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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine: Hubspot

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine: Hubspot | The Marketing Technology Alert | Scoop.it
How to measure the impact of your Twitter and Vine marketing efforts on your business' bottom line.


Tools needed:

1) Select an Analytics Tool

2) Set Up Tracking Tokens for Different Sources

3) Set Up Campaign Tracking for Deeper Insight


Measuring results:

1) Visits

2) Contacts/Leads

3) Visits-to-Contacts Conversion Rate

4) Customers

5) Contacts-to-Customers Conversion Rate


Measuring Twitter growth:

1) Follow M2M Growth

2) Daily Follower Growth

3) Link Clicks


iNeoMarketing's insight:

A very practical and useful article! The author provides specific examples on how to approach this sometimes vexxing issue. If measuring the impact of Twitter is an issue, you'll want to follow this post.


  • See the article at blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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The 5 Things a Marketer Should Never Do, and The Top 12 Marketing Technology Articles Curated Friday, 4/18/14

The 5 Things a Marketer Should Never Do, and The Top 12 Marketing Technology Articles Curated Friday, 4/18/14 | The Marketing Technology Alert | Scoop.it

Not testing. Everything needs to be tested, either A/B or MVT, so that you can arrive at the best answer quickly. The technology is there, thus ending the incessant rhetoric.

 

Not optimizing. Just as everything needs to be tested, everything needs to be optimized. Every single thing: landing page, emails, written pieces, video, slides…everything. If it’s for public consumption, then it needs to be optimized.

 

Not learning the soft stuff. Ranging from your competition to your vertical to your profession.  It’s an absolute must to constantly be atop your part of the universe: not only is ignorance not bliss, it kills. Hey: read the Marketing Technology Alert every day (subscribe to receive the daily edition via email).

 

Not learning the hard core stuff. The nitty-friggin-gritty. Dive head first into a marketing automation platform. Build out a SFDC instance. Get neck deep in integration. Really (really) understand analytics.  You can’t effectively communicate with peers, supervise staff or manage partners if you don’t have the background. Walk the walk, and don’t look or sound like a horse’s ass.

 

Not expressing. Blog, tweet, post. Just write. And not asinine dreck, e.g., I’m sick of my boss BS. Substantive stuff that is justifiable and of interest to others in your industry. You’ve got insight: get it out there.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > New marketing automation rankings: Enterprise usability still sucks - VentureBeat http://sco.lt/8m7e0v

-- > Digital marketing is now reappropriating the sales budget - Chief Marketing Technologist http://sco.lt/6B2HhJ

-- > Customer Experience Matrix: Matching Marketing Technology to Business Strategy: A Starting Framework http://sco.lt/4svHHd

-- > Using Neuroscience to Design a Better Blog - KISSmetrics http://sco.lt/72Bfnt

-- > Very, Very Best Social Plugins for WordPress - 'Net Features - Website Magazine http://sco.lt/8rIH2X

-- > 7 Dead Simple Ways To Make Your Own GIFs - Fast Company http://sco.lt/87kToH

-- > Brands Can Now Turn Google+ Posts Into Interactive Display Ads - Marketing Land http://sco.lt/93nRuT

-- > Marketing Research Chart: How are marketing departments allocating budgets? - Sherpa http://sco.lt/8JoQq1

-- > Marketers Embrace, But Still Struggle With, Content Marketing - Demand Gen Report http://sco.lt/9BX1Cj

-- > Infographic: Everything you need to know about Facebook's new image dimensions - The Hub http://sco.lt/6NAuYb

-- > Infographic: Search versus Social Advertising - The Drum http://sco.lt/8qFjsH

 

See ALL Top Curated Marketing Technology Articles here.

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A Starting Point for Building B2B Personas - ClickZ | #TheMarketingTechAlert

A Starting Point for Building B2B Personas - ClickZ | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Basic/ Introduction...


