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Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain

Infographic: 200 Ranking Factors in the Google Algorithm - Backlinko and SingleGrain | The Marketing Technology Alert | Scoop.it

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google's ranking algorithm.

iNeoMarketing's insight:
  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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The Marketing Technology Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
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B2B Creativity Rising from the Dead, and the Top 9 MarTech Articles Curated Wednesday, 10/22/14

B2B Creativity Rising from the Dead, and the Top 9 MarTech Articles Curated Wednesday, 10/22/14 | The Marketing Technology Alert | Scoop.it

“I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user.”

Bill Gates


And without a doubt this applies to marketing technology!

 

Yes, the B2B old school creative has withered away, but it’s been replaced by a new creative spirit: the use of marketing technology to achieve goals.

 

If you just utilize MarTech for what it is, e.g., its functionality, its processes, then there’s a lack of creativity. You’re just taking what exists and applying it directly to your cause. But MarTech offers an incredible degree of creativity in how you execute your strategy, and you won’t find those pointers in the app FAQs and tutorials.

 

Redirects, multiple offers, personalization, customized offers, repeated optimization, etc., etc. It’s not the feature set offered by MarTech, but how you use it! Consider those features as your palette of colors from which you can design whatever flows you want.

 

So it’s a different kind of creativity available to the B2B marketer. Implication: the B2B marketer needs to tap the right-side of the brain to configure wonderful approaches to the market, and needs the left-side of the brain to methodically pursue implementation, testing, reporting.

 

It’s the very successful B2B marketer who engages both sides of the brain. So just consider that MarTech offers a rebirth for the right-siders so long as there is knowledge of MarTech capabilities.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> How 9 SaaS Companies Hacked Their Growth - KISSmetrics http://sco.lt/97Zg3t  #MarTech

>> Adobe report finds massive 43% growth in online video watching - VentureBeat http://sco.lt/6DHcuX  #MarTech

>> Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more - VentureBeat http://sco.lt/6C9EOH  #MarTech

>> The Harsh Truth About Marketing Automation - Überflip http://sco.lt/6xlRSb 

>> CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping) - CIO http://sco.lt/4uoLXF 

>> B2B Marketing Must Focus On 1:1 - Forbes http://sco.lt/4q3Z6f  #MarTech

>> Top 10 Dreamforce Vendors, listed by G2 Score - G2 http://sco.lt/5IN3Kb  #MarTech

>> The Purchasing Behavior of B2B Buyers - Profs http://sco.lt/7I3lGD 

>> Seven Skills Marketers Need to Succeed [Infographic] - Profs http://sco.lt/6SBZEv  #MarTech

 

See ALL Top Curated Marketing Technology Articles here.

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Five Reasons Your Social Analytics Are (Probably) All Wrong - Gartner

Five Reasons Your Social Analytics Are (Probably) All Wrong - Gartner | The Marketing Technology Alert | Scoop.it

Digest...

 

They Include Only Public Posts — While we all feel we live in a world where “nothing is private,” in fact most of the internet is sitting behind some firewall or other and is not (legally) available for us to see. Social networks adhere to privacy policies and social listening tools are limited to interrogating public posts.

 

So They Way Overemphasize Twitter — On the other hand, there is one very popular social network that is almost entirely, fabulously, gloriously public — that is, Twitter. Which explains the pie chart above and has given Twitter what is in my humble opinion a vastly overinflated sense of its own place in the world.

 

Which May Be the Least Unbiased Channel —It’s a fast-twitch environment, given to rants reflecting states that rapidly pass. In short, it’s no focus group, people.

 

They Treat All Channels and Actions Equally — A tweet can be (and is, usually) dashed off between elevator rides, while a pin requires some thought, and even a Facebook post inspires us to pause and reflect. Social objects are not created equal. I’ve seen comments in blog posts that are like little essays, complete with footnotes. I’ve seen one-character tweets that make no sense at all. So have you.

 

Which Ignores Reality, Really —If a tweet is — on average — one-third as long as a Facebook post for your brand, then treat it accordingly: weight it 0.33X. If hitting “Like” takes about one-tenth as long as writing a comment, treat it accordingly: weight it 0.1X. (I favor the time-based principle of engagement here, with weights reflecting how long actions take, but there are other approaches.)

 

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iNeoMarketing's insight:

A very sensible review of social media measurements. Perspective.

