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The State of Mobile Content Marketing | Visual.ly

The State of Mobile Content Marketing | Visual.ly | The Marketing Technology Alert | Scoop.it

Stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget.

marketingIO's insight:
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO

[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO | The Marketing Technology Alert | Scoop.it

With the NEW Marketing Pipeline Modeler from marketingIO, you'll pinpoint your lead generation objectives with ease. Just input a few variables, and you'll have the starting point for your strategy:

 

  • You'll see how many inquiries you need each month and when you need to generate those inquiries.
  • You'll know the required size of your sales pipeline each month so that you can hit your revenue targets.
  • You can change any variable so that you can fine-tune your desired output.
marketingIO's insight:

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Your Must-Read MarTech Digest™, for Wednesday, 6/29/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 6/29/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Where unicorns come from -- feeder roles for marketing technologists - Chief Marketing Technologist

Where unicorns come from -- feeder roles for marketing technologists - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it
#1. There’s a huge variety of feeder roles to the marketing technologist function, but digital marketing/e-commerce roles are most prevalent. 

#2. Some of these precursor roles are really cool! Check out the list below to see which ones stand out to you, but some of my favorites are:

E-commerce Production, Content & Operations Leader
Marketing & Sales Information System Analyst
Manager, Digital Innovation
Manager, Global Sales Enablement
#3. While marketing tech is a hybrid function, there are far more marketing technologists coming from marketing than from tech. 

#4. Marketing technologists appear to skew junior to mid-level. 

#5. At the same time, 17% of this sample had previous titles of “entrepreneur” or consultant of some stripe, representing a range of seniorities. 

#6. I didn’t see as many people with histories in marketing operations as I had expected. 
marketingIO's insight:

I'm surprised as well not to see more from MarketOps.

 

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Automation Showdown: IFTTT vs Zapier vs Microsoft Flow - Lifehacker

Automation Showdown: IFTTT vs Zapier vs Microsoft Flow - Lifehacker | The Marketing Technology Alert | Scoop.it
The Verdict: IFTTT Is Best for Most People, Zapier’s Great for Business Users, and Avoid Flow for Now

The winners here are pretty easy to declare. If you’re a casual user looking to automate a few basic things, go with IFTTT. If you’re a business user, or you’ve been using IFTTT for a while and wish you could do more with it, then go with Zapier.

IFTTT is powerful enough for most people, but more importantly, the massive database of pre-made recipes work like an instruction manual for how to use it.

You can look through “popular zaps” on Zapier too, but it’s not as intuitive or fun to browse. Implementing the popular zaps you find isn’t as easy either. Regardless, if you want to tweak, fiddle, and futz about with the specifics of triggers and actions, Zapier’s the webapp you want. That’s all beside the fact that Zapier’s extensive amount of enterprise apps makes it the obvious choice for anyone who uses niche business software.

We’ll cut Flow some slack here because it’s a preview build, but it’s still pretty hard to tell why it exists in the first place, or why Microsoft even released it in this state. At a glance, it works exactly like IFTTT, but in an extremely limited capacity. It doesn’t add anything new to the table other than Wunderlist integration, which is easy enough to get around by using any of these hacky integrations on IFTTT. Right now, there’s no reason to use it other than pure curiosity.
marketingIO's insight:

An excellent primer.

 

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The Poor Man’s Marketing Stack: How to Hack Marketing Automation - Kissmetrics

The Poor Man’s Marketing Stack: How to Hack Marketing Automation - Kissmetrics | The Marketing Technology Alert | Scoop.it
There are over 2,000 marketing technology companies today. Each one doing something a bit different, filling some unique yet critical need. That means on a daily basis, marketers might choose from 100 different software programs to fulfill relatively basic tasks.

That inspired somebody, somewhere, to misappropriate the word ‘stack’ from the development world to describe how a particular company might be aligning all their pieces of a marketing and sales pie. The result often becomes a head-bangingly frustrating process where you’re piecing together several to deliver a single campaign.

