The intersection of television, social media, marketing and academia
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Social TV Is Dead; Long Live Social TV

Social TV Is Dead; Long Live Social TV | The intersection of television, social media, marketing and academia | Scoop.it

Twitter along with (to a lesser extent) Facebook continue to bigfoot the social-TV space, and it's been hard for indies with stand-alone apps to gain traction. 


Via Mattia Nicoletti
Neslihan Hazebroek's insight:

"I bet a huge chunk of WhatsApp conversations are about what people are watching on TV. Because that's what humans do circa 2014: They use new media and new platforms to talk about all kinds of media -- including old media, like TV."

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Mattia Nicoletti's curator insight, May 20, 2014 3:22 AM

It always depends on what we call social tv and which is its function. In my opinion has a value even if it has nothing to do with the ratings. It's a different channel and it has a different value.

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The Shapes Of Stories [infographic]

The Shapes Of Stories [infographic] | The intersection of television, social media, marketing and academia | Scoop.it
Leave it to Kurt Vonnegut to point out something that seems like it should have been painfully obvious.
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Hermes on the Hudson: Notes on Media Theory after Snowden | e-flux

Hermes on the Hudson: Notes on Media Theory after Snowden | e-flux | The intersection of television, social media, marketing and academia | Scoop.it

Slogans for 2014: “Hope is the mother of fools” (Polish saying) — Search for Yourself — “Views stated in this email are not my own and cannot be used against me” (footer) — The No-Excuses Truth to Understanding Anarchism (book title) — Tame Your Junk (three-day course) —  “Hardwired for Nonsense” — “Make the most hegemoney with a career in Gramscience” (Ian Bogost) 

Neslihan Hazebroek's insight:

Geert Lovink on Media Theory: "What we need now are philosophical responses to the cult of selfies, more interventions in the moral panic over the loss of attention and the presumed distraction epidemic, further investigations into the 24/7 economy and sleep deprivation (with Jonathan Crary as a brilliant start11), a straight-on confrontation with the contemporary arts system over its digital blindness, a further strengthening of New Materialism and similar investigations into hybrids of the real and the virtual, drone aesthetics, Internet of Things politics, and the role of gender in programming. How can media theory jump over its own shadow? Excommunication is an attempt to find new inroads. If there ever was a Media Question, it is now reaching its existentialist moment."

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Cookies that give you away: The surveillance implications of web tracking

Cookies that give you away: The surveillance implications of web tracking | The intersection of television, social media, marketing and academia | Scoop.it
Neslihan Hazebroek's insight:

While it’s no surprise that web traffic contains sensitive information about individuals, what these academics have shown is just how complete a profile can be extracted even if the user’s traffic is mixed with millions of other users. Further, an eavesdropper can connect these profiles to real-world identities without needing the co-operation of any websites. While HTTPS deployment by trackers can help, the only practical solution at the current time seems to be for users to install anti-tracking and anonymity tools.


For the entire report, open: 

http://randomwalker.info/publications/cookie-surveillance.pdf

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Jerry Springer: 'We had a holocaust before anyone had a television set'

Jerry Springer: 'We had a holocaust before anyone had a television set' | The intersection of television, social media, marketing and academia | Scoop.it
Hits back at critics: 'This concept that television has influenced human behaviour and the destruction of society is garbage'. By Stuart Dredge
Neslihan Hazebroek's insight:

“We as humans have always been storytellers. We are social beings. It's what distinguishes us from animals. What is happening in the social media was inevitable. What we are observing, witnessing is the democratisation of culture." - Jerry Springer

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Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog

Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog | The intersection of television, social media, marketing and academia | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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Who's tweeting about TV? - Nielsen Social

Who's tweeting about TV? - Nielsen Social | The intersection of television, social media, marketing and academia | Scoop.it
Neslihan Hazebroek's insight:

#SocialTV demographics #SecondScreen

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Twitter buzz doesn’t make us watch tv shows

Twitter buzz doesn’t make us watch tv shows | The intersection of television, social media, marketing and academia | Scoop.it
The effect of Twitter and Facebook on driving viewers to TV shows is being vastly overstated, according to a Nielsen-funded study of social media habits and television ratings.
Neslihan Hazebroek's insight:

"Social networks essentially twist their data so show the most positive statistics. They promote the 'most-tweeted' shows which are popular amongst the 'most active' users.

'Super Connectors,' or people who regularly used social media to follow TV shows or actors, made up 22 percent of the survey respondents. It is this small group of people whom social media advertising is probably the most effective, rather than most TV viewers who are simply looking for something to pass the time."

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Is a Baby Really Born If She’s Not on Facebook? - Speakeasy - WSJ

Is a Baby Really Born If She’s Not on Facebook? - Speakeasy - WSJ | The intersection of television, social media, marketing and academia | Scoop.it
Why my husband and I decided not to post photos or information about our baby daughter online, ever. If she chooses to have a presence on social media, it will be up to her.
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Second screen for 'Game of Thrones' in France - Broadband TV News

Second screen for 'Game of Thrones' in France - Broadband TV News | The intersection of television, social media, marketing and academia | Scoop.it
Broadband TV News Second screen for 'Game of Thrones' in France Broadband TV News “In today's multiscreen world, subscribers are increasingly using second-screen devices to enhance the traditional television experience,” said Serge Laroye,...
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Coming soon to your Twitter feed: 15 new types of ads

Coming soon to your Twitter feed: 15 new types of ads | The intersection of television, social media, marketing and academia | Scoop.it
Twitter will debut 15 types of new ad products and improved ways to target users over the next six months, as it seeks to compete with Facebook to win e-commerce companies and game advertisers.
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The 25 Best Marketing Blogs of 2014

The 25 Best Marketing Blogs of 2014 | The intersection of television, social media, marketing and academia | Scoop.it
Which marketing blogs offer the best advice on building a modern marketing strategy in a data-driven world?
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