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The Top 14 Marketing Automation Articles Curated Today, Thursday, 3/7/13

The Top 14 Marketing Automation Articles Curated Today, Thursday, 3/7/13 | The MarTech Digest | Scoop.it

Here are The Marketing Automation Alert's best marketing automation-related articles curated today, Thursday, 3/7/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

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Featured Marketing Automation Article

 

SiriusView: Marketing Automation Platforms - Rep Capital

 

http://sco.lt/7QaDmT

From pages2.marketo.com - Today, 11:01 AM

 

iNeoMarketing's insight:

The blue ribbon report on MAP vendors comes from David Raab, but this is a nice overview. Doesn't include everyone, e.g., HubSpot, but it is something from which to work.

 

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What do you mean by marketing as a science? - Chief Marketing Technologist


http://sco.lt/8DKYK1

From chiefmartec.com - Today, 12:00 PM

 

Excerpted...

 

Here are what I believe are the 4 principles of good marketing science:

 

1. Marketing as a science is about objectively using data to support decision making. It’s about understanding how to interpret data — and how to identify common errors or misrepresentations in interpretations. It’s also about critically questioning data, its source, its quality, the context in which it was collected, and alternative interpretations that it supports.

 

2. Marketing as a science is about looking for patterns in the market and in customer behaviors — within data, but also through more qualitative sources of information, such as conversations with prospects, peers, and third-parties. This is where data science is applied in the exploration of marketing data.

 

3. Marketing as a science is about embracing ideas from other scientific and engineering disciplines: psychology, economics, computer science, neuroscience, biology, industrial engineering, anthropology, sociology, etc. It’s about translating the work of other scientists and engineers into the context of marketing, at least as an inspiration for new models and hypotheses.

 

4. Marketing as a science is really about running good controlled experiments to test hypotheses. This is the heart of the scientific method applied to any discipline. It’s about designing good experiments. It’s about choosing meaningful hypotheses to test. It’s about minimizing confounding variables in such tests — while acknowledging that real-world marketing experiments are inevitably subject to uncontrolled influences.

 

iNeoMarketing's insight:

As usual, Scott Brinker has it right: the heart of science is the scientific method, the testing of hypotheses. An algorithm does not make a scientist.

 

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How Will Twitter's New Six-Second Videos Change The Game? (Vine) - Aprimo


http://sco.lt/9Dhu9h

From blog.aprimo.com - Today, 11:53 AM

 

Summary...

 

What does Vine offer marketers? Is there any chance six seconds of airtime will add value to your social media plan, or help you stand out from the crowd? Definitely. And here’s why:

  • Everyone has a six-second attention span. There’s little chance your followers or customers will pull the plug partway through your Vines simply because the clips won’t last long enough to try their patience. Likewise, your followers are much more likely to pass it on to their social connections, knowing it won’t take them a ton of time or effort to enjoy either.
  • Anyone has time to make a six-second video. Forget storyboarding. Forget production values. Forget two drafts of a script. Forget choosing a song and opening titles. Vines are designed to show a moment in time, and that’s about how long they take to create, too –which means Vine is a painless addition to your content plan.
  • Choose one thing to say, and you’re more likely to succeed. Marketers often try and pack too much meaning into status updates and tweets, hoping to engage with more people in the process. But six seconds is only time enough for one idea or scene or design element –and that can help prevent overachievers from mucking it up too much.
  • Don’t underestimate the GIF factor. Everywhere you look online, people are posting GIFs, those wacky animated images that overflow from Tumblr blogs and forum postings and Reddit comment streams. A Vine is basically an overgrown GIF. Or an Instagram with more punch. Or maybe even something new the internet has been longing for?

 

iNeoMarketing's insight:

More benefits associated with the use of Vine. We completely agree with the notion that Vine is an overgrown GIF. Use Vine as a means to tease.

 

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Tips from Top SlideShare Content Marketers - TopRank


http://sco.lt/6sW57h

From www.toprankblog.com - Today, 11:45 AM

 

Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion.

 

Excerpt...

