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Stephen Daniels's curator insight,
September 15, 2014 1:01 PM
Email marketing continues to be effective for those who are adjusting for the mobile market. To ensure the receiver opens an email, it’s important for it to be short, catchy and curiosity provoking. It has also been proven effective, with higher open rates, to send triggered emails. These are behavioral, based on actions such as opening an account, putting an item in your shopping cart, viewing a product or completing an order. By formatting these emails to the mobile market, markets can achieve higher opening rates. This has become increasingly important because there had been over a 40% increase in open rates for mobile devices in 2012. It’s extremely important to format mobile emails because in 2013 there was a 29% increase in people deleting messages and a 50% increase in people unsubscribing to an email if it is poorly formatted. In an increasingly mobile world, marketers need to continue adjusting to the ever changing mobile market.
Cassandra Roderick's curator insight,
October 2, 2014 11:11 PM
This post is reviewing the effectiveness of email marketing in today's smartphone world. With so many consumers going to their smartphones to view their emails, it's becoming more of an inconvenience for them to look at an email that isn't formatted for cell phones. They are more likely to delete the email if they have to take the time to zoom in to read it, or if all of it doesn't come through the email. They have found that it's important for marketers to format the emails so that it's simple, easy to read, and doesn't go overboard on the graphics. It's already hard enough for some people to read on their small screens, but yet they insist on it because it's so convenient. It'll help the consumer find out right away if they're interested or not, if the marketer is able to make it straight and to the point. |
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First time I've seen this type of data.
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