To understand typical B2B customer needs, let's break it down by phase of the buying journey. According to B2Beacon, there are four phases when viewed from the customer perspective: Explore, Evaluate, Purchase, and Experience.

 

You can learn more about these phases and the right content for each on B2Beacon - a new educational initiative from ClickZ in collaboration with B2B agency BusinessOnline and 30 leaders in digital marketing.

 

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iNeoMarketing's insight:

There is too much information to summarize, however, if you need a generalized backgrounder on the B2B persona's mindset at each sales stage, you'll want to click through (as well as visit B2Beacon).

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Salesforce ExactTarget Marketing Cloud Partners with Datalogix - The ExactTarget Blog | #TheMarketingTechAlert

Salesforce ExactTarget Marketing Cloud Partners with Datalogix - The ExactTarget Blog | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Enter Datalogix and Facebook’s Custom Audiences, and marketers now have the ablity to find their ideal customers and target them with hyper-relevant messaging based on a more holistic view of their behaviors. Today, ExactTarget Marketing Cloud announced a new partnership that makes it possible to leverage Datalogix data within our Social.com and Active Audiences advertising solutions. You can read the full press release here.


From AdExchanger...

Salesforce.com's clients now have access to what Datalogix claims is an offline audience data set that represents $1 trillion in spend.

 

This deal is a particularly important one for Salesforce.com, which recently watched Oracle snap up data exchange and data-management platform BlueKai. IBM recently bought email marketing and marketing automation provider Silverpop. While Salesforce.com has made its share of marketing acquisitions (its Marketing Cloud suite, for instance, was built by technologies from ExactTarget, Buddy Media and Radian6), questions remain around its paid media strategy.

 

Salesforce.com's paid media capabilities primarily center around social advertising via Social.com and its Active Audiences tool, designed to allow agencies and brands to scale first-party data sets for targeted Facebook campaigns. The Datalogix partnership extends those data sets substantially.

 

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iNeoMarketing's insight:

Again, B2C, and it's already occurring in the B2B world.

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How to Dramatically Improve Your Google Authorship - KISSmetrics | #TheMarketingTechAlert

How to Dramatically Improve Your Google Authorship - KISSmetrics | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it
How do to gain those trust signals that Google Authorship provides? How do you improve your authorship reputation, rise in the ranks, and gain more readers?


Intermediate/ Digest...


This article assumes two things:

  • You’re already on Google+, and
  • You have signed up for Google Authorship. If not, please do so.

Additionally, you can check out the video on adding Google+ Authorship for more information.

 

Now it’s time to dramatically improve your Google Authorship:

1. Write often.

2. Write for a variety of sites.

3. Verify all sites for which you write. Whenever you write for a site, you need to add it to your Google+ profile.

4. Become consistently active on Google+.

5. Grow your circles.

6. Monitor your Google Author Stats.

 

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iNeoMarketing's insight:

If improving your Google Authorship is important (and it should be given the importance of Google+), then you'll want to incorporate these 6 steps into your calculus.

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Why Google's +Post ads Program May Be Important For You - Forbes | #TheMarketingTechAlert

Why Google's +Post ads Program May Be Important For You - Forbes | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Basic/ Digest...


+Post ads can act as an accelerator to a content marketing program. If you are engaging in efforts to use content to expand your reputation and visibility online, this will immediately expand your reach. Traditional social media requires you to build an audience on their platform, and then you can share content to the audience you build. You get to accelerate that by participating in the communities on that platform, or building relationships with influencers. This is already great stuff.

 

An increasing number of brands are feeling compelled to engage in Google+. The addition of +Post ads makes G+ even more attractive. From Google’s perspective, not only does this help them monetize Google+, they get to do that without actually placing any ads on Google+ itself, and it will help them expose Google+ to more users via the extensive reach of the AdSense platform.

 

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iNeoMarketing's insight:

More on the very recent announcement from Google re: +Post ads. Think of it this way: it's an easy first step towards paid content distribution.

