What is innovation? Everybody seems to know – if you google innovation you get 230 million hits. So everybody knows what innovation is but everybody seems to mean something slightly different when talking about innovation.
There is a lot written and talked about vectors of and tools for innovation – knowledge, partnership, venturing, crowd sourcing – in short the bones and muscles to make innovation work. However, there is another, “softer” aspect of innovation, the climate, the expectations, the emotions, net the cultural context in which innovation will flourish – or not.