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[INFOGRAPHIC] 9 Key Social Media Measurements To Answer 9 Key Strategic Questions - MarketingThink

[INFOGRAPHIC] 9 Key Social Media Measurements To Answer 9 Key Strategic Questions - MarketingThink | The Marketing Technology Alert | Scoop.it

This infographic reviews 9 key strategy questions you need to ask yourself about your social media and content marketing and the 9 back-of-the-envelope measurements that will let you know how you are doing.

iNeoMarketing's insight:
  • See the article at marketingthink.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Done4USocialMedia's curator insight, March 12, 2013 8:35 AM

Now this I found very useful. See what you think.

Arturo Nava's curator insight, March 12, 2013 10:52 AM

Take a look of this!

Sara Fiorentino's curator insight, March 13, 2013 4:47 AM

9 Key Social Media Measurements To Answer 9 Key Strategic Questions - #Marketing #smm | @scoopit via @TheMAAlert http://sco.lt/...

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/5/15

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/5/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

>> Four Online Marketing Metrics That Actually Matter – Profs: http://sco.lt/58ICkT

>> You need to focus your marketing efforts on search intent: here's why – Memeburn: http://sco.lt/8L8DMf

>> Why You Need A Persona-Based Content Marketing Strategy - Marketing Land: http://sco.lt/7rKKht

>> Planning, Budgeting, and Measuring an SEO Campaign - Search Engine Watch: http://sco.lt/7bdzlp

>> The Only 2 Things You Really Need to Know About LinkedIn Prospecting - Impact Branding: http://sco.lt/8nEVF3

>> Landing Page Optimization: Conversion increased 37% by reducing copy | MarketingExperiments Blog: http://sco.lt/5EAYYD

>> [FREE] 2015 Digital Marketing Salary Guide – Mondo: http://sco.lt/6ucwPx

>> 9 Powerful promotional tactics for your blog [Infographic] - Smart Insights: http://sco.lt/56DmuP

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Four Online Marketing Metrics That Actually Matter - Profs

Four Online Marketing Metrics That Actually Matter - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Well, what really matters is if you can tie those first three into the last one. Click through for more details.

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You need to focus your marketing efforts on search intent: here's why - Memeburn

You need to focus your marketing efforts on search intent: here's why - Memeburn | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Search and social and everything else has to have a singular focus, based on what your audience's intentions may be. Benefits to this approach available when you click through.

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Why You Need A Persona-Based Content Marketing Strategy - Marketing Land

Why You Need A Persona-Based Content Marketing Strategy - Marketing Land | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

For the Enterprise, this is entirely doable...and recommended. Why? Because of the available resources. Without the resources, it's damn near impossible to create 8 pieces of content x 3 personas x 5 stages.

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Planning, Budgeting, and Measuring an SEO Campaign - Search Engine Watch

Planning, Budgeting, and Measuring an SEO Campaign - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Excellent post. I only scooped the portion pertaining to planning, but plenty of good info around budgeting and measuring. Dig in.

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The Only 2 Things You Really Need to Know About LinkedIn Prospecting - Impact Branding

The Only 2 Things You Really Need to Know About LinkedIn Prospecting - Impact Branding | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Want to get moving even faster? LinkedIn's Lead Accelerator. 

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Landing Page Optimization: Conversion increased 37% by reducing copy | MarketingExperiments Blog

Landing Page Optimization: Conversion increased 37% by reducing copy | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Two takes on this. (1) Shorter copy for the I want it now situation, and longer copy for the product/service requiring more thought; (2) TEST!!!!

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[FREE] 2015 Digital Marketing Salary Guide - Mondo

[FREE] 2015 Digital Marketing Salary Guide - Mondo | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Behind a quick registration wall. 

