The Marketing Tec...
Follow
Find
177.3K views | +526 today

FREE: Subscribe to The MarTech Alert!

Hey Now: Subscribe to The Daily MarTech Alert newsletter NOW! It's FREE and your privacy is protected.
 
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

12 useful tips for optimising mobile landing pages - Econsultancy

12 useful tips for optimising mobile landing pages - Econsultancy | The Marketing Technology Alert | Scoop.it
Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action.


  • Don’t make people pinch and zoom
  • Test it on both landscape and portrait views
  • Make sure fonts stand out
  • Concise content is king
  • Speed is of the essence
  • Don’t use flash
  • Click-to-call
  • Obey the 44x44 rule
  • Remember that mobile search is local search
  • Make sure forms are short and simple
  • Single column FTW
  • Keep your CTA above the fold
iNeoMarketing's insight:

Make sure to bookmark this and refer to it before sending out your next email marketing campaign!


  • See the article at econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.
Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

6 Inbound Marketing Techniques Every Business Should Use - Marketing Land

6 Inbound Marketing Techniques Every Business Should Use - Marketing Land | The Marketing Technology Alert | Scoop.it
All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.


Digest...


1. Give Away A Free Guide That Is Directly Related To Your Business

2. Pick One Or Two Keywords, And Optimize The Heck Out Of Them

3. Build Your Personal Brand

4. Ask And Answer Questions On Social Media

5. Create An Email Popup

6. Guest Blog

 

Receive a FREE daily summary of The Marketing Technology Alert ◄          

iNeoMarketing's insight:

I recognized the author from the tips: Neil Patel, and you will do worse than not following his advise. Start with #5.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report

2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report | The Marketing Technology Alert | Scoop.it
More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.
Respondents to the 2015 Demand Gen Report Benchmark Study report that those numbers will closely mirror their overall budgets, with 21% anticipating growth of 20% or more in their total marketing budget.


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Behind a quick registration form.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

10 Content Amplification Tools You Must Have - Social Marketing Writing

10 Content Amplification Tools You Must Have - Social Marketing Writing | The Marketing Technology Alert | Scoop.it

Digest...


#1 – AddThis

#2 – ShareThis

#3 – LinkedIn

#4 – Facebook ads

#5 – Promoted tweets

#6 – Buffer

#7 – MailChimp

#8 – Storify

#9 – Hootsuite

#10 – Outbrain

 

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Click through for more details. MIA: Twitter lead cards.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Buyer's Guide to Enterprise Social Media Management Software | TrustRadius

Buyer's Guide to Enterprise Social Media Management Software | TrustRadius | The Marketing Technology Alert | Scoop.it
In this guide you'll find:

An overview of 3 major enterprise use cases for Social Media: Customer Care, Intelligence and Marketing
A TrustMap showing the Top Rated Social Media software based on user ratings & frequency of evaluation
Case studies of how Comcast, British Telecommunications and Groupon are using software for enterprise-level social media programs
Profiles of 23 Social Media Management software products used by enterprises, including what each one is best used for, as well as pros & cons as cited in 400+ authenticated end-user reviews


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Behind a quick registration form. If you're not an Enterprise and you're looking at any of these solutions, you may want to expand your solution search.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch

12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking

2. Hard Sellers Will Be Ignored

3. Advertising Will Become More Subtle as Ads Are Integrated With Content

4. More Businesses Will Learn Publication Is Only the First Step to Content Marketing

5. Content Marketing and Social Media Marketing Will Benefit Each Other

6. Content Marketers Will Improve Email Marketing

7. Hyper-Local Content Will Continue to Grow

8. Personalization Will Become Even More of a Game Changer

9. Reusable Content Will Grow in Popularity

10. Guest Blogging Will Rise Again

11. Vertical Content Channels Will Increase Profits

12. Content Marketing Budgets Will Continue to Grow

 

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

#1 and #8: that's the list. And with regards to #8: we're talking deep personalization

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How Google Determines Search Results [Infographic] - Socially Stacked

How Google Determines Search Results [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Best Days and Times to Post Content [Infographic] - Profs

The Best Days and Times to Post Content [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
Content - The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.


Receive a FREE daily summary of The Marketing Technology Alert

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Top 18 MarTech Articles Curated Thursday, 1/29/15

The Top 18 MarTech Articles Curated Thursday, 1/29/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

>> The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

>> Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

>> Marketo study finds martech budgets may challenge investment needs - The Hub

>> Three Threats Lurking in Your Marketing Cloud - Profs

>> Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

>> Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

>> G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd

>> Twitter launches new group-messaging and video features - VentureBeat

>> Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat

>> CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ

>> Digital skills are the golden ticket in 2015 - Forrester

>> IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ

>> How to Segment Your Email List for ROI [Infographic] - socialmouths

>> The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

>> How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics

>> The Good and the Bad of Social Media Marketing [Infographic] - Profs

>> 5 Free and Responsive Email Templates - Kapost Content Marketing Blog

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat

Marketing automation surprise: Eloqua top market share, 10% penetration - VentureBeat | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

It's market share from each vendor's revenue contribution, e.g., Eloqua is the greatest revenue contributor. Knowing what I know about attribution, I have my doubts as to the validity of these numbers.


