There is no right answer. That’s not what you want to hear, but that’s the truth. Why? Because the optimal button color for your page depends on context.
For example, the Hubspot test referenced above shows red outperforming green. However, the green button in that study blended in with the color scheme of the web page at the time. In other words, the button color was the same shade of green as the logo. Ergo, there was little contrast. The red button, on the other hand, offered significant contrast against the overall green design. Do you think that might have had something to do with why the red button yielded a better conversion rate?
Other tests revealed similar flaws. In one case, a green button was tested against a button that could barely be seen. Unsurprisingly, the green button in that study showed a superior conversion rate. That’s why, even with studies, there’s no one-size-fits-all answer to the question. It’s all about what works best for each individual website.
Twitter has begun rolling out a way for users to avoid missing important tweets from people that they follow. Starting today, the company will display a selection of the most interesting or popular tweets at the top of a user’s timeline, rather than showing the most recent, as it has done traditionally. Reports of this change, which could be viewed as an extension of Twitter’s “while you were away” feature, surfaced earlier this month.
This move toward an algorithimically driven timeline and away from the real-time feed is a bid by Twitter to make the service more appealing for new or casual users. It is also much less radical than many longtime users feared last week.
To enable this feature, Twitter said you can go into your settings screen and choose “show me the best tweets first” within the timeline section. The company said that beta testers wound up posting and retweeting more often with this feature, “which is good for everyone.” This isn’t going to be available to everyone right away, but users will receive a notification in their timeline when the feature has been turned on for them.
We will deliver a single, unified advertising platform, where customers will access all of their LinkedIn programs. We will take the best of Lead Accelerator and integrate those capabilities with our Campaign Manager platform which supports Sponsored Updates, Sponsored InMail, Text Ads and other LinkedIn ad products. We will also continue to invest in helping clients reach valuable LinkedIn audiences offsite with a focus on native ad formats and mobile. Additionally, we will deliver centralized reporting and APIs, giving customers and partners better visibility into their investments with LinkedIn Marketing Solutions.
The near-term success of our customers remains paramount, so as we roll out key features into our Campaign Manager, we will continue to support the stand-alone Lead Accelerator platform until the end of the year. We will work closely with customers to create a smooth migration, taking their feedback along the way.
Optimize staffing. Marketing automation allows one person to set up nurturing campaigns that trigger automatically based on specific criteria.
Increase revenue. By automating campaigns to prospects and current customers, you’re likely to experience an increase in customer lifetime value.
Accountability. By offering marketing and sales teams insights into processes and reporting, organizations can determine quickly where they need to focus efforts.
More time means more… everything! Marketing automation takes that repetitious nature out of the job so marketers can start new projects that excite them and get creative juices flowing. Which, in the end, makes us better at what we do and helps the company’s bottom line.
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.
The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.
Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.
Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.
The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.
Trifacta, a startup with software for cleaning up raw, messy data and getting it ready for analysis, is announcing today a $35 million round of funding that should help the company grow.
Not that Trifacta hasn’t been growing. Joe Hellerstein, a cofounder and the chief strategy officer, told VentureBeat that in 2015 the company’s revenue bookings went up 700 percent — of course, that’s an increase over a small base, but it nonetheless conveys that business is on the rise. Trifacta now has more than 50 enterprise customers, including Cisco, GoPro, Juniper, Kaiser Permanente, McKesson, PepsiCo, Pfizer, and Procter & Gamble.
Other companies selling data-cleaning software include Paxata and Datawatch.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.