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How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | The Marketing Technology Alert | Scoop.it

We can't say this any louder: SlideShare may be the best lead generation tool at your disposal!  It should be one of the focal points of your content distribution via your marketing automation schema. We strongly (STRONGLY) encourage you to exploit the daylights out of SlideShare.  Here's a great guide:


Data collected by ComScore reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).  The following 3 points will help you generate leads with SlideShare.


#1: Make a Compelling Presentation

  • Compose with SlideShare in mind. Slide decks created for live presentations may fail on SlideShare. Your slides should “speak for themselves.” Revisit and revise slides that are likely to require explanations.
  • Design with care. Highly viewed presentations tend to feature attractive graphics. Your presentation should include powerful images and quality fonts that are easy to read on small screens and maintain a high degree of professionalism on every slide.
  • Keep it simple. Presentations may be viewed quickly and in small spaces, so it’s wise to create a deck with a laser-focused message and present your ideas in small bites using as few words as possible.
  • Tell a story. Employ classic storytelling practices with a logical sequence and an obvious beginning, middle and end. Break longer works into chapters.
  • Employ content marketing best practices. Your presentation will be valued most when its content reflects that you understand your market’s challenges and deliver helpful advice for overcoming them. It won’t hurt to be entertaining too.
  • Take risks. Presentations stand out from the crowd when they are provocative, funny or bold. Don’t shy away from edgy ideas with the rationale that you’re trying to conduct serious business. A playful sense of humor helped make “The eBook is the Stud in Your Content Marketing Stable” an extremely popular presentation.
  • Understand the capabilities of SlideShare. Your uploaded content will be converted for presentation. Animations will not convert. The best way to ensure the integrity of your work is to save it as a PDF for uploads to SlideShare.
  • Invest in talent and quality. If you lack writing or design talent, outsource the work. Plan to spend the time or money it takes to secure the rights to strong photography and illustration.
  • Also, services such as SlideRocket and PhotoSnack offer free online slideshow creation tools.

 

#2: Capitalize on SlideShare Features

  • Sharing—you can edit the settings for any uploaded presentation to make it available publicly or privately per your project’s objectives.
  • Embedding—code is provided, which makes it very simple to embed your SlideShare assets on your website and blog. Users can also embed your work, which often exponentially expands the exposure of your presentations.
  • Video and audio—you can embed YouTube videos in your presentations or “slidecast,” meaning you can sync an MP3 soundtrack. Upload wizards are provided in your My Uploads menu.
  • Social sharing—it’s easy to share content or promote the sharing of your content on Twitter, Facebook, LinkedIn, Google+ and Pinterest. In fact, a LinkedIn app allows you to have your SlideShare content fed to your LinkedIn profile page. You might consider targeting a specific social medium because the SlideShare home page features documents that are hot on Twitter, Facebook and LinkedIn.
  • Go “pro”—a trio of paid Pro plans are specifically designed to enable you to include customizable lead capture forms, create company branded channels, and collect detailed analytics including performance metrics, user identities and interaction details.
  • Following—you can follow other users, mark presentations as a favorite, email content and comment. So, like other social media, you are offered tools to build a community, interact and recognize others.
  • SEO—the content of your slides is automatically made into transcripts, which accompany your presentations. When you understand and smartly apply keywords, your SlideShare material can do very well on search engines. (By recent measures, SlideShare amassed 3 billion slide views per month.)

 

#3: Make Lead Generation Your Objective

  • Repurpose with purpose—if you’ve been active in content marketing and social media and have a strong grasp of what works for your business and its objectives, reuse and repurpose your most engaging content for the SlideShare site.
  • Examples and testimonials—don’t forget opportunities to deliver proof of concept. That is, highlight real-world success stories and feature testimonials in a fair and objective way when you can.
  • Leverage authority—if you’re on a mission to establish authority, draw from the ideas of thought leaders. Cite their work. Endorse their ideas and they might just return the favor.
  • Share—SlideShare is a social medium. Follow the content creators you admire and share their work.
  • Provide contact information and links—your presentations can include links throughout to generate traffic to your site, media outlets and landing pages. At the end of your presentation, provide the relevant contact information and make it easy to continue the conversation.
  • Call to action—if a viewer has made it to your final slide, he or she is interested in what you have to say and is likely to have questions, want more information or want to do business. Don’t be coy. Provide the call to action you seek.




iNeoMarketing's insight:

See the article at www.socialmediaexaminer.com.


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iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 5/27/15

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 5/27/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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Why Fridays Are More Important Than Mondays In Sales Development | Datanyze Blog

Why Fridays Are More Important Than Mondays In Sales Development | Datanyze Blog | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Absolutely fascinating. TEST!

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The Ultimate Social Network Showdown - TrackMaven

The Ultimate Social Network Showdown - TrackMaven | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Food for thought. There may be some actionable items in here.

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Gartner CRM Market Share Update: 47% Of All CRM Systems Are SaaS-Based, Salesforce Accelerates Lead - Forbes

Gartner CRM Market Share Update: 47% Of All CRM Systems Are SaaS-Based, Salesforce Accelerates Lead - Forbes | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

I've already pointed to this report, but couldn't resist scooping these charts.

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Intelligent Content + Agile Approach: How This Combo Paid Off for My Team - CMI

Intelligent Content + Agile Approach: How This Combo Paid Off for My Team - CMI | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

This is an excellent approach! If content marketing management is your purview, this is a must read. Smart!

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The Ultimate Inbound Marketing Career Kit - HubSpot

The Ultimate Inbound Marketing Career Kit - HubSpot | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

Behind a reg form, so use your gmail account.