Wait for David Raab's yearly analysis of market share information. An update should be out soon.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com | The Marketing Technology Alert | Scoop.it
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time.  

Marketo commissioned the Economist Intelligence Unit to conduct a  survey of over 450 high-level marketing executives worldwide, at companies including MasterCard, Virgin America, Wells Fargo and Zipcar.  More than 80% say they need to restructure marketing to better support the business - and 29% believe the need for change is urgent.

Read on to learn more about the findings.


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

And here's the Marketo/Economist study, behind a quick registration form.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Marketers: Think tech has changed your job already? Brace yourself - VentureBeat

Marketers: Think tech has changed your job already? Brace yourself - VentureBeat | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Another angle from the same study. Adapt or die.

more...
Jérémie Gracie's curator insight, Today, 5:02 PM

“Marketing has changed more in the last five years than over the previous hundred” Sanjay Dholakia

Scooped by iNeoMarketing
Scoop.it!

Marketo study finds martech budgets may challenge investment needs - The Hub

Marketo study finds martech budgets may challenge investment needs - The Hub | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Same study. The budgets will be there in the short run, but without a killer plan for tracking and attribution, it will dissipate and move over to IT. Funny how social is the number one area for spending, yet is the least measurable in terms of business metrics. Some are doomed.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Three Threats Lurking in Your Marketing Cloud - Profs

Three Threats Lurking in Your Marketing Cloud - Profs | The Marketing Technology Alert | Scoop.it
Marketing Strategy - A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

And this is why no MarTech can be evaluated and procured without the assistance from IT.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

More from the same Marketo study. This is one of the most screwed up set of priorities I've seen: how the hell can social be number one while analytics is #3, MAS is 4th from the bottom, and search is 2nd from the bottom. Want to drive more attributable revenue? Invert this damn chart!!

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ

Big Data and the CMO: Only the Tech-Savvy Survive - ClickZ | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

I'm starting to see evidence (primary and secondary) that points to the marketing function deferring technology decisions to the IT folks. 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd

G2 Crowd Publishes Winter 2015 Rankings of the Best Conversion Rate Optimization Tools - G2 Crowd | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

I miss Google's Web Site Optimizer. Maybe it just came out too soon.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Twitter launches new group-messaging and video features - VentureBeat

Twitter launches new group-messaging and video features - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter is launching group-messaging and video features today, as it continues its push to increase mindshare among the social networking masses.


Digest...


Group Direct Messaging brings a new way for users to take conversations behind closed doors and should help Twitter keep users on the platform. While the group chat feature lets a user start a private chat with any of their followers, all participants don’t need to follow each other. The group creator just indicates who should be involved — up to 20 people — and the participants receive a notification.

 

You’ll be able to shoot, edit, and share video clips directly from within the Twitter app on Android and iOS. It’s an obvious move in many ways, and it greatly expands a message beyond its 140-character limit. Twitter is sticking to the short form though, restricting video clips to 30-seconds.

 

Receive a FREE daily summary of The Marketing Technology Alert ◄          

iNeoMarketing's insight:

Group Direct Messaging will be available very soon. Video will slowly roll out.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat

Engage.cx nabs $2.9M to 'reinvent CRM' - VentureBeat | The Marketing Technology Alert | Scoop.it
Atlanta-based Engage.cx thinks it has a better way to keep customers happy — and it has just scored $2.9 million to try.

The company, founded in 2013, says it intends to “reinvent CRM” with a new “experience-driven customer relationship management” platform that started free trials last week.


Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

FYI, in case you're ready to make a move to another system.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ

CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations Talent - WSJ | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Eventually we'll see Marketing Engineering degrees offered at the university level. Dearth of talent out there, and the vendors are at fault.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Digital skills are the golden ticket in 2015 - Forrester

Digital skills are the golden ticket in 2015 - Forrester | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

It is, without a doubt, the number one issue facing companies today.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ

IAB: Marketers Eager to Optimize Data Tools [Study] - ClickZ | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

Primarily B2C oriented.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Segment Your Email List for ROI [Infographic] - socialmouths

How to Segment Your Email List for ROI [Infographic] - socialmouths | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

iNeoMarketing's insight:

MIA: By Persona

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics

How to Get Your Blog Post Shared 1000 Times [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Good and the Bad of Social Media Marketing [Infographic] - Profs

The Good and the Bad of Social Media Marketing [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
Marut's curator insight, Today, 12:41 AM

The only tool practically that helps a brand have a 2 way communication with its fans/friends/critics and also gives them a unique opportunity to influence and chance the prevailing negative sentiments if any. I rest my case!

Curated by iNeoMarketing
The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com