The MarTech Digest
403.5K views | +490 today
Follow
 
Scooped by marketingIO
onto The MarTech Digest
Scoop.it!

Which Social Channels are Effective For B2B Advertising? - Leadformix

Which Social Channels are Effective For B2B Advertising? - Leadformix | The MarTech Digest | Scoop.it
Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix.


Condensed...


Here is our pick of the social channels B2B advertisers should consider in their advertising mix:

  1. LinkedIn: With 200 million users in over 200 countries, LinkedIn is a powerhouse for B2B advertisers. Its ability to target niche professional groups, who actively maintain their profiles and its granular targeting options make it an excellent advertising and lead generation platform. Companies can track conversations and identify warm prospects that are discussing a potential purchase related to their line of business.
  2. Facebook: The reach of Facebook is phenomenal. It has 1.11 billion users, 50% of whom log in at least once a day. Facebook’s ad platform is a low-cost opportunity for B2B companies to advertise their brand and products. Facebook ads can take the form of display ads, sponsored stories, promoted posts or sponsored apps. Companies can target their ads by geography, age, gender or most valuably by interests.
  3. Twitter: A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%) and that their conversion rate is higher. Also B2B brands who invested in Twitter ads saw an average of $14 CPL (cost-per-lead) for quality conversions.
marketingIO's insight:

We're not on the same page:

1) LinkedIn: Yes.

2) Facebook: No

3) Twitter: Yes, especially to take advantage of their new Lead Generation cards.


Our advice: stick with LinkedIn and Twitter's new program. Get that down, then look to other programs. And search under our Filter for social advertising for more information.


  • See the article at www.leadformix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
Your new post is loading...
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Thursday, 8/25/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 8/25/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Who Is Responsible for Marketing Technology Purchase Decisions? - Profs

Who Is Responsible for Marketing Technology Purchase Decisions? - Profs | The MarTech Digest | Scoop.it
Sales - The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
marketingIO's insight:

No surprises.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Why So Many Email Marketers Are Worried About Spamhaus - Oracle

Why So Many Email Marketers Are Worried About Spamhaus - Oracle | The MarTech Digest | Scoop.it
We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space. A listing from Spamhaus can basically shut down an email program, because so many ISP’s use the Spamhaus listing as their blacklisting of choice.

Make no mistake about it, getting listed by Spamhaus will ruin your day, and probably cost you some money. A Spamhaus listing is a devastating thing for some marketers, as the listing exposes the weaknesses in their program, and they find out about the ongoing danger.

There is an easy answer to this potential issue. If you use confirmed opt-in, you NEVER have to worry about Spamhaus, or probably any other blacklisting again. That’s right, if you use confirmed opt-in, you are not going to be listed on Spamhaus… ever. For some of you reading this who have never been on this list, you don’t realize how life changing one of these listings can be, you don’t understand the fuss. You won’t feel that way after the listing.
marketingIO's insight:

Let us know if you need assistance.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions | The MarTech Digest | Scoop.it
"I don't believe this is such a binary issue," Chris Lynch told me, "whether the marketing cloud makes sense or doesn't make sense for a company."

Lynch, Head of Product Marketing at Oracle Marketing Cloud, was explaining that Oracle views the marketing cloud as a set of foundational technologies which people need—such as Eloqua and Responsys for orchestrating B2B and B2C customer experiences—and with which point solutions can readily be integrated. "We're devout about an open platform strategy," he said. "The existence of a marketing cloud need not be at the expense of other best-of-breed solutions."

"It's easy to look at cost," he said, "based on the initial contract. But what's quite often overlooked in the area of software-as-a-service is total cost of ownership." A marketing cloud may look pricier than point solutions, but it's necessary to look not just at the immediate product at point of sale, but at what will get delivered over a number of years—not least in terms of services and support which can prove costly. "There are a lot of varying versions of 'yes' when you ask if a solution can do something. You need to ask how it's going to be done, and about long-term cost."
marketingIO's insight:

Personalize your stack!!!!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

9 Little White Lies About Marketing Automation Platforms - GetResponse

9 Little White Lies About Marketing Automation Platforms - GetResponse | The MarTech Digest | Scoop.it
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Analytics Are the No. 1 Marketing Technology - eMarketer

Analytics Are the No. 1 Marketing Technology - eMarketer | The MarTech Digest | Scoop.it
Software and professional services firm Clutch, in partnership with marketing agency R2integrated found in April that the vast majority of US marketers said they use web and marketing analytics products. This was the No. 1 type of marketing technology in use according to the survey.

marketingIO's insight:

C'mon, don't tease me...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

6 Steps to Selecting a B2B Marketing Automation Platform - Smart Insights

6 Steps to Selecting a B2B Marketing Automation Platform - Smart Insights | The MarTech Digest | Scoop.it
1. Define Your Business Goals

2. Avoid Shiny Object Syndrome

3. Restrict Your Choices

4. Professionally Manage Your Own Team and The Vendor

5. Challenge Vendors With a Scenario

6. Services Are As Important As The Product

7. Call marketingIO for guidance. 
marketingIO's insight:

OK, I added the last one. But it's true!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Facebook Page Design Changes: What Marketers Need to Know : Social Media Examiner

