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10 Tools and Resources for Creating Quality Infographics and Presentations | Business 2 Community

10 Tools and Resources for Creating Quality Infographics and Presentations | Business 2 Community | The MarTech Digest | Scoop.it
In a recent article published on AllTwitter, it was revealed that content that contains infographics is 832% more likely to be shared than content that contains just images and text. In other words, infographics can be very powerful for getting more social media shares and exposure.
Summarized...
marketingIO's insight:

What we're really interested in are tools for Infographics 2.0.


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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Your Must-Read MarTech Digest™, for Friday, 9/30/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 9/30/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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5 Top Ways Marketing Automation Is Making Your Brand Look Bad - Inc.

5 Top Ways Marketing Automation Is Making Your Brand Look Bad - Inc. | The MarTech Digest | Scoop.it
1. Automated Content Curation May Discourage You From Researching
2. Algorithmic Content Creation May Stop You From Thinking
3. Automated Customer Interactions May Embarrass Your Brand
4. Scheduled Content Publishing May Make You Look Outdated
5. Personalized Emails Make You Look Unemotional
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Personalized Videos: the Next Step in Marketing Automation | Finance Magnates

Personalized Videos: the Next Step in Marketing Automation | Finance Magnates | The MarTech Digest | Scoop.it
With a personalized video, you can insert an individual’s name within the content, but you can also go so much further: you could make reference to their job title, or to the city where they live; you might even include a review of their bidding history with relevant tutorials for better future investments. As you imagine those possibilities, you can start to see how quickly this type of content could transform your approach to binary options marketing. Here is your chance to really engage with potential customers.

Does this style of marketing automation deliver results, or is it simply a passing fad? Is there a danger that we convince ourselves, as marketers, that personalized videos look great, without really monitoring the impact? Understanding the metrics is vital to any marketing campaign and it’s no different in this case.

We’ve run our own experiments, providing a direct comparison between personalized videos and generic video marketing campaigns. The results that we have seen have been little short of extraordinary. We discovered that an individual receiving an email that includes a personalized video was 4.5 times more likely to click on the provided link. More than this, our analysis demonstrated that they were an incredible 16.5 times more likely to click to open. By any measure, those results are impressive.
marketingIO's insight:

As a part of your ABM strategy. Although it's only a few steps away from a gorilla-gram, where you're the gorilla.

 

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How Do Buyer Journeys Relate To the Customer Life Cycle? - Forrester

How Do Buyer Journeys Relate To the Customer Life Cycle? - Forrester | The MarTech Digest | Scoop.it
Q: “How should we use Customer Lifecycle when thinking about Buyer Journey? It feels like two different (similar models)”

A: Well spotted!  They are two different models. The Buyer Journey is about one particular decision journey.  There will be multiple buyer journeys throughout the typical customer life cycle, such as:

  • Initial purchase decision
  • Decision or renew (or expand)
  • Entirely new purchase decisions for entirely new stuff (cross-sell/upsell)
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The Keys to Unlocking the Millennial Mindset - Nielsen

The Keys to Unlocking the Millennial Mindset - Nielsen | The MarTech Digest | Scoop.it
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
marketingIO's insight:

What happened to Gen X? More importantly, the Blank Generation?

 

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How to Write a B2B Explainer Video Script That Converts - Profs

How to Write a B2B Explainer Video Script That Converts - Profs | The MarTech Digest | Scoop.it
1. Make the problem(s) relatable to many

2. Specify your solution

3. The benefits should be for everyone

4. Get detailed with how it works

5. Make the call to action more human
marketingIO's insight:

CT for the important details.

 

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You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal - Profs

You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal - Profs | The MarTech Digest | Scoop.it
How do you write a good meta description? Well, at the moment, you've only got about 160 characters to play with. That's not a lot of room, so you'll have to make your point quickly. The only rule is that, from an SEO point of view, all your meta descriptions should be unique.

Here are a few techniques that some of the biggest brands in the world use. Meta descriptions should...