Sure, you could opt for an all-in-one solution like HubSpot. But it’s also expensive. What if you don’t have that kind of loot?

Here’s how you can use even the most basic, inexpensive or free pieces of software to replicate sophisticated marketing automation and business process hacks.
marketingIO's insight:

CT for the details. It's what you'd expect: using Zapier or IFTTT to piece things together.

 

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Predictive Scoring Is A Band-Aid -- Here's The Real Solution - Forbes

Predictive Scoring Is A Band-Aid -- Here's The Real Solution - Forbes | The Marketing Technology Alert | Scoop.it
Here’s why prescriptive is the future:

1. It’s proactive, not reactive. Prescriptive platforms don’t require years of data in order to vet prospects. Past performance is just one variable of prescriptive models, and it’s combined with real-time data to leverage what your company knows — and what it doesn’t know — to prescribe your next customer. This requires prescriptive companies to not only create comprehensive, proprietary data sets, but to also expertly extract insights from them.

2. It’s people-centric. 

3. It’s contextual and actionable. They help your sales and marketing teams understand, in terms of personal relationships, why something is a “D” and not an “A.” This means that prescriptive platforms personalize recommendations based on individual sales reps and who they’re selling to, facilitating tactical exploration rather than a one-size-fits-all strategy. 

4. It’s the end of point solutions. Predictive solutions are often used in tandem with dozens of data vendors and automation tools. But with prescriptive, companies no longer need multiple models and tools for different purposes. Prescriptive gathers and analyzes data across product lines, segments, and sales reps.
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8 Innovative Ways to Optimize Your Website Navigation - The Good

8 Innovative Ways to Optimize Your Website Navigation - The Good | The Marketing Technology Alert | Scoop.it
1. Replace the Drop-Down Menu

2. Make Searching Frictionless

3. Provide Context

4. Create Separate Menus for Different Audiences

5. Add a Fat Footer

6. Choose Your Menu Order Strategically

To drive visitors to your most important links, place them at the beginning and end of your menu.

7. Re-List Sub-Choices

8. Make Your Navigation Bar Dynamic
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US Email Open and Click Rates, by Hour Scheduled, in 2015 - MarketingCharts

US Email Open and Click Rates, by Hour Scheduled, in 2015 - MarketingCharts | The Marketing Technology Alert | Scoop.it
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Marketing platform Kahuna applies its machine learning across customer journeys - Marketing Land

Marketing platform Kahuna applies its machine learning across customer journeys - Marketing Land | The Marketing Technology Alert | Scoop.it
Kahuna is expanding again to focus on customer journeys instead of individual messaging campaigns, with the recent launch of Experiences for optimizing messages across a journey.

Previously the platform focused on a marketer’s ability to, say, send a email to a mobile user encouraging them to install a new travel app. Once installed, there might be an in-app message suggesting that the user search for airfare deals. And, if there was no response, that might be followed up by a push notification to the user’s locked screen, recommending use of the app.

In Kahuna’s nomenclature, each of those messages was a point-in-time campaign. Now, those separate messaging efforts are considered one journey, which Kahuna calls an experience. The marketer can now focus on messaging needed to move the customer or would-be customer along a combined path from one user segment to another, such as from the group of new users to the group of new users who have conducted an in-app search and made a purchase.
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Twitter launches a dedicated app for managing business accounts - VentureBeat

Twitter launches a dedicated app for managing business accounts - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter has launched an app aimed at helping businesses manage communication and engagement with their followers. Called Twitter Dashboard, it’s available in beta for those in the U.S. on both iOS and as a desktop app. One could think of it as either a Hootsuite competitor or simply a take on Facebook’s Mentions app, but specifically geared towards businesses, not individuals — they have Twitter Engage for that.




