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Why Your Sales Team Doesn't Use Marketing Automation Leads from the Marketing Team

Why Your Sales Team Doesn't Use Marketing Automation Leads from the Marketing Team | The MarTech Digest | Scoop.it

How is it that sales and marketing do not communicate on a regular basis?  Even if it's a quick webcast, there should be a review as to what is coming down the pike...


The obvious cure for these miscommunications is for the marketing team leaders and sales team leaders to communicate with each other on a quarterly or even monthly basis. In sales organizations where the salespeople are often under pressure to run as hard to land a $2,500 client as a $250,000 client, salespeople often have no time to research what the marketing department is currently promoting to potential customers. The marketing team can solve this problem by updating the sales team with every new issue of collateral or each new online initiative.


marketingIO's insight:

See the article at agilescout.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently | The MarTech Digest | Scoop.it
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “Frightful Five“—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. And they’re bringing superior talent, vertical advantages, and astronomical budgets with them.

Look at it this way: the dynamic is already widespread on Google. Because of Google’s monopolistic control over the search engine space, SEO and martech tools are beholden to Google’s whims. Ultimately, Google controls the flow of data. If it wanted to cut off a company like Moz and build its own tool, it could. The push into martech has already begun. Amazon offers a marketing stack under the Alexa banner, while Amazon Web Services dominates cloud-computing. 

According to Brinker, there’s an even bigger disruptive force coming from tech giants: new client interfaces like Amazon’s Alexa, Google’s Google Home, VR and AR, and the Internet of Things (IoT).

Voice-enabled computing and other new client interface technologies could disrupt the entire customer journey. Rather than visit a homepage or a company Facebook page, potential customers could simply tell their Alexa devices to buy a product. Amazon becomes the only player in that experience, leaving martech vendors on the outside looking in. Eventually, marketers may have to use software provided by these major platforms just to survive.
marketingIO's insight:

"Alexa: get me more leads."

 

Check out the Alexa Marketing Stack product: http://try.alexa.com/marketing-stack

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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New Research: Building Blockchain Into Your Data and Analytics Program - Gartner

New Research: Building Blockchain Into Your Data and Analytics Program - Gartner | The MarTech Digest | Scoop.it
Nick Heudecker and Saul Judah just published Building Blockchain Into Your Data and Analytics Program.

Blockchain’s distributed trust model promises to remake existing business processes. Data and analytics leaders must recast existing data management and analytics capabilities and add new competencies to manage risk and exploit new opportunities.
marketingIO's insight:

The Note is available to subscribers.

 

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Four ways AI is already being applied to sales and marketing - Econsultancy

Four ways AI is already being applied to sales and marketing - Econsultancy | The MarTech Digest | Scoop.it
Chorus.ai helps companies analyze their sales calls

Cosabella Lingerie uses AI to boost email revenue

IBM allows Watson to manage its programmatic ad buying

LeadGenius brings AI to B2B lead generation
marketingIO's insight:

Great examples. CT for the details.

 

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Study: Marketers' confidence erodes in ability to understand ROI, invest wisely - Marketing Dive

Study: Marketers' confidence erodes in ability to understand ROI, invest wisely - Marketing Dive | The MarTech Digest | Scoop.it
  • The American Marketing Association’s 2017 Marketers Confidence Index gained 6 points overall for a total of 69 out of 100 points, a record high, the organization said in a press release. 
  • Confidence has eroded in several key areas in the past year. For example, only 25% felt their team had the right tools and processes in place, down 8 points. 
  • The problem of unsure marketers extends to the ability to understand the return-on-investment (ROI) for marketing efforts, with 32% saying they have lost confidence in their teams' abilities to do so. 
marketingIO's insight:

I've been saying this since August of 2014: "With great marketing technology spending comes great ROI responsibility."

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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8 Marketing Automation Mistakes You Might be Making And What To Do About it - Inbound Rocket

8 Marketing Automation Mistakes You Might be Making And What To Do About it - Inbound Rocket | The MarTech Digest | Scoop.it
#1 No clear defined strategy

#2 Using marketing automation as a glorified email marketing tool

#3 Selling instead of nurturing

#4 Not producing enough targeted content

#5 Tracking the wrong metrics

#6 No Process for Experimentation

#7 Running on autopilot

#8 Paying too much for automation software and underusing it
marketingIO's insight:

Sidebar: there's only so much nurturing you can do. Eventually they need weaned off the teat.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Calculate Predictive ROI: Levers That Lead To More Revenue | CustomerThink

