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The Journalist
Journalism today and tomorrow
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Sky's local online video news pilot

Sky's local online video news pilot | The Journalist | Scoop.it

Launched in February 2012, Sky Tyne and Wear is an innovative attempt to create a video-based local news website. With a 14-strong team, the site has yet to turn a profit. But Simon Bucks and James Marley of Sky News believe it is a site which has broken the mould and provided a benchmark for the future of local journalism.

radiomike's insight:

Fascinating look at how Sky built a local video news website from scratch in North East England, including useful tips about recruiting, training and equipping VJs.

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Making local stories more engaging

Making local stories more engaging | The Journalist | Scoop.it

Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

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