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The Most Common Misconception About Lead Nurturing | SiriusDecisions Blog

The Most Common Misconception About Lead Nurturing | SiriusDecisions Blog | The Marketing Technology Alert | Scoop.it

Excerpt....


Here are some tips to help you make this distinction and guide the development of a focused, effective approach to lead nurturing:

  • Segment and categorize leads. Unlike a drip marketing program, which may involve sending the same automated response to all responders, nurture involves segmenting and categorizing your leads, based on where they sit in the demand waterfall, to determine what type of treatment (i.e. content, offers and messages) they will receive to influence further engagement.
  • Guide buyers through the buying process. Lead nurture is designed to facilitate a buyer’s journey through the buying process and influence his or her decisionmaking process along the way. Unlike drip marketing, in which all responders receive the same message and offers, lead nurturing takes into account individual buyer preferences and delivers relevant messaging and content within the context of the stages of the buying cycle.
  • Determine how leads will be transitioned. Drip marketing programs tend to have a standard, impersonal method of followup. Lead nurturing involves the identification of specific signals that indicate a potential buyer is ready to move back into an active demand state, and a disposition that is tailored to the needs of the buyer and his or her stage in the buying cycle.


marketingIO's insight:

We often hear people incorrectly use the term lead nurturing, and this post captures the essence of lead nurturing as compared to drip marketing and triggered emails.


  • See the article at www.siriusdecisions.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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And Now for Something a Bit Different...

And Now for Something a Bit Different... | The Marketing Technology Alert | Scoop.it

Less blue, more orange (specifically, #D55D29).


iNeoMarketing is transitioning to marketingIO, where we're partnering up with Asparian to create a complete Marketing Technology Service Provider: from strategy to implementation to support to application development to database management to... All facets are covered, no stone left unturned.


Click on through: pretty sure you'll like what you see.


marketingIO.com



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Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement - eMarketer

Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement - eMarketer | The Marketing Technology Alert | Scoop.it

"LinkedIn is business-to-business (B2B) firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.

In June 2015 polling by Regalix, 91% of B2B marketing executives worldwide said they used LinkedIn for marketing purposes. This put the social network in second place by 2 percentage points, behind Twitter’s 93%. Meanwhile, Facebook trailed far behind in third place, at 68%.

Twitter had nothing on LinkedIn when it came to engagement before and after a sale though, and neither did any other social network. Fully 64% of B2B marketing execs said LinkedIn was effective at engaging customers during the presale stage of the buying cycle, vs. 47% who said the same for No. 2 Twitter and just 17% for second-to-last place Facebook."


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marketingIO's insight:

If you needed to prioritize your social activities, LI is hands-down #1.

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Boston’s best CMO fired from HubSpot: allegedly tried to obtain Dan Lyons’ tell-all book - VentureBeat

Boston’s best CMO fired from HubSpot: allegedly tried to obtain Dan Lyons’ tell-all book - VentureBeat | The Marketing Technology Alert | Scoop.it

"Two months ago we surveyed over 2,000 Boston marketers for our CMO-only conference in Boston, looking for the best local chief marketing officer. HubSpot’s Mike Volpe won hands down.


This week, however, he was fired for allegedly having tried to obtain a copy of former employee Dan Lyons’ upcoming tell-all book about his two years with the Boston tech company. Dan Lyons, of course, is a journalist and editor, a writer for HBO’s wickedly funny “Silicon Valley” show, and might be best known for his Fake Steve Jobs blog.

It’s a book that Lyons has described as “scathing,” and that the publisher’s pre-launch website says includes all kinds of juvenile brogrammer-style improprieties which would be embarrassing for HubSpot."


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marketingIO's insight:

HubSpot clients are being targeted by competitors as we speak.

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Benioff-backed Brandcast launches web publishing cloud for marketers - Venture Beat

Benioff-backed Brandcast launches web publishing cloud for marketers - Venture Beat | The Marketing Technology Alert | Scoop.it
Marc Benioff and his Salesforce are busy these days seeding a new generation of tools for marketers.