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9 Powerful promotional tactics for your blog [Infographic] - Smart Insights

9 Powerful promotional tactics for your blog [Infographic] - Smart Insights | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Monday, 5/4/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 5/4/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Marketers are fiercely passionate about their marketing stacks - Chief Marketing Technologist: http://sco.lt/5iOXmz

>> The Perils and Benefits of AB Testing - Casey Accidental: http://sco.lt/5x9gYL

>> Why No One Is Going to Buy Salesforce - Enterprise Irregulars: http://sco.lt/7nXCpF

>> The Race to Create the First Account-Based Marketing Category. Who Will Win? - Heinz Marketing: http://sco.lt/5OnOfR

>> More than 90 Percent of Marketers Believe that Account-Based Marketing is a B2B Must-Have – DemandBase: http://sco.lt/54MHIn

>> Brands to Spend More on Original Digital Video But Worry About Its ROI – ClickZ: http://sco.lt/6h7sTh

>> 3 Ways to Battle the CMO-CIO Disconnect - CMO Essentials: http://sco.lt/5T3NcP

>> Insightpool adds a B2B social selling platform to its portfolio – VentureBeat: http://sco.lt/4hilg9

>> 22 Hidden LinkedIn Hacks Revealed – HubSpot: http://sco.lt/64S20P

 

See ALL Top Curated Marketing Technology Summaries here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Marketers are fiercely passionate about their marketing stacks - Chief Marketing Technologist

Marketers are fiercely passionate about their marketing stacks - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

OK, so what does your stack look like, and where are the holes?

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The Perils and Benefits of AB Testing - Casey Accidental

The Perils and Benefits of AB Testing - Casey Accidental | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Since we know the benefits, I scooped the perils. The last one is interesting, and should not be assumed to be the case, as collective tastes change over time.

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CIM Academy's curator insight, Today, 5:10 AM

Too busy for AB testing? This article outlines some key reasons why it needs to be done.

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Why No One Is Going to Buy Salesforce - Enterprise Irregulars

Why No One Is Going to Buy Salesforce - Enterprise Irregulars | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Unless, of course, the market value added to the acquirer is greater than the current cash-on-hand investments.

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The Race to Create the First Account-Based Marketing Category. Who Will Win? - Heinz Marketing

The Race to Create the First Account-Based Marketing Category. Who Will Win? - Heinz Marketing | The Marketing Technology Alert | Scoop.it
Here’s what’s interesting: as the co-founder and CMO of an B2B account-based automation company called Terminus, it has quickly come to my attention how little representation there is for the account-based marketing (ABM) industry on these sites. In fact, ABM hardly has a presence at all. I find this particularly surprising given the amount of buzz around account-based marketing and advertising — and the number of players that are currently dominating the ABM landscape, including big names like DemandBase and Bizo.

The thing is, there is a market demand for account-based marketing, and we see it every day (according to Matt Senatore, Research Director at SiriusDecisions, ABM generated enough global search traffic in only 12 months to appear on Google Trends). As the B2B selling landscape continues to evolve, buyers are looking for more customer-centric solutions, and customer-centricity is what account-based marketing is all about. In fact, account-based marketing requires flipping the funnel completely on its head (feel free to join the #FlipMyFunnel revolution) so that the customer comes first, making it the perfect solution for buyers that are looking for ways to better meet their customers’ needs.

And so, we come back to my original question. With account-based marketing showing many of the same signs and growth patterns as familiar industries like cloud computing and marketing automation (high growth, but low penetration), it won’t be long before we see ABM become a category of its own in the minds of analysts and business people alike.
iNeoMarketing's insight:

It's a slam-dunk no-brainer.

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More than 90 Percent of Marketers Believe that Account-Based Marketing is a B2B Must-Have - DemandBase

More than 90 Percent of Marketers Believe that Account-Based Marketing is a B2B Must-Have - DemandBase | The Marketing Technology Alert | Scoop.it
Demandbase's Marketing Innovation Summit for B2B, SiriusDecisions unveiled the results of its 2015 State of Account-Based Marketing (ABM) Study. The survey reveals that ABM is essential to improving sales and marketing alignment, but many marketers believe they lack the support needed to succeed at ABM. While 92 percent of companies recognize the value in ABM, going as far as calling it a B2B marketing must-have, only 20 percent have had full programs in place for more than one year. The study shows wider adoption is expected with more than 60 percent planning to invest in technology for ABM to better align sales and marketing over the next twelve months.

