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How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs

How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs | The Marketing Technology Alert | Scoop.it

Summary...


10 video ideas for B2B companies just getting started with Vine:

  1. Showcase the building and grounds of your company’s headquarters.
  2. Use stop-motion animation to deliver an exciting company announcement.
  3. Show the steps it take to make your flagship product.
  4. Humanize your brand by introducing your employees.
  5. Encourage customers to showcase how they use your products with a Vine video and reward them with prizes or giveaways.
  6. Create video clips from a charity event or corporate outing your company has organized.
  7. Highlight a video testimonial: Ask your customers what three words they would use to describe your company.
  8. Create teasers for upcoming webinars, events or trade shows.
  9. Create a Vine campaign series; for example, how to install your product in four easy, six-second steps.
  10. Animate the cover page of (or data chart within) case studies, white papers or reports, promoting the full document in an engaging way.


iNeoMarketing's insight:

Readers know that we are bullish on Vine, and although the aforementioned are nice ideas, we starting to conclude that Vine needs to be used as teasers for all things marketing automation-related.


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How to Optimize Each Major Form Type for More Conversions - Formstack

How to Optimize Each Major Form Type for More Conversions - Formstack | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

You'll want to click through for the details to each. Wonderful tips 'n hints.

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How to Never Run Out of Content Marketing Ideas Using AHREFS.com - KISSmetrics

How to Never Run Out of Content Marketing Ideas Using AHREFS.com - KISSmetrics | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Add this tool to your content discovery toolbox. The free version gives you more than a handful of links to pursue.

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MarTech Conference Presentations via SlideShare

MarTech Conference Presentations via SlideShare | The Marketing Technology Alert | Scoop.it
MarTech is a conference for the growing community of senior-level, hybrid professionals who are both marketing & tech-savvy.

MarTech provides an inspiring, cross-pollinating environment that transcends the traditional boundaries between marketing and IT and encourages creative collaboration across the organization. MarTech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists,
iNeoMarketing's insight:

The Second MarTech Conference is just finishing up, and the decks from the presentations are being posted to SlideShare. There is a plethora of excellent guidance, and I assume that once the conference is completed, all decks will be posted. Worthwhile to spend 15 minutes browsing through the content.

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Data Sources That Can Help Optimize the Customer Experience - Econsultancy

Data Sources That Can Help Optimize the Customer Experience - Econsultancy | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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Curating Content: A Few Principles to Guide Your Efforts - Profs

Curating Content: A Few Principles to Guide Your Efforts - Profs | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

So to really do it right, you need to constantly ask yourself "What value am I bringing to the reader?" Nail this down, add your own content/messaging to the curated content, and you should find a bevy of new readers.


Of course I'm going to encourage you to use Scoop.it. It's superb.

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A New Rule of Thumb for Email Marketers: Your Results Will Vary - ClickZ

A New Rule of Thumb for Email Marketers: Your Results Will Vary - ClickZ | The Marketing Technology Alert | Scoop.it
No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary.
Data is disrupting email in one really sneaky way: It’s getting rid of "best practices." As analytics catch up with tactical planning and measurement, it’s getting easier to gather insight on smaller and smaller segments. We’re even learning how to parse and respond to individual behaviors and situational context, building triggered programs based on activity on other channels. This is good news – it’s making email more relevant and more effective. But it’s also making our channel more complex and harder to optimize because the more we apply deep analysis to our programs, the more exceptions to widely held rules we find. Best practices that seemed broadly effective turn out to leave entire segments behind.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

But this has always been the case: you've seen the rule of thumb for this, that and the other, but you only treated it as a starting point, and you've tested it from there to continually optimize.


Right?

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Demystify Content Marketing’s ROI With a Data-Driven Methodology - SEMrush Blog

Demystify Content Marketing’s ROI With a Data-Driven Methodology - SEMrush Blog | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Sure, this works from 60,000 ft. But without a rock-solid attribution system, its useless. Wishy-washy, soft, and simply not sufficient without a means to fully measure.