In a blog post, Twitter explained that businesses have a difficult time creating “authentic” connections due to lack of time and resources. The solution it came up with is a tool that facilitates these communications for all businesses. “It gives business owners a clear picture about what’s being said about their businesses, lets them schedule tweets, and offers insights about their tweet performance,” wrote Noah Pepper, a Twitter product and engineering manager.
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Freshdesk Launches CRM Aimed At High-Velocity Sales Teams - Demand Gen Report

Freshdesk Launches CRM Aimed At High-Velocity Sales Teams - Demand Gen Report | The Marketing Technology Alert | Scoop.it
Customer service software provider Freshdesk unveiled the launch of Freshsales, a customer relationship management (CRM) solution designed for sales reps working in high-velocity environments.

The solution will offer a number of integrated capabilities, including:

  • Built-in phone and email, where conversations can be automatically captured and analyzed;
  • Lead scoring capabilities;
  • User behavior tracking, with visibility into prospects’ actions taken on web and in-app;
  • Visual sales pipeline, with deals displayed in a graphical view;
  • Contact, lead, deal and account management features;
  • Reports; and
  • Mobile apps to provide sales reps access on the go.
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Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys - Demand Gen Report

Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys - Demand Gen Report | The Marketing Technology Alert | Scoop.it
Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content intended to educate its target account audience on ABM.

Demandbase wanted to engage with its target account audience and provide them with access to information about ABM that they could ingest at their own pace. While the company has historically done a good job of developing content, said John Dering, ABM Thought Leader & Director of Marketing Programs at Demandbase, they “weren’t merchandising it to the best of their abilities.” Demandbase simply posted the content on their site and hoped that visitors would find it or sales would send it to prospects and customers.

The company incorporated LookBookHQ into its content strategy, instead of posting content directly to its website, which allowed visitors to consume multiple pieces in one sitting. Demandbase was also able to remove friction in conversions because, Dering said, “historically when we were doing these tests, we were sending people to the landing page to fill out a form to access the content.”
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Top 10 Features Every B2B Website Homepage Must Have [Infographic] - Smart Insights

Top 10 Features Every B2B Website Homepage Must Have [Infographic] - Smart Insights | The Marketing Technology Alert | Scoop.it
How to optimise your B2B website Did you know that the average visitor spends only four seconds on a website, before deciding whether to stay on it, or ret. Marketing topic(s):B2B website design. Advice by Robert Allen.
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Your Must-Read MarTech Digest™, for Tuesday, 6/28/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 6/28/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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High-Tech Marketers Face High-Fidelity Challenges - Gartner

High-Tech Marketers Face High-Fidelity Challenges - Gartner | The Marketing Technology Alert | Scoop.it
Reaching audiences at the right moment, matching strategy to audience behavior and determining the best channels to connect with customers are top challenges across the marketing spectrum. Where high-tech marketers encounter particular difficulty is in reaching audiences at the right time. In response, our research indicates that high-tech firms will accelerate their investment in real-time marketing capabilities, focusing their attention on social media and the company website, their two most effective channels across the customer buying journey.

The trick is in finding the right balance of where to put your budget. When it comes to social marketing initiatives, for example, high-tech marketers are investing heavily in staffing, but going lighter on process integration and social tools, including social listening, analytics, publishing, engagement and targeting. This could have a significant impact on the scale and effectiveness of social marketing activities, especially when it comes to the processes needed for building the right content strategy, creating and deploying creative and delivering consistent, ongoing engagement.
marketingIO's insight:

Yeah, I know: High Tech. But if you CT, you'll see how this is applicable to all of us.

 

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What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? - Marketing Land

What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? - Marketing Land | The Marketing Technology Alert | Scoop.it
In DCO, a variety of ad components — such as main body backgrounds, main images, overlay text, and so on — are dynamically assembled when they are served, according to the particular needs of the impression. Vendors include Adacado, Admotion, Adobe, Celtra and Sizmek.

While DCOs can assemble versions that are built on the fly, its sibling, CMP, offers a computer-aided tool so creative staff can prebuild lots of ads for specific segments.
marketingIO's insight:

By persona?

