Innovation doesn’t have to be hard, it doesn’t have to involve coming up with something that is really hard for others to discover, sometimes the most successful innovations are those that come from ‘land mine’ ideation.
Derek Lidow, entrepreneurship professor at Princeton University: My take is that design projects create innovation while design processes create cost-effective variations. Projects create new things while processes create variations of existing things. Projects are risky. They are also time-consuming and expensive...
How do you get your competitor to promote your value proposition?
DHL did just that in the highly competitive package delivery category. Shipping companies compete on the basis of speed, convenience, and reliability. So the race is on to prove to customers which company is the best performing.
In this campaign, DHL spoofed its competitors like UPS to broadcast that it's faster.
You may have witnessed it yourself: living clouds created by thousands of starlings flying together, commonly referred to as ‘murmuration’. The way in which all the birds suddenly change direction or speed as if they were a single entity still remains one of nature’s secrets, with most scientists assuming starlings undertake this unique collective motion in order to reduce predation risk. In a similar way, great organizations are more than just the sum of great individuals: organizational strength, progress and resilience are determined by the extent to which individual employees ‘fly together’ as if they were a single entity working towards a common goal.
A new study by Philip Hans Franses of the Erasmus School of Economics in the Netherlands may suggest the point in time when we reach our creative peak.
Franses examined the lifespans of 221 famous painters between 1800 and 2004, and estimated the year they created their most creative work based on the artist's most expensive painting ever sold. "For each of these artists, the most expensive painting was identified and taken as an indicator of peak creativity," Franses said in the study.
You are reading an article from the rise of flexible working series, to read more about this you can visit the series homepage. I’m talking about everything your company does and says. You live it. You breathe it.One area commonly overlooked when it comes to brand immersion is work environment. An...
When should you apply for a trademark for the name of your startup? Do you own a logo that you paid a freelance designer to make? Frank Taney of South Jersey law firm Taney Legal answers those questions and more in this primer on intellectual property for startups.
Similar to the construction of any building, the work first begins with a solid foundation. Viable logistics, solid marketing, and financial health must be considered in order to achieve effective innovation. A solid foundation also ensures that innovation is not simply a one-time occurrence, but rather a sustainable repeatable process.
It’s been said that no man (or woman) is an island, and this is as true in innovation as it is anywhere else. Communication and the ability to collectively brainstorm has proven to be a great benefit to the corporations that engage in it, and social platforms like Jive, Telligent, Chatter and internal wikis have allowed this process to be faster and more inclusive than ever before. But most companies with social platforms use them primarily for knowledge sharing. Innovation goes beyond kno Topic: Social Business.
Often we find in large organisations that the executive team is keen to improve innovation and at the same time, front-line staff are frustrated and keen to change things. So why is change not happening? Who is impeding innovation?
I’ve been in the startup trenches in India for the last three years. I’m currently the CEO of Findable.in, a location-based product search platform based in India, and I’m also the Founding Partner of India Internet Group, an early stage venture capital fund based in Mumbai, Delhi and New York. I think this is the best time ever to be an entrepreneur in India. However, it’s also an incredibly difficult journey.
Two of the most significant pieces of legislation in decades, the Patient Protection and Affordable Care Act (ACA) and the Jumpstart Our Business Startups (JOBS) Act, are poised to transform the entire spectrum of health care. The ACA regulates everything from health insurance requirements to tax collection. The JOBS Act [...]
In Maslow's hierarchy of needs, food, shelter and clothing are much more important and fundamental than self-actualization. That is, it's hard to reach nirvana if you lack the basic essentials. But is the opposite true? If you reach self-actualization, do the basic essentials remain as important? There are certainly a number of deep thinkers in several religions or belief systems who will stress the importance of self-actualization over the basic necessities.
When I think of sustainable crowdsourcing, two prominent examples come to my mind: Dell's Idea Storm and My Starbucks Idea. Both used SalesForce.com's Idea platform. Idea Storm was launched in February 2007, while Startbucks was launched in March, 2008. Both celebrated their 5th Anniversary milestone, which is quite amazing.
IBM has launched Presence Zones, which is designed to help retailers connect with mobile customers in-store. This is a new technology that lets retailers carry out web type analytics for physical venues. It lets retailers know who’s in their physical location, how much time they spend in different parts of the store, the routes they take and how often they visit.