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How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | The Marketing Technology Alert | Scoop.it

We can't say this any louder: SlideShare may be the best lead generation tool at your disposal!  It should be one of the focal points of your content distribution via your marketing automation schema. We strongly (STRONGLY) encourage you to exploit the daylights out of SlideShare.  Here's a great guide:


Data collected by ComScore reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).  The following 3 points will help you generate leads with SlideShare.


#1: Make a Compelling Presentation

  • Compose with SlideShare in mind. Slide decks created for live presentations may fail on SlideShare. Your slides should “speak for themselves.” Revisit and revise slides that are likely to require explanations.
  • Design with care. Highly viewed presentations tend to feature attractive graphics. Your presentation should include powerful images and quality fonts that are easy to read on small screens and maintain a high degree of professionalism on every slide.
  • Keep it simple. Presentations may be viewed quickly and in small spaces, so it’s wise to create a deck with a laser-focused message and present your ideas in small bites using as few words as possible.
  • Tell a story. Employ classic storytelling practices with a logical sequence and an obvious beginning, middle and end. Break longer works into chapters.
  • Employ content marketing best practices. Your presentation will be valued most when its content reflects that you understand your market’s challenges and deliver helpful advice for overcoming them. It won’t hurt to be entertaining too.
  • Take risks. Presentations stand out from the crowd when they are provocative, funny or bold. Don’t shy away from edgy ideas with the rationale that you’re trying to conduct serious business. A playful sense of humor helped make “The eBook is the Stud in Your Content Marketing Stable” an extremely popular presentation.
  • Understand the capabilities of SlideShare. Your uploaded content will be converted for presentation. Animations will not convert. The best way to ensure the integrity of your work is to save it as a PDF for uploads to SlideShare.
  • Invest in talent and quality. If you lack writing or design talent, outsource the work. Plan to spend the time or money it takes to secure the rights to strong photography and illustration.
  • Also, services such as SlideRocket and PhotoSnack offer free online slideshow creation tools.

 

#2: Capitalize on SlideShare Features

  • Sharing—you can edit the settings for any uploaded presentation to make it available publicly or privately per your project’s objectives.
  • Embedding—code is provided, which makes it very simple to embed your SlideShare assets on your website and blog. Users can also embed your work, which often exponentially expands the exposure of your presentations.
  • Video and audio—you can embed YouTube videos in your presentations or “slidecast,” meaning you can sync an MP3 soundtrack. Upload wizards are provided in your My Uploads menu.
  • Social sharing—it’s easy to share content or promote the sharing of your content on Twitter, Facebook, LinkedIn, Google+ and Pinterest. In fact, a LinkedIn app allows you to have your SlideShare content fed to your LinkedIn profile page. You might consider targeting a specific social medium because the SlideShare home page features documents that are hot on Twitter, Facebook and LinkedIn.
  • Go “pro”—a trio of paid Pro plans are specifically designed to enable you to include customizable lead capture forms, create company branded channels, and collect detailed analytics including performance metrics, user identities and interaction details.
  • Following—you can follow other users, mark presentations as a favorite, email content and comment. So, like other social media, you are offered tools to build a community, interact and recognize others.
  • SEO—the content of your slides is automatically made into transcripts, which accompany your presentations. When you understand and smartly apply keywords, your SlideShare material can do very well on search engines. (By recent measures, SlideShare amassed 3 billion slide views per month.)

 

#3: Make Lead Generation Your Objective

  • Repurpose with purpose—if you’ve been active in content marketing and social media and have a strong grasp of what works for your business and its objectives, reuse and repurpose your most engaging content for the SlideShare site.
  • Examples and testimonials—don’t forget opportunities to deliver proof of concept. That is, highlight real-world success stories and feature testimonials in a fair and objective way when you can.
  • Leverage authority—if you’re on a mission to establish authority, draw from the ideas of thought leaders. Cite their work. Endorse their ideas and they might just return the favor.
  • Share—SlideShare is a social medium. Follow the content creators you admire and share their work.
  • Provide contact information and links—your presentations can include links throughout to generate traffic to your site, media outlets and landing pages. At the end of your presentation, provide the relevant contact information and make it easy to continue the conversation.
  • Call to action—if a viewer has made it to your final slide, he or she is interested in what you have to say and is likely to have questions, want more information or want to do business. Don’t be coy. Provide the call to action you seek.




iNeoMarketing's insight:

See the article at www.socialmediaexaminer.com.