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Adobe report finds massive 43% growth in online video watching - VentureBeat

Adobe report finds massive 43% growth in online video watching - VentureBeat | The Marketing Technology Alert | Scoop.it
It’s not just free videos (like on YouTube and Vimeo) that are picking up on traffic: Adobe found that TV show viewership online — via “authenticated viewing,” or views where someone has signed on via a username and password — has jumped an amazing 388 percent year-over-year, with an 85 percent increase in the number of people watching these shows.


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iNeoMarketing's insight:

A tsunami.

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The Harsh Truth About Marketing Automation - Überflip

The Harsh Truth About Marketing Automation - Überflip | The Marketing Technology Alert | Scoop.it

Digest...


We know how hard it's to find the time to explore all the features available. And, while we are right there with you, the harsh truth is, it's in the lesser used, more sophisticated features that all the magic happens. Without a proper use of data, customization and optimization, marketing automation is just task automation.

 

Every new campaign is an opportunity to try something new, get creative, to improve your results based on your learning, and to customize the experience for your prospects. The best marketing automation campaigns don’t look like automation, they just flow through the right channel and the right medium.

 

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iNeoMarketing's insight:

Spot on. I always recommend MAP crawl, walk, run, and with each effort try something new. Conversely, please don't attempt to use all feature all at once the first time out of the chute: you'll never leave the station on time.

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B2B Marketing Must Focus On 1:1 - Forbes

B2B Marketing Must Focus On 1:1 - Forbes | The Marketing Technology Alert | Scoop.it

Digest...


While 1:1 marketing is a different ball game for B2B organizations, there are ways in which you can use this model to further your marketing goals. Here are some of the ways in which you can do so:

 

Build relationships:  People buy from people they like. People buy from companies they like. There’s no easy button for this, but it’s not hard. You just need to care enough to want to build relationships.

 

Focus on individual customers: A B2B company typically has fewer, but larger, accounts. So, there’s a greater need to take up each customer individually and assess their needs, values, and expectations.  The same is here as relationship building in general.

 

Manage customers in-between purchases:  A B2B company has to manage, touch, educate, and serve their customers–even during these periods of frequent lulls. This is a challenging (and often overlooked) thing to do, unless you have a strong customer management team to create strategies to make use of these intervals. This is where email campaigns and social media come into play.

 

Help customers to manage their business: B2B businesses can gain a lot from helping their customers solve important business problems, not just within the area of their services, but also beyond it. This could be a key component of a B2B company’s content marketing efforts—developing content designed to assist customers in one or more ways to manage and grow their businesses, or offer helpful guidance.

 

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iNeoMarketing's insight:

From an interview with Peppers and Rogers pertaining to their book One to One B2B: Customer Development Strategies for the Business-to-Business World.

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The Purchasing Behavior of B2B Buyers - Profs

The Purchasing Behavior of B2B Buyers - Profs | The Marketing Technology Alert | Scoop.it
Customer Behavior - More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.


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The Death of B2B Creativity, and the Top 9 MarTech Articles Curated Tuesday, 10/21/14

The Death of B2B Creativity, and the Top 9 MarTech Articles Curated Tuesday, 10/21/14 | The Marketing Technology Alert | Scoop.it

Optimization has killed B2B creativity, and with it, that uncomfortable sense of not knowing if a campaign was going to work (however that is defined).

 

How did its demise come about? The powerful combination of testing and technology eliminated the need for the right-siders (brain, of course) to come together and use pseudo-psychology to create campaigns. With optimization, multiple campaign ideas can be tested with quick results so that the best path is chosen. End result: whereas a whole bunch of right-siders were needed for creation and buy-in, now only a few left-siders are needed to find out what works.

 

But wait: how do the left-siders start their process? From where do they get their winning ideas? Easy: for the most part, they fling stuff against the wall, and optimization demonstrates what sticks. So where does that stuff come from? Its stuff: comes from anywhere.

 

But how do the left-siders know that they have the right stuff from which to work? Well, that’s easy: it’s the answer to the question “did it hit the objectives?” With the proper analytics infrastructure, the left-siders can tell if it worked…within a fraction of the time compared to the good ‘ol right-sider “process.”

 

So it doesn’t have to make you laugh, sad, thoughtful, feel-good, whatever. All it has to do is hit the numbers, and from there, continue to maximize the return on the effort. Start flingin’ ‘n testin’.

