Patents are complex documents that bury a handful of important sentences under a mountain of fluff and jargon. If you’re going to read a patent (and I urge you not to) you might as well start with the important parts, and read them correctly.
First, let me admit my bias. I wear a gorgeous 14k gold Swiss watch everywhere but in the water. The thought of replacing it with an Apple Watch would, for me, feel like replacing a great dinner with brightly colored and beautifully shaped nutritional tablets. Was that why Apple’s share price failed to rise following Apple Watch’s debut today?
Still, the Apple Watch may find a great market if we shake off the history of “the watch,” a noun denoting a time-telling device, and avoid viewing it as a wrist smart phone. Instead, let’s think about the new entrant as a “situational mobile solution for watching” (the verb). What are some of the situations in which an Apple Watch could provide significant customer value?
A few years ago, Google temporarily made available for public search a web archive from back in 2001. It showed how much has changed. The word YouTube didn’t exist: a search for it “did not match any documents”. The top result for gmail was about a “linux email client for the Gnome desktop”. A search for […]
By David Slocum The Introduction to Collective Genius: The Art and Practice of Leading Innovation by Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback (Boston: Harvard BusinessReview Press, 2014) calls for a different kind of leader who creates organizations both willing and able to innovate. From that innocuous opening, [...]
Progress does not stand still and that just ten years ago could only be seen in science fiction films, is now becoming a reality. Invisible Keyboard – Modern technological developments that can fundamentally change the way the data input into the computer, especially if it is a tablet.
Many organizations are adopting Open Innovation and Crowdsourcing as ways to generate new products or services. Opening up your innovation initiatives to outsiders is seen as more effective than relying solely on your internal R&D or marketing departments. However, because this approach is so new there is a dearth of guidance on how to measure the success of open innovation activities.
You don’t need me to tell you why innovation is important. The Status Quo is boring, and no great fortune was ever built by playing it safe. To step out of the pack and escape the average and mundane, companies of tomorrow need to bring something new to the table. Peter Drucker once said that the purpose of a business enterprise is “to create a customer.”
On Monday evening I listened to Etienne Klein’s thought-provoking talk at Les [im]pertinents in Paris: “is there a future for the idea of progress?” A physicist and philosopher of science, Klein is a strong advocate of the role of science as an engine of innovation but observes that in our so-called post-modern society the link between science/innovation on the one hand and human progress on the other hand appears to be increasingly tenuous, if not severed, in the minds of people.
Creative marketers use a clever little tool called fusion. Fusion links a product to a message in a creative way that communicates the value inherent in the product. Fusion creates a visual connection between the product and a symbol representing the value. When a customer sees that connection, they instantly understand the message and appreciate the value delivered by the product in a more powerful and subtle way.
Enterprise innovation success seems illusive for large organizations. In the United States, executive leaders frustrated with the slow pace of innovation success are seeking elixirs to step up progress. This article reveals seven highly effective lessons for corporate leaders seeking to declare an innovation victory in the coming years. The answer lies on the “human” side of the equation.
When you ask Executives what they want beyond short profit and revenue growth they’ll likely say ‘more innovation’. Why? Because they face unprecedented business challenges. Let’s look back. The current modern corporation was invented about 100 years ago – at the start of the 20th century. That’s when the big companies were born like the US railroad companies, US Steel, the big banks, IG Farben. Some exist still today (GE).