Let’s start by defining creativity as thinking of new ideas and innovation as implementing new ideas. The assumption has always been that if we want to deliver innovation in terms of new products, services, processes, etc. then we need lots of creativity in order to generate ideas. Creativity is the ‘front end of innovation’. It is how we fill the pipeline that generates a flow of new products. It follows that we should take actions to encourage creativity in the workplace if we want more innovation.