 

But wait! Right siders rejoice: creativity is still breathing! More tomorrow…

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Data is a Marketer's Best Friend - TechTarget | Mktr2Mktr http://sco.lt/9GbIif  #MarTech

>> Gagein 2.0 Uses Predictive Scoring And AI To Prioritize Sales Activities - Demand Gen Report http://sco.lt/4vN2tV  #MarTech

>> Best Marketing Conferences: Formstack’s Must-Attend List for 2015 (Q1) http://sco.lt/762sy1  #MarTech

>> How to Use Google+ Profiles and Pages for Better Visibility | Social Media Examiner http://sco.lt/7YenT7 

>> Practical Marketing Predictions to Plan for 2015 | Marketing Technology Blog http://sco.lt/8JQD9F  #MarTech

>> 4 in 5 Companies Report Steady or Increasing Costs-Per-Lead - Marketing Charts http://sco.lt/6TRRHF  #MarTech

>> Most Effective Ways To Grow Your Twitter Followers - Digital Information World http://sco.lt/6OqHYn  #MarTech

>> The 15 Best Free Social Media Dashboards and Tools - SumAll http://sco.lt/65XYiP  #MarTech

>> B2B Content Marketing Trends for 2015 [Infographic] - B2B Infographic http://sco.lt/6jGZmL 

 

See ALL Top Curated Marketing Technology Articles here.

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Gagein 2.0 Uses Predictive Scoring And AI To Prioritize Sales Activities - Demand Gen Report

Gagein 2.0 Uses Predictive Scoring And AI To Prioritize Sales Activities - Demand Gen Report | The Marketing Technology Alert | Scoop.it

Digest...


Gagein announced the next generation of its sales productivity tools as well as upgrades to its Salesforce edition at Dreamforce. The application is positioned as a tool that uses artificial intelligence, Big data analysis and predictive algorithms to find actionable sales triggers from online news.

 

Gagein 2.0 is designed to help salespeople:

-- >  Identify high-value prospects based on real-time news;

-- >  Predict which prospects offer the highest sales potential; and

-- >  Rank them based off of their potential.

 

Gagein 2.0’s key features include Predictive scoring — using patent-pending predictive algorithms, Gagein calculates sales potential based on aggregate composite trigger values adjusted for time, company size and momentum, and ranks the resulting list of prospects.   

 

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iNeoMarketing's insight:

AI? I don't know, but the predictive portion is interesting. FYI.

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How to Use Google+ Profiles and Pages for Better Visibility | Social Media Examiner

How to Use Google+ Profiles and Pages for Better Visibility | Social Media Examiner | The Marketing Technology Alert | Scoop.it

Digest...


Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints. Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web.

 

#1: Claim a Custom URL

Google+ now offers easy-to-remember custom URLs (plus.google.com/+username) so it’s much easier to find and connect with others and promote your content. Custom URLs are available for both Google+ profiles and pages and are very easy to set up.

 

#2: Optimize for Search

Whether you’re looking at your profile or your page, I suggest you start with the About section—tagline, introduction, contact information, links, etc. Link to your website(s) and profiles, pages and channels on other social networks—make it as easy as possible for people to learn more about your business. Don’t forget to include these links on your personal profile as well.

 

#3: Leverage Personal Audiences

When you optimize both your personal profile and page, you can use them together to cross-promote and amplify your industry content—whether that content is your own blog post or other related news you’ve found throughout the web.

 

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iNeoMarketing's insight:

Just don't kill your peeps with company stuff.

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4 in 5 Companies Report Steady or Increasing Costs-Per-Lead - Marketing Charts

4 in 5 Companies Report Steady or Increasing Costs-Per-Lead - Marketing Charts | The Marketing Technology Alert | Scoop.it
A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research Partners in a new study [download page]. While that may be the case, respondents (chiefly B2B-focused) were more likely to say that their costs-per-lead are increasing (25%) than decreasing (19%).


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iNeoMarketing's insight:

Seriously, who the hell knows? The measurement for each company surveyed is probably as diverse as a Pantone table.

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The 15 Best Free Social Media Dashboards and Tools - SumAll

The 15 Best Free Social Media Dashboards and Tools - SumAll | The Marketing Technology Alert | Scoop.it

Digest...


