The Marketing Tec...
Follow
Find
235.7K views | +254 today
 
Scooped by marketingIO
onto The Marketing Technology Alert
Scoop.it!

How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | The Marketing Technology Alert | Scoop.it

We can't say this any louder: SlideShare may be the best lead generation tool at your disposal!  It should be one of the focal points of your content distribution via your marketing automation schema. We strongly (STRONGLY) encourage you to exploit the daylights out of SlideShare.  Here's a great guide:


Data collected by ComScore reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).  The following 3 points will help you generate leads with SlideShare.


#1: Make a Compelling Presentation

  • Compose with SlideShare in mind. Slide decks created for live presentations may fail on SlideShare. Your slides should “speak for themselves.” Revisit and revise slides that are likely to require explanations.
  • Design with care. Highly viewed presentations tend to feature attractive graphics. Your presentation should include powerful images and quality fonts that are easy to read on small screens and maintain a high degree of professionalism on every slide.
  • Keep it simple. Presentations may be viewed quickly and in small spaces, so it’s wise to create a deck with a laser-focused message and present your ideas in small bites using as few words as possible.
  • Tell a story. Employ classic storytelling practices with a logical sequence and an obvious beginning, middle and end. Break longer works into chapters.
  • Employ content marketing best practices. Your presentation will be valued most when its content reflects that you understand your market’s challenges and deliver helpful advice for overcoming them. It won’t hurt to be entertaining too.
  • Take risks. Presentations stand out from the crowd when they are provocative, funny or bold. Don’t shy away from edgy ideas with the rationale that you’re trying to conduct serious business. A playful sense of humor helped make “The eBook is the Stud in Your Content Marketing Stable” an extremely popular presentation.
  • Understand the capabilities of SlideShare. Your uploaded content will be converted for presentation. Animations will not convert. The best way to ensure the integrity of your work is to save it as a PDF for uploads to SlideShare.
  • Invest in talent and quality. If you lack writing or design talent, outsource the work. Plan to spend the time or money it takes to secure the rights to strong photography and illustration.
  • Also, services such as SlideRocket and PhotoSnack offer free online slideshow creation tools.

 

#2: Capitalize on SlideShare Features

  • Sharing—you can edit the settings for any uploaded presentation to make it available publicly or privately per your project’s objectives.
  • Embedding—code is provided, which makes it very simple to embed your SlideShare assets on your website and blog. Users can also embed your work, which often exponentially expands the exposure of your presentations.
  • Video and audio—you can embed YouTube videos in your presentations or “slidecast,” meaning you can sync an MP3 soundtrack. Upload wizards are provided in your My Uploads menu.
  • Social sharing—it’s easy to share content or promote the sharing of your content on Twitter, Facebook, LinkedIn, Google+ and Pinterest. In fact, a LinkedIn app allows you to have your SlideShare content fed to your LinkedIn profile page. You might consider targeting a specific social medium because the SlideShare home page features documents that are hot on Twitter, Facebook and LinkedIn.
  • Go “pro”—a trio of paid Pro plans are specifically designed to enable you to include customizable lead capture forms, create company branded channels, and collect detailed analytics including performance metrics, user identities and interaction details.
  • Following—you can follow other users, mark presentations as a favorite, email content and comment. So, like other social media, you are offered tools to build a community, interact and recognize others.
  • SEO—the content of your slides is automatically made into transcripts, which accompany your presentations. When you understand and smartly apply keywords, your SlideShare material can do very well on search engines. (By recent measures, SlideShare amassed 3 billion slide views per month.)

 

#3: Make Lead Generation Your Objective

  • Repurpose with purpose—if you’ve been active in content marketing and social media and have a strong grasp of what works for your business and its objectives, reuse and repurpose your most engaging content for the SlideShare site.
  • Examples and testimonials—don’t forget opportunities to deliver proof of concept. That is, highlight real-world success stories and feature testimonials in a fair and objective way when you can.
  • Leverage authority—if you’re on a mission to establish authority, draw from the ideas of thought leaders. Cite their work. Endorse their ideas and they might just return the favor.
  • Share—SlideShare is a social medium. Follow the content creators you admire and share their work.
  • Provide contact information and links—your presentations can include links throughout to generate traffic to your site, media outlets and landing pages. At the end of your presentation, provide the relevant contact information and make it easy to continue the conversation.
  • Call to action—if a viewer has made it to your final slide, he or she is interested in what you have to say and is likely to have questions, want more information or want to do business. Don’t be coy. Provide the call to action you seek.




marketingIO's insight:

See the article at www.socialmediaexaminer.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

more...
No comment yet.
Your new post is loading...
Scooped by marketingIO
Scoop.it!

