Trust and confidence are important factors that users will take into account when considering your product or service. A high level of trust is of particular importance if your site includes any commercial elements.
Who doesn't love an infographic? They're pretty. They're educational. They're shareable. And they've played a powerful role in the visual content revolution we marketers have seen take hold recently. Learn how to create an infographic without a designer using PowerPoint.
Startups by default need to put a lot of care and attention into their websites to attract interest from both potential customers and investors. They need to quickly answer the question, “What’s in it for me?” so making a positive first impression is paramount. For a startup, your product is heavily tied to your website! Don’t cut corners.
Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook. Grow your Facebook fan base by following these tips to promote your Facebook page and to show people where to find you on Facebook.
In this interview, Joe Pulizzi talks to Marcus Sheridan, swimming pool entrepreneur and founder of the popular Sales Lion marketing blog. Marcus educates others about how to be scrappy and successful with content.
Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?
Strategic use of a Facebook Group allows a brand to connect with a captivated audience of fans who are already passionate about them, adding valuable depth to their social presence by capitalizing on Facebook’s lesser-used social resources.
The legendary David Jaffe and game writer Tom Bissell join the panel to discuss storytelling in today's games and beyond! From game writing to film writing insight from Kevin Smith, this is a Bonus Round you can't miss.
Speaking at events is a great way to generate potential business and position yourself as an expert in your field. However, problems usually occur when somebody speaks for free and needs to make money by selling from the stage.
Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing.
I hate to add another Pinterest-related post to the blogosphere, but I'm going to do it anyway. What I am going to give you is four examples of smaller, non-profits using Pinterest to drive socialchange. You know, that stuff that makes us all feel better about humanity?
Most people have mixed feelings about Facebook Ads. See if you can relate to any of these three reasons: 1) You’ve tried Facebook ads in the past with dismal results. 2) You’ve never tried ads because you don’t have a big marketing budget. 3) You’ve tried them, seen some results, but would love to supercharge your ads to get much bigger conversions. If you can relate to any of the 3 above, you must keep reading!
What better way to discuss the impact of photos on Facebook and other social networks than with a colorful infographic? Among the data cited by M Booth and Simply Measured: Videos are shared 12 times more than links and text posts combined. Photos are liked twice as much as text posts.
Are you looking for better engagement on Google+? Google+ has a unique culture and set of capabilities that set it apart from other social networks. Here are four tips that have helped me build engagement and expand business networking.