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The Importance of Visual Content in Marketing - infographic - Digital Information World | #TheMarketingTechAlert

The Importance of Visual Content in Marketing - infographic - Digital Information World | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it
There are thousands, if not more, facts and figures that sing the praises of using visual content in your marketing strategy. Bandwagoncreative took a closer look at why visual content is important.


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iNeoMarketing's insight:

Changing the mindset regarding written-to-visual is hard, however, the upside is so great that you must (MUST) think visual first. So easy to crank-out a written piece: couldn't you just take that written piece and create a deck instead?

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Digital marketing is now reappropriating the sales budget - Chief Marketing Technologist | #TheMarketingTechAlert

Digital marketing is now reappropriating the sales budget - Chief Marketing Technologist | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Advanced/ Digest...


It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And they’re expected to rise again by double digits in 2014.

For large companies, those are large budgets being moved around in a short time span.

 

Where the money for this rising digital marketing budget is coming from:

  • Reinvestment from other marketing programs
  • Incremental increases to the overall marketing budget
  • Sales reinvestment, directly reducing the sales budget. In Gartner’s research, 22% of the participants said they reduced the sales budget because digital marketing activities have changed buyer’s paths to purchase.

 

Most businesses are increasing or significantly increasing marketing technology spend in direct expenses, capital expenditures, cross-charged expenses from IT, and expenses for marketing service providers. Green lights all across the board.

 

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iNeoMarketing's insight:

Scott Brinker pulls the highlights from the recent Gartner webinar. You can access the webinar at no charge by going here. At the very least, download the slide deck: full of great information (I'm reticent about scooping it as it lies behind a simple registration).

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Using Neuroscience to Design a Better Blog - KISSmetrics | #TheMarketingTechAlert

Using Neuroscience to Design a Better Blog - KISSmetrics | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it


Basic/ Digest...


  • You have about five seconds to catch your reader’s attention. If you can’t present a compelling reason for why they should stay in about five seconds, they’re going to leave.
  • A recent study by Outbrain illustrates how headline length can be linked to user engagement. The highest CTRs were witnessed for articles that had moderate headline lengths (16-18 words).
  • As Bnonn Tennant found out, copy that goes far below the fold often out-converts those that try to keep selling points above the fold.
  • According to the F-Shaped pattern study, most people read Web content in a very specific way. First, they read the headline. Then they read the first sentence on the page. Then they jump down and either scan paragraphs or subheads.
  • When a user lands on your blog for the first time, their brain is asking, Is there something here for me? Is there a reward? Or should I leave?
  • The study found that users form an aesthetic judgment about your website between 17 and 50 milliseconds. That’s about 1/10th the speed of your eye blinking.
  • The more complex/cluttered a webpage is, the less likely users are to stick around.
  • People have a certain expectation of what a blog should look like. If your blog varies widely from the convention, you’ll break rapport with your readers.
  • In another study titled “Determinants of Web Page Viewing Behavior,” researchers found that complex website designs tended to increase “unexpected paths.” In other words, on simple blogs, people tended to follow a predictable eye pattern. They look at the headline, the first sentence, scan the page and then decide if they want to read. On complex blogs, this pattern can be unpredictable.
  • The primary reason why less visually complex websites are perceived as more beautiful is because we don’t require our eyes and brain to work as hard to decode, process and store the data.
  • On larger fonts, people had smaller and more frequent fixations. That means they were taking in fewer words per “visual gulp.”
  • No or low margin text was read faster, but had lower comprehension. Putting a good amount of white space around your text gets people to read a little slower, but makes them understand the material a lot more.

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iNeoMarketing's insight:

Some excellent research from KISSmetrics. For examples to the snippets above, please click through.

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Brands Can Now Turn Google+ Posts Into Interactive Display Ads - Marketing Land | #TheMarketingTechAlert

Brands Can Now Turn Google+ Posts Into Interactive Display Ads - Marketing Land | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it


Intermediate/ Excerpt...