1. SumAll 

2. Buffer 

3. Hootsuite 

4. SocialBro 

5. Klout 

6. Visual.ly

7. Visual.ly’s Facebook Insights 

8. Edgerank Checker 

9. Social Mention 

10. Tailwind 

11. SharedCount

12. BuzzSumo 

13. NutshellMail 

14. Keyhole

15. Wolfram Alpha

 

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iNeoMarketing's insight:

Not your usual list! Worthwhile to click through to the post and read a brief review of those that may not be familiar.

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Has B2B Creativity Died?, and the Top 13 MarTech Articles Curated Monday, 10/20/14

Has B2B Creativity Died?, and the Top 13 MarTech Articles Curated Monday, 10/20/14 | The Marketing Technology Alert | Scoop.it

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

Scott Adams

 

Once upon a time, boys and girls, B2B marketers would get together (with or without their agency) and talk about how to communicate with the target audience. Perhaps it was a corporate message, or maybe it was a new product launch. But they would gather around the table, agreed upon what attributes they thought appealed to the market, created messaging, and wrapped it with a campaign.

 

There would be third party insight on trends, there would be anecdotal evidence, there would be brainstorming. And after all that, there would be storyboards, revisions, revisions, revisions until a wonderfully creative campaign was finalized where everyone agreed it was the greatest thing ever. Ever!

 

And then it flop or succeed or whatever. Who knows: there was no meaningful way to measure it. The marketers would just pat themselves on the back, because their effort was just so damn creative.

 

And that’s the way it used to be (or in some circles, still is). Dr. Feelgood was in session.

 

And today? Dr. Feelgood has been murdered, and Optimization may be holding the knife. More on this tomorrow…

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast http://sco.lt/6jNAx7 

>> The Market Opportunity for Marketing Automation in 2009 - David Cummings http://sco.lt/9390Kn 

>> Dreaming of Contextual Marketing - Forrester http://sco.lt/6cv4nB  #MarTech #CX

>> 10 Proof Points – Why Customer Experience Is the Next Big Thing - Gartner http://sco.lt/5Cqkdd  #MarTech #CX

>> 5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud http://sco.lt/6bHsnJ  #MarTech

>> Customer Experience Matrix: Dreamforce 2014: Process Is More Important Than Analytics http://sco.lt/8qwWn3  #MarTech

>> Why Copyblogger Is Killing Its Facebook Page - Copyblogger http://sco.lt/8u8W0H 

>> A Great Tool to Troubleshoot Google Analytics Tracking Codes | Marketing Technology Blog http://sco.lt/4wNiyn  #MarTech

>> The Sophisticated Marketer's Guide to Generating More Leads With SlideShare - HubSpot http://sco.lt/6yqaaf  #MarTech

>> Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate | Marketing Technology Blog http://sco.lt/7p0Nk1  #MarTech

>> ‘Generalist’ marketers now in high demand - Marketing Week http://sco.lt/7yrNLd 

>> 7 Email Marketing Myths [Infographic] - Smart Insights Digital Marketing Advice http://sco.lt/5NJy2j  #MarTech

>> [FREE REPORT] Lead Generation Strategy Research Summary Report | Ascend2 http://sco.lt/7C5yk5 

 

See ALL Top Curated Marketing Technology Articles here.

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The Market Opportunity for Marketing Automation in 2009 - David Cummings

Here’s how we presented the market opportunity for marketing automation in 2009:

Marketing teams don’t have a central platform to run their campaigns and track ROI (e.g. accounting has QuickBooks, sales has Salesforce.com, etc)
B2B online marketing, while smaller than B2C online marketing, is growing fast and benefits from the shift in offline to online advertising
Roughly 150,000 companies pay for a modern, web-based CRM (Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics)
The vast majority of companies that pay for a modern, web-based CRM need a marketing automation system, yet less than 3% of the market is vended (we cited publicly available customer counts from each CRM vendor and marketing automation vendor)
iNeoMarketing's insight:

From one of the founders of Pardot. Fascinating and clearly spot-on.

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Eye Tracking in 2014: How businesses can stay on top of changes and ensure they get listed - Moz

Eye Tracking in 2014: How businesses can stay on top of changes and ensure they get listed - Moz | The Marketing Technology Alert | Scoop.it

Digest...