On the same day that visually based marketing platform Autopilot announced a new investment round led by Salesforce Ventures, San Francisco-based Brandcast is today announcing the public availability of its web publishing ecosystem for marketers working with designers and agencies.

The major investor in Brandcast: Marc Benioff.

Founded in 2012, the company has been beta testing for the past several months its Brandcast Cloud, which is intended to simplify the process of quickly building and managing the zillions of websites and landing pages many marketers must deal with.


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marketingIO's insight:

FYI...

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Marketing automation firm Autopilot raises $7M from Salesforce - Marketing Dive

Marketing automation firm Autopilot raises $7M from Salesforce - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • Marketing automation firm Autopilot raised a second round of $7 million, with backing from Salesforce ventures, bringing its total funding to $20.5 million.
  • The software startup, which re-launched four months ago, plans to use the funds to "fill the void between basic email software and complex marketing software designed for the tech elite," according to Thursday's announcement.
  • In addition to the CRM giant, other investors include One Capital, Blackbird Ventures, Garnett Ventures, Rembrandt Venture Partners, Southern Cross Venture Partners, and Tim Draper.
marketingIO's insight:

We'll keep an eye on this, but don't expect anything within the next 6-12 months.

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[FREE EBOOK] How Marketing Automation Can Help Small Teams Succeed – Marketo

[FREE EBOOK] How Marketing Automation Can Help Small Teams Succeed – Marketo | The Marketing Technology Alert | Scoop.it
As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all.

Download this ebook to learn how marketing automation can empower small teams to function at their peak, including:

The challenges and advantages of a small team
5 ways that a marketing automation solution can help small teams succeed
12 critical features of marketing automation
4 steps to ensure success prior to implementing a marketing automation solution


marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

Marketo dipping their toes into the small marketing departments...assuming they have large marketing department budgets.

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How Marketing Can Contribute to Revenue Generation [Infographic] - Profs

How Marketing Can Contribute to Revenue Generation [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/30/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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Esquire Digital Business's curator insight, July 31, 12:50 AM

Important Tech/Marketing News Stories Curated Today. EsqBusiness.com

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Are You Ready for Predictive Marketing? | Lattice Engines

Are You Ready for Predictive Marketing? | Lattice Engines | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

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How To Pick A Predictive Intelligence Solution - CMO.com

How To Pick A Predictive Intelligence Solution - CMO.com | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

I've been waiting for an article like this: guidance on how to select a predictive solution. Outstanding!

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Marketers failing to take advantage of predictive analytics tools according to new report | ZDNet

Marketers failing to take advantage of predictive analytics tools according to new report | ZDNet | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

A case where predictive is used to help with social media influencers.

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Predictive marketer Radius lands $50M so companies can optimize for the world they want - VentureBeat

Predictive marketer Radius lands $50M so companies can optimize for the world they want - VentureBeat | The Marketing Technology Alert | Scoop.it
As you could have predicted, prediction is big these days. Big enough, in fact, that leading B2B practitioner Radius today announced new investment funding of $50 million.

That brings the total raised to date by the San Francisco-based company to $125 million, which CEO and cofounder Darian Shirazi told me via email was “almost as much as the [other] predictive providers combined.”

Those others include such competitors as Lattice Engines and Infer. Shirazi noted that they “built [predictive] models to help sales prioritize leads, then help marketing operations accelerate existing leads, and now they’re partnering with data providers to deliver net-new [customers] in existing markets.”


MarTech is the best tool available to bridge the gap between Sales and Marketing. 

marketingIO's insight:

Watch for EVERYTHING to run through predictive engines.

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5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes - Kissmetrics

5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes - Kissmetrics | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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IntellaSphere's budget marketing cloud - The Hub

IntellaSphere's budget marketing cloud - The Hub | The Marketing Technology Alert | Scoop.it
Washington-based start-up IntellaSphere this week announced the launch of a low-priced, cloud-based marketing guidance center, and suite of associated tools, aimed primarily at the SMB segment.

IntellaSphere is very much a marketing tool. It does provide a platform for publishing and sharing content across the main social channels, and also serves to monitor relevant brand conversations across the network. Distinctively, it throws some key marketing functions into the mix. The Connections Relationship Management system integrates social activity with CRM, profiling online connections as prospects and tracking their behavior. In effect, it automatically builds a prospect database.