 

Take a page from these SlideShare marketers, who have put out some of the most popular and useful pieces of content in their niche on the platform. Along with each example, you’ll find out just what it was they did to get it so very right; use these tips to improve your own SlideShare content marketing strategy. As a bonus, these are helpful resources in and of themselves, as each offers tips and advice on marketing.

 

iNeoMarketing's insight:

The article offers examples as to how some marketers have successfully used SlideShare as a part of their content marketing strategy. Readers of The Marketing Automation Alert know where we stand with SlideShare: it's a gotstobedone situation.

 

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How to Drive More Traffic to Your Content - Online Marketing Institute | OMI Blog


http://sco.lt/8ojCi1

From www.onlinemarketinginstitute.org - Today, 11:50 AM

 

Learn how to become a better digital marketer by driving more traffic to your own website content through channels like YouTube, Slideshare, and Outbrain.

 

Summarized...

Traffic Channel #1: Amazon and Kindle

If you need to or just want to leverage the traffic powerhouse of Amazon, then consider giving away free e-books on the Kindle platform.  When you upload a book to Kindle, you have the option to sell it or give it away.  By giving your book away you have the ability to get your message out to more people, but you do need to be creative about how to capture the leads. Put together a bonus material such as a webinar, video, or other supplemental material and place strategic call to actions throughout the book to get the reader to go to your landing page to get the offer.

 

Traffic Channel #2: Youtube

Videos are the best way to allow your customer to connect with you before deciding to make a purchase.  Think of unique ways to use videos.  Maybe on your “About Us” page you can put a video with your story.  Create a testimonials page and put up videos of customer testimonials.  If you sell a product that requires technical expertise to use, create how-to videos.

 

Traffic Channel #3: Slideshare

If you are selling business to business, check out slideshare.net.  You can put up videos, ebooks, powerpoints, pdfs, and more.  Strategically you should use this as a sales mechanism.  Don’t just be giving away content to give away content.  Create shortened versions of live presentations and create call to actions.  You can always offer the full version of your presentation on your site behind an opt-in form.

 

Traffic Channel #4: Outbrain

You have most likely seen Outbrain without even realizing it.  Outbrain offers paid placement of headlines on major websites such as CNN.com.  You see it in the area of “From around the web” on the bottom right nav of their website and many others.  Even though you can’t technically publish your content on Outbrain, you can drive traffic to your blog using this paid service. 

 

Traffic Channel #5: iTunes (Podcasts)

The last channel I want to cover today is iTunes.  You need to create 10 episodes to go live on iTunes so the first step is to start creating some episodes!  Once you have your first 10, you can create an account and go live.  Podcasts are just like webinars or videos… but without the visual aids so you will need to learn to speak more visually.  

 

iNeoMarketing's insight:

Excellent ideas, especially using Kindle as a means to drive traffic. Worthwhile to click through and understand what needs to be done to be successful using Amazon.

 

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Marketing Research Chart: Email marketing ROI | MarketingSherpa


http://sco.lt/7LXZAn

From article - Today, 11:13 AM

 

Q: What is the estimated ROI from email marketing programs for your organization? See chart!

 

iNeoMarketing's insight:

Throw a rock in the air and you'll hit on an ROI measurement. With all the issues associated with attribution, we believe that these numbers are based on estimates and perhaps guesses.

 

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Marketing Metrics That Matter [Cheat Sheet] | - Pardot


http://sco.lt/5jPZ2X

From www.pardot.com - Today, 11:16 AM

 

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Content Curation Leads to Content Creation | Business 2 Community


http://sco.lt/7DWOkT

From www.business2community.com - Today, 11:07 AM

 

Excerpt...

 

To help make this more efficient, or speed it up, it helps to have some curation tools.  Sites such as Scoop.it or Storify can help you organize your curation.  They make it easy to get started as well as plug you into a network of other curators.

 

By helping to automate some of the content discovery process, they can save you time searching and finding articles.  By making it easy to add your comments and ideas to curated articles, they make it easy to expand your writing.  They are linked to your social media so that your newly curated articles, as well as your newly created content, can be automatically posted to your accounts.

