Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.
While Marketo is integrated with other CRM vendors, such as Microsoft, Oracle and SAP, it gains most of its revenue from Salesforce.com, according to the filing.
Salesforce.com has been seen as reluctant to acquire similar capabilities for fear of alienating Marketo and similar partners. But it has also stood back and watched as one Marketo competitor after another has been scooped up for handsome sums.
Marketo's IPO could spur Salesforce.com and other vendors to seek an acquisition, since IPOs, if successful, can create serious buzz around a company. IPOs also set a market price for a company's stock, helping bidders come up with an attractive offer.