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How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs

How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs | The Marketing Technology Alert | Scoop.it

Summary...


10 video ideas for B2B companies just getting started with Vine:

  1. Showcase the building and grounds of your company’s headquarters.
  2. Use stop-motion animation to deliver an exciting company announcement.
  3. Show the steps it take to make your flagship product.
  4. Humanize your brand by introducing your employees.
  5. Encourage customers to showcase how they use your products with a Vine video and reward them with prizes or giveaways.
  6. Create video clips from a charity event or corporate outing your company has organized.
  7. Highlight a video testimonial: Ask your customers what three words they would use to describe your company.
  8. Create teasers for upcoming webinars, events or trade shows.
  9. Create a Vine campaign series; for example, how to install your product in four easy, six-second steps.
  10. Animate the cover page of (or data chart within) case studies, white papers or reports, promoting the full document in an engaging way.


iNeoMarketing's insight:

Readers know that we are bullish on Vine, and although the aforementioned are nice ideas, we starting to conclude that Vine needs to be used as teasers for all things marketing automation-related.


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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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The Top 13 MarTech Articles Curated Tuesday, 3/3/15

The Top 13 MarTech Articles Curated Tuesday, 3/3/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

>> MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

>> B2B Marketing: Where Are the Dollars Going? - eMarketer

>> 11 Tactics to Get More Click-Throughs from Social Media - QuickSprout

>> Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn

>> iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing

>> 5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

>> How To Build An Email List - Internet Marketing Ninjas

>> Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog

>> 5 Marketing Disciplines Where Tools Can Help - Relevance

>> Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes

>> Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy

>> 5 Steps to Getting More Engagement with Your Visual Content [Infographic] - B2B Infographics

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The wonderful VC cycle is starting to move, where the entrepreneur is funded, grows the company, sells to the bigger fish, then goes on to create more companies. Latest example? Social media. Now starting to happen in MarTech.

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MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Proving yet again history repeats itself. The 90's analogy is so apt, and carries across many other facets of this fast moving trend including service providers.

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B2B Marketing: Where Are the Dollars Going? - eMarketer

B2B Marketing: Where Are the Dollars Going? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More excerpts from the ITSMA report. Note that 42% of budget goes towards people with 15% goes towards content development, yet some continue to argue the importance of ROI from content marketing. How often do you hear the same fervent argument re: people ROI? 

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11 Tactics to Get More Click-Throughs from Social Media - QuickSprout

11 Tactics to Get More Click-Throughs from Social Media - QuickSprout | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Never heard of #5 before, and flies in the face of logic. Definitely going to try it. Please click through for details on each.

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Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn

Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's a quick 5 minutes to show you how LI can nurture leads. Could accompany current nurturing efforts, but not replace them. Behind a reg form.

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iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing

iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing | The Marketing Technology Alert | Scoop.it
iNeoMarketing's insight:

It's a unique approach: bringing both together into one monthly price so that there is greater control over costs. Go here to see more:

http://www.ineomarketing.com/#services 

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5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The greatest reason is number 3: your constituents will value your effort to corral content and bring it back to them for their study. As a result, it cuts down on your content creation burden.

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How To Build An Email List - Internet Marketing Ninjas

How To Build An Email List - Internet Marketing Ninjas | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More List Building 101 hints. Again, there are a shipload of great ideas here:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog

Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Even more powerful? Having slide-overs, pop-ups, headlines to capture email addresses. Go here for a ton of ideas:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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5 Marketing Disciplines Where Tools Can Help - Relevance

5 Marketing Disciplines Where Tools Can Help - Relevance | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

As usual, if tools are listed, I'll bring it to you. First time I haven't seen HootSuite.

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Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes

Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Click through for details on each. 

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Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy

Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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5 Steps to Getting More Engagement with Your Visual Content [Infographic] - B2B Infographics

5 Steps to Getting More Engagement with Your Visual Content [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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The Top 11 MarTech Articles Curated Monday, 3/1/15

The Top 11 MarTech Articles Curated Monday, 3/1/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor

>> MarTech Services Package Drives More Demand Gen from Existing Marketing Departments - iNeoMarketing

>> Which Tweets Does Google Search Value Most? - Profs

>> How to Find the Technologist Hiding in Your Marketing Team - Radius

>> ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report

>> What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media

>> 5 Templates for Successful Social Web Content - ClickZ

>> Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat

>> IoT: What You Need to Know as a Digital Marketer [Infographic] - Position²

>> 12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics

>> Five Ways to Create Content That Reigns [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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MarTech Services Package Drives More Demand Gen from Existing Marketing Departments - iNeoMarketing

MarTech Services Package Drives More Demand Gen from Existing Marketing Departments - iNeoMarketing | The Marketing Technology Alert | Scoop.it

Designed for the company that needs extra help, and perfect for those looking to enhance their current team with Marketing Technologists. On site or off site.

iNeoMarketing's insight:

Go here to see more:

www.ineomktg.strikingly.com/#3 

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USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor

USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Very surprised by the total investment in Sales Enablement. Anyway, please click through then enlarge the image to see all details (it's worth it).

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Which Tweets Does Google Search Value Most? - Profs

Which Tweets Does Google Search Value Most? - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Think links.

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How to Find the Technologist Hiding in Your Marketing Team - Radius

How to Find the Technologist Hiding in Your Marketing Team - Radius | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

So the difference between the MarTech Scientist and the MarketingOps pro is? Here are some of the attributes you may want to add:

  • understanding all of the MarTech applications
  • understanding how to integrate
  • understanding the underlying tech stack
  • understanding data: the in-house database, 3rd party sources, and the ongoing management
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ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report

ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

FYI

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What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media

What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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5 Templates for Successful Social Web Content - ClickZ

5 Templates for Successful Social Web Content - ClickZ | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Templates, Blueprints, whatever: it works. These five are solid.

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Gina Tucker's curator insight, March 2, 2:20 PM

Social content needs to be visual, here are some templates to help you get it done. 

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Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat

Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

This one looks good, especially ahead of the MarTech conference.

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IoT: What You Need to Know as a Digital Marketer [Infographic] - Position²

IoT: What You Need to Know as a Digital Marketer [Infographic] - Position² | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics

12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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