Facebook Page Design Changes: What Marketers Need to Know : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Design Your Cover Photo Without Worrying About Overlap

#2: Add a Call-to-Action Button

#3: Make Sure That All of Your Tabs Have Content

#4: Add Custom Tabs
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Customer Experience Matrix: ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Vendors in this category use statistical techniques to select target accounts. The models most often predict whether an account will make a purchase, but sometimes predict events such as renewing a contract or becoming an opportunity in the sales pipeline. Scores can be built for individuals as well as accounts, although account scores are most important for ABM. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models. They may or may not share this data with their clients, and they may or may not provide net new records. Target scoring is more than tracking intent surges, which do not capture other factors that contribute to likelihood of purchase.

The vendors in this category include the specialized scoring firms (Infer, Lattice Engines, Leadspace, Mintigo, Radius) plus companies that do scoring as part of a data offering (Avention, Datanyze, Dun & Bradstreet, InsideView, GrowthIntel) or for message targeting (Demandbase, Everstring, Evergage, Mariana, MRP, The Big Willow).
marketingIO's insight:

If ABM is the cornerstone of your strategy, this is a must buy.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Consistently Accelerate Buying Decisions - Jill Konrath

How to Consistently Accelerate Buying Decisions - Jill Konrath | The MarTech Digest | Scoop.it
The key is to prevent the slowdown from occurring in the first place. Here's how to make that happen.

1. Start by identifying the real issues why prospects aren't getting back to you. These are the root causes that need to be dealt with.

2. Put yourself in your buyer's shoes. You're a person who's open to change because you think it could be beneficial to your company. You've invested time meeting with the salesperson. But now you've run into roadblocks (issues).

3. Then, for each issue you've identified, ask yourself, "What could minimize this issue, making it easier for us to move ahead?" Write down as many ideas as you can think of. Engage your colleagues too.

4. Finally, move back into your sales mind again. This time, identify any current resources you have that could help you with these issues. And, think about ones you (or your company) could create to eliminate these issues.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

30 best Instagram marketing tools for your business | ClickZ

30 best Instagram marketing tools for your business | ClickZ | The MarTech Digest | Scoop.it

Instagram can be challenging for marketers when searching for the right kind of tools.

Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management, curation, measurement and more…

marketingIO's insight:

Not big on Instagram for B2B, but this is a great collection.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

60+ LinkedIn Profile Tips for Marketers - CMI

60+ LinkedIn Profile Tips for Marketers - CMI | The MarTech Digest | Scoop.it
According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities such as job offers, mentors, or new business. Your LinkedIn profile is your digital resume. You can add more detail than you can on your printed resume. It will set you apart from your competition.

marketingIO's insight:

Too many to curate. Pls CT for all 60. A definitive list.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Twitter launches button letting you send direct messages from any website - VentureBeat

Twitter launches button letting you send direct messages from any website - VentureBeat | The MarTech Digest | Scoop.it
Twitter has launched a feature that continues to extend its reach beyond the service’s apps. The company today introduced a new button for websites that’ll allow site visitors to message administrators and customer support representatives through Twitter’s Direct Messages capability.

In order for this button to work, the business will need to modify its Twitter account setting to receive direct messages from anyone. From here, they can embed the new message button on their site after configuring it with the right Twitter handle and user ID.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The Ultimate Guide to International Email Law [Infographic] – Litmus Software, Inc.

The Ultimate Guide to International Email Law [Infographic] – Litmus Software, Inc. | The MarTech Digest | Scoop.it
Keeping up with international anti-spam laws is hard, but our Ultimate Guide to International Email Law will help you navigate through the requirements.
marketingIO's insight:

A keeper.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Wednesday, 8/24/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 8/24/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

3 Design Principles That Improve UX and Conversions - The Good

3 Design Principles That Improve UX and Conversions - The Good | The MarTech Digest | Scoop.it
Less Is More (to a Point)

Too much content is overwhelming; plus, your visitors have extremely limited attention spans. Every time you add another element, you’re adding another attention-grab. Consequently, your conversion rates will suffer.

But Don’t Get Too Minimal

There’s no point in designing a page that the user can’t understand or navigate. Without sufficient visual or written cues, people will have no idea what’s going on, and they’ll leave.

Highlight Your Call-to-Action
marketingIO's insight:

CT for the details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Aligning collateral and micro-conversions with the buying cycle - Search Engine Land

Aligning collateral and micro-conversions with the buying cycle - Search Engine Land | The MarTech Digest | Scoop.it
Sometimes it might feel like you are trying to find a balance between the value of one sale versus 15 or 20 micro-conversions. But the goal is to structure your content and collateral in a way that aligns with the path so that it naturally coincides with the consumer’s interest — as opposed to prioritizing one over the other regardless of the consumer context. I like to do this by creating audiences.

Create audiences based upon the collateral that the consumer has already downloaded or viewed, and use those audiences to exclude them from being served those same CTAs.

