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How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | The Marketing Technology Alert | Scoop.it

We can't say this any louder: SlideShare may be the best lead generation tool at your disposal!  It should be one of the focal points of your content distribution via your marketing automation schema. We strongly (STRONGLY) encourage you to exploit the daylights out of SlideShare.  Here's a great guide:


Data collected by ComScore reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).  The following 3 points will help you generate leads with SlideShare.


#1: Make a Compelling Presentation

  • Compose with SlideShare in mind. Slide decks created for live presentations may fail on SlideShare. Your slides should “speak for themselves.” Revisit and revise slides that are likely to require explanations.
  • Design with care. Highly viewed presentations tend to feature attractive graphics. Your presentation should include powerful images and quality fonts that are easy to read on small screens and maintain a high degree of professionalism on every slide.
  • Keep it simple. Presentations may be viewed quickly and in small spaces, so it’s wise to create a deck with a laser-focused message and present your ideas in small bites using as few words as possible.
  • Tell a story. Employ classic storytelling practices with a logical sequence and an obvious beginning, middle and end. Break longer works into chapters.
  • Employ content marketing best practices. Your presentation will be valued most when its content reflects that you understand your market’s challenges and deliver helpful advice for overcoming them. It won’t hurt to be entertaining too.
  • Take risks. Presentations stand out from the crowd when they are provocative, funny or bold. Don’t shy away from edgy ideas with the rationale that you’re trying to conduct serious business. A playful sense of humor helped make “The eBook is the Stud in Your Content Marketing Stable” an extremely popular presentation.
  • Understand the capabilities of SlideShare. Your uploaded content will be converted for presentation. Animations will not convert. The best way to ensure the integrity of your work is to save it as a PDF for uploads to SlideShare.
  • Invest in talent and quality. If you lack writing or design talent, outsource the work. Plan to spend the time or money it takes to secure the rights to strong photography and illustration.
  • Also, services such as SlideRocket and PhotoSnack offer free online slideshow creation tools.

 

#2: Capitalize on SlideShare Features

  • Sharing—you can edit the settings for any uploaded presentation to make it available publicly or privately per your project’s objectives.
  • Embedding—code is provided, which makes it very simple to embed your SlideShare assets on your website and blog. Users can also embed your work, which often exponentially expands the exposure of your presentations.
  • Video and audio—you can embed YouTube videos in your presentations or “slidecast,” meaning you can sync an MP3 soundtrack. Upload wizards are provided in your My Uploads menu.
  • Social sharing—it’s easy to share content or promote the sharing of your content on Twitter, Facebook, LinkedIn, Google+ and Pinterest. In fact, a LinkedIn app allows you to have your SlideShare content fed to your LinkedIn profile page. You might consider targeting a specific social medium because the SlideShare home page features documents that are hot on Twitter, Facebook and LinkedIn.
  • Go “pro”—a trio of paid Pro plans are specifically designed to enable you to include customizable lead capture forms, create company branded channels, and collect detailed analytics including performance metrics, user identities and interaction details.
  • Following—you can follow other users, mark presentations as a favorite, email content and comment. So, like other social media, you are offered tools to build a community, interact and recognize others.
  • SEO—the content of your slides is automatically made into transcripts, which accompany your presentations. When you understand and smartly apply keywords, your SlideShare material can do very well on search engines. (By recent measures, SlideShare amassed 3 billion slide views per month.)

 

#3: Make Lead Generation Your Objective

  • Repurpose with purpose—if you’ve been active in content marketing and social media and have a strong grasp of what works for your business and its objectives, reuse and repurpose your most engaging content for the SlideShare site.
  • Examples and testimonials—don’t forget opportunities to deliver proof of concept. That is, highlight real-world success stories and feature testimonials in a fair and objective way when you can.
  • Leverage authority—if you’re on a mission to establish authority, draw from the ideas of thought leaders. Cite their work. Endorse their ideas and they might just return the favor.
  • Share—SlideShare is a social medium. Follow the content creators you admire and share their work.
  • Provide contact information and links—your presentations can include links throughout to generate traffic to your site, media outlets and landing pages. At the end of your presentation, provide the relevant contact information and make it easy to continue the conversation.
  • Call to action—if a viewer has made it to your final slide, he or she is interested in what you have to say and is likely to have questions, want more information or want to do business. Don’t be coy. Provide the call to action you seek.




marketingIO's insight:

See the article at www.socialmediaexaminer.com.


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iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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The B2B NN primer on messaging architecture - B2B News Network

The B2B NN primer on messaging architecture - B2B News Network | The Marketing Technology Alert | Scoop.it
Messaging architecture defines what a company seeks to accomplish with its products and services, defines how it will accomplish those goals and what it all means in terms of product or service quality, customer service, technological innovation cycles and corporate behaviors like transparent governance and environmental stewardship.

