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YouTube Publicity Strategies: How to Create an Unforgettable Brand - YouTube

http://www.spitfirealliance.com Are you properly utilizing the world's largest social video outlet? Are you tired making a video only to see it get 50 views?...

Kevin Rockwell's insight:

I always recommend this type of branding using Youtube to my clients.

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yveline jacob's curator insight, February 9, 2014 8:21 AM

comment intégrer youtube dans une stratégie de marque

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YouTube Publicity Strategies: How to Create an Unforgettable Brand - YouTube

http://www.spitfirealliance.com Are you properly utilizing the world's largest social video outlet? Are you tired making a video only to see it get 50 views?...

Kevin Rockwell's insight:

I always recommend this type of branding using Youtube to my clients.

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yveline jacob's curator insight, February 9, 2014 8:21 AM

comment intégrer youtube dans une stratégie de marque

Rescooped by Kevin Rockwell from Technology in Business Today
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Google Tips site launches for all Google products

Google Tips site launches for all Google products | The Local Scene | Scoop.it
(Tech News) Google Tips has just become the most useful way to learn things about Google you never knew, and in a concise, easy to read format. Genius!

Via TechinBiz
Kevin Rockwell's insight:

NIce. I am always looking for more info on how to use G features and products

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malek's curator insight, December 20, 2013 9:30 AM

Search tips and tricks from Google

Rescooped by Kevin Rockwell from The Marketing Technology Alert
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The Top 10 Marketing Technology Articles Curated Wednesday, 11/27/13

The Top 10 Marketing Technology Articles Curated Wednesday, 11/27/13 | The Local Scene | Scoop.it

The beauty of The Marketing Technology Alert is that it is a massive collection of article digests that you can scan for quick consumption. You receive the important information from the digest, and if you want more information, you can click-through to the article.

 

Having said that, many of us use the holiday periods to catch up on reading, and you’ll want to use The Marketing Technology Alert’s 2013 collection of close to 3500 articles to quickly provide you with the knowledge and insight you need!

 

Here’s how:

1- At the top, click/tap on the Find button. There you can search by keyword or by tag (which indicates the number of articles tagged with that term). Example: there are 22 articles tagged at Predictive.

2- The results page gives you the article digests that you can review for the pertinent information, and if you need a deeper dive, you can click through to the article.

 

For those of you state side and expats, have a great Thanksgiving. We’ll see you all Monday morning.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles summarized for your quick review:

-- >  CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics http://sco.lt/5HHOt7

-- >  It’s Time to Hire a Digital Marketing Hacker - Gartner http://sco.lt/4sZkTR

-- >  Is The CMO The Problem? | ANNUITAS http://sco.lt/67Ly6r

-- >  What Is Salesforce1 Anyway? - Forrester http://sco.lt/5veI2j

-- >  33 digital marketing stats you didn't know |  YODA London http://sco.lt/6eM71t

-- >  6 New Google Analytics Features for Marketers - Social Media Examiner http://sco.lt/5oCJsX

-- >  5 Questions All Marketers Need To Ask Themselves - FastCompany http://sco.lt/73omo5

-- >  How to Nurture Leads from Twitter - ClickZ http://sco.lt/6OOAxl

-- >  [Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 – Placester http://sco.lt/8xOZLF

-- >  B2B Buyers Seen Adopting B2C Shopping Practices - MarketingCharts http://sco.lt/5PmGav

 

 

See ALL Top Curated Marketing Technology Articles here.

 

___________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | The Local Scene | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 10:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 6:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2014 5:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

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37 New APIs: WebKnox, Experian, and NationBuilder - ProgrammableWeb (blog)

37 New APIs: WebKnox, Experian, and NationBuilder - ProgrammableWeb (blog) | The Local Scene | Scoop.it
37 New APIs: WebKnox, Experian, and NationBuilder
ProgrammableWeb (blog)
Amenimaps API: AmeniMaps is a collection of offline Android Maps showing amenity locations in cities and other interesting places worldwide.
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How To Use The Marketing Funnel For SEO & Inbound Marketing

How To Use The Marketing Funnel For SEO & Inbound Marketing | The Local Scene | Scoop.it

I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel.

 

With SEO, You Need Authority

In organic search, you cannot buy visibility with cash. Instead, the working currencies are authority and relevance. Authority comes from links and social media sharing. Here lies the catch: while you can bond money and keywords together in paid search, links and keywords possess little relationship to each other. In fact, your top converting organic keywords may also be your least link-worthy.

 

It’s not as easy as SEO-optimizing pages of content for your best PPC keywords. Without authority your content isn’t going to rank.

 

Understanding Authority

When it comes to organic search, there are two types of authority: page and domain. Page authority comes from links pointing at a document....

 

Domain authority or site wide authority is an aggregate of page authority...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 12, 2013 2:44 AM

Eric Tung provides excellent insight into the impact of content in building SEO page rank and authority.

Peter Wilkinson www.peter.uk.com's curator insight, October 12, 2013 6:55 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

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5 mistakes business owners make when building brand loyalty

5 mistakes business owners make when building brand loyalty | The Local Scene | Scoop.it
Brand loyalty almost seems a thing of the past. More like, it is the kind of thing our grandparents believed rather than something in full force today. Alas, building loyalty in a brand is totally ...

Via Laurent J.V. Dubois, John Waller
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John Waller's curator insight, July 22, 2013 4:18 PM

Here are some super tips to remember when trying to build loyalty for your business. In addition to these tips what kind of "loyalty program" is best for a local business.

