

-- > Which B2B ecommerce sites are getting it right? Here's 15 of the best... - Econsultancy http://sco.lt/78KDlx

-- > Infographic: How to make sure your emails get opened - The Hub http://sco.lt/8Tv5Zx

-- > Nurturing the Sales Funnel Using Social Media | Visual.ly http://sco.lt/9FtIYr

-- > What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation - HubSpot http://sco.lt/8n5HuL

-- > What Makes a Good Headline [Infographic] - B2B Infographic http://sco.lt/7S7k5x

-- > Are Marketing and IT Execs United or Divided? [Infographic] - Profs http://sco.lt/4nUOeX

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

7 Skills To Look For When Hiring A Content Marketing Strategist | B2B Marketing Insider

7 Skills To Look For When Hiring A Content Marketing Strategist | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

Digest...


-- >  Digital Strategy: Experience and ideally management of the resources responsible for the publication of a brand’s content through social channels. More than just a community manager, you need someone who understands the channels your audience is using, knows the nuances and context for each, and knows how to maximize your company resources to drive impact across digital channels.

 

-- >  Project management: Editors are project managers with a deep understanding of what your brand should be saying and how it should be saying it.

 

-- >  Analytics: Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools).

 

-- >  Business Acumen: You need your content marketing leader to have the ability to translate what you are doing, why you are doing it and to be able to present the business value of content marketing to business people.

 

-- >  Content Strategy: Your content marketing strategist has to understand how to make magic with limited resources!

 

-- >  Inbound marketing mindset: Maybe I should have made this number 1. But inbound marketing and content marketing are a mindset. You need someone with demonstrated proficiency in earning audience attention through classic inbound techniques (search, social). This includes a solid understanding of SEO and the way to create content that attracts attention.

 

-- >  Social Proof: I required every one on my team to contribute to our content marketing efforts. You don’t need to be a great writer or have a huge social following. But I was looking for people interested in learning how to create consistent content and grow their personal brands through content and social. So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). Or, if they are not active, gain an understanding of what brands or people they want to emulate if they were active.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Fodder as you create your job description.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Which B2B ecommerce sites are getting it right? Here's 15 of the best... - Econsultancy

Which B2B ecommerce sites are getting it right? Here's 15 of the best... - Econsultancy | The Marketing Technology Alert | Scoop.it

Digest...


Some are listed because they offer a great all round experience, others because they do a particular thing very well (navigation, copywriting, and so on). 

Blake envelopes

MSC Direct

gallery stock

Sprint

Alibaba

Grainger

Massey Ferguson

Screwfix

Quill

RS Components

Firerock

Amazon supply

Square

Fastenel

Overdrive

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Look: this is just Econsultancy's opinion, but it's a good start should you need to do some prototyping.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Nurturing the Sales Funnel Using Social Media | Visual.ly

Nurturing the Sales Funnel Using Social Media | Visual.ly | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

What Makes a Good Headline [Infographic] - B2B Infographic

What Makes a Good Headline [Infographic] - B2B Infographic | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



iNeoMarketing's insight:

Via QuickSprout. Worth repeating this infographic, as no other factor is as important as the headline (think of David Oglivy's quote).

more...
No comment yet.