1. Segment out Your most Dedicated customers 2. Find Your Product’s Key Benefit to your most dedicated customers 3. Discover Your most dedicated customers’ signup Intent 4. Crowdsource Your Product Description from your most dedicated customers 5. Put the product description, intent and promise on Your Homepage
Marketing analytics gives you a look at the health of your marketing efforts the same way that an x-ray gives you a look at the health of your body. When you’re analyzing your data, you should be looking for trends as well as highs and lows – so not just how many clicks a banner advertisement got, but also whether these types of advertisements always do about the same success-wise. In a way, analytics runs side by side with growth hacking, because as you spot these trends – let’s say your banner advertisement did especially well in that top right position – you can try new things and see what type of effect they have. So maybe, you run all of your banner ads from the top right position and see if they’re consistently successful. If they are, you’ve learned something about your campaign and your audience – but if they’re not, you can take a look at the next element.
Like all ad extensions, we know that AdWords Message Extensions can improve click-through rate. In beta testing, we’ve seen these message extensions significantly improve mobile click-through rates when they’re shown. Five separate WordStream Managed Services clients using this feature in beta saw CTR improvements from message extensions, averaging 50% higher CTR than the mobile ad alone! These message extensions even rivaled the success of call extensions.
With 62% of millennials feeling that online content drives their loyalty to a brand, and 46% of U.S. consumers admitting that they’re more likely to switch providers than they were 10 years ago -- it's clear that fostering loyalty through personalization should be a priority.
It may seem like a big undertaking, but by observing, understanding, and investing in the behavior of your customers, you can help to ensure that they'll stay customers. So start getting personal -- and building loyalty.
Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 12 great email examples that cleverly use personalization.
A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar percentage (53%) plan to increase their CRO budgets in the coming year, according to Econsultancy’s 8th annual Conversion Rate Optimization Report, produced in association with RedEye.
The Wall Street Journal reported that Salesforce had eyes on acquiring more than a dozen public companies, according to a recently leaked internal presentation for its board members.
The confidential May 2016 presentation, titled: M&A Target Review, was found within former Secretary of State Colin Powell’s emails that were revealed by DCLeaks in September. Powell received the presentation because he sits on Salesforce’s Board of Directors.
A chart included in the presentation highlights companies of interest, such as Marketo, Hubspot and Tableau—but not Twitter, which it had been suspected of pursuing in the last several weeks. Specifically, two public companies, dubbed with project names “Sonoma” and “Tuscany” seem to be closer to completion than others. “Sonoma” refers to ServiceNow, which the company planned to meet with in May; while “Tuscany” refers to Tableau, which was marked as “in play,” according to the chart.
CT for the link to the 2 slide deck. Note that they use data from Glassdoor: huh?
"Although upgrades are completely optional, here are some of the key challenges we have encountered:
Existing Salesforce customers considering upgrading their edition of Sales Cloud or Service Cloud often don’t realize they could save at least 30% by remaining on their current edition and adding other products to it on an “a la carte” basis.
Classic Salesforce user interface (UI) subscribers who upgrade their edition without switching to the Lightning UI are paying for functionality that is not yet available to them.
Existing Salesforce subscribers looking to buy add-ons a la carte often don’t know that some of the features they want to add might be included in the new, enhanced version of their existing software package, and that therefore they might only need to ask their Salesforce administrator to activate those features."
LinkedIn is utilizing its machine learning to assess which endorsements matter to you when viewing someone’s profile. So if you’re looking at a potential product manager applicant’s information, you might see a plug from the vice president of product from LinkedIn, for example, instead of from a friend of that applicant. LinkedIn said that endorsements will be prioritized by a variety of factors, including mutual connections, colleagues, and people who are knowledgeable about the skill.
You’ll also now have the ability to manage which skills and expertise endorsements you want to display.
Campaign Monitor, the leading provider of professional-grade email marketing and automation software for fast-growing businesses, today unveiled Campaign Monitor for Microsoft Dynamics. Now every Microsoft Dynamics CRM customer has seamless integration with Campaign Monitor’s leading email marketing and marketing automation solution.
Campaign Monitor for Microsoft Dynamics brings powerful email marketing and marketing automation features to Microsoft Dynamics customers, including:
An easy-to-use, drag-and-drop email builder to create visually stunning email campaigns
Personalized 1:1 marketing campaigns with customer data from Microsoft Dynamics
Professionally-designed email templates that work on any mobile device
Sophisticated marketing automation to trigger customer journeys with CRM data
Rich reporting around email campaign engagement to drive higher ROI
Organisations continuing to operate under the old model, buying point-solution after point-solution for each one of their needs, are never going to truly be successful. This dated strategy results in disjointed, expensive, and confusing 10-foot-tall martech stacks that are scattered over multiple dashboards, adding more confusion than clarity.
This leads me to ask the question, “Does marketing have a shopping addiction?”
The fact is, marketing technology needs an update to meet the changing needs of both marketers and customers. Modern marketers must shake off the mantle of how things have always been done and embrace what’s actually working in the current environment.
New marketing technologies should avoid supporting channel-led initiatives and, instead, seek content- and engagement-led strategies that allow them to achieve their goals.
Landing page optimization and split testing techniques can get extremely confident and require special tools that only CRO professionals can navigate. However Google Analytics includes their own simple split testing option in Content Experiments.
Assuming you already have the new page variations created and you’re comfortable editing your site’s code, they literally only take a few seconds to get up-and-running. And they can enable anyone in your organization to go from research to action by the end of the day.
Analysis Workspace extends to Adobe Campaign: This new tool provides a flexible “canvas” approach so that data points are easily curated and presented in a way that will resonate with the recipient, while prioritizing performance with analysis at the speed of thought. Analysis Workspace dramatically improves Adobe Campaign’s reporting capabilities. Predictive Remarketing Capabilities: Adobe now offers marketers a new data science capability in which they can calculate the likelihood of a visitor returning to a website to make a purchase through propensity scoring, then automatically create and send a remarketing trigger, such an email, SMS or push notification.
Interesting how Adobe positioned Predictive second, and did not position the complete upgrade as AI.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.