Now there's an inexpensive WordPress marketing automation solution available. Managing and following up on leads has just gotten much easier.
The ORBTR Plugin & Service
Marketing automation has come to WordPress and here’s how it works. As a developer, you install [the ORBTR] plugin, activate it, and enter the code you get from them when you sign up for the service. Then you go to your Gravity Forms (or Jet Pack forms) and activate the ones you care about. Then you navigate to its dashboard and watch the results.
I’ve had the plugin activated for two days (the weekend) and already am in love. As you can see, I can see how many page views (and can drill down into details) per form entrant I’ve had. I can link their behavior with their demographics.
And if you look on the left, you’ll notice ORBTR isn’t just for capturing leads. It offers landing page and mobile solutions (which I haven’t leveraged yet).
But what I really appreciate about what these guys have done is that they’ve not created their own outbound email infrastructure. Instead, they’ve integrated with MailChimp – so that I can put these leads into existing lists.