  • Include a latest offer or discount
  • Reaffirm a brand promise or slogan
  • Tease in readers with some sort of clever hook
  • Include contact details (so users don't have to click on any links after making their search)
  • Include fun facts about their product or service (to stand out from the crowd)
  • Mention a free download or lead magnet (that will appeal to their target audience)
  • Include a relevant keyword (not for SEO gains but to reassure searchers)
  • Allude to a popular pain point that their company's product or service helps with (creating desire)
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8 Types of MarTech Tools Every Demand Marketer Needs - Integrate

8 Types of MarTech Tools Every Demand Marketer Needs - Integrate | The MarTech Digest | Scoop.it
Marketing Automation

Top-Funnel Automation

Analytics Software

Content Experience Platform

Website Marketing Tools

Advocate Marketing

ABM & Predictive Intelligence

Sales & Collaboration Tools
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The One-Way-Out Formula For Improving Email CTRs - GetResponse

The One-Way-Out Formula For Improving Email CTRs - GetResponse | The MarTech Digest | Scoop.it
The good news is – unless you’re a massive ecommerce retailer with uber-targeted product offers – you can demolish the average CTR of 3.75% by using the one-way-out formula.

Every email you send should have one goal. And everything inside your email – every link, button, or image – should compel subscribers relentlessly toward it: one landing page, one product, one upgrade, one consultation, one webinar… One way out.

Think about it like this: if you’re stuck in a room with only one exit and you want to go out, then that’s the door you’re going to take, whether or not it’s got a sign. How does this apply to email marketing? Easy, make your exit – your email’s one way out – unmissable by mixing and especially testing buttons and hyperlinked texts.
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[FREE] Email Templates for Marketing & Sales - HubSpot

[FREE] Email Templates for Marketing & Sales - HubSpot | The MarTech Digest | Scoop.it
Download 15 email templates to gain more time back in your week and make emailing a breeze.
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Sales Software Upstart Preps for IPO With Late-Stage Funding - Fortune

Sales Software Upstart Preps for IPO With Late-Stage Funding - Fortune | The MarTech Digest | Scoop.it
Apttus, a cloud software company that automates the process of turning sales calls into signed contracts, has closed another $88 million in late-stage funding that CEO Kirk Krappe said will likely be its last infusion before an initial public offering in the first half of 2017.

Apttus specializes in “quote-to-cash” software applications. That’s a fancy way of saying it automates tasks such as building sales proposals, calculating pricing that is customized for specific deals, generating invoices, and managing customer contracts. The firm has more than 600 customers—100 of them within the Fortune 500—including foodservice company Aramark and cloud software pioneer Salesforce.
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Marketing Calendar Software That Scales | 7 Crucial Features - Forbes

Marketing Calendar Software  That Scales | 7 Crucial Features - Forbes | The MarTech Digest | Scoop.it
Easy Marketing Department-wide Visibility And Use

External Sharing And Publishing

Strategic Marketing Roadmaps

Marketing Team Management 

Production Workflow Visualization

Custom Filters And Colorful Highlights

Integrated Marketing Project Management
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7 surprising facts about open rates for push notifications - VentureBeat

7 surprising facts about open rates for push notifications - VentureBeat | The MarTech Digest | Scoop.it

Fact No. 1: Open rates are highest on Mondays. 

Fact No. 2: Android makes opening easier.

Fact No. 3: Weekly frequency gets opened the most.

Fact No. 4: The phrase “Get your…” gets more opens. 

Fact No. 5: When it comes to push, silence is golden.

Fact No. 6: Automation is more than just a time saver.

Fact No. 7: Not all genres are equal.

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Salesforce tries to block Microsoft's LinkedIn acquisition - CIO

Salesforce tries to block Microsoft's LinkedIn acquisition - CIO | The MarTech Digest | Scoop.it
Microsoft made a splash earlier this year when it announced the largest acquisition in its history, signing an agreement to buy LinkedIn for $26.2 billion. But now, Salesforce is trying to convince the European Union to block the deal. 

Salesforce Chief Legal Officer Burke Norton will argue to the EU's competition authority that Microsoft's control of LinkedIn's dataset following an acquisition would be anticompetitive. EU competition chief Margarethe Vestager said in January that her agency would be looking directly at whether a company's use of data is bad for competition, and these complaints seem aimed squarely at those comments. 
marketingIO's insight:

Why didn't you outbid them?

 

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Your Must-Read MarTech Digest™, for Thursday, 9/29/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 9/29/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

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How to Add Real-Time Communication to Your Existing Marketing Stack - Kissmetrics

How to Add Real-Time Communication to Your Existing Marketing Stack - Kissmetrics | The MarTech Digest | Scoop.it

"How to Get Started With Real-Time Communication

  • Live Chat on your Site
  • Messaging support
  • Chatbots


How to Get Started

  • Make a comprehensive communication plan.
  • Set up a dedicated service team.
  • Empower frontline employees.
  • Set up communication guidelines. 
  • Play together with your other channels.
  • Track key metrics."
marketingIO's insight:

Stunning chart. Messaging is the first line of offense for Customer Experience.