Additional findings include:

  • Strong sales and marketing alignment with ABM: All companies practicing ABM claim to be at least somewhat aligned with sales, with 34 percent saying they were tightly aligned.
  • High willingness of companies to try ABM: Companies in the study see the value of ABM, with 52 percent of respondents currently having pilot programs in place.
  • Sales involvement is high: 74 percent of respondents work with sales to define account goals and plans, and 67 percent get help from sales on account insights.
  • Where marketers have more alignment has to do with their peers: Respondents said just 46 percent are getting help with ABM from other marketing functions.
  • Major skills gap: 47 percent of companies surveyed say that they don't feel their ABM teams have the skills needed for ABM and that marketing teams need more support to succeed at ABM.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Formalized ABM Automation is long overdue.

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Brands to Spend More on Original Digital Video But Worry About Its ROI - ClickZ

Brands to Spend More on Original Digital Video But Worry About Its ROI - ClickZ | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

At some point in the near future, we'll all look back on the notion of original digital video as one of the most colossal wastes of money known to mankind.

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3 Ways to Battle the CMO-CIO Disconnect - CMO Essentials

3 Ways to Battle the CMO-CIO Disconnect - CMO Essentials | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

It's a bit simple, but a very straightforward approach to managing the relationship. Just don't oversimplify it.

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Insightpool adds a B2B social selling platform to its portfolio - VentureBeat

Insightpool adds a B2B social selling platform to its portfolio - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

FWIW...

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22 Hidden LinkedIn Hacks Revealed - HubSpot

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Friday, 5/1/15

Your Must-Read Marketing Technology Summaries, Curated Friday, 5/1/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Customer Experience Matrix: Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly: http://sco.lt/6Dsg77

>> How to Set Up a Facebook Page for Business | Social Media Examiner: http://sco.lt/4mT28n

>> The Ultimate List of Email SPAM Trigger Words – HubSpot: http://sco.lt/6LTRqL

>> [FREE] SEO Basics: Complete Beginner’s Guide to Search Engine Optimization | Wordstream: http://sco.lt/7mbUgb

>> 7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative - Search Engine Watch: http://sco.lt/7TnZJp

>> Practical Tools to Improve Web Forms – Conversioner: http://sco.lt/5addNh

>> 6 new analytics tools marketers can't live without - iMediaConnection.com: http://sco.lt/94wFXt

>> [FREE REPORT] 2015 State of B2B Marketing - Salesforce.com: http://sco.lt/8owADZ

>> 29 martech unicorns: There are now almost 30 $1B+ marketing technology vendors – VentureBeat: http://sco.lt/5nNi1R

>> [FREE REPORT] State of Inbound 2014-2015 – HubSpot: http://sco.lt/6Yr7Wj

>> 5 B2B Marketing Potholes and How to Avoid Them [Infographic] – LinkedIn: http://sco.lt/5FxRSL

>> More on the SFDC Acquisition Rumors...: http://sco.lt/8ByicD

 

 

See ALL Top Curated Marketing Technology Summaries here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Customer Experience Matrix: Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix: Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

If I was running a MarTech company, I'd do everything I could to ensure that satisfaction was off the charts.

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How to Set Up a Facebook Page for Business | Social Media Examiner

How to Set Up a Facebook Page for Business | Social Media Examiner | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

All I did here is scoop the basic steps, but when clicking through, you'll have all the steps to build a company page. Excellent!

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The Ultimate List of Email SPAM Trigger Words - HubSpot

The Ultimate List of Email SPAM Trigger Words - HubSpot | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Oldie, goodie and still very pertinent.

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[FREE] SEO Basics: Complete Beginner’s Guide to Search Engine Optimization | Wordstream

[FREE] SEO Basics: Complete Beginner’s Guide to Search Engine Optimization | Wordstream | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

More information on SEO basics. No registration required: just click and read.

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7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative - Search Engine Watch

7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Excellent collection of SEO tools, with additional details and links when you click through.


I'm not suggesting you do SEO on your own, but if you don't have the financial resources and you have an understanding of what is important in SEO, then these tools (and others) will definitely help.

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