 

If you make content curation a process, a practice, it can lead to you becoming a writer, or a better writer.  That in turn is going to help you vault over the next hurdle of creating your own articles and posts from scratch.  Now you can fulfill the promise of your blog or marketing site and see your business increase as a result.

 

iNeoMarketing's insight:

We cannot overemphasize the benefits of content curation. In addition to the above, content curation provides an additional foundation for your content marketing production plans, but more importantly: it prompts thinking, and from there, your own topics will cascade!

 

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BtoB study: Social marketing reaches critical mass - BtoB Magazine


http://sco.lt/9LEH6P

From www.btobonline.com - Today, 11:11 AM

 

Excerpt...

 

Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity, with fully 96% of marketers engaging with social media in some fashion, according to a new report by BtoB.

 

In addition, according to BtoB's “Social Media: From Marginal to Mainstream,” 47% of b2b marketers are “very involved” or “fully integrated” with social marketing, up from 28% last year. Social media now commands 6% of the average b2b marketing budget, a figure that rises to 9% among best-in-class marketing departments, according to the report.

 

iNeoMarketing's insight:

We're scooping the obvious today, regardless, the growth rate is stupendous.

 

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The Power of Prediction: Turning Predictive Analytics into Meaningful Metrics - AMA

 

http://sco.lt/9JoYV7

From www.marketingpower.com - Today, 10:56 AM

 

The future may be right now but predicting it and how consumers will behave can help organizations better prepare for tomorrow.  That’s where predictive analytics comes in.

 

In this exclusive interview, Eric Siegel, Ph.D., founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times, shares his insights about predictive analytics and how it can be used to turn Big Data into meaningful metrics.  

iNeoMarketing's insight:

We're still waiting for the genie to jump out of the bottle. Not there yet, but perhaps Big Data provides some guidance to the B2B marketer.

 

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Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content - Profs


http://sco.lt/8Fool7

From www.marketingprofs.com - Today, 10:53 AM

 

Content - Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help ...

 

Summarized...

 

Three Strategies

 

Strategy 1: Be an avid journalist to your internal audience

When you go to an event, make sure you participate in it. Marketing is not about setting up the logistics and swiping the name badges; you also should sit in the sessions and take plenty of notes. Your notes should include insights from customers that can be summarized in a valuable report and communicated to your stakeholders. The notes can then be repurposed as "Industry Newsflashes," "Customer Insights," and "Opportunity Analysis" for your internal audiences. Develop a content cadence for every event. Doing so will grow your internal visibility and readership.

 

Strategy 2: Insource your content, but control the output

Identify your domain experts and create an editorial calendar. I prefer to identify at least one person in each cross-functional area whom I can rely on as my go-to person. That person is typically a knowledge expert and someone easy to talk to.

 

Strategy 3: Outsource your topics to industry experts

I often say that marketing is all about perception. Companies want to be perceived as thought leaders in their respective field; however, constantly singing your own praises can put people off. One tactic that I have used successfully is to get someone else to do the praising in an indirect way. I select that "someone" very carefully.

 

In the technology space, I engage industry experts, media personalities, and well-known bloggers. The kind of perception you are trying to create is this: "Wow, these guys are associated with her? Impressive."

 

iNeoMarketing's insight:

Not the only strategies to embrace, but solid candidates to incorporate into your overall content marketing approach. We especially appreciate the differentiation between insourcing and outsourcing.

 

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B2B Marketers Point to Email As Their Most Important Digital Tool - Marketing Charts


http://sco.lt/58jBWj

From www.marketingcharts.com - Today, 10:41 AM

 

Modern B2B marketing – increasingly reliant on digital marketing – has been shaped by forces such as tech-tracked ROI and the rise of social media, but one tried and true digital marketing channel remains most important, according to a study from BtoB magazine, sponsored by Eloqua. Respondents to the survey, who indicate greater adoption of modern marketing practices today than ever before, indicate that email (64%) is their most important digital marketing activity.

 

iNeoMarketing's insight:

Again referencing the Modern Marketer report from Eloqua, this graph leans towards the obvious. We should be asking questions such as: Doesn't marketing automation impact this percentage? Are your email campaigns built to be seen across a variety of devices? Will communication via social media make inroads into this percentage?

