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Beyond Infographics: 12 Ways to Visualize Data

Beyond Infographics: 12 Ways to Visualize Data | The MarTech Digest | Scoop.it

Let's look beyond the basic pie charts and infographics to explore other techniques and tools that can help visualize data. Who knows whether one of these tools or techniques will become as popular as the infographic (IG) is today...

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The MarTech Digest Will Not Be Published during the Week of 8/29/16

The MarTech Digest Will Not Be Published during the Week of 8/29/16 | The MarTech Digest | Scoop.it

Our usual end of summer vacation. I'll be waiting for my turn in the hammock. See you after Labor Day.

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Your Must-Read MarTech Digest™, for Friday, 8/26/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 8/26/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 

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4 Things CMOs Need To Think About When It Comes To The Marketing Budget - Forbes

4 Things CMOs Need To Think About When It Comes To The Marketing Budget - Forbes | The MarTech Digest | Scoop.it
1. Making Assumptions

2. Time Management

No matter who is on your marketing teams – be they internal or external or combination of both, one thing is clear: You need to get the most out of them that you can. 

3. Wrong People

4. Not Tracking

A final step in improving your marketing budget focuses on tracking. Do you know what the ROI was on your latest campaign? 
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The Most Effective Digital Lead Generation Channels - Profs

The Most Effective Digital Lead Generation Channels - Profs | The MarTech Digest | Scoop.it
Marketing Strategy - Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
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LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams - Marketing Insider Group

LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams - Marketing Insider Group | The MarTech Digest | Scoop.it
Unfortunately, too many organizations think that LinkedIn Sales Navigator alone, will lead their sales and marketing teams toward more leads, sales conversations and revenues. In fact, one of the world’s largest software companies called LinkedIn Sales Navigator and the training they provide their “social selling strategy.”

But, all the “lead suggestions” and insights won’t help if you don’t have the right messages, the right content and the right approach to enable sales using LinkedIn. If you don’t have a customer development strategy or process – then you can’t have revenue performance management where you optimize your LinkedIn marketing and social selling efforts to meet sales opportunity and revenue objectives.

You see, LinkedIn Sales Navigator is a great platform that’s worth the investment because it can make your sales and marketing teams more effective. But it’s still just a tool (one piece of the puzzle.)  You cannot just give your sales team LinkedIn Sales Navigator (and the training they provide) and expect to get anything more than just reach.
marketingIO's insight:

Amen.

 

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Google is Cracking Down on Intrusive Mobile Pop-Ups - HubSpot

Google is Cracking Down on Intrusive Mobile Pop-Ups - HubSpot | The MarTech Digest | Scoop.it

According to the official statement, interstitials affected by Google's crackdown include the following:

  • "Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold."
marketingIO's insight:

What I yet don't know if this applies to sign-up pop-ups, e.g., Sumo.

 

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10 Groups to Join on LinkedIn if You’re in Marketing - Act-On Marketing Action Blog

10 Groups to Join on LinkedIn if You’re in Marketing - Act-On Marketing Action Blog | The MarTech Digest | Scoop.it
1. Digital Marketing
2. B2B Technology Marketing Community
3. Advertising Age
4. B2B Content Marketing
5. Content Marketing Institute
6. eMarketing Association Network
7. Sales & Marketing Alignment
8. Designers Talk
9. SEO Expert
10. Account-based Marketing
marketingIO's insight:

Remember: you have to participate.

 

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The Detailed Guide To Conversion Rate Optimization - Mountnow

The Detailed Guide To Conversion Rate Optimization - Mountnow | The MarTech Digest | Scoop.it
Conversion rate optimization will help you gain more customers without increasing your current traffic. This guide will teach you everything you need to know.
marketingIO's insight:

A DEFINITIVE primer! Perfect to pass along to the MarTech newbies.

 

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The Rule of Three in Marketing - Gartner

The Rule of Three in Marketing - Gartner | The MarTech Digest | Scoop.it
How does the rule of three apply to marketing?

  • Three problem statements—three reasons the world has changed
  • Three benefit statements—better, faster, cheaper (but, please, never that)
  • Three features that matter most—the whatsis, the thingamajig and the carbondingulator
  • Three packaging options—small, medium, large
  • Three service levels—silver, gold, platinum
marketingIO's insight:

It's that Trinity thing again for this ol' Catholic boy.

