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3 Easy SEO Tactics to Do Right Now | Business 2 Community

3 Easy SEO Tactics to Do Right Now | Business 2 Community | The MarTech Digest | Scoop.it

Condensed...


Assuming your content marketing strategy is in place so you know your target keywords, who you’re speaking to, and what action you want visitors to take, here are 3 down and dirty ways to boost your search engine rankings.

1. Map Your Keywords to Your Site Pages

Open up an excel document right now and create three columns: Page, URL, Target Keyword.  Go to your website and list the top 25 pages in your site (eventually, you’ll want to list them all but you have to start somewhere).  Next to each page, copy and past the corresponding URL.  Next to each URL, type in the keyword phrase(s) you want to target for this particular page. Every page is an opportunity to lure in a visitor or prospect and should have its own unique meta data.

2. Add Meta Data

Open your content management system and make sure the keyword phrases from your excel document are written in the tag, header tag, content, and alt tag of each corresponding page. 

3. Make Use of Your Blog

Head over to your blog and pull up the last 25 to 50 blog posts. With your keyword list by your side, read through each blog post and look for any opportunity to incorporate one of your target keyword phrases.  When you find these opportunities, make sure to link the exact keywords back to the page you are targeting within your website. 


marketingIO's insight:

We love direction like this: quick, easy and to the point. This is a quickie, and should be done on a regular basis. Click though for details!


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More brands likely to pull back from Facebook after metrics saga warns WPP's Steedman - AdNews

More brands likely to pull back from Facebook after metrics saga warns WPP's Steedman - AdNews | The MarTech Digest | Scoop.it
Facebook is likely to see an ad spend backlash following the false reporting saga and multiple metrics errors, according to WPP AUNZ's John Steedman.

In his market overview as part of WWP AUNZ's full 2016 year results, the former GroupM chairman, turned board director, says those that snare the largest chunk of digital ad spend may experience a slowdown in 2017.

He said concerns over viewability, ad fraud and third-party verification may stall the speed of growth in digital and cause more brands to reduce their digital spend.

“Google and Facebook, as always, have been dominating the digital sector, but that said, Facebook may slow given misreporting issues,” he said.
marketingIO's insight:

Hmmmm....

 

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Account-Based Marketing: Top Tactics, Challenges, and Goals - MarketingProfs

Account-Based Marketing: Top Tactics, Challenges, and Goals - MarketingProfs | The MarTech Digest | Scoop.it
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LinkedIn Ads: How to target your ideal prospect, every time - Marketing Land

LinkedIn Ads: How to target your ideal prospect, every time - Marketing Land | The MarTech Digest | Scoop.it
Whenever considering any potential audience, I think through the following targeting methods:

  • Job Title (usually the easiest)
  • Job Function + Seniority (the broadest)
  • Skills + Seniority (broad + specific)
  • Groups + Seniority (narrowest and most specialized)
Each targeting type is nuanced in its own way, so here are some things to consider about each one:
marketingIO's insight:

Excellent!

 

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6 Google-Approved Tools that Take Your Analytics Data to New Heights - SEMrush

6 Google-Approved Tools that Take Your Analytics Data to New Heights - SEMrush | The MarTech Digest | Scoop.it
1. Leadfeeder reveals the companies that your site's anonymous visitors work for

2. ReportGarden automatically creates PPC performance reports with Google Analytics data

3. KeyMetric Call Analytics merges phone sales conversion data with Google Analytics

4. SkyGlue makes event tracking smarter and easier

5. UserReport supercharges your demographics data with surveys

6. Navegg provides better segmentation for your retargeting campaigns
marketingIO's insight:

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Infographic: B2B E-Commerce's Impact On Manufacturing And Distribution - Manufacturing.net

Infographic: B2B E-Commerce's Impact On Manufacturing And Distribution - Manufacturing.net | The MarTech Digest | Scoop.it
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Your Must-Read MarTech Digest™, for Thursday, 2/23/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 2/23/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

 

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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Pinterest Marketing Guide by Crazy Egg - CrazyEgg

Pinterest Marketing Guide by Crazy Egg - CrazyEgg | The MarTech Digest | Scoop.it
10 Tips for Getting More from Pinterest Marketing
1. Pin at the Right Time
2. Include Text on Your Image
3. Find More Interesting Items to Pin
4. Write Longer Pin Descriptions
5. Include Prices
6. Create More Boards and Name Them Well
7. Use Group Boards for More Engagement
8. Be Conversational
9. Use a Widget
10. Rearrange Your Boards
marketingIO's insight:

I only scooped these ten tips. There's a full guide when you CT.

 

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drula eric's curator insight, February 23, 3:17 AM
Ce programme combine une énorme quantité de motivation, des stratégies de marketing pour appliquer tout ce ainsi que les leçons dans le développement personnel. Il est un programme exceptionnel qui rassemble tout ce que j'ai Pour apprendre à générer ce revenu. https://dexeril.com/2017/02/22/1-mbm-multi-business-management-world-2/?iframe=true&theme_preview=true
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Startup Sales Stack Report 2017 - Bowery Capital

marketingIO's insight:

It's a GREAT resource, one where you can skip around. Bookmark this! BTW: check out the landscape.