The emphasis of messaging architecture is on what is shared. The core message and strategies discovered through the development process must be shared on all communications channels and throughout all the business sectors an enterprise may have.

Creating a messaging architecture demands that companies review their communications objectives, define their audiences’ needs …and the relevance of their offerings to those audiences. It also demand that they refer all communications back to those foundations. It is an energetic, complex and collaborative process that results in simple, shared core messages.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

In the age of MarTech, has Messaging Architecture changed?

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Twitter is fixing where you type “.@” for everyone to see your tweet - VentureBeat

Twitter is fixing where you type “.@” for everyone to see your tweet - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter disclosed today a decline in monthly active users. Now the company knows it’s got to do better. One way it will do that is to adjust the way that users reply to each other’s tweets.

“We are going to fix the broken windows and confusing parts, like the .@name syntax and @reply rules, that we know inhibit usage and drive people away,” Twitter said in its quarterly earnings statement for the fourth quarter of 2015.

The company has done a lot to tweak its product — the algorithmic timeline and Moments are probably the biggest recent changes — but one thing that Twitter users have done to make sure their replies get seen by a wider audience is using a period before typing in a Twitter user’s handle. Otherwise, replies can get buried. This will change.


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marketingIO's insight:

Dammit!

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Trust and Responsiveness Key to B2B Buyers Perception of Vendor Relationships - MarketingCharts

Trust and Responsiveness Key to B2B Buyers Perception of Vendor Relationships - MarketingCharts | The Marketing Technology Alert | Scoop.it

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Movable Ink | US Consumer Device Report 2015 Review [FREE REPORT]

Movable Ink | US Consumer Device Report 2015 Review [FREE REPORT] | The Marketing Technology Alert | Scoop.it
Movable Ink's 2015 US Consumer Device Preference Report provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engaged with email throughout 2015. 

The 2015 report covers how the holiday season compared to the rest of the year, as well as a slowing trend in mobile and tablet email opens. We also broke down data on user habits and trends including:

Conversions by device and vertical
When emails are opened during the day by device type
Time spent in email based on device

Download the free report today to access all of our research and analysis.


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The State of Social Selling in 2016 - Visual Contenting

The State of Social Selling in 2016 - Visual Contenting | The Marketing Technology Alert | Scoop.it

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The Ultimate Grammar Cheat Sheet for Content Marketers [Infographic] - Bluewire Media

The Ultimate Grammar Cheat Sheet for Content Marketers [Infographic] - Bluewire Media | The Marketing Technology Alert | Scoop.it

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How to Create the Perfect Email Signature - CloudPages

How to Create the Perfect Email Signature - CloudPages | The Marketing Technology Alert | Scoop.it

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The MarTech Digest™, for Thursday 2/11/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Thursday 2/11/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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B2B Marketers: Mind The Content Credibility Gap - Forrester

B2B Marketers: Mind The Content Credibility Gap - Forrester | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Look at #3 and make note.

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Avoid These Common B2B Content Marketing Mistakes - HBR

Avoid These Common B2B Content Marketing Mistakes - HBR | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Tremendous insight!

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[FREE] The 2016 MarTech Data Report - Openprise

[FREE] The 2016 MarTech Data Report - Openprise | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

It's always the biggest issue, not content, not budget: data.

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Micro-Marketing Services will accelerate growth for agile marketing teams - Medium

Micro-Marketing Services will accelerate growth for agile marketing teams - Medium | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Cutting edge or bleeding edge. The real answer: go where your customers are.

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The Best Colors For Your Landing Pages And Checkout Process - CrazyEgg

The Best Colors For Your Landing Pages And Checkout Process - CrazyEgg | The Marketing Technology Alert | Scoop.it
There is no right answer. That’s not what you want to hear, but that’s the truth. Why? Because the optimal button color for your page depends on context.

For example, the Hubspot test referenced above shows red outperforming green. However, the green button in that study blended in with the color scheme of the web page at the time. In other words, the button color was the same shade of green as the logo. Ergo, there was little contrast. The red button, on the other hand, offered significant contrast against the overall green design. Do you think that might have had something to do with why the red button yielded a better conversion rate?

Other tests revealed similar flaws. In one case, a green button was tested against a button that could barely be seen. Unsurprisingly, the green button in that study showed a superior conversion rate. That’s why, even with studies, there’s no one-size-fits-all answer to the question. It’s all about what works best for each individual website.


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marketingIO's insight:

Well there you go. And it's the same answer I give everyone: TEST!

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They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email... - GetResponse Blog

They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email... - GetResponse Blog | The Marketing Technology Alert | Scoop.it

"When to use curiosity? There are special occasions when using Curiosity is especially fitting:

  • Inform subscribers of interesting info that they otherwise would not have looked at.
  • When they have been inactive and the trick is to re-engage / activate them.
  • When you are introducing something new
  • When it really is a secret / exclusive (for instance information that you would need to log in for)
  • When people will receive a surprise or gift later on.
  • When people are benefit driven and would like to know how to get that benefit. For example: “How we reached X, without doing Y”

Questions are the Swiss army knife of a valuable discovery. Use them to find value and curiosity that you can than turn into different subject lines."