 

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Your Must-Read MarTech Digest™, for Thursday, 8/25/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 8/25/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

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Mohd Nafees's curator insight, August 25, 3:50 PM
digital marketing
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Who Is Responsible for Marketing Technology Purchase Decisions? - Profs

Who Is Responsible for Marketing Technology Purchase Decisions? - Profs | The MarTech Digest | Scoop.it
Sales - The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
marketingIO's insight:

No surprises.

 

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Why So Many Email Marketers Are Worried About Spamhaus - Oracle

Why So Many Email Marketers Are Worried About Spamhaus - Oracle | The MarTech Digest | Scoop.it
We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space. A listing from Spamhaus can basically shut down an email program, because so many ISP’s use the Spamhaus listing as their blacklisting of choice.

Make no mistake about it, getting listed by Spamhaus will ruin your day, and probably cost you some money. A Spamhaus listing is a devastating thing for some marketers, as the listing exposes the weaknesses in their program, and they find out about the ongoing danger.

There is an easy answer to this potential issue. If you use confirmed opt-in, you NEVER have to worry about Spamhaus, or probably any other blacklisting again. That’s right, if you use confirmed opt-in, you are not going to be listed on Spamhaus… ever. For some of you reading this who have never been on this list, you don’t realize how life changing one of these listings can be, you don’t understand the fuss. You won’t feel that way after the listing.
marketingIO's insight:

Let us know if you need assistance.

 

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Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions | The MarTech Digest | Scoop.it
"I don't believe this is such a binary issue," Chris Lynch told me, "whether the marketing cloud makes sense or doesn't make sense for a company."

Lynch, Head of Product Marketing at Oracle Marketing Cloud, was explaining that Oracle views the marketing cloud as a set of foundational technologies which people need—such as Eloqua and Responsys for orchestrating B2B and B2C customer experiences—and with which point solutions can readily be integrated. "We're devout about an open platform strategy," he said. "The existence of a marketing cloud need not be at the expense of other best-of-breed solutions."

"It's easy to look at cost," he said, "based on the initial contract. But what's quite often overlooked in the area of software-as-a-service is total cost of ownership." A marketing cloud may look pricier than point solutions, but it's necessary to look not just at the immediate product at point of sale, but at what will get delivered over a number of years—not least in terms of services and support which can prove costly. "There are a lot of varying versions of 'yes' when you ask if a solution can do something. You need to ask how it's going to be done, and about long-term cost."
marketingIO's insight:

Personalize your stack!!!!

 

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9 Little White Lies About Marketing Automation Platforms - GetResponse

9 Little White Lies About Marketing Automation Platforms - GetResponse | The MarTech Digest | Scoop.it
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Analytics Are the No. 1 Marketing Technology - eMarketer

Analytics Are the No. 1 Marketing Technology - eMarketer | The MarTech Digest | Scoop.it
Software and professional services firm Clutch, in partnership with marketing agency R2integrated found in April that the vast majority of US marketers said they use web and marketing analytics products. This was the No. 1 type of marketing technology in use according to the survey.

marketingIO's insight:

C'mon, don't tease me...

 

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6 Steps to Selecting a B2B Marketing Automation Platform - Smart Insights

6 Steps to Selecting a B2B Marketing Automation Platform - Smart Insights | The MarTech Digest | Scoop.it
1. Define Your Business Goals

2. Avoid Shiny Object Syndrome

3. Restrict Your Choices

4. Professionally Manage Your Own Team and The Vendor

5. Challenge Vendors With a Scenario

6. Services Are As Important As The Product

7. Call marketingIO for guidance. 
marketingIO's insight:

OK, I added the last one. But it's true!

