The Marketing Tec...
Follow
Find
220.0K views | +227 today
 
Scooped by marketingIO
onto The Marketing Technology Alert
Scoop.it!

INFOGRAPHIC: The state of B2B social media 2013 | b2bmarketing.net

INFOGRAPHIC: The state of B2B social media 2013 | b2bmarketing.net | The Marketing Technology Alert | Scoop.it
INFOGRAPHIC: The state of B2B social media 2013
marketingIO's insight:
  • See the article at www.b2bmarketing.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Your new post is loading...
Scooped by marketingIO
Scoop.it!

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 7/28/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Why Personas Fail | B2B Marketing Insider

Why Personas Fail | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

7 Best Practices for Perfect Landing Page Forms | Wordstream

7 Best Practices for Perfect Landing Page Forms | Wordstream | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

3 Tools to Quickly Create Awesome Visual Tweets - Internet Marketing Ninjas

3 Tools to Quickly Create Awesome Visual Tweets - Internet Marketing Ninjas | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

more...
Marco Favero's curator insight, Today, 2:49 AM

aggiungere la vostra comprensione ...

Scooped by marketingIO
Scoop.it!

The Marketing Dashboard Template for Content Metrics - Kapost

The Marketing Dashboard Template for Content Metrics - Kapost | The Marketing Technology Alert | Scoop.it
Struggling to track the right metrics to determine content success? Get this marketing dashboard template to streamline your reporting and gain insight into the content that's driving results for your business. In this workbook, you'll find:

  • The most important metrics for determining the ROI of your B2B content
  • Charts for measuring success immediately, 120 days, 180 days, and 270 days out
  • Sample dashboards to get you started quickly
Ready to measure the success of your content metrics? Download your marketing dashboard template now.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

marketingIO's insight:

Behind a quick registration form.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Growth Hacking ROI: Top 10 Google Analytics Reports - SEMrush

Growth Hacking ROI: Top 10 Google Analytics Reports - SEMrush | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

marketingIO's insight:

And there's more in the Solutions Gallery.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The CRM Value Grid℠: Users weigh in on which products deliver the most bang for the buck - G2 Crowd

The CRM Value Grid℠: Users weigh in on which products deliver the most bang for the buck - G2 Crowd | The Marketing Technology Alert | Scoop.it
Two months ago, G2 Crowd released our fourth Grid℠ report on CRM software, analyzing more than 2,500 real user reviews to rank products across 6 satisfaction ratings and 35 product features; the report also includes data on vendor market presence, implementation, user adoption, and ROI. CRM buyers have let us know what a valuable resource the Grid℠ report is during the software evaluation process. Building on this and with the goal of further assisting CRM buyers in finding the right product for their needs and budget, we created the CRM Value Grid℠. The CRM Value Grid℠ below shows which CRM products deliver value to their customers at a low price and which products users love despite heftier price tags.

Satisfaction is determined by our patent-pending algorithm, and reviewers also rate products on a scale from inexpensive to expensive. The size of the dot is determined by the product’s market presence score, and the color of the dot is determined by the product’s placement on the CRM Grid℠ as of July 9, 2015. The CRM Grid℠ is always live, and adjusts with each new CRM review posted on G2 Crowd.
more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Plain Text vs. HTML Emails: Which Is Better? [New Data] - HubSpot

Plain Text vs. HTML Emails: Which Is Better? [New Data] - HubSpot | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

marketingIO's insight:

Here's the real answer that works for you and you only: TEST!!!

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

28 Browser Extensions That Make an SEO’s Life Easier - QuickSprout

28 Browser Extensions That Make an SEO’s Life Easier - QuickSprout | The Marketing Technology Alert | Scoop.it

"But you can save quite a bit of time and effort on small things by using browser extensions.

You can install them with one or two mouse clicks and access them with ease to the right of your address bar.

They will help you:

  • analyze website performance quickly
  • examine code behind websites
  • build links better
  • save time by improving your task efficiency


I’ve put together a list of 28 browser extensions I consider to be the best. I encourage you to give a few of them a try."


iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

marketingIO's insight:

If this is of interest, then you'll want to click through for the descriptions and links.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Top 10 WordPress Plugins for Adding Ecommerce to Your Site - Speckyboy

Top 10 WordPress Plugins for Adding Ecommerce to Your Site - Speckyboy | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

marketingIO's insight:

It's coming...

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Taplytics adds new ‘smart push’ to get the right message to the right person at the right time - Venture Beat

Taplytics adds new ‘smart push’ to get the right message to the right person at the right time - Venture Beat | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read Marketing Technology Summaries, Curated Monday, 7/27/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 7/27/15


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How To Make The Case For Customer Experience - For B2B Pros - Forrester

How To Make The Case For Customer Experience - For B2B Pros - Forrester | The Marketing Technology Alert | Scoop.it
CX professionals managed to overcome these challenges by creating the preconditions for success. Following their lead, you should:

Rethink metrics and analytics to link CX to financials. CX pros need to look beyond the usual metrics like revenue or NPS to find the metrics that help link CX to business success.. For example food packaging company Tetra Pak found that a custom partnership index was a better predictor of sales and volume growth than other metrics they tested.