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iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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The Top 10 MarTech Articles Curated Friday, 2/27/15

The Top 10 MarTech Articles Curated Friday, 2/27/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> 8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine - Act-On

>> Enhancements to conversion tracking for web | Twitter Blogs

>> DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land

>> B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank

>> The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream

>> How to optimize conversions on non-linear marketing funnels - BrightInfo

>> Six Crucial Attributes of a Successful Business Blog - Profs

>> Psychological Marketing vs. Social Media Marketing - Social Media Today

>> Content That's Going to Be Hot in 2015 [Infographic] - Socially Stacked

>> New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine - Act-On

8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine - Act-On | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

If this is not mixed with a Company Page and the new Lead Gen Accelerator, then you're leaving money on the table.

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Enhancements to conversion tracking for web | Twitter Blogs

Enhancements to conversion tracking for web | Twitter Blogs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

You definitely want to use that tag! Outstanding development!

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DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land

DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

An excellent marketing analytics tutorial. Although originally written with a focus on ad inventory purchasing, the essence is spot-on. Consider it Marketing Analytics 101.

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B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank

B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

A bare-bones beauty of a post. Simple, direct. And it fits within the confines of the non-linear buyer's journey.

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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream

The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

I've scooped many an article on Influencer Marketing, and the bottom line seems to be: the odds are NOT in your favor, both for reaching and securing Influencers as well as becoming an Influencer. 

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How to optimize conversions on non-linear marketing funnels - BrightInfo

How to optimize conversions on non-linear marketing funnels - BrightInfo | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Data-based proof that prospects go in and out, up and down, and now rarely take a linear path. You just have to be there to direct them to the right place.

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Six Crucial Attributes of a Successful Business Blog - Profs

Six Crucial Attributes of a Successful Business Blog - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Blogging basics 101, i.e., if you're doing any of this, there's a problem.

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Psychological Marketing vs. Social Media Marketing - Social Media Today

Psychological Marketing vs. Social Media Marketing - Social Media Today | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Simple and easy to execute.

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New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud

New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

And you can download the report here:  http://demand.eloqua.com/LP=5397 

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Content That's Going to Be Hot in 2015 [Infographic] - Socially Stacked

Content That's Going to Be Hot in 2015 [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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The Top 12 MarTech Articles Curated Thursday, 2/26/15

The Top 12 MarTech Articles Curated Thursday, 2/26/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Customer Experience Matrix: Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

>> If Marketing Automation is a good thing, why aren't more companies doing it? - Smart Insights

>> The Marketing Department of the Future - Moz

>> 4 Pivotal Ways Marketing Technology Will Transform Workflow - Kapost Content Marketing Blog

>> Web Design Trends for 2015 - Position²

>> Why Should I Adopt LinkedIn Paid Strategies? - TechWyse

>> The LinkedIn Lead Accelerator Datasheet - LinkedIn

>> Seven Email Innovations to Bring Context to Your Campaigns - Profs

>> B2B Content on Social Media: Top Networks and Tactics - Profs

>> Salesforce Shares Spike To All-Time High After Meeting Street’s Profit Estimate, Boosting Its Full-Year Guidance - TechCrunch

>> Does Marketing Get No Respect? | B2B Marketing Insider

>> The top 8 tech conferences coming to the U.S. this year - B2B News Network

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Customer Experience Matrix: Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix: Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel? | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

And then you add Analytics, Predictive modeling, Personalization, etc., etc., and lo and behold, Sales is getting it all done. Of course, you would need a team of people to get this done. So what would you call this team of people? Marketers. Full circle.