1. The basic fundamentals of SEO are as important as ever

Create unique, fresh content, which speaks to the needs of your customers as this will always trump chasing the algorithm. There are also on-page and off-page SEO tactics that you can employ that can increase your chances of being listed in areas of the SERP other than your website's organic listing such as front-loading keywords in page titles and meta descriptions, getting listed on directories and ratings and reviews site, having social pages etc. It's important to note that SEO strategy is no longer a one-size-fits-all approach.

 

2. Consider using schema mark-up wherever possible

Schema markup is probably the most under-utilized tool for SEO, presenting a huge opportunity for companies that do utilize the Google approved tool. Searchmetrics reported that only 0.3% of websites use schema markup, yet over a third of Google's results contain rich snippets (additional text, images and links below the individual search results). BruceClay.com reports rich snippets can increase CTRs of listings between 15-50% and that websites using schema markup tend to rank higher in search results.

 

3. Know the intent of your users

The importance of your business being the first listing vs. on the first page therefore, is highly dependent on the searcher's intent, plus the strength of your brand. The key is to always keep user intent top-of-mind, and this can be established by talking to real people, rather than guessing. What are they looking for when they are searching for your site? Structure your content around what people really want and need, list your site on the directories that people actually visit or reference, create videos (if that's what your audience wants)—know what your actual customers are looking for, and then provide it.

 

4. A combination of SEO and paid search can maximize your visibility in SERP areas that have the biggest impact on both branding and traffic

Even though organic listings are where many businesses are striving to be listed (and where the majority of clicks take place), it's important not to forget about paid listings as a component of your digital strategy. Click-through rates for top sponsored listings (positions 1 and 2) have changed very little in the past decade. Where the huge change has taken place is in the ability of sponsored ads on the right rail to attract attention and clicks. Activity on this section of the page is almost non-existent. This can be put down to a couple of factors including searchers conditioned behaviour as mentioned before, to scan more vertically, thanks to our increased mobile usage, and the fact that over the years we have learned that those results may not typically be very relevant, or as good as the organic results, so we tend not to even take the time to view them.

 

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iNeoMarketing's insight:

With as many changes occurring in SEO, and everything you need to do, it still comes down to this: "Create unique, fresh content, which speaks to the needs of your customers as this will always trump chasing the algorithm."

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How 9 SaaS Companies Hacked Their Growth - KISSmetrics

How 9 SaaS Companies Hacked Their Growth - KISSmetrics | The Marketing Technology Alert | Scoop.it

Digest...


1. Build a big email list.

Who did it? AppSumo (Noah Kagan)

 

2. Go referral crazy.

Who did it? Dropbox

 

3. Piggyback on free marketing platforms.

Who did it? Airbnb.

 

4. Be exclusive.

Who did it? LinkedIn.

 

5. Give people money.

Who did it? Paypal.

 

6. Make a wait list.

Who did it? Mailbox.

 

7. Dominate content marketing.

Who did it? Buffer App.

 

8. Be free.

Who did it? Evernote.

 

9. Give your customers a killer customer experience.

Who did it? Help Scout.

 

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iNeoMarketing's insight:

Not all apply, e.g., #8 is a very difficult business model. But the little things lead to big opportunities, e.g., #1. Click through for a quick write-up on each.

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Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more - VentureBeat

Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today.

 

Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and six other vendors assessed by Forrester. The ranking was based on 46 criteria covering things like current offerings, product roadmap, and market share.

 

Increasingly, marketers are moving to buy integrated software suites that handle all of these things in one package. However, the traditional large enterprise vendors — Oracle, IBM and SAP — aren’t leading the race to offer enterprise marketing software suites. According to Forrester’s ranking, Adobe and Salesforce have asserted themselves as the two leaders.

 

Forrester defines an enterprise marketing software suite (EMSS) as: an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.

 

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iNeoMarketing's insight:

And Adobe is offering a copy of the report (registration required):

http://landing.adobe.com/en/na/products/marketing-cloud/59361-forrester-emss-wave.html. And it's more fuel to the fire: a single solution vs. a marketing app configuration. Regardless, SFDC right on Adobe's heels. 

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CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping) - CIO

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping) - CIO | The Marketing Technology Alert | Scoop.it
While 67 percent of marketers believe new marketing technologies are essential or very important to overall marketing group performance and effectiveness, Neale-May says they're being held back by technology overload, too many data sources and lack of strategic application and integration of disparate point solutions.