The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at least 1,000 followers.

 

The +Post ads are essentially promoted posts — links, photos, videos, Hangouts on Air — that are pushed into the Google Display Network, where they appear as fully interactive content. Viewers see a “Click to Expand” button that triggers a full screen lightbox view of the content. The posts are fully interactive, allowing users — at least those signed into G+ — to comment, share and +1 without leaving the site.

 

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iNeoMarketing's insight:

Post and promote. Outstanding. Get on the Google+ train.

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Marketing Research Chart: How are marketing departments allocating budgets? - Sherpa | #TheMarketingTechAlert

Marketing Research Chart: How are marketing departments allocating budgets? - Sherpa | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Q. How do you foresee the percentage of your total marketing budget allocated to the following marketing tactics changing over the next year?

 

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iNeoMarketing's insight:

Marketing technology on this list? Marketing automation? Content? Seriously??

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Infographic: Everything you need to know about Facebook's new image dimensions - The Hub | #TheMarketingTechAlert

Infographic: Everything you need to know about Facebook's new image dimensions - The Hub | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it
Optimize your Facebook images.


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A Marketing Dollars Showdown - Content vs Swag - infographic - Digital Information World | #TheMarketingTechAlert

A Marketing Dollars Showdown - Content vs Swag - infographic - Digital Information World | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it
If you are a digital marketer, you know two things: your audiences are savvy and your budgets are tight. So why contribute to the $20 billion companies spend on crap when the ROI for content creation is so much higher? Here's a look at what your dollars can do for you - a content-versus-swag showdown.


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Act-On raises $42M to double down on 'greenfield' marketing automation market - VentureBeat | #TheMarketingTechAlert

Act-On raises $42M to double down on 'greenfield' marketing automation market - VentureBeat | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Advanced/ Digest...


Forty-two is the answer to life, the universe, and everything, according the Hitchhiker’s Guide to the Galaxy. It is also the number of millions that hard-charging marketing automation vendor Act-On has raised in a significant fifth round of institutional capital.

 

Act-On is a up-and-coming contender that hit VentureBeat’s list of top 10 marketing automation vendors. The company is based is Beaverton, Ore., and largely focuses on non-tech companies.

 

The $42 million funding round was led by Technology Crossover Ventures, with existing investors Norwest Venture Partners, Trinity Ventures, US Venture Partners, and Voyager Capital also participating. TCV’s participation is significant, as the company has plenty of experience in marketing technology and an investment thesis that is focused on putting large amounts of capital to work in maturing startups that have proven their worth and are poised, the firm hopes, for massive growth.

 

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iNeoMarketing's insight:

Holy crap, that's a lot of capital raise. Clearly this is about giving them what they need to grab market share and get to a public offering.

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How Beckon plans to simplify the modern marketer's 'big data' problem - VentureBeat | #TheMarketingTechAlert

How Beckon plans to simplify the modern marketer's 'big data' problem - VentureBeat | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Advanced/ Digest...


“Marketers now have email systems, social tools, a media agency with TV, radio, and print insights, web tools, A/B testing, and search analysis,” Beckon CEO Jenny Zeszut told me. “But where finance has its own set of data tools and sales has CRM, marketers don’t have a single system that ties it all together.”

 

Beckon, which started in private beta over a year ago and announced a $10 million funding round today, takes reports from all those systems and automagically analyzes, arranges, and presents the data in one single report. It acts much as Tripit, which you forward your flight arrangements to to get a comprehensive record of your travel. In Beckon’s case, simply cc Beckon on all your regular reports, and the software munches through your PDFs, PPTs, DOCs, XLSes, and other report formats to find, understand, and correlate all your data.