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If Marketing Automation is a good thing, why aren't more companies doing it? - Smart Insights

If Marketing Automation is a good thing, why aren't more companies doing it? - Smart Insights | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

The last two are fading...fast. The first one is an ongoing problem, to which the blame lies squarely with vendors.

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The Marketing Department of the Future - Moz

The Marketing Department of the Future - Moz | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


iNeoMarketing's insight:

Where's the Data???? Where's Marketing Ops????

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Ann Windham's curator insight, February 26, 11:20 AM

Marketing 101 for 2020 #eventprofs #meetingprofs

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4 Pivotal Ways Marketing Technology Will Transform Workflow - Kapost Content Marketing Blog

4 Pivotal Ways Marketing Technology Will Transform Workflow - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

MIA: it drives the implementation of a data-driven strategy. MarTech changes....EVERYTHING.

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Web Design Trends for 2015 - Position²

Web Design Trends for 2015 - Position² | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Because of the speed issue, avoid Parallax.

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Why Should I Adopt LinkedIn Paid Strategies? - TechWyse

Why Should I Adopt LinkedIn Paid Strategies? - TechWyse | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

MIA: the Lead Accelerator Program...

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The LinkedIn Lead Accelerator Datasheet - LinkedIn

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

More info regarding the new LinkedIn Lead Accelerator.

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Seven Email Innovations to Bring Context to Your Campaigns - Profs

Seven Email Innovations to Bring Context to Your Campaigns - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

And where can you get most of these features in one application? Take a closer look at Marketing Automation. And I'd love retargeting to be incorporated into a MAP.

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B2B Content on Social Media: Top Networks and Tactics - Profs

B2B Content on Social Media: Top Networks and Tactics - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

This doesn't reflect the majority of research that I've presented to you, e.g., G+ is nowhere right now. Grain of salt recommended.

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Salesforce Shares Spike To All-Time High After Meeting Street’s Profit Estimate, Boosting Its Full-Year Guidance - TechCrunch

Salesforce Shares Spike To All-Time High After Meeting Street’s Profit Estimate, Boosting Its Full-Year Guidance - TechCrunch | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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Does Marketing Get No Respect? | B2B Marketing Insider

Does Marketing Get No Respect? | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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iNeoMarketing's curator insight, February 25, 7:03 PM

It's more than content, as content is just a tool. It's about using these wonderful technologies in such a way that the marketer takes its allocated funds and converts it into payment back to the company 2x, 3x, and more.

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The top 8 tech conferences coming to the U.S. this year - B2B News Network

The top 8 tech conferences coming to the U.S. this year - B2B News Network | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Sapphire is the SAP show. Disrupt NY 2015 looks fascinating. Click through for details on all.

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The Top 13 MarTech Articles Curated Wednesday, 2/25/15

The Top 13 MarTech Articles Curated Wednesday, 2/25/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> CDW : Report: Organizations Identify Migration and Integration as Top Challenge in Cloud Deployments | 4-Traders

>> Closing the Gap Between Traditional and Data-Driven Marketing - Chiefmarketer

>> Today's Data Scientists: More Marketer, Less Scientist - CMO.com

>> Google Tests Live Chat With Businesses From Search Results - TechCrunch

>> Madison Logic, Lattice Engines team up to identify B2B buyers earlier - FierceCMO

>> 5 Things B2B Buyers Want Your Content To Do - CMI

>> Dramatically Increase Conversions Using the Scarcity Principle - Profs

>> Do Marketers Rely on Instinct Over ROI? - eMarketer - eMarketer

>> The CMO Survey Highlights and Insights, Aug, 2014 - McKinsey & Duke

>> CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive - Marketing Charts

>> [FREE] Gartner Market Guide: Predictive Analytics for B2B Sales & Marketing | Lattice Engines

>> Infographic: The guide to social media shortcuts - B2B News Network

>> Customers Want to Talk to You, So Why Aren't You Listening? [Infographic] - Profs

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

 

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