 

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37 Ways to Repurpose a Blog Post [Infographic] - Infographic Journal


http://sco.lt/6y3XCz

From infographicjournal.com - Today, 10:43 AM

 

This infographic from Content Equals Money offers 37 tips and ideas for writers, bloggers, businesses and content creators to repurpose their best blog posts and share them over the web in many different ways.

 

iNeoMarketing's insight:

Now here's an infographic that we can refer to on an ongoing basis.

 

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Infographic: 10 ways to get more followers on Pinterest - Ragan


http://sco.lt/9LHZgn

From www.ragan.com - Today, 7:16 AM

 

marketingIO's insight:
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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(877)217-7933 Dell Support Toll Free's comment, April 11, 6:05 AM
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Your Must-Read MarTech Digest™, for Monday, 4/24/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 4/24/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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A CMP Wave And The Vision Of True Brand Orchestration - Forrester

A CMP Wave And The Vision Of True Brand Orchestration - Forrester | The MarTech Digest | Scoop.it
What they do is this:

  • Provide a common environment for everyone across the brand to plan out their campaigns and communications.
  • Manage production by dozens and even hundreds of teams simultaneously.
  • Provide systematic structure to make in-channel execution and reporting far more intelligent.
Users have quantified the benefits in terms of quality improvements, team efficiency, and brand governance in the millions.

We just completed our semiannual Forrester Wave assessment of the CMP space, and there are new faces and some new front-runners in the space (with some breakaway work planning capabilities and brand governance tools).
marketingIO's insight:

To this day I cannot figure out how a CMP is not a sub-function of MRM.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Oracle's Latest Acquisition Shows the Ad Software Arms Race Remains in Full Swing - The Street

Oracle's Latest Acquisition Shows the Ad Software Arms Race Remains in Full Swing - The Street | The MarTech Digest | Scoop.it
Earlier this week, Oracle announced that it's buying Moat, a provider of tools that measure how ads are viewed and engaged with across various devices, and who is looking at them. Terms are undisclosed, but Re/code reports Oracle paid over $850 million.

Sources speaking with AdExchanger suggest Moat's ability to drive large, recurring, subscription software fees appealed to Oracle, and that its ability to measure the effectiveness of ads appealed to suitors in general. But as the Moat and Krux deals show, marketing software/services leaders remain quite open to snapping up smaller peers that can provide differentiated technology and/or fill product line holes.

In addition, private-equity firms have shown an interest in this space. Vista Equity bought marketing automation firm Marketo last year for $1.8 billion, and marketing data/analytics provider Neustar is set to be acquired by Golden Gate Capital for $2.9 billion.
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Your Guide to Selecting the Best Marketing Automation Software - Martech Advisor

Your Guide to Selecting the Best Marketing Automation Software - Martech Advisor | The MarTech Digest | Scoop.it
How the guide helps you:
 
 1. MarTech Advisor’s MAP (Marketing Automation Platform) Buyer’s Guide is a handy tool to make sense of the marketing automation space.
 2. Highlights the scope and potential of marketing automation.
 3. Provides a checklist for marketers as a ready reference while making a buying decision.
 4. Our proprietary MTA Green Zone helps B2B professionals make sense of the several marketing technology products available and recommends the best matched tools specific to SMBs.
 5. And, of course, MTA’s special bonus offering this time – we have also delved into whether, and how much, the marketing automation products are geared to address your ABM efforts, since no marketer today seems immune from the ABM buzz.
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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MarTech Advisor Releases Proprietary Investscape 2017 Summarizing Q1 Martech Investments