 

The typical scenario, Beckon says, is that companies employ IT, analysts, data scientists, or interns to sort through all the data sources and build up some comprehensive version of their data. But it’s hard and time-consuming, and it’s not always clear how your SEO results are linked to what your e-commerce engine is reporting, or how your email marketing campaign affected sales and your social media campaign affected visits. All the data is there, theoretically, and accessible, with effort … but the effort seems to be too great to allow for effective, real-time decision-making.

 

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iNeoMarketing's insight:

I wanted to get this to you so that you could keep an eye on Beckon over the short run. Quite impressive.

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Where Marketers Can Learn to Code - HubSpot | #TheMarketingTechAlert

Where Marketers Can Learn to Code - HubSpot | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Basic/ Excerpt...


Check out one of the many online courses available. Here are some of the big ones:

  • Code Academy - As they say themselves, this is all about learning how to code interactively and for free. Reviews are great and I know quite a few HubSpotters who used this tool.
  • w3schools.com - They have a variety of classes for different tools and levels. There is also the option to get certified in your news skill (there is a charge here) so you can show off to your peers!
  • Code School - This is another tool that lets you learn from home -- from the basics in HTML and CSS, to Javascript and other languages. Courses are paid but affordable, and you’ll get access to a variety of courses for your fee.
  • Make It With Code - They are very active in the debate on whether marketers should code and believe that yes, we all need a good understanding on what’s possible to create. This is a paid course and you’ll have access to support via IM.

 

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iNeoMarketing's insight:

The marketer doesn't need to know all the details to coding, but in order to effectively communicate with developers, understand capabilities, and be able to make quick changes on your own (and that doesn't mean your CMS' WYSIWYG UI), it's a must.

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AgilOne Banks $25M Series C For Predictive Marketing Tech - AdExchanger | #TheMarketingTechAlert

AgilOne Banks $25M Series C For Predictive Marketing Tech - AdExchanger | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Intermediate/ Digest...


AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next World Capital and Four Rivers Group.

 

AgilOne’s most recent raise was a $10 million Series B round last November, bringing its total funding picture to $41 million.

 

AgilOne is not the only vendor tackling email personalization. Its competitors include Sailthru and Custora, which claim to help marketers measure user value across the entire customer life cycle. Personalization through predictive marketing is also a hot investment area.

 

Sailthru recently raised $20 million in Series C funding to construct individualized profiles and predictive email. Programmatic email exchange LiveIntent, too, raised $20 million in recent months and TellApart acquired AdStack for email marketing optimization.

 

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iNeoMarketing's insight:

Yes, it's B2C, but consider the size of the investment across all personalization/predictive companies, and you realize that it's just a matter of time before it is infused into MAPs.

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7 Lead Nurturing Strategies for Modern Marketers - ClickZ | #TheMarketingTechAlert

7 Lead Nurturing Strategies for Modern Marketers - ClickZ | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it
Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign.


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iNeoMarketing's insight:

The table covers the basics to lead nurturing tactics (and most if not all scenarios). Just remember your personas as you build out your nurturing efforts.

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Infographic: Which Is The Most Effective Digital Marketing Channel - Marketing Land | #TheMarketingTechAlert

Infographic: Which Is The Most Effective Digital Marketing Channel - Marketing Land | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Basic/ Excerpt...


In summary:

  • SEO: 54% discover new sites this way; just behind email for qualified leads, 36%
  • Email: 51% discover new sites this way; tops for qualified leads, 40%
  • Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%
  • Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18%

 

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iNeoMarketing's insight:

If there are two staffers all B2B marketers need: an SEO expert (optimizing everything), and a marketing ops guru (to manage the technology, including email).

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New marketing automation rankings: Enterprise usability still sucks - VentureBeat | #TheMarketingTechAlert

New marketing automation rankings: Enterprise usability still sucks - VentureBeat | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Basic/ Digest...


Crowdsourcing software review company TrustRadius revealed its latest marketing automation ranking and buyers’ guide today, and here’s the consensus: Software for the enterprise still lacks the appeal of consumer versions.

 

For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.