 

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7 Growth Hacking Examples to Inspire Your Own Marketing - Mention

7 Growth Hacking Examples to Inspire Your Own Marketing - Mention | The MarTech Digest | Scoop.it
1. Find a distribution system to hack
2. Leverage the distribution channel(s) you already have in place
3. Help your existing users create new distribution channels for you
4. Make your brand EXCLUSIVE
5. Create a sign up frenzy using scarcity
6. Turn Twitter into an acquisition channel
7. Implement a customer loyalty program to obtain repeat business
marketingIO's insight:

Neuromarketing meets growth hacking.

 

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Seven Tips to Optimize Your Pricing Page | OpenView Labs - OpenView

Seven Tips to Optimize Your Pricing Page | OpenView Labs - OpenView | The MarTech Digest | Scoop.it
1. Reinforce your value proposition, over and over again

2. Incorporate more than one value metric into your pricing

3. Speak directly to your different target buyers and personas

4. Ensure that each package has a clear role in your revenue generation

5. Emphasize benefits rather than just features

6. Put lingering fears to rest

7. Nudge buyers with insights from behavioral psychology
marketingIO's insight:

The article focuses on pricing for SaaS products, but it's applicable to many other industries.

 

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The Complete Guide To Planning, Creating And Delivering Lead Magnets - Blogging Wizard

The Complete Guide To Planning, Creating And Delivering Lead Magnets - Blogging Wizard | The MarTech Digest | Scoop.it
Contents
Part #1 – A quick primer on why lead magnets are critical for bloggers
Part #2 – What makes a lead magnet that will actually work?
Part #3 – 10 Great lead magnet ideas with examples
Part #4 – The tools you need to create and host your lead magnet
Part #5 – How to deliver your lead magnet
Putting it all together
marketingIO's insight:

An easy guide, but it requires some elbow grease.

 

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B2B content marketers continue to find SEO rankings a challenge - The Drum

B2B content marketers continue to find SEO rankings a challenge - The Drum | The MarTech Digest | Scoop.it

"With nearly 80% of content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think the overuse of infographics and the actual quality of their content over quantity.

The study suggests that online visibility as it relates to search engine optimization (SEO), implies that to earn a spot on the first page of Google means content needs to be ten times better than anything found in search today.


A separate study however, conducted by Moz and Buzzsumo presented evidence to suggest that content marketers' reliance on infographics should be reevaluated. The justification is that content that earns social shares typically is formatted for entertainment – list posts, videos, quizzes – while content that gets links and earned media is more informative (i.e., research-backed articles and opinion-forming journalism)."

marketingIO's insight:

Completely agree with Rand Fishkin's statement in the article: that the quality of infographics has declined. We used to scoop 3 infographics a day, but now 1 maybe 2.

 

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13 New Social Media Tools for 2017 - Practical Ecommerce

13 New Social Media Tools for 2017 - Practical Ecommerce | The MarTech Digest | Scoop.it
Snaplytics

Adobe Spark

Yala

PostReach

Quuu

Falcon.io

Intellifluence

Zest

Refind

Rocketium

Mailshake

Crate

Ghost Browser
marketingIO's insight:

Great list. CT for the details and links.

 

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Use These 8 Competitive Intelligence Tools to Crush the Competition

Use These 8 Competitive Intelligence Tools to Crush the Competition | The MarTech Digest | Scoop.it

"1. OPEN SEO STATS
2. BUILTWITH
3. ISPIONAGE
4. BUZZSUMO
5. SEMRUSH
6. ALEXA
7. SIMILARWEB
8. TRACKMAVEN"

marketingIO's insight:

CT for the details, pricing and links.

 

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Tame Your MarTech Chaos With Persona & Journey Driven Frameworks - CMSwire

Tame Your MarTech Chaos With Persona & Journey Driven Frameworks - CMSwire | The MarTech Digest | Scoop.it
First and foremost, a framework needs to align to business goals. A framework aligned to business goals ensures that technology decisions 1) will support your organization's critical objectives and 2) will support the other technology in your stack towards the goal of achieving your objectives.

Customer personas and journeys offer a great starting point for building a marketing tech stack framework. Here’s why.

They align to your goals: Personas and journeys are the compass that guides the who, what, why and how of an organization’s work in reaching and engaging the reason it’s in business.

The structures are timeless: While some of the details within a persona may change, the overall outline generally won’t. A good framework can stand the test of time, being leveraged for the long haul.
marketingIO's insight:

It's a solid argument. 

 

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The Ultimate Growth Hacking Toolbox: 60 Growth Hacking Tools - Appcues

The Ultimate Growth Hacking Toolbox: 60 Growth Hacking Tools - Appcues | The MarTech Digest | Scoop.it
marketingIO's insight:

It's a Google Sheet that contains all the information you need.