Calculate Predictive ROI: Levers That Lead To More Revenue | CustomerThink | The MarTech Digest | Scoop.it
There are five levers in a predictive ROI formula:

  • Improving Conversion Rates: Improved conversion rates in either lead or opportunity stages increases ROI
  • Higher Win Rates: Increase in conversion rates of closed won deals – primarily influenced by company-fit and intent
  • Improving Sales Efficiency: Higher sales lead capacity and connect rates result in additional opportunities and more increased number of at bats – influenced by less time prospecting and improved data quality
  • Decreasing Cost of Acquisition: Higher conversions and rep productivity spread costs over a higher number of customers, lowering CAC ratios
  • Increasing TAM: Expand existing TAM by sourcing net-new prospects and reaching them via new channels
marketingIO's insight:

You really need to CT to understand this. Excellent material.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Why MarTech Fails: A Data-Driven Answer - Customer Experience Matrix

Why MarTech Fails: A Data-Driven Answer - Customer Experience Matrix | The MarTech Digest | Scoop.it
marketingIO's insight:

It will always be ROI. CT for the description, details and source data.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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5 Steps to Growing Your Marketing Performance - Oracle

5 Steps to Growing Your Marketing Performance - Oracle | The MarTech Digest | Scoop.it
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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High-Growth B2B Companies Do 4 Things to Manage Marketing Performance - Marketing Insider Group

High-Growth B2B Companies Do 4 Things to Manage Marketing Performance - Marketing Insider Group | The MarTech Digest | Scoop.it
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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15 Exceptional Landing Page Examples Designed for Lead Generation - IMPACT Branding & Design

15 Exceptional Landing Page Examples Designed for Lead Generation - IMPACT Branding & Design | The MarTech Digest | Scoop.it
marketingIO's insight:

The visual doesn't stand on its own with the corresponding copy. Pls CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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5 Research Insights to Drive Your Content Marketing - CMI

5 Research Insights to Drive Your Content Marketing - CMI | The MarTech Digest | Scoop.it
marketingIO's insight:

I cherry-picked some of the top-line data. CT for the rest.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How to take a more data-driven approach to digital marketing with DMPs - Smart Insights 

How to take a more data-driven approach to digital marketing with DMPs - Smart Insights  | The MarTech Digest | Scoop.it
Crawl, walk, run: three steps to establishing an effective DMP As digital marketers we're all too aware of the importance of data. For example, the typical. Marketing topic(s):Big Data. Advice by Gavin Llewellyn.
marketingIO's insight:

Ohhh an excellent article. Superb discourse on building out a DMP infrastructure, and the article needs more exposure.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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A Reality Check on Assessing the Right MarTech Vendors | Blog | Real Story Group

A Reality Check on Assessing the Right MarTech Vendors | Blog | Real Story Group | The MarTech Digest | Scoop.it
As the chart illustrates, based on where a particular vendor is placed on the Reality Check, you'd want to further drill-down on aspects such as - 

  • Is the slow pace of product development causing "technical debt" to pile up and will you be saddled with an outdated product, right out of the gate?
  • Migration headaches, buggy new releases, all your customizations may not work - lots of thorny issues here. Also, vendor marketing hype gets ahead of new product capabilities
  • Is the vendor pivoting and are their focus areas changing? Were they just acquired (a particularly risky time for you)? Will they be continue to support the business use cases that are important to you?
  • Is there so much turbulence that should you be looking at alternatives?
marketingIO's insight:

CT for the report should you be a subscriber.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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6 Essential Skills for Successful Digital Thought Leaders - Digital Marketing Institute

6 Essential Skills for Successful Digital Thought Leaders - Digital Marketing Institute | The MarTech Digest | Scoop.it
1. Build your personal brand

2. Create bold content

3. Perfect your public speaking

4. Reach out to other influencers

5. Always network

6. Ask for guest blogging opportunities
marketingIO's insight:

In your spare time...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How to Build Your First Drip Campaign | TechnologyAdvice

How to Build Your First Drip Campaign | TechnologyAdvice | The MarTech Digest | Scoop.it
Build Personas to Target Content Needs
Write Your Content
Pardot suggests six different types of content to consider for your drip campaign, from sales-focused to educational:

  • Top-of-mind
  • Educational
  • Re-engagement
  • Competitive
  • Promotional
  • Training
Pick the content type that works best for this particular campaign and focus on that. Mixing too many content types will muddle your message and confuse your leads.
marketingIO's insight:

