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3 Easy SEO Tactics to Do Right Now | Business 2 Community

3 Easy SEO Tactics to Do Right Now | Business 2 Community | The Marketing Technology Alert | Scoop.it

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Assuming your content marketing strategy is in place so you know your target keywords, who you’re speaking to, and what action you want visitors to take, here are 3 down and dirty ways to boost your search engine rankings.

1. Map Your Keywords to Your Site Pages

Open up an excel document right now and create three columns: Page, URL, Target Keyword.  Go to your website and list the top 25 pages in your site (eventually, you’ll want to list them all but you have to start somewhere).  Next to each page, copy and past the corresponding URL.  Next to each URL, type in the keyword phrase(s) you want to target for this particular page. Every page is an opportunity to lure in a visitor or prospect and should have its own unique meta data.

2. Add Meta Data

Open your content management system and make sure the keyword phrases from your excel document are written in the tag, header tag, content, and alt tag of each corresponding page. 

3. Make Use of Your Blog

Head over to your blog and pull up the last 25 to 50 blog posts. With your keyword list by your side, read through each blog post and look for any opportunity to incorporate one of your target keyword phrases.  When you find these opportunities, make sure to link the exact keywords back to the page you are targeting within your website. 


iNeoMarketing's insight:

We love direction like this: quick, easy and to the point. This is a quickie, and should be done on a regular basis. Click though for details!


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Your Must-Read Marketing Technology Summaries, Curated Monday, 7/6/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 7/6/15 | The Marketing Technology Alert | Scoop.it

Quick note...


From segmentation based on demographics, to buyer personas, to predictive, to true personalization: that's the road for the MarTech professional. For outbound, it's the ability to take your database, apply a predictive algorithm, and personalize the interaction. And it's the ability to take a 3rd party database, apply a predictive algorithm and personalize the interaction. Strive for predictive personalization.


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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Where is Martech now? - B2B News Network

Where is Martech now? - B2B News Network | The Marketing Technology Alert | Scoop.it
A year ago, saracastic commentors were issuing headlines like Analysts confirm: no one has any idea what’s going in Martech.

Unfortunately, current solutions aren’t delivering enough. A recent Forrester report found that 36% of social suite Martech solutions are “dissatisfied” with their product.  “Nearly 70% of social marketers believe it’s more effective to buy all of their social tools from a single vendor (i.e., a social suite) than to buy social point solutions from several vendors. But so far, this simply hasn’t proven to be an effective strategy,” the report reads.

Martech, though, is still tech and if anything is true it’s that even if current solutions aren’t making customers happy, there are emerging solutions on the rise that may change that.

Real-time reports, analytics at a glance and programmatic data are all coming together in new ways every day and that can only be good news for Martech.


Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Yes, it's getting much better, but we're not there yet, and frankly we'll never get there...just as it is with any technology. Code is not uniform, and they'll always be differences that need to be bridged.

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MRM is Dead. Long Live MRM - Gartner

MRM is Dead. Long Live MRM - Gartner | The Marketing Technology Alert | Scoop.it
As I’ve discussed before, the modern marketing machine now turns on two speeds: if speed one is the campaign rhythm, speed two is continuous. Speed two is personal and personalized, sense and respond. Speed two activities can’t be anticipated or planned weeks and months in advance.

Most MRM products were designed to a serve a speed-one marketing cadence where campaigns are the primary denomination of marketing planning and output—long-lead campaigns with bounded time frames and bounded scope and, perhaps most importantly, well understood requirements that allow for rigorous planning well in advance. In the methodologists’ parlance, more waterfall than agile.

The reality is that many MRM systems have become woefully out of phase with these two-speed realities. They also, it must be said, have a bit of a reputation as rigid, cumbersome and bureaucratic. Marketers may use these tools as a condition of employment—and sometimes with some degree of fear and loathing—but hardly as an expression of free will.


MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

MRM is anti-agile, but there's a definite need for an agile MRM. Where does this exist?