 

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Facebook Page Design Changes: What Marketers Need to Know : Social Media Examiner

Facebook Page Design Changes: What Marketers Need to Know : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Design Your Cover Photo Without Worrying About Overlap

#2: Add a Call-to-Action Button

#3: Make Sure That All of Your Tabs Have Content

#4: Add Custom Tabs
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Customer Experience Matrix: ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Vendors in this category use statistical techniques to select target accounts. The models most often predict whether an account will make a purchase, but sometimes predict events such as renewing a contract or becoming an opportunity in the sales pipeline. Scores can be built for individuals as well as accounts, although account scores are most important for ABM. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models. They may or may not share this data with their clients, and they may or may not provide net new records. Target scoring is more than tracking intent surges, which do not capture other factors that contribute to likelihood of purchase.

The vendors in this category include the specialized scoring firms (Infer, Lattice Engines, Leadspace, Mintigo, Radius) plus companies that do scoring as part of a data offering (Avention, Datanyze, Dun & Bradstreet, InsideView, GrowthIntel) or for message targeting (Demandbase, Everstring, Evergage, Mariana, MRP, The Big Willow).
marketingIO's insight:

If ABM is the cornerstone of your strategy, this is a must buy.

 

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How to Consistently Accelerate Buying Decisions - Jill Konrath

How to Consistently Accelerate Buying Decisions - Jill Konrath | The MarTech Digest | Scoop.it
The key is to prevent the slowdown from occurring in the first place. Here's how to make that happen.

1. Start by identifying the real issues why prospects aren't getting back to you. These are the root causes that need to be dealt with.

2. Put yourself in your buyer's shoes. You're a person who's open to change because you think it could be beneficial to your company. You've invested time meeting with the salesperson. But now you've run into roadblocks (issues).

3. Then, for each issue you've identified, ask yourself, "What could minimize this issue, making it easier for us to move ahead?" Write down as many ideas as you can think of. Engage your colleagues too.

4. Finally, move back into your sales mind again. This time, identify any current resources you have that could help you with these issues. And, think about ones you (or your company) could create to eliminate these issues.
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30 best Instagram marketing tools for your business | ClickZ

30 best Instagram marketing tools for your business | ClickZ | The MarTech Digest | Scoop.it

Instagram can be challenging for marketers when searching for the right kind of tools.

Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management, curation, measurement and more…

marketingIO's insight:

Not big on Instagram for B2B, but this is a great collection.

 

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60+ LinkedIn Profile Tips for Marketers - CMI

60+ LinkedIn Profile Tips for Marketers - CMI | The MarTech Digest | Scoop.it
According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities such as job offers, mentors, or new business. Your LinkedIn profile is your digital resume. You can add more detail than you can on your printed resume. It will set you apart from your competition.

marketingIO's insight:

Too many to curate. Pls CT for all 60. A definitive list.

 

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Twitter launches button letting you send direct messages from any website - VentureBeat

Twitter launches button letting you send direct messages from any website - VentureBeat | The MarTech Digest | Scoop.it
Twitter has launched a feature that continues to extend its reach beyond the service’s apps. The company today introduced a new button for websites that’ll allow site visitors to message administrators and customer support representatives through Twitter’s Direct Messages capability.

In order for this button to work, the business will need to modify its Twitter account setting to receive direct messages from anyone. From here, they can embed the new message button on their site after configuring it with the right Twitter handle and user ID.
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The Ultimate Guide to International Email Law [Infographic] – Litmus Software, Inc.

The Ultimate Guide to International Email Law [Infographic] – Litmus Software, Inc. | The MarTech Digest | Scoop.it
Keeping up with international anti-spam laws is hard, but our Ultimate Guide to International Email Law will help you navigate through the requirements.
marketingIO's insight:

A keeper.

 

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Your Must-Read MarTech Digest™, for Wednesday, 8/24/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 8/24/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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3 Design Principles That Improve UX and Conversions - The Good

3 Design Principles That Improve UX and Conversions - The Good | The MarTech Digest | Scoop.it
Less Is More (to a Point)

Too much content is overwhelming; plus, your visitors have extremely limited attention spans. Every time you add another element, you’re adding another attention-grab. Consequently, your conversion rates will suffer.

But Don’t Get Too Minimal

There’s no point in designing a page that the user can’t understand or navigate. Without sufficient visual or written cues, people will have no idea what’s going on, and they’ll leave.

Highlight Your Call-to-Action
marketingIO's insight:

CT for the details.

 

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