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How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | The Marketing Technology Alert | Scoop.it

We can't say this any louder: SlideShare may be the best lead generation tool at your disposal!  It should be one of the focal points of your content distribution via your marketing automation schema. We strongly (STRONGLY) encourage you to exploit the daylights out of SlideShare.  Here's a great guide:


Data collected by ComScore reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).  The following 3 points will help you generate leads with SlideShare.


#1: Make a Compelling Presentation

  • Compose with SlideShare in mind. Slide decks created for live presentations may fail on SlideShare. Your slides should “speak for themselves.” Revisit and revise slides that are likely to require explanations.
  • Design with care. Highly viewed presentations tend to feature attractive graphics. Your presentation should include powerful images and quality fonts that are easy to read on small screens and maintain a high degree of professionalism on every slide.
  • Keep it simple. Presentations may be viewed quickly and in small spaces, so it’s wise to create a deck with a laser-focused message and present your ideas in small bites using as few words as possible.
  • Tell a story. Employ classic storytelling practices with a logical sequence and an obvious beginning, middle and end. Break longer works into chapters.
  • Employ content marketing best practices. Your presentation will be valued most when its content reflects that you understand your market’s challenges and deliver helpful advice for overcoming them. It won’t hurt to be entertaining too.
  • Take risks. Presentations stand out from the crowd when they are provocative, funny or bold. Don’t shy away from edgy ideas with the rationale that you’re trying to conduct serious business. A playful sense of humor helped make “The eBook is the Stud in Your Content Marketing Stable” an extremely popular presentation.
  • Understand the capabilities of SlideShare. Your uploaded content will be converted for presentation. Animations will not convert. The best way to ensure the integrity of your work is to save it as a PDF for uploads to SlideShare.
  • Invest in talent and quality. If you lack writing or design talent, outsource the work. Plan to spend the time or money it takes to secure the rights to strong photography and illustration.
  • Also, services such as SlideRocket and PhotoSnack offer free online slideshow creation tools.

 

#2: Capitalize on SlideShare Features

  • Sharing—you can edit the settings for any uploaded presentation to make it available publicly or privately per your project’s objectives.
  • Embedding—code is provided, which makes it very simple to embed your SlideShare assets on your website and blog. Users can also embed your work, which often exponentially expands the exposure of your presentations.
  • Video and audio—you can embed YouTube videos in your presentations or “slidecast,” meaning you can sync an MP3 soundtrack. Upload wizards are provided in your My Uploads menu.
  • Social sharing—it’s easy to share content or promote the sharing of your content on Twitter, Facebook, LinkedIn, Google+ and Pinterest. In fact, a LinkedIn app allows you to have your SlideShare content fed to your LinkedIn profile page. You might consider targeting a specific social medium because the SlideShare home page features documents that are hot on Twitter, Facebook and LinkedIn.
  • Go “pro”—a trio of paid Pro plans are specifically designed to enable you to include customizable lead capture forms, create company branded channels, and collect detailed analytics including performance metrics, user identities and interaction details.
  • Following—you can follow other users, mark presentations as a favorite, email content and comment. So, like other social media, you are offered tools to build a community, interact and recognize others.
  • SEO—the content of your slides is automatically made into transcripts, which accompany your presentations. When you understand and smartly apply keywords, your SlideShare material can do very well on search engines. (By recent measures, SlideShare amassed 3 billion slide views per month.)

 

#3: Make Lead Generation Your Objective

  • Repurpose with purpose—if you’ve been active in content marketing and social media and have a strong grasp of what works for your business and its objectives, reuse and repurpose your most engaging content for the SlideShare site.
  • Examples and testimonials—don’t forget opportunities to deliver proof of concept. That is, highlight real-world success stories and feature testimonials in a fair and objective way when you can.
  • Leverage authority—if you’re on a mission to establish authority, draw from the ideas of thought leaders. Cite their work. Endorse their ideas and they might just return the favor.
  • Share—SlideShare is a social medium. Follow the content creators you admire and share their work.
  • Provide contact information and links—your presentations can include links throughout to generate traffic to your site, media outlets and landing pages. At the end of your presentation, provide the relevant contact information and make it easy to continue the conversation.
  • Call to action—if a viewer has made it to your final slide, he or she is interested in what you have to say and is likely to have questions, want more information or want to do business. Don’t be coy. Provide the call to action you seek.




iNeoMarketing's insight:

See the article at www.socialmediaexaminer.com.


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iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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The Top 15 MarTech Articles Curated Wednesday, 4/1/15

Today’s curated articles collected for your quick review:

>> How The Marketing Technology Landscape is Blooming - Scott Brinker

>> 6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics

>> Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land

>> Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ

>> Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy

>> The Only Four Metrics That Matter - Social Media Examiner

>> Modern Software Platforms Are In Hypergrowth - Forrester

>> The Difference Between Drip & Nurture Campaigns - MarketBridge

>> Timing Is Everything in Nurture Marketing - ClickZ

>> ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat

>> Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog

>> Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat

>> 10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot

>> 6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog

>> How Do Millennial B2B Buyers Research and Select Vendors? - Marketing Charts

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How The Marketing Technology Landscape is Blooming - Scott Brinker

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

The presentation was given on Tuesday the 31st, and of course it is MarTech positive (why shouldn't it be?). 

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6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics

6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Are you a MailChimp user? Yes?


THEN IMMEDIATELY STOP WHAT YOU'RE DOING AND READ THIS! 


