In this videographic, Uberflip explores the state of video as a cross-platform marketing tool. How popular is online video? How much are marketers spending o...
Get Started for FREE
Sign up with Facebook Sign up with Twitter
I don't have a Facebook or a Twitter account
Your new post is loading...
|
|
Some time ago, I read a trilogy called The Lanchester Strategy by Shinichi Yano, and the three books were completely done in comic book fashion. Two factors were impressive: the Strategy itself (which to this day I cannot figure out why it has not taken off in the U.S.), and the ease in which the subject matter was communicated.
Fast forward to infographics. By combining left and right brain processing, I think we can agree that information is more easily communicated in this fashion vs. copy with charts. Now think about the aforementioned video, which is an animated infographic with a sound track. Even more entertaining and impactful.
How close are we to cartoons? Incredibly close. My bet is that we're going to see an explosion of cartoon animation to communicate complex topics. Here's a perfect example: remember Jurassic Park? Remember how the topic of DNA cloning was communicated? As a cartoon! Easy for the moviegoer to understand and retain? You bet!
Are you a comic book illustrator? REPOSITION YOURSELF! Just make sure you publicly thank me for the tip.