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The Most Effective Social Networks for Marketing a Business in 2015 - Profs

The Most Effective Social Networks for Marketing a Business in 2015 - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Here's the B2B Big Three: T, LI and SlideShare. That's it, that's the list.

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The 6 Rules for #DataDriven Social Marketers - Social Bakers

The 6 Rules for #DataDriven Social Marketers - Social Bakers | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Click through for details on each, if needed. Decent rules for the road.

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Twitter's Objective-Based Ads: Some New Treats for Marketers | Wordstream

Twitter's Objective-Based Ads: Some New Treats for Marketers | Wordstream | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

LI and T should play an important role in your inbound efforts. Exploit.

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Here’s how Google’s Mobilegeddon is hitting SMBs - VentureBeat

Here’s how Google’s Mobilegeddon is hitting SMBs - VentureBeat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Your SERP position is a function of what you do vs. what others do, and really that's the only thing you can attempt to control. So know thy competitors, and execute on all things SEO.

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Eight Ways to Improve Your Search Engine Rankings - Profs

Eight Ways to Improve Your Search Engine Rankings - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

For the non-techie, these are the important steps to take to improve your SERP. 

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Sales Development Technology: The Stack Emerges - TOPO Blog

Sales Development Technology: The Stack Emerges - TOPO Blog | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Somehow this needs to be reconciled and integrated with Inbound and Outbound marketing efforts.

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4 topologies of integrated marketing technology stacks - Chief Marketing Technologist

4 topologies of integrated marketing technology stacks - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

For the smaller cap martech companies, it's a suite or platform decision. For the larger cap martech companies, it's a choice of the three. The "bus" notion?: its middleware.

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What Every CMO Should Know About Marketing Automation - Marketing Land

What Every CMO Should Know About Marketing Automation - Marketing Land | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                             

iNeoMarketing's insight:

These are high-level benefits for the decision-maker. I think you could just mention Attribution, and that would be enough.

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/26/15

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/26/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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Unsung Marketing Hacks – What Didn’t Make the Top 10 List? - Gartner

Unsung Marketing Hacks – What Didn’t Make the Top 10 List? - Gartner | The Marketing Technology Alert | Scoop.it

With great marketing technology spending comes great ROI responsibility. 

iNeoMarketing's insight:

There are more when you click through, but I picked the ones that were most pertinent to the practitioner. 

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For CMO or CIO, Being Future Ready Means Going Full Stack - V3B

For CMO or CIO, Being Future Ready Means Going Full Stack - V3B | The Marketing Technology Alert | Scoop.it

Make the term “personalization” redundant in everything you do.

iNeoMarketing's insight:

Don't have a stack? Make one...fast. Know thyself.

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Similarities and differences of marketing technologists - Chief Marketing Technologist

Similarities and differences of marketing technologists - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Moral of the story: the gap is not as great as it would seem. And I think that if the marketer gained a greater understanding of DB management, analytics and integration, the jump would be easy.

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Automation Needs To Make Way For Marketing Intelligence - CMO.com

But even for the best in the business, the predominant form of profiling and personalization is still behaviorally based. Even when attitudinal dimensions have managed to elbow their way into the personas, they rarely make their way into the actual customer experience.

I’ve seen some excellent examples of reading a customer’s digital body language to understand a prospective buyer, but it’s nothing that would come close to a truly great salesperson doing the real thing (i.e., in-person reading of a customer’s body language). Just think how powerful that could be if marketing automation systems could be taught to do it.

I believe this will be the next level of intelligent marketing to emerge after we’ve all made it past “automation”--which, if you think about it, isn’t really that high a standard to set.

To improve on what’s happening right now, it would be great to see more salespeople reinventing themselves as masters of digitizing the sales process to truly bring their expertise to bear on the world of marketing automation. It’s all about marketing at the moment, and many of the marketers, who are quick to point out the flaws of their sales organizations, are still not as expert as they need to be in the art and science of selling. This represents a huge opportunity for sales experts to not only survive the one-million-person-cull but to one day actually help design the intelligent marketing systems of the future.


Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Too much...WAY too soon. Let's get past the 5% penetration rate for Marketing Automation before we try to make it more intuitive and intelligent.

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Marketing automation yields real value, yet is hard to choose and implement - VentureBeat

Marketing automation yields real value, yet is hard to choose and implement - VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

And it's not getting any easier.

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Email marketing technology is ridiculously complicated - VentureBeat

Email marketing technology is ridiculously complicated - VentureBeat | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Missing from the graphic: landing pages, e.g., Unbounce, forms, e.g., 123ContactForms, and optimization/testing, e.g., Optimizely. 


It's not difficult: it's only as difficult as you want it to be. And the same capabilities can be found in any MAP.

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Personalization study findings: Email is top channel; social, web, ads next; data needs vary - VentureBeat

Personalization study findings: Email is top channel; social, web, ads next; data needs vary - VentureBeat | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

The study is a work in progress, so we'll keep an eye out for the final version. Meanwhile, the personalization of the web home page is higher that I would've guessed, and I have to believe that's due to the B2C audience in this study.

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6 Tips for Making the Most of Your Retargeting Campaigns - HubSpot

6 Tips for Making the Most of Your Retargeting Campaigns - HubSpot | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Apply those burn pixals to your post conversion pages.

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5 Disruptive Social Selling Technologies - Marketing Action Blog - Act-On

5 Disruptive Social Selling Technologies - Marketing Action Blog - Act-On | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

A few nice Social SalesTech suggestions. Click through for details and screen shots.

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10 No-Cost Tools to Help You Conquer Writer's Block

10 No-Cost Tools to Help You Conquer Writer's Block | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Don't ignore Reddit or Inbound.org for ideas as well.

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