 

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5 Most Successful Lead Generation Sources You Need to Know - AeroLeads

5 Most Successful Lead Generation Sources You Need to Know - AeroLeads | The MarTech Digest | Scoop.it
1.LinkedIn

2.Lead Generation Tools

3.Quora

4.Website

5.SlideShare
marketingIO's insight:

Consider #2 Growth Hacking.

 

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How a Single Piece of Content Increased Our DA by +7 Points [Case Study] - Moz

How a Single Piece of Content Increased Our DA by +7 Points [Case Study] - Moz | The MarTech Digest | Scoop.it
There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others.

At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that my team and I created for a client. We’ll take a look at both the creation process and the tangible results of the piece we made.
marketingIO's insight:

A case study pertaining to an increase in (D)omain (A)uthority.

 

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Content Marketing Takes a Turn for the Better: New 2017 Research - CMI

Content Marketing Takes a Turn for the Better: New 2017 Research - CMI | The MarTech Digest | Scoop.it
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10 Tools to Help Marketers Get More Out of Twitter - Top Rank Blog

10 Tools to Help Marketers Get More Out of Twitter - Top Rank Blog | The MarTech Digest | Scoop.it
#1 – Bit.ly
#2 – Hootsuite
#3 – BuzzSumo
#4 – Keyhole
# 5 – Periscope
#6 – Buffer
#7 – Crowdfire
#8 – Twubs
#9 – SocialRank
#10 – Twitter Analytics
marketingIO's insight:

CT for the details, pricing, links.

 

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How To Boost Your B2B Sales Via LinkedIn - GetResponse Blog

How To Boost Your B2B Sales Via LinkedIn - GetResponse Blog | The MarTech Digest | Scoop.it
Find the right leads with LinkedIn Sales Navigator

LinkedIn Sales Navigator has a host of options that you can use. Here’s one of the ways you can get started with it: Use Sales Navigator to slowly build your account lists.

LinkedIn Lead Builder

LinkedIn Lead Builder allows you to get really deep with your filtering and segmentation. If you’re, for example, looking for CEOs in a particular region, but don’t have company details such as name, LinkedIn Lead Builder will give you exactly that. It can get a lot more detailed information such as keywords and industry.
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4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner

4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Brush Up Images With Prisma Filters

#2: Animate Image Posts With Ripl

#3: Apply Multiple Edits With PicMonkey

#4: Remix Images With Adobe Spark
marketingIO's insight:

CT for descriptions and links.

 

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Marketing Automation Industry Scorecard and Analysis – Angles, Inc.

Marketing Automation Industry Scorecard and Analysis – Angles, Inc. | The MarTech Digest | Scoop.it
marketingIO's insight:

We're in disagreement with a few of these conclusions. If you want more info, please email me at joe_rizzo@marketingIO.com

 

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Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing - Demand Gen Report

Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing - Demand Gen Report | The MarTech Digest | Scoop.it
Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its potential in the B2B landscape. Both companies are expecting AI to provide users technology that can continuously learn and adapt to enhance how marketing and sales teams produce and execute campaigns.

With the ability to make intelligent decisions based on data and behavior triggers, Oracle states that it will help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers. The announcement, named Adaptive Intelligent Applications, was made at the company’s annual OpenWorld Conference and came shortly after Salesforce unveiled its Einstein project, which will incorporate AI into its core cloud offerings.

Both moves highlight the growing importance of analytics within B2B organizations, and advancements in technology position users to maximize the data they are gathering from target accounts and buyers.
marketingIO's insight:

If you're not completely invested in MarTech, you're going to be way behind competitors.

 

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Bombora gives B2B marketers direct access to Surge Data | FierceCMO

Bombora gives B2B marketers direct access to Surge Data | FierceCMO | The MarTech Digest | Scoop.it
B2B intent data specialist Bombora has released direct access to its Surge Data offering, which alerts marketers when a target company begins consuming their content at an increased rate, via a subscription data-as-a-service interface.

The solution gives B2B marketers data based on what content prospects are already interested in that is actual behavior, allowing organizations to orchestrate activities across sales and marketing based on intent data.
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