Rescooped by Kevin Rockwell from Social media DAILY NEWS
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Internet Marketing Business Plans – Essential Tools to Ensure Success on the Internet | Online Marketing Business Plan

Fine, now i am envious! "" http://t.co/GSekXiVMJq Blake Bell

Via harish magan
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Local Search Engine Optimization For Businesses [INFOGRAPHIC]

Local Search Engine Optimization For Businesses [INFOGRAPHIC] | The Local Scene | Scoop.it
Perhaps you're a small business owner who has already tried some online marketing. Facebook, Twitter, A simple website, Maybe some pay-per-click advertising or even basic search engine optimization.

Via TechinBiz
Kevin Rockwell's insight:

Crucial info for small businesses and the efforts to get ranked.

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CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert

CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert | The Local Scene | Scoop.it

Intermediate/ Summarized...

 

Seven keys to success in 2014:

1. Create a plan that integrates digital marketing

2. Develop a consistent and relevant brand story

3. Create value: design marketing that serves someone

4. Plan to innovate and re-imagine

5. Set manageable objectives and KPIs

6. Set and maintain a strategy (the most important step!)

7. Optimise, optimize, optimize…

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
Kevin Rockwell's insight:

nice infographic for you to use.

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iNeoMarketing's curator insight, November 26, 2013 6:05 PM

Strange title for the post, as it is really an article on planning, and a very intelligent one at that. Wouldn't say that it is marketing planning, but more business planning. Excellent material that deserves a click-through for details.

oconnorandkelly's curator insight, November 27, 2013 12:46 PM

#smarterbiz

Jussara NUNES's curator insight, November 30, 2013 7:15 AM

Metrics, plan, create for digital marketing

Rescooped by Kevin Rockwell from visualizing social media
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Infographic: All About How People Share On Pinterest

Infographic: All About How People Share On Pinterest | The Local Scene | Scoop.it

“Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share?”


Via John van den Brink, Lauren Moss
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Intriguing Networks's curator insight, November 18, 2013 7:34 AM

Patterns of play and ladies come first on this powerful referral network

Joseph K. Levene's curator insight, December 8, 2013 4:30 AM

These days, no marketer can ignore the power of Pinterest for qualified traffic. 

 

For more Pinterest Tips, follow Pinterest FAQ Pins on Pinterest curated by Joseph K. Levene Fine Art, Ltd. 
http://pinterest.com/jklfa/pinterest-faq/ ;

Stéphane Hardel's curator insight, December 15, 2013 6:13 AM

Pour ceux qui show de l'interest pour Pinterest

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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | The Local Scene | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
Kevin Rockwell's insight:

You really should not pass up  this valuable resource for marketing your local business.

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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

Rescooped by Kevin Rockwell from MarketingHits
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The 10 Fastest Growing Apps This Year

The 10 Fastest Growing Apps This Year | The Local Scene | Scoop.it
Vine saw 403% growth between Q1 and Q3 this year, making it the world's fastest growing app. Twitter relaunched Vine in January, explaining its exponential growth.

Via Brian Yanish - MarketingHits.com
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Arnaud d'Haen's curator insight, October 22, 2013 4:34 AM

Stiil talking about Facebook?

Sarah Rach-Sovich's curator insight, October 22, 2013 2:05 PM

It is probably time to try out Vine.... :)

Tim Fernback's curator insight, October 22, 2013 6:39 PM

Growth rates for social networks (and other social networking aps) for 2013.

Rescooped by Kevin Rockwell from Home Energy Saving Tips
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8 Apps To Help You Monitor Your Home Electricity Usage

8 Apps To Help You Monitor Your Home Electricity Usage | The Local Scene | Scoop.it
It is plainly obvious that, in order to begin to cut back on your energy consumption, you must first be aware of how, when and where you are using that energy.

Via Entech
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Beth Faulkner's curator insight, September 25, 2013 6:24 AM

Save energy and money :)

Green technology's curator insight, September 25, 2013 12:51 PM

#energyefficiency

Rescooped by Kevin Rockwell from The Marketing Technology Alert
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Reengaging Buyers with Better Retargeting | Business.com B2B Online Marketing Blog

Reengaging Buyers with Better Retargeting | Business.com B2B Online Marketing Blog | The Local Scene | Scoop.it
Retargeting is an incredibly effective tool for modern day B2B marketers. In this post, we break down the what, why and how of B2B marketing retargeting.

 

Key excerpt...

 

Knowing the numbers and learning from others are the first steps in developing a retargeting strategy. Retargeting is a highly-effective tool of modern marketers when done right. Your B2B business can be more successful with retargeting by following these three best practices.

Focus on complimentary campaigns. Retargeting can’t be restricted to one tactic: social, search, site or email. Your retargeting campaigns need to include at least search and site. Consider where your current customers and target audience and develop retargeting campaigns that will create impressions and click-throughs via multiple channels.Budget accordingly. Budget for retargeting has to come from somewhere and unless you can establish a new budget just for retargeting, you’ll likely be pulling from another area of marketing. One common area that retargeting budget is pulled from is traditional display campaigns. Make the most of your display dollars by allocating some of that spend to retargeting.Get multi-dimensional when measuring success. The vast majority of the Chango respondents (78%) use both view-through and click-through to measure the success of their retargeting campaigns. When running retargeting ads, make sure you are measuring the metrics that contribute to brand awareness and customer engagement, not just one or the other.
Via iNeoMarketing
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iNeoMarketing's curator insight, July 15, 2013 1:41 PM

The Big 3 of Underutilized Tactics by the B2B Marketer: gamification, referrals and retargeting. If you want to learn more about retargeting, go here, click on Filter, and then select the Tag Retargeting.


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