Be cautious with personas: with every new persona, a new set of content needs to be created.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Why It’s Critical for Marketers to Embrace Voice in 2017 - Chiefmarketer

Why It’s Critical for Marketers to Embrace Voice in 2017 - Chiefmarketer | The MarTech Digest | Scoop.it
Here are four considerations if you want to drive more conversions from voice search:

  • Understand What Makes Voice Search Different: Voice search queries tend to be longer. In 2004, most searches were two or three words. Ten years later, search queries could be 27 or more words. Voice searches also tend to be more specific (for example, searching for “find the closest store that sells men’s black leather cowboy boots” instead of just “cowboy boots”).
  • Analyze Your Longer Tail Keywords to Find Patterns: Since voice searches are usually more natural and conversational, keyword optimization should fit this new long tail landscape. Test variations on how people would naturally explain their needs in a query.
  • Use Modified Broad Match Keywords: Modified broad match lets you specify that specific broad match keywords or close variants (such as + pizza + Chicago + delivery) must appear to show your search ad. So even if the voice search is 30 words, as long as three of those are “pizza,” “Chicago,” and “delivery” your ad will appear.
  • Negative Out Keywords That Aren’t Driving Customers: As you test and refine your keyword list for voice search, be sure to negative any words from modified broad match that indicate the searcher is not a potential customer.
marketingIO's insight:

Different!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Stats Show List Segmentation Tools Provide Significant Lift in Email Clicks - MarketingCharts

Stats Show List Segmentation Tools Provide Significant Lift in Email Clicks - MarketingCharts | The MarTech Digest | Scoop.it
marketingIO's insight:

It's the first step towards personalization.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Your Must-Read MarTech Digest™, for Friday, 2/24/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 2/24/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Two days of articles: sorry about that. I skipped a day as I had to get a client deliverable out the door.

 

Today’s digests of curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

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4 must-have skills for marketers as AI's role grows - MarketingDive

4 must-have skills for marketers as AI's role grows - MarketingDive | The MarTech Digest | Scoop.it
Data literacy

Staying nimble

Architecting systems

Keeping it real
marketingIO's insight:

Analytics!!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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How To Quickly Turn Your Blog Into A Top Industry Resource - Forbes

How To Quickly Turn Your Blog Into A Top Industry Resource - Forbes | The MarTech Digest | Scoop.it
1. Be different.

2. Build influencer relationships.

If you don’t have enough traffic or your content isn’t getting the attention you want, find influencers that have access to your target audience and build relationships with them. One way you can do so is on GroupHigh. 

3. Create valuable content consistently.

4. Promote your content.

5. Write a guest post. 

6. Take advantage of marketing tech.

By leveraging the right tools, you’ll be able to effectively create, optimize distribute and promote your content, as well as analyze the results of your content marketing program. 
marketingIO's insight:

GroupHigh: make a note of it.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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6 Zapier Hacks for Content Marketers - Influence & Co.

6 Zapier Hacks for Content Marketers - Influence & Co. | The MarTech Digest | Scoop.it
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Adobe, Oracle, Salesforce, Marketo are martech hub leaders: Gartner - Which-50

Adobe, Oracle, Salesforce, Marketo are martech hub leaders: Gartner - Which-50 | The MarTech Digest | Scoop.it
marketingIO's insight:

In case you missed it earlier...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Hootsuite Acquires Social Media Analytics Provider LiftMetrix - CMSwire

Hootsuite Acquires Social Media Analytics Provider LiftMetrix - CMSwire | The MarTech Digest | Scoop.it
Hootsuite today announced its second acquisition in less than a month. The Vancouver, British Columbia-based social media management provider acquired LiftMetrix, a social analytics vendor.

The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform it built on technology it acquired from uberVu in 2014.
marketingIO's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Global Marketing Cloud Platform Market 2017-2021

Global Marketing Cloud Platform Market 2017-2021 | The MarTech Digest | Scoop.it
Technavio's analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.
marketingIO's insight:

That's about right.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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B2B Marketing Automation Platforms: A Marketer's Guide

B2B Marketing Automation Platforms: A Marketer's Guide | The MarTech Digest | Scoop.it
Vendors profiled in this report:  
  • Act-On Software
  • Adobe Campaign
  • AutopilotHQ
  • eTrigue
  • HubSpot
  • IBM Marketing Cloud
  • Infusionsoft
  • Kahuna
  • Mapp Digital
  • Marketo
  • Oracle Eloqua
  • Salesforce Pardot
  • Salesfusion
  • SharpSpring
marketingIO's insight:

Excellent data.
 
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis ;
 
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