 

The other trend is the distinction between single solutions, like a Marketo, and integrated marketing clouds like those offered by Adobe, Salesforce, Oracle, and perhaps IBM, which pull together a number of components such as social, marketing campaigns, and analytics into one suite.

 

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iNeoMarketing's insight:

The charts tell the whole story, and it's not surprising given the focus: Eloqua on the Enterprise, Marketo and Pardot on the mid market. And not surprised that the larger vendors for the Enterprises score poorly on usability, as nothing is out of the box for the Enterprise.

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Customer Experience Matrix: Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix: Matching Marketing Technology to Business Strategy: A Starting Framework | The Marketing Technology Alert | Scoop.it

Advanced/ Excerpt...


So what would that framework actually look like?

It would start with strategic options. The classic big three are high quality, low cost, and high service (i.e., close customer relationships). Each implies different requirements for marketing, product design, production, customer support, and administration, which in turn drive technology, core competencies, and organization.

Those requirements are the goals of the technology strategies. Methods to meet them are technology options, such as integrated suites, best of breed systems, and platforms-and-apps.  These are modified by other parameters such as in-house vs. outsource, scope of channels, sophistication level, resources, and scale. Note that some of these are choices while others are constraints.

 

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iNeoMarketing's insight:

David Raab is creating this framework for making marketing technology investments for presentation at the MarTech conference in August. He may give us a sneak peak of the whole framework before the conference.

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Very, Very Best Social Plugins for WordPress - 'Net Features - Website Magazine | #TheMarketingTechAlert

Very, Very Best Social Plugins for WordPress - 'Net Features - Website Magazine | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

Summarized...


  • The Alpine PhotoTile for Instagram plugin gives users the ability to add filtered-photo "funness" to their sites.
  • Turn your site into a social network with the BuddyPress plugin.
  • The JM Twitter Cards plugin helps users integrate Twitter cards in WordPress. The plugin add the appropriate meta to websites and allows users to customize their cards per post.
  • The Kebo Twitter Feed plugin is simple to set up and refreshes Tweets in the background without slowing down page load times.
  • The Kudobuzz Testimonial Widget plugin enables users to display social testimonials or selected reviews on their websites
  • Minimize the amount of time you spend posting on social networks with the Microblog Poster plugin, which automatically publishes new blog content to social
  • NextGen Facebook is a plugin that helps users improve the appearance, ranking and engagement of social shares.
  • Increase your Pinterest following with the Pinterest Master plugin, which gives users the ability to add follow and share icons for the image-based social network onto their sites.
  • Keep visitors up-to-date with your latest Facebook activity by displaying the most recent posts directly on your site. The Recent Facebook Posts plugin works with public Pages, is customizable and SEO friendly.
  • The Sharing Buttons & Analytics by AddShoppers plugin enables users to add customizable sharing buttons and track sharing activity for social networks like Facebook, Twitter, Pinterest, Google+, Polyvore and more.
  • Simply need some social sharing buttons? If so, check out the Social Media Feather plugin, which offers a lightweight solution that won’t impact your sites performance.
  • The Social Polls plugin provides users with the functionality to engage their audiences and learn what their sites' visitors are thinking. The plugin can be used to add social (or standard) polls to websites and Facebook Pages.
  • Import posts from a Tumblr blog onto your WordPress site with the Tumblr Importer plugin. This plugin takes care of post formats and will also not create duplicate imported posts.

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iNeoMarketing's insight:

Honestly, I was looking for a few solutions that are listed above. Click through for links if necessary.

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7 Dead Simple Ways To Make Your Own GIFs - Fast Company | #TheMarketingTechAlert

7 Dead Simple Ways To Make Your Own GIFs - Fast Company | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it
Forget Photoshop. These easy-to-use animation tools will churn out GIFs for every mood and moment.


Basic/ Summarized...


  1. Gifff.fr
  2. Face To Gif
  3. Recordit
  4. Gif Remixer
  5. Gif Brewery
  6. Gifpop
  7. GifYourself

 

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iNeoMarketing's insight:

Thank you, FC. A nice collection, and simple to use.