IntellaSphere starts at $9.95 per month for one user and five profiles. I noted that the highest priced package (for agencies) was priced at $299 per month, but only served 25 users--somewhat short of what even some medium-sized businesses might need. Worrall told me that the packages can be customized to add users and connections.
marketingIO's insight:

$10/month?

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A Marketing Automation Quick Start Guide | Act-On

A Marketing Automation Quick Start Guide | Act-On | The Marketing Technology Alert | Scoop.it
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.

Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment

We'll cover:

The three “Must Dos” to get started
Setting up your pilot lead management program
Core competencies your team will need
The 5-step process for creating your first automated program
Optimizing and maximizing results with metrics that matter
marketingIO's insight:

I wish it was this simple...

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Which B2B Content Types Deliver Great Leads? - Profs

Which B2B Content Types Deliver Great Leads? - Profs | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

Slide presentations on SlideShare: NO BRAINER!

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The Pace of Account-Based Marketing Accelerates - SiriusDecisions

The Pace of Account-Based Marketing Accelerates - SiriusDecisions | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO's insight:

Huh...yeah. 

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How Will You Communicate With Your Customers If They Don't Read Email? - Forrester

How Will You Communicate With Your Customers If They Don't Read Email? - Forrester | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/29/15

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/29/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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How Technology Is Transforming The Structure Of The Marketing Organization - Forbes

How Technology Is Transforming The Structure Of The Marketing Organization - Forbes | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

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4 Marketing Analytics That Matter for Driving Higher Revenue - Marketo

4 Marketing Analytics That Matter for Driving Higher Revenue - Marketo | The Marketing Technology Alert | Scoop.it
Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.

So how do you do it? Here are four marketing analytics for demonstrating marketing’s ability to drive revenue:

Flow: Where are prospects connecting with your marketing programs?
Balance: How many prospects are in each stage of the sales funnel?
Conversion: What’s the ratio of movement from stage to stage?
Velocity: What’s the rate of movement from stage to stage?
marketingIO's insight:

Looks like Lifecycle Marketing to me.

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11 SEO Tactics That Just Don’t Work Anymore - Relevance

11 SEO Tactics That Just Don’t Work Anymore - Relevance | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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Techkura's curator insight, July 30, 12:33 PM

SEO not working today? 

Beware of black hat strategies!

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Better B2B marketing with two-way SMS - Fourth Source

Better B2B marketing with two-way SMS - Fourth Source | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

I've yet to find a marketing automation solution with SMS native to SFDC.

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Announcing LinkedIn's New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads

Announcing LinkedIn's New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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The Sophisticated Tech Marketer's Guide Vol 1 - LinkedIn

The Sophisticated Tech Marketer's Guide Vol 1 - LinkedIn | The Marketing Technology Alert | Scoop.it
Created to be part instruction manual and part strategic guide, this eBook will help you gain a clearer understanding of the technology buying audiences and ultimately outline how to successfully use LinkedIn to achieve greater results for your company.

Check out Volume 1 of The Sophisticated Technology Marketer's Guide to LinkedIn to get the most value out of LinkedIn with input from top technology marketers, LinkedIn marketing gurus and the expertise of the LinkedIn Marketing Solutions team.


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marketingIO's insight:

For marketers in the tech sector.

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LinkedIn is taking steps to reduce the number of emails users get - VentureBeat

LinkedIn is taking steps to reduce the number of emails users get - VentureBeat | The Marketing Technology Alert | Scoop.it
LinkedIn says it’s gotten the message: users are receiving too many emails from the professional social network. The company shared that it’s taking steps to reduce the number of emails sent and outlined two actions already being implemented.

In a blog post, LinkedIn’s senior director of product management for growth and life cycle, Aatif Awan, explained that his team is working to ensure emails users receive are “more relevant”. The company has already consolidated invitations to connect into a single weekly digest and has also aggregated all the updates from a user’s LinkedIn Groups into one email.


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

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