MarTech Advisor, the world’s leading resource for marketing technology related news, research, product comparisons and expert views, on April 7th released their exclusive Q1 2017 Investscape that analyzes venture funding in the martech space. Identifying the top 10 companies receiving major investments and the top categories that equity players have shown interest in, the data is a useful ready reckoner for B2B enterprise marketers as they plan their marketing technology purchase decisions.
When compared to Q1 ’16, Q1 ’17 witnessed a 29% drop in VC funding from $2.24 billion in Q1 last year to a moderate figure of $1.59 billion. The kinds of categories invested in and the average amount invested in each has reduced, even though the number of VCs actively investing have gone up from 90-plus firms to 200-plus equity ventures diversifying into this booming tech sector. So far, 2017 has seen select martech companies capture niche, micro-landscapes, while helping enterprises take giant steps in their customer fulfillment journey.
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How Marketers Can Help Protect Their Firms From a Cybersecurity Attack - Forbes

How Marketers Can Help Protect Their Firms From a Cybersecurity Attack - Forbes | The MarTech Digest | Scoop.it
Whitler: In prior articles, we’ve talked about what cybersecurity is, the degree of threat firms face from an attack, who manages it, and why CEOs/CMOs should care. Let’s assume you’ve convinced firm leaders. What steps can a CMO take to help protect customer data?

Rollo: The basis of a modern marketing engine revolves around a web platform and the supporting systems, marketing/customer databases, automation, operations, analytics tools and connections to CRM, ERP, and a whole host of other systems. There are bells and whistles galore that can be used to capture, score, manage, nurture, clean, append, correlate, analyze, and connect customer and prospect data for the purpose of promoting, selling, enabling selling, syndicating, replicating, or socially promoting anything you can imagine.

We must build our modern marketing infrastructures with security in mind, partnering directly with the CIO or CSO on it. It is important that we drive a conversation about how the IT security teams can better protect the marketing infrastructure and respond in the event of a breach. We must also insist that vendors go through security audits and that we ask as many questions as we can about their ability to protect and defend our data and any possible entry points into our environment that can affect other parts of the business.
marketingIO's insight:

For your next budget, build in Cyber insurance.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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My 5 Favorite Free SEO Tools - Forbes

My 5 Favorite Free SEO Tools - Forbes | The MarTech Digest | Scoop.it
  • Google My Business
  • Google Analytics
  • Google Search Console (previously known as Google Webmasters).
  • Google Keyword Planner
  • Yoast
marketingIO's insight:

To each, his own.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Optimizely Acquires Experiment Engine

Optimizely Acquires Experiment Engine | The MarTech Digest | Scoop.it
San Francisco, CA-based Optimizely acquired Experiment Engine, which offers tools and services for teams to manage their experimentation programs.

Led by Dan Siroker, co-founder and CEO, Optimizely provides an experimentation platform, which enables businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. With the acquisition of Experiment Engine, the company will now add tools for experimentation project management, reporting and analysis, and program oversight to enable organizations to run experiments, share information more efficiently and iterate faster.
marketingIO's insight:

FYI...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic] - MarketingProfs

B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Marketing technologies are essential to B2B marketers, with B2B firms having adopted 16 technologies on average, and lead generation being the top use for martech. See more from this study.
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How to Develop a Multiple Domain SEO Strategy - Neil Patel

How to Develop a Multiple Domain SEO Strategy - Neil Patel | The MarTech Digest | Scoop.it

In order to build a multiple domain strategy, you need to get the domains first. There are three methods you can use:

  • Create new domains
  • Buy expired domains
  • Buy existing domains

 

Decided to go with microsites? Optimize them:

  • First things first––content. 
  • Next, work on some fundamental SEO
marketingIO's insight:

Another excellent hands-on post. CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How to add schema markup to your site using Google Tag Manager - Search Engine Land

How to add schema markup to your site using Google Tag Manager - Search Engine Land | The MarTech Digest | Scoop.it

"Following are eight simple steps to add schema markup to your website using Google Tag Manager. Specifically, in the example below, I show how to add organization schema markup that uses JSON-LD encoding. 

Step 1: Create JSON-LD markup
Step 2: Create new Custom HTML Tag
Step 3: Paste JSON-LD markup into the Custom HTML text box
Step 4: Save your Custom HTML tag 
Step 5: Create new trigger for Page Views
Step 6: Configure ‘Page View’ trigger
Step 7: Connect ‘Page View’ trigger to your schema markup tag
Step 8: Publish your Google Tag Manager container
Step 9: Test your markup using Google’s Structured Data Testing Tool"

marketingIO's insight:

Excellent hands-on guidance.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Google Analytics 360 & the Move to Enterprise Analytics

Google Analytics 360 & the Move to Enterprise Analytics | The MarTech Digest | Scoop.it
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it?

