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Exploring the big picture | The Big Idea | Te Aria Nui

Exploring the big picture | The Big Idea | Te Aria Nui | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling. Read More »
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What can multi-touch authors learn from transmedia?

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The many ways authors are using Apple's iBooks Author and iBooks2
Will Apple impact the world of books as it the world of music?
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The World Today - Social media forces companies to change their marketing strategies or risk being left behind 22/04/2014

The World Today - Social media forces companies to change their marketing strategies or risk being left behind 22/04/2014 | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it

As an author... there no longer is a choice! The World Today - Social media forces companies to change their marketing strategies or risk being l... http://sco.lt/...

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As an author... there no longer is a choice! The World Today - Social media forces companies to change their marketing strategies or risk being l... http://sco.lt/...

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Why Pinterest Is The Google Competitor You Weren't Expecting

Why Pinterest Is The Google Competitor You Weren't Expecting | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it

So Place Pins are just one part of Pinterest's visual search campaign.

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So is Pinterest in your media mix?

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17 Advanced Methods for Promoting Your New Piece of Content

17 Advanced Methods for Promoting Your New Piece of Content | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.
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or 17 Ways To Promote Your Book

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Understanding the Content Marketing Strategy - infographic

Understanding the Content Marketing Strategy - infographic | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it

o Whether you have a new campaign to launch, and upcoming event, or you need enterprise-level assistance, the following infographic can guide you through and help you make a difference on any scale.

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So what is your author brand?

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Master the Art of Pinterest Images

Master the Art of Pinterest Images | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Using Canva's new secret weapon, Pinterest templates, learn the secrets for mastering the art of Pinterest images.
IBooks Author's insight:

Authors leverage Pinterest!

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What’s the most profitable eBook genre?

What’s the most profitable eBook genre? | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
“Nothing grows by triple digits for long”, HarperCollins CEO, Brian Murray told Publisher’s Weekly. It’s a mood generally reflective of most book publishers in 2014. Having ...
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You must keep up with exponential change!

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Five Ways LinkedIn Can Be Used To Boost Your Business - Social Media Revolver

Five Ways LinkedIn Can Be Used To Boost Your Business - Social Media Revolver | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
LinkedIn has in excess of 277 million members worldwide. Here are five ways LinkedIn can be used to boost your business.
IBooks Author's insight:

Just replace the word "business" with "book", and this article has great insights.

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What The Budweiser "Puppy Love" Super Bowl ad Teaches About Video Storytelling - YouTube

The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character devel...
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A format we can all learn from...

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A New Geo-Tagged Storytelling Site Might Be The Ultimate Travel Tool

A New Geo-Tagged Storytelling Site Might Be The Ultimate Travel Tool | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it

Via The Digital Rocking Chair
IBooks Author's insight:

So is there an approach here to add to your next book?

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The Digital Rocking Chair's curator insight, April 1, 4:46 AM


Alissa Walker:  'I also like the simple way Hi talks about itself on its homepage: "A community of writers, journalists, journalers, illustrators, photographers, travelers, poets, and musicians exploring the world, and sharing those explorations through images and text."'

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Encoding for iBooks Author Webinar: Download Free Proof of Concept iBook

Encoding for iBooks Author Webinar: Download Free Proof of Concept iBook | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Encoding for iBooks Author Webinar: Download Free Proof of Concept iBook http://t.co/CJBjCoP6Hb Learn to cut video file size by up to 93%

Via Peter Pappas
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Interesting approach to both webinar and book design

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How To Repurpose Content For Maximum Social Media Impact

How To Repurpose Content For Maximum Social Media Impact | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
In this post you'll read how to re-purpose content for maximum social media impact.
IBooks Author's insight:

As you create your book, re-purpose newly created content across the social media horizon.

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Beyond E-Books: HarperCollins Looks For the Next Big Thing

Beyond E-Books: HarperCollins Looks For the Next Big Thing | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
HarperCollins is trying to beat other publishers to the next big digital reading business model -- whatever it may be.
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So what's next for authors to begin preparing for?