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[Infographic] Marketers Embrace, But Still Struggle With, Content Marketing - Demand Gen Report | #TheMarketingTechAlert

[Infographic] Marketers Embrace, But Still Struggle With, Content Marketing - Demand Gen Report | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it

"While content is king for marketers, the latest survey from Frost & Sullivan finds that it’s also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that predate the Internet."

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iNeoMarketing's insight:

It just points to outsourcing: there's no other way around it.

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Infographic: Search versus Social Advertising - The Drum | #TheMarketingTechAlert

Infographic: Search versus Social Advertising - The Drum | #TheMarketingTechAlert | The Marketing Technology Alert | Scoop.it
Paid search still represents the biggest share of digital marketing investment but Facebook social ad spend is growing at the faster rate...


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iNeoMarketing's insight:

Consider B2B social advertising as the answer to "hitting where they ain't."

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The Most Important Marketing Position, and The Top 15 Marketing Technology Articles Curated Thursday, 4/17/14

The Most Important Marketing Position, and The Top 15 Marketing Technology Articles Curated Thursday, 4/17/14 | The Marketing Technology Alert | Scoop.it

You have a limited budget (who doesn’t).  And your plans include significant investments in marketing technology.  But not people. You can add the technology, but not all the people you need. What do you do?

 

You need more content. You need SEO. You need to integrate the technology with internal systems. You need to tie together external systems. You need reporting. You need analysis.

 

You need a Marketing Operations guru.

 

Here’s why. You can stretch your current staff, but they won’t be able to meet the demand from all the new technology. The gaps have to be filled with outsourced talent, and that talent has to be defined, vetted, directed. No better person than a Marketing Ops pro who knows exactly what is needed to properly plan, implement, execute and manage the technologies that are rolling through the door.

 

Only the Marketing Ops pro can pull together the resources from the outside into a comprehensive effort so that you can maximize your investment.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Act-On raises $42M to double down on 'greenfield' marketing automation - VentureBeathttp://sco.lt/7tTMZd

-- > 10 Smart Tips to Leverage Google+ for Increased Web Traffic - Mozhttp://sco.lt/4ttG4n

-- > 10 Creative Ways To Use Google+ For Your Blog - CoSchedulehttp://sco.lt/8GJVNh

-- > 2014 Marketing Automation Performance Survey - Preliminary Results - Heinz Marketing http://sco.lt/7DwgaX

-- > Wasted Words – Why Marketing Content Longer than 3 to 5 Items Does Not Work - Gartnerhttp://sco.lt/7sBbKD

-- > Social Media Frequency: How Often To Post To Facebook, Twitter, LinkedIn - Fast Companyhttp://sco.lt/8ZgLxZ

-- > 7 Modern Age SEO Myths - Forbeshttp://sco.lt/8aX9Ll

-- > How to use video in email marketing in 2014 - Smart Insightshttp://sco.lt/6rSFZx

-- > Applying Agile Methodology To Marketing Can Pay Dividends: Survey - Forbeshttp://sco.lt/79cZu5

-- > Your Guide to Using Embedded Audio in Email - The ExactTarget Bloghttp://sco.lt/7BoyA5

-- > 90% of marketers not trained in marketing performance, ROI - BizReporthttp://sco.lt/5cbM6z

-- > The Customer Experience Index, 2014 - Qualtricshttp://sco.lt/5KHP4j

-- > Why Snackable Content Should be Deployed in your Content Marketing Strategy - Digital Information World http://sco.lt/8rLKi1

-- > The Best CRM: New vs Old [INFOGRAPHIC] - Salesforcehttp://sco.lt/7Za39t

-- > What Should You Know About Marketing Automation? | Response Capturehttp://sco.lt/8IZTH7

 

 

See ALL Top Curated Marketing Technology Articles here.

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