Join our experts from Google and Cardinal Path to discover the advanced features available within Google Analytics 360 Suite, and what this will mean for enterprise organizations as they move down the path to digital maturity.

Attend this webinar and learn:

  • The people-based marketing opportunities enabled through Google Analytics 360.
  • How to get beyond collection, and into activation of your data.
  • Data-informed marketing for better user experiences.
marketingIO's insight:

Caught my eye.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Six Building Blocks of a High-Converting Lead Generation Form - MarketingProfs

Six Building Blocks of a High-Converting Lead Generation Form - MarketingProfs | The MarTech Digest | Scoop.it
1. Curb Appeal: Focus on Form Appearance

2. Solid Foundation: Consider Form Fields and Order

3. Visitor Experience: Use Conditional Logic

4. Interaction: Create an Effective CTA

5. Inspection: Conduct Form A/B Tests

6. Vacancy Insights: Use Partial Submissions and Field Bottlenecks
marketingIO's insight:

Here's the counter argument: https://martech.zone/7-reasons-lead-forms-dead/

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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SEO & website design: Everything you need to know - Search Engine Land

SEO & website design: Everything you need to know - Search Engine Land | The MarTech Digest | Scoop.it
In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side.

We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts.

In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine.
marketingIO's insight:

Detailed!! Tremendous asset!!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Everything You Need to Know about Changing WordPress Themes - Smart Insights

Everything You Need to Know about Changing WordPress Themes - Smart Insights | The MarTech Digest | Scoop.it
The gap that separates free and premium WordPress themes is surprisingly narrow, to be honest. The prevailing train of thought is that paid WordPress themes are far superior because they come at a price. This may be true to some extent, but it doesn't always apply.

Free themes that you can download straight from your dashboard undergo a rigid theme check from the WordPress team. Each theme is made sure to pass the coding and security standards before they are uploaded to the themes database for download. Even though they are free, these themes can still provide you the same quality that you can expect from a premium theme. Also, you can filter themes based on reviews and developer so you can be sure to view the best ones that will fit on your site.

For paid themes, I highly suggest that you look into frameworks like Genesis and Thesis. These offer the simplicity and elegance, not to mention the customization features that only free themes can dream of.
marketingIO's insight:

The post compares different features, not a how to transition. I scooped what caught my eye.

 

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Bizible Debuts Revenue Planning Product With Machine Learning - Demand Gen Report

Bizible Debuts Revenue Planning Product With Machine Learning - Demand Gen Report | The MarTech Digest | Scoop.it
Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data and various “what if scenarios.”

Several customers, including TIBCO, have been testing the product for the past few months, the company said. Thomas Been, CMO at TIBCO said the planning tool has given him “a new avenue to incorporate more predictability into our planning process and add the flexibility to scenario plan against changes in budgets, the market and buyer behavior.”
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Some 3rd party applications are eating the MAP's lunch.

 

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Engagio Integrates With All Major Marketing Automation Platforms

Engagio announced that its ABM solutions are now integrated with all major marketing automation platforms, including Eloqua, Pardot, Hubspot, and Marketo.

Engagio’s integration with the major automation platforms gives marketing teams interested in account-based strategies a unique competitive advantage. With Engagio, marketing and sales can get account-level insights and orchestrate ABM activities at scale to drive engagement, meetings and revenue in target accounts.
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Understanding Inbound Marketing and the Sales Funnel - Visual Contenting

Understanding Inbound Marketing and the Sales Funnel - Visual Contenting | The MarTech Digest | Scoop.it
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Your Must-Read MarTech Digest™, for Thursday, 4/20/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 4/20/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Account Based Marketing - The Inescapable Reality of Modern Marketing - Huffington Post

Account Based Marketing - The Inescapable Reality of Modern Marketing - Huffington Post | The MarTech Digest | Scoop.it
Account-based marketing is quickly becoming a fact of life in many organizations. A study by SiriusDecisions found that 71 percent of B2B marketers have implemented a program that includes ABM elements.