Use customer understanding tools to segment clients by role and influence. Working with internal stakeholders that cross the customer life cycle, CX pros can use qualitative research or journey mapping to understand the different roles within client accounts and the role they play in overall account health. For example, Walker Information conducts qualitative research with its client’s customers to identify the decision-makers and user.


Expand data collection to obtain broader and deeper client insights. CX pros can overcome the experience data gap by creating incentives and processes that improve data quality. Schindler attacked this problem head-on by establishing KPIs to make sure contact data for the customers receiving their feedback surveys is up to date."


MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

SEO Basics and Best Practices for On-Page SEO | Linchpin SEO

SEO Basics and Best Practices for On-Page SEO | Linchpin SEO | The Marketing Technology Alert | Scoop.it
So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it. Below you will find some SEO basics and on-page SEO best practices for creating a new web page or article.

This checklist acts as a guide to ensure that each new page contains the basic SEO elements that Google uses to determine relevancy.

1. CREATE A UNIQUE URL
2. CREATE A UNIQUE TITLE AND DESCRIPTION TAG
3. OPTIMIZE THE PAGE CONTENT
4. USE META DIRECTIVES WHEN APPLICABLE
BONUS: NOTIFY USERS AND SEARCH ENGINES


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

marketingIO's insight:

One of the best, single post basics I've come across.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Google Releases Panda 4.2 & You Didn't Notice - Search Engine Roundtable

Google Releases Panda 4.2 & You Didn't Notice - Search Engine Roundtable | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

marketingIO's insight:

As more info is found, I'll bring it to you.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Seven Tools for Creating Infographics Without Using Photoshop - Profs

Seven Tools for Creating Infographics Without Using Photoshop - Profs | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

marketingIO's insight:

Canva...hands-down.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How to Use LinkedIn to Impact Every Stage of the Marketing Funnel - LinkedIn

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

marketingIO's insight:

I've scooped this before, but I wanted to reinforce the platform benefits to you.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How Sales Compensation Software Helps You Sell Better | G2 Crowd

How Sales Compensation Software Helps You Sell Better | G2 Crowd | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

12 About Us Page Examples That Are Probably Better Than Yours - HubSpot

12 About Us Page Examples That Are Probably Better Than Yours - HubSpot | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

marketingIO's insight:

I included images of those which I thought were clearly superior to the others.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Gartner: Marketing influences 32% of B2B buyer’s journey - Buyer Persona Institute

Gartner: Marketing influences 32% of B2B buyer’s journey - Buyer Persona Institute | The Marketing Technology Alert | Scoop.it
Buyers spend only 32% of their journey interacting with supplier-side content or sales people. Two thirds of the buyer’s journey is devoted to internal assessments, peer networking, and the recommendations of external experts.


According to Barnes, buyers “have access to all this stuff from vendors, but making sense of it, interpreting it, understanding that they have the right stuff is where they’re really struggling.”


This data quantifies exactly what we hear every day in our buyer persona interviews. And as a career sales and marketing professional, I am amazed that every company hasn’t realized that filling this void could be the best way to gain a competitive advantage."


iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

marketingIO's insight:

Not surprising, as it is another corroborating bit of evidence on how the buyer's journey is completely uncontrollable. What to do? BE THERE.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Following user backlash, LinkedIn brings back tool for exporting contacts - Venture Beat

Following user backlash, LinkedIn brings back tool for exporting contacts - Venture Beat | The Marketing Technology Alert | Scoop.it
LinkedIn has reinstated its tool for exporting your contacts. The company quietly removed the tool on Thursday and asked users to request an archive of their data instead, a process which could take up to 72 hours to complete.

LinkedIn’s export contacts feature allows you to easily export your own LinkedIn connections as a downloadable CSV or VCF file. That includes contacts you made while using the service, as well as any you manually imported into LinkedIn.


This scoop comes to you compliments of ineomarketing.com.                                           

marketingIO's insight:

The people have spoken.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read Marketing Technology Summaries, Curated Friday, 7/24/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Sharing: The Art and Science of Social Sharing - Social Media Examiner

Sharing: The Art and Science of Social Sharing - Social Media Examiner | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

marketingIO's insight:

Fascinating 7 minute read. If you need more, there's a 40 minute podcast.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Building Segments for Digital Marketing - Gartner

Building Segments for Digital Marketing - Gartner | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

marketingIO's insight:

Now THAT'S how you build personas.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Marketers are slow to adopt cloud-based solutions for video marketing - VentureBeat

Marketers are slow to adopt cloud-based solutions for video marketing - VentureBeat | The Marketing Technology Alert | Scoop.it
While Twitter and others are betting big on the future value of video, the marketers of today have been slow to adopt video-marketing tools from the big marketing cloud platforms.

This according to a recent report by VB Insight, which finds that video marketing tools are among the least utilized features of  marketing cloud solutions, currently being used by only about 20 percent of the nearly 1,500 marketers who were surveyed.


iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

more...
No comment yet.

The smartest marketers read the Marketing Technology Alert. Join the crowd.

Receive The Marketing Technology Alert newsletter each day. Sign up here. Your privacy is protected, and we will only email the newsletter to you.