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marketingIO's insight:

The post's focus: how curiosity drives conversions.

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Twitter just got a little bit more like Facebook with new algorithmic timeline - VentureBeat

Twitter just got a little bit more like Facebook with new algorithmic timeline - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter has begun rolling out a way for users to avoid missing important tweets from people that they follow. Starting today, the company will display a selection of the most interesting or popular tweets at the top of a user’s timeline, rather than showing the most recent, as it has done traditionally. Reports of this change, which could be viewed as an extension of Twitter’s “while you were away” feature, surfaced earlier this month.

This move toward an algorithimically driven timeline and away from the real-time feed is a bid by Twitter to make the service more appealing for new or casual users. It is also much less radical than many longtime users feared last week.

To enable this feature, Twitter said you can go into your settings screen and choose “show me the best tweets first” within the timeline section. The company said that beta testers wound up posting and retweeting more often with this feature, “which is good for everyone.” This isn’t going to be available to everyone right away, but users will receive a notification in their timeline when the feature has been turned on for them.


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marketingIO's insight:

FYI.

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Evolving our Marketing Solutions Product Strategy - LinkedIn

Evolving our Marketing Solutions Product Strategy - LinkedIn | The Marketing Technology Alert | Scoop.it
We will deliver a single, unified advertising platform, where customers will access all of their LinkedIn programs. We will take the best of Lead Accelerator and integrate those capabilities with our Campaign Manager platform which supports Sponsored Updates, Sponsored InMail, Text Ads and other LinkedIn ad products. We will also continue to invest in helping clients reach valuable LinkedIn audiences offsite with a focus on native ad formats and mobile. Additionally, we will deliver centralized reporting and APIs, giving customers and partners better visibility into their investments with LinkedIn Marketing Solutions.

The near-term success of our customers remains paramount, so as we roll out key features into our Campaign Manager, we will continue to support the stand-alone Lead Accelerator platform until the end of the year. We will work closely with customers to create a smooth migration, taking their feedback along the way.


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marketingIO's insight:

FWIW...

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Introducing new ways to access CrunchBase Data | Info @ CrunchBase

Introducing new ways to access CrunchBase Data | Info @ CrunchBase | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Not inexpensive, but valuable.

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Should you publish on Medium… or only on your blog? - Copyhackers

Should you publish on Medium… or only on your blog? - Copyhackers | The Marketing Technology Alert | Scoop.it

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Why Zapier is Your Dream Automation Software - process.it

Why Zapier is Your Dream Automation Software - process.it | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Zapier = GREAT!

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The MarTech Digest™, for Wednesday 2/10/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Wednesday 2/10/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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Customer Experience Matrix: Marketing attribution systems: a quick look at the options

Customer Experience Matrix: Marketing attribution systems: a quick look at the options | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Please click through for details behind the description to each.

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Why Do I Need Email Marketing Automation? | Right On Interactive

Why Do I Need Email Marketing Automation? | Right On Interactive | The Marketing Technology Alert | Scoop.it
  • Optimize staffing. Marketing automation allows one person to set up nurturing campaigns that trigger automatically based on specific criteria. 
  • Increase revenue. By automating campaigns to prospects and current customers, you’re likely to experience an increase in customer lifetime value. 
  • Accountability. By offering marketing and sales teams insights into processes and reporting, organizations can determine quickly where they need to focus efforts. 
  • More time means more… everything! Marketing automation takes that repetitious nature out of the job so marketers can start new projects that excite them and get creative juices flowing. Which, in the end, makes us better at what we do and helps the company’s bottom line. 

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marketingIO's insight:

A solid Email Marketing Automation package eliminates steps and consolidates tasks. It works.

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What Is a Marketing-Driven Customer Experience Map? - Kapost

What Is a Marketing-Driven Customer Experience Map? - Kapost | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

The best approach I've seen that shakes up the buyer's journey.

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Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land

Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land | The Marketing Technology Alert | Scoop.it
A swipe file is a term that stems from traditional advertising copywriters who would gather title ideas, clippings, research snippets and more into a file that could later inspire their work.

I recommend taking this idea and adopting it as content marketers, since we’re people who undoubtedly need an idea bank at the ready to help us cut through creative barriers and get the work done.

Some things that could be in your modern-day content marketing swipe file:

Written articles and blogs.
Graphics, images or photographs.
Videos.
Title and headline ideas.
Quotes.
Statistics and research.
Emails and messages.


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marketingIO's insight:

I think we all do this in one form or another.

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Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data | The Marketing Technology Alert | Scoop.it
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.

The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.


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marketingIO's insight:

It needs to ferment for a while...

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