A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud.
With Social.com, brands can create, optimize and automate social ad campaigns. Here are some of the self-serving social ad app’s features:
- Create social and mobile ad campaigns – Users can build, test and launch social ad campaigns that reach consumers on any device. Marketers can execute more effective campaigns by testing all of the available targeting, creative and placement combinations, to drive both localized and relevant ads. Additionally, they can leverage Facebook and Twitter data to identify the best content for advertising.
- Optimize social ad campaigns – Users can track and analyze metrics over time with live campaign monitoring and receive immediate feedback on social ad performance based on particular goals.
- Automate social ad campaigns – Users can adjust ad spend by defining rules to make real-time optimization decisions across all ads and campaigns.