 

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Drive Revenue With Great CX -- And Math - Forbes

Drive Revenue With Great CX  --  And Math - Forbes | The MarTech Digest | Scoop.it
We tested several models to find the “shape” that best describes the data. We found that the relationship between CX and revenue potential tends to follow three main shapes:

  • Linear. CX and revenue move in lockstep. Whether you improve a poor experience, a mediocre experience, or a good experience, the impact on revenue will be the same.
  • Diminishing returns. Revenue potential increases sharply when poor experiences are improved, but it tapers off at higher levels of CX. Fixing poor experiences will have a bigger impact on revenue than optimizing good experiences.
  • Exponential. Revenue potential remains relatively flat when poor experiences are improved, but it begins to increase dramatically at higher levels of CX. Making good experiences great will lead to larger revenue gains than making poor experiences OK.
marketingIO's insight:

Your results may vary...

 

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A Reference Guide to Marketing On All Social Channels [Infographic] - Social Media Explorer

A Reference Guide to Marketing On All Social Channels [Infographic] - Social Media Explorer | The MarTech Digest | Scoop.it
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Where is data-driven marketing headed in 2017? - Econsultancy

1. Platforms, technology, and data are improving

These concerns are part of the reason why, as of late 2015, more than half (57%) brands have not yet implemented a DMP and most (61%) were not going to implement one in the coming year. What may alter this trend, however, is that marketers are becoming increasingly aware of the data-driven platforms and technology that is available and realize that they are improving.

2. Marketers are increasingly using data to improve performance

Along with catering for new marketing strategies, the improvements in platforms, technology and data also help marketers understand what is and what is not working. 

3. Through combining first- and third-party data, marketers will be able to allocate budget more effectively

While it sounds like a complicated strategy reserved for only those 43% of companies who have implemented a DMP, combining first- and third-party data is actually straightforward to do with the major advertising platforms.
marketingIO's insight:

Needed: new technology that is easy to use and integrates into the existing stack.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Your Must-Read MarTech Digest™, for Tuesday, 2/21/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 2/21/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

 

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Growth Marketing for Content Marketers Master Class | HubSpot Academy

Growth Marketing for Content Marketers Master Class | HubSpot Academy | The MarTech Digest | Scoop.it
Growth marketing is a blend of marketing, sales, customer success, support, and any other division or operation within your organization. It’s an integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels. The goal of a growth marketer is to identify new opportunities that will help build and engage your organization’s audience.

This approach is important for content marketers, as it can help them find new ways to communicate with their audience, whether it be a new marketing channel or a piece of content to test.
marketingIO's insight:

On demand presentation.

 

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What Exactly The Heck Are Prescriptive Analytics? - Forrester

What Exactly The Heck Are Prescriptive Analytics? - Forrester | The MarTech Digest | Scoop.it
"Any combination of analytics, math, experiments, simulation, and/or artificial intelligence used to improve the effectiveness of decisions made by humans or by decision logic embedded in applications."


Prescriptive Analytics Inform And Evolve Decision Logic Whether To Act (not not act) And What Action To Take

Prescriptive analytics can be used in two ways:

■        Inform decision logic with analytics. Decision logic needs data as an input to make the decision. The veracity and timeliness of data will insure that the decision logic will operate as expected. It doesn’t matter if the decision logic is that of a person or embedded in an application — in both cases, prescriptive analytics provides the input to the process.

■        Evolve decision logic. Decision logic must evolve to improve or maintain its effectiveness. In some cases, decision logic itself may be flawed or degrade over time. Measuring and analyzing the effectiveness or ineffectiveness of enterprises decisions allows developers to refine or redo decision logic to make it even better. 
marketingIO's insight:

Lots more when you CT. Brilliant.

 

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5 things marketers need from artificial intelligence - Tune

5 things marketers need from artificial intelligence - Tune | The MarTech Digest | Scoop.it

1) Emotional intelligence
We already have sentiment analysis. Now we need to hook it up to smart systems that help us understand how customers and prospects feel about our brands and our services.

2) Contextual awareness
The time of the day, current location, weather, and nearby events can have a profound impact on what we want, our urgency, and how brands should react. Artificial intelligence systems like bots or chatbots need to know about the world we live in as well as the things we’re asking them for, to better contextualize their responses.

3) Automation of busy work
Marketers still spend far too much time in Excel or other data aggregation and analysis tools. They need AI systems that can ingest data and then respond to natural language questions … as well as suggest fruitful lines of inquiry.

4) Integration with other AI systems
Putting AI in your marketing cloud, another in your chatbot, another in your Alexa skill, and yet more in your multivariate testing tool is great. Much greater is integrating them all into a smart community that can help marketers globally.

5) Understanding the customer journey
Artificial intelligence can help by ingesting vast quantities of data and — in ways that respect individual privacy — highlight common (and not so common) paths to purchase and loyalty.

marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How Small and Mid-Size Companies Will Practice Marketing in 2017 | CustomerThink

How Small and Mid-Size Companies Will Practice Marketing in 2017 | CustomerThink | The MarTech Digest | Scoop.it
marketingIO's insight:

FWIW...

 

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Facebook vs Twitter Video Ads | PPC Hero

Facebook vs Twitter Video Ads | PPC Hero | The MarTech Digest | Scoop.it
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
marketingIO's insight:

Before you make a move, be sure to CT and check the methodology.

 

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