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The Forrester Wave: B2B Commerce Suites, Q2 2015 - Forrester

The Forrester Wave: B2B Commerce Suites, Q2 2015 - Forrester | The Marketing Technology Alert | Scoop.it
IBM, Insite Software, Intershop, hybris and Oracle Commerce play head-to-head. These five vendors go head to head in the majority of B2B commerce RFPs today. All five have proven, mature B2B commerce capabilities, a large installed base of B2B customers, and a focused product strategy for supporting B2B channels. Although each has its own merits, the total cost of ownership, time-to-market, geographical presence, existing vendor relationships and the strength of their respective implementation partner networks are increasingly influencing decision outcomes. All five of these vendors pack a heavy punch of leading B2B capabilities that in many cases represent a significant leap of maturity compared to the current operational B2B capabilities of prospective clients.


"CloudCraze, Magento (eBay Enterprise) and NetSuite offer competitive options. Each of these vendors has a strong offering in B2B, but all come with noteworthy caveats. CloudCraze is a native SalesForce application, and as such appeals to B2B firms standardizing their cloud infrastructure and applications on Salesforce.com. Magento offers a low-cost, highly customizable solution for firms that want to develop a B2B engagement platform without being beholden to complex solutions from the 'big 3' software firms. NetSuite appeals to mid-market B2B firms who are attracted by the ability to run B2B commerce, ERP and CRM on a single multi-tenant SaaS based architecture."


Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

And you can pick up a complimentary copy from hybris:

https://www.hybris.com/en/downloads/analyst-report/forrester-wave-b2c-commerce-suites-2015/718 

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Introducing the Forrester Wave for Content Marketing Platforms - Forrester

Introducing the Forrester Wave for Content Marketing Platforms - Forrester | The Marketing Technology Alert | Scoop.it
Content marketing platforms are solutions that help marketing teams collaborate on a content strategy, orchestrate the numerous, concurrent streams of activity by content creators, curators, and distributors inside and outside of the company, and optimize downstream cross-channel distribution to key audiences.
iNeoMarketing's insight:

And you can pick up a complimentary copy for Percolate:

https://learn.percolate.com/forrester-wave-content-marketing-platforms-cmp-q2-2015-report/ 

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The Power To Predict Can Give B2B Marketers An "Unfair Advantage" - Forrester

The Power To Predict Can Give B2B Marketers An "Unfair Advantage" - Forrester | The Marketing Technology Alert | Scoop.it
Think about it! If anyone could consistently and accurately predict the future, then they would never make a bad business decision. And I think marketers – due to the nature of our profession – suffer more acutely from the need to make decisions where we can’t always anticipate the outcome with hardly ANY degrees of accuracy.  It’s marketing that John Wannamaker lamented when he talked about not knowing which half of his advertising dollars were wasted, right?

Predictive models can be very powerful and profitable, even if they just give you a small edge in determining which option to choose or path to take. Mike shows that by using a predictive model to narrow an audience (and reduce direct mailings from 1M to 200K) and to increase message relevance (and improve response rates by a modest 2%), direct marketers can achieve a nearly 6-fold increase in profitability on one hypothetical campaign. Now that's an advantage - unfair or not!


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

Predictive can deliver advantages beyond what could be earned from CRO.

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Data Management Platforms Point Marketers To Future Of Personalization - CMO.com

Data Management Platforms Point Marketers To Future Of Personalization - CMO.com | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Basic segmentation is replaced by persona-based segmentation, which is replaced by predictive-based segmentation and predictive-based reaction, which is replaced by personalization, supported by DMPs. Closing in...

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CMOs: Read This Before Choosing Your Predictive Marketing Solution

CMOs: Read This Before Choosing Your Predictive Marketing Solution | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Nice guidance, but not enough. How can you possibly compare predictive solutions against each other outside of actually using each one? The only thing you can rely upon? Testimonials and references.

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Why Video Is Crucial to Your Marketing Automation Strategy - Marketo

Why Video Is Crucial to Your Marketing Automation Strategy - Marketo | The Marketing Technology Alert | Scoop.it

"Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco.