 

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How Satisfied are MarTech Users? - Which 50

How Satisfied are MarTech Users? - Which 50 | The Marketing Technology Alert | Scoop.it
While leading-edge consumers of marketing technology are passionate advocates they, like others, are surprisingly unsatisfied with the current offerings. The study finds, among other things:

  • Satisfaction with Marketing Technology is quite low — four in ten are somewhat satisfied but only 15 per cent very and four per cent extremely satisfied.
  • Users are highly satisfied when they see tangible results like increased traffic, sales conversions, improved efficiencies — case studies are needed to demonstrate ROI.
  • Lower levels of satisfaction relate to a feeling that they could be doing so much more, suggesting that more support is needed to help clients realise the full potential of their investment. Anxious to prove effectiveness, there is a level of impatience to see the return from Marketing Technology investment.
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B2B Marketing Directions: Two Key Attributes of Effective Lead Response Practices

B2B Marketing Directions: Two Key Attributes of Effective Lead Response Practices | The Marketing Technology Alert | Scoop.it
There are two key attributes of an effective response to a newly-identified lead. First, the response must be appropriate given the potential buyer's expressed or implied level of interest. For example, if a potential buyer signals that he or she wants to communicate with the company, it's entirely appropriate to reach out to the buyer via a telephone call.

The second key attribute of an effective lead response is that it is informed. By this I mean that the person making the response should take the time to perform a minimal amount of research regarding the potential buyer. When I receive follow-up contacts, what frustrates me most is that it's usually clear that the person making the contact has done nothing to learn about me, or my business, or why I may have been interested in a content resource.
marketingIO's insight:

Blocking and tackling...

 

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Twitter now lets you insert searchable stickers into photos - VentureBeat

Twitter now lets you insert searchable stickers into photos - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter has begun rolling out a way to not only add stickers to your photos, but to also have them be searchable. In the app, choose from a “rotating set of stickers,” then resize and move them around as you see fit on any photo. After it’s been tweeted, you can search based on the stickers added.



While you’ll be able to view stickers on any platform where tweets are displayed, the ability to tap on a sticker and view a timeline of other photos with that sticker will only be available on Twitter’s website and its iOS and Android apps. The feature will be rolling out in the coming weeks.
marketingIO's insight:

What caught my eye was the possibility of searching by sticker. If eventually you can add your own sticker, e.g., your logo, then we may have something here.

 

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Which Lead Generation Tactics Get the Best Results? - Kissmetrics

Which Lead Generation Tactics Get the Best Results? - Kissmetrics | The Marketing Technology Alert | Scoop.it
See which lead generation strategies get the best results when it comes to attracting and nurturing leads in your sales funnel.
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7 Marketing Conferences You Don't Want To Miss In 2016 - Forbes

7 Marketing Conferences You Don't Want To Miss In 2016 - Forbes | The Marketing Technology Alert | Scoop.it
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Landing Page Optimization Tips that Increase Conversion Rates | Marketing Technology

Landing Page Optimization Tips that Increase Conversion Rates | Marketing Technology | The Marketing Technology Alert | Scoop.it
Landing Page Optimization Tips that Increase Conversion Rates by Douglas Karr on Marketing Technology
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How To Be A Gmail Power User [Infographic] - Neomam

How To Be A Gmail Power User [Infographic] - Neomam | The Marketing Technology Alert | Scoop.it
marketingIO's insight:

In case you're thinking of moving over...

 

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Five Top-Rated Social Media Management Tools for 2016 [Infographic] - Webbiquity

Five Top-Rated Social Media Management Tools for 2016 [Infographic] - Webbiquity | The Marketing Technology Alert | Scoop.it
Every social media manager has his or her own preferred tool, but it's usually one of these five. This infographic is based on detailed customer reviews.
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Your Must-Read MarTech Digest™, for Monday, 6/27/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 6/27/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x

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