You can also use those audiences in a forward-motion strategy, to help deliver content that is lower and lower in the funnel, to help them make a purchase decision.

Doing this, in tandem with delivering the right content based upon their search queries, will allow you to provide the best experience possible, while loading up on data and driving consumers to the sale.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The Best Conversion Rate optimizers do NOT make changes to webpages… | MarketingExperiments Blog

The Best Conversion Rate optimizers do NOT make changes to webpages… | MarketingExperiments Blog | The MarTech Digest | Scoop.it
The fact is, the problem you are trying to solve does not exist in on the page, it exists in the mind of the customer. So how do you do this? 

Step #1: Ask some questions to get inside the mind of the customer:

  • Who am I optimizing for? 
  • Where are they in the thought sequence?
  • What conclusions do they need to make? 
Step #2: Determine the where your customer is in the thought sequence

Step #3: Create a business-sensitive test plan
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce - Profs

Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce - Profs | The MarTech Digest | Scoop.it
Various platforms have been built to accommodate the curation model. I recommend three:

  1. Scoop.it. With small business needs in mind, Scoop.it's content curation platform is easy to use and free of charge at the base level. Premium subscriptions, which start at $11 a year, come with more bells and whistles, such as the ability to customize your Scoop.it site, use analytics, and distribute an email newsletter.
  2. Pocket. Intended more for mobile use, but also useful on a desktop, Pocket lets you save content you want to read, watch, or share at a later time.
  3. Curata. What Scoop.it is to a small business, Curata is to the enterprise. It's a scalable solution focused on helping marketers grow leads and revenue.
marketingIO's insight:

You're ready the largest blog account on Scoop.it for Digital Marketing.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner | The MarTech Digest | Scoop.it
Right now, branded links are an underemphasized aspect of social media marketing, and branding in general. If you’re a marketer looking for the next best tactic for increasing your brand awareness and CTR (as most marketers tend to do), consider purchasing a branded link shortening domain.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.
marketingIO's insight:

Worth the buy.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Coding Interactive Hotspots in HTML Email - EmailonAcid

Coding Interactive Hotspots in HTML Email - EmailonAcid | The MarTech Digest | Scoop.it
A drawback of this technique is that it does not support responsive images. This is because the margin offsets of the hotspots are specified in pixels. The images should not be made to shrink or expand to its container or the hotspot coordinates will be off.

However you can still leverage interactive hotspots in your responsive designs with a combination of the following tweaks.

  • Use media queries to re-adjust both the image size and hotspot coordinates on mobile.
  • Use scalable images in the fallback image so your hybrid/spongy email will still scale appropriately in the Gmail mobile app.
  • Use a narrower base image so that the email has room to shrink in a mobile client.
  • Use large fonts in your email so a fixed width email will still look good in mobile.
marketingIO's insight:

All the code you need is provided when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Ranked: Best and Worst Locations for Your Call-to-Actions - WishPod

Ranked: Best and Worst Locations for Your Call-to-Actions - WishPod | The MarTech Digest | Scoop.it

"The best locations for a CTA are:

  • Somewhere above the fold
  • Inline throughout your content
  • In a popup to grab your visitor's attention

 

The worst locations for a CTA are:

  • In a sidebar
  • In the footer of your website"
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

5 Ways Marketing Automation Builds True Customer Loyalty - Marketing Insider Group

5 Ways Marketing Automation Builds True Customer Loyalty - Marketing Insider Group | The MarTech Digest | Scoop.it
Here are the top five ways you can use marketing automation tools to strengthen your relationships with existing customers and build true customer loyalty:

  1. Measure Loyalty: Marketing Automation is an easy way to setup regular touch points to measure true customer loyalty. You can segment customers and create separate nurture streams to ask your customers how they feel about the relationship with your company.
  2. Build Brand Advocates: Use Marketing Automation to determine which customers are likely advocating for you and create special programs and incentives for these valuable lead sources.
  3. Personalizes Experiences: Marketing Automation allows you to identify the right content that should be delivered to each customer at the right time. 
  4. Keep Scoring Leads After Purchase: Lead scoring AFTER purchase is a great way to utilize the power of marketing automation to determine which customers are engaging with your content and who might be ready for a cross-sell, up-sell, or even a re-sell.
  5. Create End-to-End Customer experiences: Using the data from marketing automation you can identify the pain points, content, messaging and approaches that attracted your customers, the ones who converted, in the first place. 
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

5 (FREE!) Blog Topic Generators to Get You Inspired - Inbound Marketing Agents

5 (FREE!) Blog Topic Generators to Get You Inspired - Inbound Marketing Agents | The MarTech Digest | Scoop.it
Some days it's impossible to come up with a good blog topic. Here are our 5 favorite free tools for blogging inspiration.
marketingIO's insight:

CT for the descriptions and links.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Best CRM Software | 2016 Reviews of the Most Popular Systems - Capterra

Best CRM Software | 2016 Reviews of the Most Popular Systems - Capterra | The MarTech Digest | Scoop.it
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.