Marketing analytics’ biggest challenge is … marketers - Venture Beat

Marketing analytics’ biggest challenge is … marketers - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

10 LinkedIn Tools for Your Small Business - Official Bluehost Blog

10 LinkedIn Tools for Your Small Business - Official Bluehost Blog | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

What are the benefits of Marketing-as-a-Service? - G2M Solutions

What are the benefits of Marketing-as-a-Service? - G2M Solutions | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Testify! FLASH: History repeats itself.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions

Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

Just don't bust the budget.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Martech firm Klaviyo just raised $1.5M - Marketing Dive

Martech firm Klaviyo just raised $1.5M - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • Klaviyo, an email marketing technology company, raised a $1.5 million round from Accomplice as well as a group of industry angels.
  • According to Venture Beat, Klaviyo was the third-fastest growing email marketing tech company in June.
  • The takeaway from these insights is marketing automation and personalization features are increasingly attractive in the martech space and to venture capitalists.


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Infographic: The Technology Stack for Marketers - Technology Advice

Infographic: The Technology Stack for Marketers - Technology Advice | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

CMOs: Marketing Budget Growth Expected; ROI Problems Persist - Marketing Charts

CMOs: Marketing Budget Growth Expected; ROI Problems Persist - Marketing Charts | The Marketing Technology Alert | Scoop.it
CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. While CMOs’ level of budget optimism is weaker than in the February edition of the study (+8.7%), it’s stronger than in August 2014 (+5.1%) and 2013 (+4.3%).


The results strike a familiar tone when breaking out planned spending on digital marketing versus traditional media advertising. In this latest study CMOs said they expect digital marketing spending to grow by 12.2%, while traditional advertising spend is predicted to contract by 2.1%. That marks the 8th consecutive edition of the study in which slight declines have been predicted for traditional spend. For most of that period, digital marketing spending growth has been expected to be in the double digits."


This scoop comes to you compliments of marketingIO.                                                          

marketingIO's insight:

Demonstrating ROI is the single largest threat to the MarTech revolution.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read Marketing Technology Summaries, Curated Thursday, 8/27/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

As CMOs start to outspend CIOs, collaboration remains key - CIO.com

As CMOs start to outspend CIOs, collaboration remains key - CIO.com | The Marketing Technology Alert | Scoop.it
Digital marketing budgets are set to increase by 8 percent for 2015, according to a report from Gartner that projects CMO spending for the rest of the year. The survey reached across six different industries: high tech, financial services, manufacturing, retail and transportation, media, and hospitality. It consisted of 315 marketing decision-makers from companies with revenue totaling $500 million per year or greater.

The adoption of marketing technology has grown in a number of areas, including CRM, digital marketing, database marketing, marketing automation, customer analytics, mobile marketing and ecommerce. Digital marketing has experienced major growth, according to the study, with companies now viewing marketing and digital marketing as one cohesive strategy.

Marketing is totally responsible for choosing and managing marketing service providers at 83 percent of companies and choosing technology providers at 71 percent of companies. Marketing’s reach extends to software, as well, with 75 percent of companies reporting that marketing controls the budget for consulting and design of marketing-related software. Additionally, 47 percent of companies report that marketing controls the budget for software purchased as a service, while 43 percent responded that its marketing budget extends to external hosting of technology to run marketing-related software.

So what does this mean for IT? Well, the future of IT will probably involve more collaboration with marketing, as the department brings in more technology. “Technology professionals will become more adept in driving business and revenue instead of solely supporting growth, and IT initiatives will be based around working hand-in-hand with marketing to develop new products as opposed to just systems to support the business.”


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

Whereas a few years ago this was a point of discussion, today there is no debate.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive

CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • "Duke University's Fuqua School of Business conducted a survey on CMO spending that found marketing budgets are shifting to social media, mobile and analytics.
  • Spending on digital marketing is expected to increase 12.2% over the next year.
  • Meanwhile, spending on the social media channel averages just under 11% of current budgets and is expected to grow to 14% over the next year."


