Twitter creates a guide on who to follow for the best Fashion Week news and creates a hashtag series on a day in the life of fashion moguls.
SUMMARY: Brands, social networks aim to steal the show at Fashion Week - Social networks and socially savvy brands are set for New York's Fashion Week. Twitter is running a curated "fashion guide" with content from bloggers, designers, models and other fashionistas, while fashion houses and media groups are finding ways to engage fashion lovers. "Everyone feels entitled to participate in fashion. ... It has become national entertainment versus an industry must-do, must-attend event," says Brandon Holley, editor-in-chief at Lucky magazine.