The best article I've seen regarding hacking MailChimp. Just outstanding!

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Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land

Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

This is difficult as it is not practical to test drive it with your data. This steps are good, but you should include: analyst research (from Forrester to Gartner to David Raab, etc.), G2 reviews, testimonials from the vendors, and lastly vendor references.

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Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ

Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

And you can expect this to be added to Periscope. So with Periscope, you have live broadcasting with curated tweets. Perhaps that has an impact on your Periscope consideration.

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Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy

Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

A few years ago, pundits spoke about social replacing email. Forgetabouddit.

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The Only Four Metrics That Matter - Social Media Examiner

The Only Four Metrics That Matter - Social Media Examiner | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Amen. A thousand times Amen.

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Modern Software Platforms Are In Hypergrowth - Forrester

Modern Software Platforms Are In Hypergrowth - Forrester | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

So why scoop and present this to you? Because the F5000 needs to continually consider the MarTech best-of-breed vs. platform. Are we heading down the same road as these other categories?

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The Difference Between Drip & Nurture Campaigns - MarketBridge

The Difference Between Drip & Nurture Campaigns - MarketBridge | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

And there you go: that's your difference.

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Timing Is Everything in Nurture Marketing - ClickZ

Timing Is Everything in Nurture Marketing - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Some very decent rules of thumb in this post, some of which I haven't seen before. Click through for details.

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ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat

ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

And for $19/month/user, its not a bad deal for the small business.

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Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog

Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Relative to the adjacent scoop, this provides knowledge-building resources. Now you just need to find the time (and for those without kids: sleep is overrated). 

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Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat

Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

The last paragraph is so damn true: marketing technologists are a pretty smart crew, and they can easily learn tech OTJ, but it's not complete tech, i.e., there are many holes. Logic can carry you only so far.

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10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot

10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog

6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
6 Simple Ways To Improve Your Content Marketing Impact by Douglas Karr on Marketing Technology
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Johanna Heinonen's curator insight, Today, 6:51 AM

My favorite topic: "use emotions" - so it is not just the facts and contents that is said, it is HOW it is said

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How Do Millennial B2B Buyers Research and Select Vendors? - Marketing Charts

How Do Millennial B2B Buyers Research and Select Vendors? - Marketing Charts | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

What is amazing is that, with the exception of vendor's representatives, Boomers and Millennials are very similar in their POV, and different from the GenX crew. I suppose that given time, Millennials view of vendor reps will drop.

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The Top 11 MarTech Articles Curated Tuesday, 3/31/15

Today’s curated articles collected for your quick review:

>> Top 10 Tools To Increase Marketing Effectiveness | Siteber

>> These Six Stupid Marketing Metrics Need to Die - Profs

>> [FREE] The B2B Enterprise Demand Generation Study - Annuitas

>> Will Marketers Ever Find a Single Customer View Solution? - eMarketer

>> Capitalizing on the Promise of New Marketing Technologies - MTA

>> What are the Types of Retargeting? - TechWyse

>> How to Improve Your Email Marketing With Social Media | Social Media Examiner

>> 5 Brain hacks for more powerful copy - Biznology

>> Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO

>> Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer | MarketingExperimentsBlog

>> Marketing and IT Execs Collaborating More [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Top 10 Tools To Increase Marketing Effectiveness | Siteber

Top 10 Tools To Increase Marketing Effectiveness | Siteber | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

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These Six Stupid Marketing Metrics Need to Die - Profs

These Six Stupid Marketing Metrics Need to Die - Profs | The Marketing Technology Alert | Scoop.it

Summary...


1. Facebook Likes

2. Display Ad Impressions

3. Keyword Rankings

4. Anything to Do With Referred vs. Direct vs. Organic Segmented Traffic

5. PageRank

6. View-Through Conversions



Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

I think all B2B Marketers can add to this list, e.g., Opens.

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[FREE] The B2B Enterprise Demand Generation Study - Annuitas

[FREE] The B2B Enterprise Demand Generation Study - Annuitas | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Behind a quick registration form.


Cripes almighty: 3%? Want to know why? Attribution. Metrics. And the lack of those two is a result of a lack of integration. How the hell can you possibly measure ROMI?

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Will Marketers Ever Find a Single Customer View Solution? - eMarketer

Will Marketers Ever Find a Single Customer View Solution? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

This is the single-most perplexing MarTech problem right now, regardless of size of the company. Without it, you can't begin to measure ROI, and without measuring ROI, you can't logically assess the MarTech investment.

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Capitalizing on the Promise of New Marketing Technologies - MTA

Capitalizing on the Promise of New Marketing Technologies - MTA | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Just scratches the surface. Without integration between your MarTech components, you won't have a complete record of activity. As a result, reaction to behavior will be faulty, and ROI will be nearly incalculable. 

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What are the Types of Retargeting? - TechWyse

What are the Types of Retargeting? - TechWyse | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Any tactic email-centric is accomplished via marketing automation. Outside of that, dabble with Google first to test retargeting.

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How to Improve Your Email Marketing With Social Media | Social Media Examiner

How to Improve Your Email Marketing With Social Media | Social Media Examiner | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

One of the best articles I've seen covering the integration of social into your outbound email efforts. Step by step directions are given, and it includes FB as well as miscellaneous social tactics.

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5 Brain hacks for more powerful copy - Biznology

5 Brain hacks for more powerful copy - Biznology | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Five basics from which copy should never veer. 

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