In the End, Businesses Simply Cannot Afford NOT to Have a Marketing Stack
Without a unified platform, a business is left to attempt to put all of these pieces of the puzzle together manually, and without the data as common currency, there is often political infighting that further hampers the ability to orchestrate and execute a successful marketing campaign. The introduction of the platform dispels these roadblocks and creates an environment where both the customer and the business are getting what they want out of their exchanges with each other, all while reducing the time and resources needed to develop and manage the interactions across a myriad of marketing channels.
U.S. and European Union negotiators reached an agreement on Tuesday to preserve European users' privacy when data is transferred to servers in the United States, and maintains the ability of U.S. tech companies to legally store European data on their U.S. servers.
The new rule is set to replace a 2000 "safe harbor" agreement between the U.S. and E.U. that set minimum standards for data privacy and allowed thousands of companies a streamlined way to certify they were in compliance with those standards. That agreement was invalidated last year by the European Court of Justice, after a complaint by Austrian privacy activist Max Schrems, who argued that Facebook's compliance with the safe harbor rules wasn't enough to protect European users' data from U.S. mass surveillance programs.
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