MarTech is the best tool available to bridge the gap between Sales and Marketing. 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat

New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs

Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

marketingIO's insight:

Bear in mind that you MUST define the deliverables for each, and who is the librarian.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid

Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Click through for the details.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Study: Personalization key for email engagement - Email Marketing - BizReport

Study: Personalization key for email engagement - Email Marketing - BizReport | The Marketing Technology Alert | Scoop.it
Researchers looked at how brands are segmenting and personalizing email campaigns and found that emails sent to 35 or fewer subscribers, which suggests more personalized messaging, saw open rates of 55%. Emails send to more than 7,500 subscribers saw open rates of 14%. On average, email open rates are 22%.


• 51% of emails are opened via mobile device
• Of those opened via mobile 38% are opened via smartphone and 11% via tablet
• Religious organizations have the highest average open rate (38%) for nonprofits
• Sports & Rec brands hold the best B2C open rates (26%)
• Professional Services hold the best B2B open rates (26%)"


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

50-50 desktop to mobile open rate is holding firm.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Email Isn't Dead - Re/code

Email Isn't Dead - Re/code | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO's insight:

Email is not going anywhere, nor is text.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Email Marketing Has Impact | Adobe

Email Marketing Has Impact | Adobe | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

We really have to take back our lives...

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Connect with Your Audience - Your Agile Social Marketing Template for Success [Infographic] - Visual Contenting

Connect with Your Audience - Your Agile Social Marketing Template for Success [Infographic] - Visual Contenting | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 8/26/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing has transitioned to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

An Open Technology Platform and Why It's Vital for a B2B CMO - Oracle

An Open Technology Platform and Why It's Vital for a B2B CMO - Oracle | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

marketingIO's insight:

This is Oracle coming at you. If you're a bit befuddled, you're not alone.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The Future of Marketing Automation - Chiefmarketer

The Future of Marketing Automation - Chiefmarketer | The Marketing Technology Alert | Scoop.it

"The marketers who use third-generation marketing automation are those who are ready to accept the challenges of the mobile era and transform them into a strength. Their strategies should include:

Capturing every marketing touchpoint: This means businesses knowing when prospects visited their website, seen them at a trade show, clicked on a display ad, etc. Achieving such compete tracking requires a marketing automation tool that can track activities such as email blasts, content downloads, demo requests and website visits. Advanced automation can also capture details on how visitors got to the site (i.e. paid search, organic, direct, etc.). Marketing automation is excellent for capturing online conversions, but for complete tracking businesses will also need call tracking software that enables the tracking of offline conversions from both online and offline marketing campaigns.

Enroll prospects in Salesforce campaigns: After gaining the ability to track every marketing touch, businesses then must make sure to record each touch in a common location. The overwhelmingly popular way to do this is with Salesforce campaigns.

Turn all of this data into quantified results: Once they’re tracking all marketing touchpoints, businesses need to turn all of this hard data into digestible numbers. It’s important to gain insights into which campaigns are truly pushing deals past the goal line."


MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

It's about Attribution!

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Secrets to Conquering Marketing Risk & Increasing ROI | Adobe

Secrets to Conquering Marketing Risk & Increasing ROI | Adobe | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

The tools are there...they've always been there!

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The 5 Elements of a Strong Inbound Marketing Strategy | Wordstream

The 5 Elements of a Strong Inbound Marketing Strategy | Wordstream | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

marketingIO's insight:

Let me set this straight:

1) Content Marketing is the fuel to SEO and PPC

2) Social has converted into Paid, so file that under PPC.

3) Landing Pages: are a part of the SEO and PPC tactics.


So the only two tactics to the overall Inbound Strategy are SEO and PPC. MIA: retargeting.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Analytics vs Reporting - Aureus Insights

Analytics vs Reporting - Aureus Insights | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

An Expert’s Guide to Producing Low-Cost Professional Videos - SEMrush Blog

An Expert’s Guide to Producing Low-Cost Professional Videos - SEMrush Blog | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

marketingIO's insight:

An excellent primer! This one's a keeper if video is an item on your hit list, but the cost may be prohibitive. 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Press Release Distribution Fall 2015 Grid℠ Report - G2

Press Release Distribution Fall 2015 Grid℠ Report - G2 | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

more...
No comment yet.

The smartest marketers read the Marketing Technology Alert. Join the crowd.

Receive The Marketing Technology Alert newsletter each day. Sign up here. Your privacy is protected, and we will only email the newsletter to you.