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Oracle bolsters Marketing Cloud to show CMOs the big picture - PCWorld

Oracle bolsters Marketing Cloud to show CMOs the big picture - PCWorld | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Not certain as to the newness of the AppCloud Connect, given the Oracle Cloud Marketplace. Rapid Retargeter is interesting feature for the B2B Marketer, bringing that function within the mothership.

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Demandbase Accelerator now available via Salesforce AppExchange - FierceCMO

Demandbase Accelerator now available via Salesforce AppExchange - FierceCMO | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

And you can find it here:  https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000B5h3kEAB 

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The Right Small Data Will Empower the CMO - The Drum

The Right Small Data Will Empower the CMO - The Drum | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Leave the Big Data aside with all those feel-good metrics. Come into your presentation with the data you need to show ROMI and how it directly ties into overall business objectives.

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The Top 15 MarTech Articles Curated Wednesday, 4/1/15

Today’s curated articles collected for your quick review:

>> How The Marketing Technology Landscape is Blooming - Scott Brinker

>> 6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics

>> Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land

>> Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ

>> Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy

>> The Only Four Metrics That Matter - Social Media Examiner

>> Modern Software Platforms Are In Hypergrowth - Forrester

>> The Difference Between Drip & Nurture Campaigns - MarketBridge

>> Timing Is Everything in Nurture Marketing - ClickZ

>> ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat

>> Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog

>> Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat

>> 10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot

>> 6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog

>> How Do Millennial B2B Buyers Research and Select Vendors? - Marketing Charts

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How The Marketing Technology Landscape is Blooming - Scott Brinker

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

The presentation was given on Tuesday the 31st, and of course it is MarTech positive (why shouldn't it be?). 

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6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics

6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Are you a MailChimp user? Yes?


THEN IMMEDIATELY STOP WHAT YOU'RE DOING AND READ THIS! 


The best article I've seen regarding hacking MailChimp. Just outstanding!

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Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land

Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

This is difficult as it is not practical to test drive it with your data. This steps are good, but you should include: analyst research (from Forrester to Gartner to David Raab, etc.), G2 reviews, testimonials from the vendors, and lastly vendor references.

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Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ

Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

And you can expect this to be added to Periscope. So with Periscope, you have live broadcasting with curated tweets. Perhaps that has an impact on your Periscope consideration.

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Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy

Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

A few years ago, pundits spoke about social replacing email. Forgetabouddit.

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The Only Four Metrics That Matter - Social Media Examiner

The Only Four Metrics That Matter - Social Media Examiner | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Amen. A thousand times Amen.

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Modern Software Platforms Are In Hypergrowth - Forrester

Modern Software Platforms Are In Hypergrowth - Forrester | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

So why scoop and present this to you? Because the F5000 needs to continually consider the MarTech best-of-breed vs. platform. Are we heading down the same road as these other categories?

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The Difference Between Drip & Nurture Campaigns - MarketBridge

The Difference Between Drip & Nurture Campaigns - MarketBridge | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

And there you go: that's your difference.

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Timing Is Everything in Nurture Marketing - ClickZ

Timing Is Everything in Nurture Marketing - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Some very decent rules of thumb in this post, some of which I haven't seen before. Click through for details.

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ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat

ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

And for $19/month/user, its not a bad deal for the small business.

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Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog

Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Relative to the adjacent scoop, this provides knowledge-building resources. Now you just need to find the time (and for those without kids: sleep is overrated). 

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Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat

Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

The last paragraph is so damn true: marketing technologists are a pretty smart crew, and they can easily learn tech OTJ, but it's not complete tech, i.e., there are many holes. Logic can carry you only so far.

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10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot

10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog

6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
6 Simple Ways To Improve Your Content Marketing Impact by Douglas Karr on Marketing Technology
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Johanna Heinonen's curator insight, Today, 6:51 AM

My favorite topic: "use emotions" - so it is not just the facts and contents that is said, it is HOW it is said