The many different solutions are mind-numbing. There are customer-facing applications for different points of interaction and different ways to engage, solutions to improve the operational side of marketing, and complex technologies to analyze customer data, track behavior and anticipate needs. Then there's the need to integrate customer data in call-center silos, transactional data, mobile app usage, social media data -- the list goes on.


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iNeoMarketing's insight:

The upside: those marketers that are able to implement integrated marketing technology solutions aligned with business strategy reap significant rewards. It ain't easy.

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Top 10 Dreamforce Vendors, listed by G2 Score - G2

Top 10 Dreamforce Vendors, listed by G2 Score - G2 | The Marketing Technology Alert | Scoop.it

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For entertainment purposes only...

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Seven Skills Marketers Need to Succeed [Infographic] - Profs

Seven Skills Marketers Need to Succeed [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
Career Management - What are the most important skills that a marketer needs?


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Data is a Marketer's Best Friend - TechTarget | Mktr2Mktr

Data is a Marketer's Best Friend - TechTarget | Mktr2Mktr | The Marketing Technology Alert | Scoop.it

You don’t need a team of data scientists and analysts to get started with managing your ongoing flow of marketing data. Here are some ways to better leverage existing marketing data, measure marketing contribution and speak the language of data to your sales, finance and executive teams:

1-Ask your sales and executive team what data is most important to them, why it’s important and how often they want to review results.
2-Establish substantive and measurable goals based on what your sales and executive team is focused on.
3-Take a balanced approach between creative development and data analysis. Lead with marketing data with your executive team – not the creative execution.
4-Look closely at how sales and finance report updates and results to senior management and be consistent with their data driven approach. Don’t just share the good news – a lot can be learned from failure.
5-Be consistent. Establish a regular reporting system (i.e. weekly, monthly, quarterly) and be sure to use the same format so that your key stakeholders get accustomed to the framework you are providing.
6-Best case scenario is to integrate your marketing data directly into the sales workflow and deliver key information such as lead details, account-based insights and project intelligence.


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iNeoMarketing's insight:

And keep your data clean!

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Best Marketing Conferences: Formstack’s Must-Attend List for 2015 (Q1)

Best Marketing Conferences: Formstack’s Must-Attend List for 2015 (Q1) | The Marketing Technology Alert | Scoop.it

Digest...


1. Social Media Strategies Summit  February 10-12 | Las Vegas, NV

2. SMX West  March 3-5 | San Jose, CA

3. Adobe Summit  March 9–13 | Salt Lake City, UT

4. ClickZLive  March 30 – April 2 | New York, NY

5. The Marketing Nation Summit  April 13-15 | San Francisco, CA

6. WordCamp  Multiple Dates | Various Locations

 

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iNeoMarketing's insight:

I make it a point to collect as many conference recommendations as possible and forward to you. Click through for a quick summary of each.

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Practical Marketing Predictions to Plan for 2015 | Marketing Technology Blog

Practical Marketing Predictions to Plan for 2015 | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
Practical Marketing Predictions to Plan for 2015 by Douglas Karr on Marketing Technology Blog


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iNeoMarketing's insight:

Push #'s 4, 5, and 6 up to the top.

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Most Effective Ways To Grow Your Twitter Followers - Digital Information World

Most Effective Ways To Grow Your Twitter Followers - Digital Information World | The Marketing Technology Alert | Scoop.it

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B2B Content Marketing Trends for 2015 [Infographic] - B2B Infographic

B2B Content Marketing Trends for 2015 [Infographic] - B2B Infographic | The Marketing Technology Alert | Scoop.it
B2B Content Marketing Trends for 2015

 

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Technology Marketing Blog: IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

Technology Marketing Blog: IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast | The Marketing Technology Alert | Scoop.it
Organizations worldwide will spend approximately $20.2 billion on software solutions for marketing in 2014. The marketing software market is expected to grow to more than $32.3 billion in 2018. It will be one of the fastest-growing areas in high tech, with a compound annual growth rate (CAGR) of 12.4%. Over the five years from 2014 to 2018, organizations cumulatively will spend $130 billion on software for marketing departments. This forecast includes a wide range of solutions in four broad categories: interaction management, content production and management, data and analytics, and marketing management and administration.

 

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iNeoMarketing's insight:

Incredible growth.

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