We predict that number will soon approach 100 percent. ABM is inescapable. And it’s a good thing — for both marketers and their customers.

Why? Because ABM enables marketers to do something they’ve always dreamed of: communicate with prospects and customers on a much more personalized level — a level that can often approach a one-to-one conversation. ABM, in its purest form, enables companies to communicate with a “market of one,” says Nick Panayi, Head of Global Brand & Digital Marketing at DXC Technology.

Four macro-trends are contributing to the inexorable adoption of ABM:

  • Customer control
  • Robust sales and marketing alignment
  • The rise of data-driven marketing
  • The relevance imperative in content marketing
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FWIW: there's lots of repackaging of concepts. ABM is one.

 

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Full Circle Insights Launches New Marketing Performance Management Methodology And Marketing Dashboard Package

Full Circle Insights Launches New Marketing Performance Management Methodology And Marketing Dashboard Package | The MarTech Digest | Scoop.it
Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, today made available two new capabilities for Full Circle Response Management customers –  Full Circle Quick Dash and The Full Circle Method.  The company's Quick Dash is a structured set of reporting dashboards, enhanced with The Full Circle Method, an instructive framework with guidelines and use cases to jumpstart actions for smarter marketing decisions.  

Quick Dash pre-packages four distinct dashboards – based specifically on day-in-the-life activities and needs of today's most successful growth-driven marketers. The new reporting package helps customers more easily leverage powerful Full Circle Response Management reporting and get up-and-running with actionable insights. These dashboards are designed to focus on four pillars of marketing measurement: Planning, Achieving, Optimizing, and Evaluating.

Enhancing Quick Dash is The Full Circle Method, a blueprint for approaching marketing measurement. Consisting of a library of education assets, Method helps marketers increase marketing analytics acumen and provides guided focus on the metrics that will drive their everyday marketing performance.
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Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy | The MarTech Digest | Scoop.it
Asked to identify the three most important features of an email service provider’s technology platform, two-thirds (66%) selected marketing automation capability. This has now overtaken user-friendly interface (60%) as the single most important attribute of an email service provider.

The research also found that the proportion of companies who say they can send emails based on individual activities and preferences throughout the funnel at scale has almost doubled, from 8% to 15%. Almost three-quarters (71%) of companies adopting personalisation to this degree report an ‘excellent’ or ‘good’ performance from their email campaigns, compared to only 35% for companies who say they ‘are not yet working towards this’.

Personalisation (30%) is the area of email marketing where most respondents say they need to focus on during 2017, ahead of automated campaigns (28%), which was the number one priority area last year.

Despite email’s continuing ability to deliver, companies are still under-investing in this channel. The gap between sales (22%, on average) and marketing budget (15%) does not appear to be closing, which suggests that marketers are still not taking advantage of email’s ability to drive revenues. Email peaked at 16% of marketing budget in 2014, and has not made much headway since then.
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CT for the opportunity to purchase the report.

 

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How to Build a Winning Lifecycle Marketing Campaign - Referral Saasquatch

In essence, customer lifecycle marketing (CLM) engages each prospect, lead, and customer differently because they’re at different stages of the customer experience. Because each stage is unique, this strategy emphasizes addressing customer needs and requirements as they engage with your brand.

Focusing on the entire customer experience, from acquisition to sale to loyalty to referrals means touchpoints are consistent and aligned with your customer.

Different stages of the journey will require different marketing messages and strategies. When, how, and why messaging is delivered is based on contextual messaging. How do we develop a functional approach to crafting lifecycle campaigns?
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Infographic - How To Create The Perfect Social Media Post (Cheat Sheet) - CrazyEgg

Infographic - How To Create The Perfect Social Media Post (Cheat Sheet) - CrazyEgg | The MarTech Digest | Scoop.it
Just like crafting a killer headline, how you post to social media is just as important as the content itself.
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B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences - Demand Gen Report

B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences - Demand Gen Report | The MarTech Digest | Scoop.it
With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets.
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