Just consider these high-performing video stats:

  • Emails with videos see 2-3x higher click-through rates
  • Landing pages with videos drive 80% more conversions
  • Leads who watch videos as part of their journey to close cost an average of 20% less


The days of video as solely a top-of-funnel, dare we say “fluffy” asset, have passed. With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game.

Video is one of your strongest marketing and demand gen assets. Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile."


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Not crucial, but an important part of your overall content mix.

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Content Marketing and Marketing Automation Convergence - CMO Essentials

Content Marketing and Marketing Automation Convergence - CMO Essentials | The Marketing Technology Alert | Scoop.it
Why should more marketers be combining and aligning their content marketing and marketing automation efforts? Because the Best-in-Class already are! According to recent content marketing research from the Aberdeen Group, 56% of Best-in-Class content marketers actively use marketing automation. The research shows these marketers generate higher marketing-attributed revenue, more qualified leads, and better content (in terms of driving conversions) than their peers. It’s not just that “all the cool kids are doing it,” however. Paired with the higher propensity for tracking and reporting among Best-in-Class content marketers – 66% report an ability to attribute lead sources to specific content assets, for example – the research shows that through marketing automation, content marketers have a technology-enabled process for measuring and optimizing their marketing activities across the board.


From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Do you need another reason?

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Infographic: The State of Marketing Automation Maturity - The Point

Infographic: The State of Marketing Automation Maturity - The Point | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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Marketing Chart: Salaries for digital marketing positions increase by 3% - Sherpa

Marketing Chart: Salaries for digital marketing positions increase by 3% - Sherpa | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

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B2B Lead scoring infographic - Smart Insights

B2B Lead scoring infographic - Smart Insights | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

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The Do's and Don'ts of Writing a Customer Case Study [Infographic] - Profs

The Do's and Don'ts of Writing a Customer Case Study [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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Eight Powerful SlideShare Features You May Not Be Using [Infographic] - Profs

Eight Powerful SlideShare Features You May Not Be Using [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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Optimal Image Sizes To Share On Social Media – Social Media Cheat Sheet [Infographic]

Optimal Image Sizes To Share On Social Media – Social Media Cheat Sheet [Infographic] | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/2/15

Today’s digests of curated articles summarized for your quick review: 



See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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The Sales Enablement Perfect Storm - Forrester

The Sales Enablement Perfect Storm - Forrester | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

It makes complete sense that this is bundled into CRM. Watch and wait...or inquire.

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Configure / Price / Quote: Better, Faster Sales Deals Enabled | Aberdeen Group

Configure / Price / Quote: Better, Faster Sales Deals Enabled | Aberdeen Group | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Time really is money. Solid justification for CPQ suites.

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From Truffle Pig to the Content Scientist... - CMO Essentials

From Truffle Pig to the Content Scientist... - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

It's an interesting notion, but is there enough budget to split this out as a separate spot in MarketingOps?

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Seven Content Marketing Metrics That Would Make Your Math Professor Proud - Profs

Seven Content Marketing Metrics That Would Make Your Math Professor Proud - Profs | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Some of the best metrics I've seen. Well thought out, and worthy of further reading when you click through.

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Content Marketing Agency Benchmarks: Pricing, Production, and Metrics - Profs

Content Marketing Agency Benchmarks: Pricing, Production, and Metrics - Profs | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

For our agency brethren.

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Which Content Types Get the Most Social Shares | Convince and Convert

Which Content Types Get the Most Social Shares | Convince and Convert | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Novel thought....TEST to find the best content types. Nice.

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Free Download: The Ultimate Kit of Content Marketing Templates - HubSpot

Free Download: The Ultimate Kit of Content Marketing Templates - HubSpot | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

The price is definitely right.

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When is the best time to tweet? Buffer trawls 5M messages to find out - VentureBeat

When is the best time to tweet? Buffer trawls 5M messages to find out - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

And the best time for your tweets? To find out...TEST!

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