For years now we've been told that innovation is strange and unusual, but promises great possibilities and potential returns. We've been regaled with stories about noted innovators, individuals and corporations, who demonstrate how to innovate. Individuals like Steve Jobs, corporations like 3M and P&G. These stories are meant to reduce the fear and uncertainty associated with innovation, and demonstrate success. Through training, exercises, cultural shifts and many other activities, we're meant to see that innovation is simple, friendly, engaging.