 

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Augmented Reality Just Beginning to Change How We Interact With the Real World | Innovation Insights | Wired.com

Augmented Reality Just Beginning to Change How We Interact With the Real World | Innovation Insights | Wired.com | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Image: turkletom/Flickr Augmented reality (AR) provides a live view of a physical, real-world environment whose are augmented by computer-generated inp
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So will AR soon be a part of multitouch books?  Think about the possibilities!

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12 Most Earth-Shattering Realizations That Every Writer Needs to Come To

12 Most Earth-Shattering Realizations That Every Writer Needs to Come To | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Kathleen Krueger brings us down to earth with the 12 Most Earth-Shattering Realizations That Every Writer Needs to Come To.
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The Brass Tacks of writing!

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55 Email Marketing Tools For Small Businesses To Use

55 Email Marketing Tools For Small Businesses To Use | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Some believe email marketing may be past its prime but nothing could be further from the truth. Here's a list of 55 thriving email marketing tools.
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Just like your Swiss army knife...

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12 People Proving That Content Marketing Is More Than A Buzzword

If !

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If they can do it, you can do it!

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Smart Ways to Beat Social Media Burnout

Smart Ways to Beat Social Media Burnout | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
How do you beat social media burnout? 6 ways to handle the firehouse of content coming at you and stop social media burnout once and for all!
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You just can't do it all!

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Seriously Boost your Google Plus Strategy

Seriously Boost your Google Plus Strategy | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Great tips from Google Plus superfans to seriously boost your Google+ strategy.
IBooks Author's insight:

If you're serious about being an author, it's time to get serious about Google Plus!

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How to Visually Brand Your Facebook Posts and LIGHT UP the News Feed

How to Visually Brand Your Facebook Posts and LIGHT UP the News Feed | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Want your fans to instantly recognize you in the news feed? Then you need to brand your Facebook posts *visually*. Here's 5 easy steps to do that.
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So are using Facebook to promote your next book?

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12 Most Tantalizing Reasons to Tweet

12 Most Tantalizing Reasons to Tweet | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Jenny Kay Pollock tweets in some tips for the 12 Most Tantalizing Reasons to Tweet.
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So is twitter a part of your book promotion campaign?

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The Anatomy of an Influential Blog

Tweet TweetIt might seem an odd thing to talk about so frankly, but if you want to monetise your blog in any way, including through working with brands or if you want your blog to make a meaningful impact through […]
IBooks Author's insight:

How to use a blog as a part of your next book promotion strategy?

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Why Google's New Hummingbird Algorithm is Good News for Serious Content Creators - Copyblogger

Why Google's New Hummingbird Algorithm is Good News for Serious Content Creators - Copyblogger | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Google has released a new algorithm called Hummingbird. What does this mean for your online content marketing?
IBooks Author's insight:

Google loves good writers... do you have what it takes?

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5 Ways to Harness Hashtags to Drive Business Value

5 Ways to Harness Hashtags to Drive Business Value | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Give social media a second life that's tied in to your company's marketing message or campaign.
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It's all about your "glue" with the audience.

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Thoughts on Instructional Design for iBooks Author

Thoughts on Instructional Design for iBooks Author | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
These may be simple and obvious ideas for many educators and curriculum directors. However, for me, these are a few of the things I'm beginning to understand better when it comes to designing e-lea...
IBooks Author's insight:

Video game designers talk about the “flow” as the effect a game can have to totally absorb the user in it’s content, is this the direction even text books will take in the near future?

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Mike OReilly's curator insight, December 26, 2013 7:57 AM

Nice work, Anthony! I think, even with the simplicity of iBooks Author, there are still plenty of things to be worked out. I wouldn't really call them "bugs," but just more like inconveniences that I'm sure will be hammered out over time. Good to see people doing cool stuff with iBA.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | The many ways authors are using Apple's iBooks Author and iBooks2 | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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Some insights that might affect your next books social media strategy.

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Ica Iova's curator insight, November 26, 2013 11:09 PM

Not so surprising but definitely something to think of

Hayden Brown's curator insight, December 10, 2013 7:10 PM

This article is actually related to the paper I wrote for my senior project titled "The Different Aspects of Journalism." I explain at length about how Facebook plays a significant role in the social society.