Strangely, when I bring up these interesting and potentially lucrative market adjacencies most of the folks I talk to in the industry reject these potential opportunities with barely a pause in the conversation.
It’s true that “I don’t know” why these innovation possibilities can’t work. My argument is, for innovation, that can be a real strength. I’m not “in the box” of the people I’m interviewing, I simply don’t know the edges that can’t be stepped over. So I step over them without delay.