Visual and Interactive Content Strategy

Undergraduate students in the Internet and Mobile Media Concentration at Columbia College, Chicago recently compiled the 2013 YouTube Study, which analyzed the practices of the 241 most popular channels on YouTube. The study includes information from both independent YouTube channels and extensions of large brands such as VEVO and major record labels such as Universal.

I’m blown away by the style and creativity I see on some Pinterest boards. What I love about this infographic is that it adds some pragmatism and targeting data to layer on top of the great visual content on Pinterest. The tips are solid, from making sharing easy to pricing and linking – this is a really creative way to brainstorm amplifying your Pinterest presence. Let me know what you think about this one.

Pinterest has announced a very interesting new feature called "rich pins." The idea is that instead of a pin being just an image and description, certain kinds of pins might include other specific information that always applies to those kinds of pins, and make the pins far more informative and therefore more useful. Initially, the kinds of pins that have this capability are Products, Recipes and Movies. And those are three huge categories!

Instagram is used by many small businesses, and used well. Most brands on Instagram use the service to give a “human face” to their services, and many are savvy enough to use it creatively, to attract community, stimulate purchases, and eventually boost ROI.

Mobile marketing: learn how to use social media to integrate mobile technology into your business to connect with prospects and customers.

Update to Twitter lists: You can now make up to 1,000 lists (up from 20), and each list can include up to 5,000 accounts (up from 500).

Viacom Media Network is embedding transmedia storytelling technology into its US drama series Hit the Floor which aired this week on its VH1 channel.

This will entail the extension of the characters’ fictional lives through social media channels, incorporating prescripted interactions with each other and also fans on Facebook and Twitter. It will also include fictional “in-show” websites, and a gossip Tumblr blog dedicated to the show.

Managing a Facebook brand page takes time and effort. Just creating a page won’t help you reach your marketing goals. But it turns out, there are some super simple steps you can take to start gaining traction for your page.

Typically small business and startups, use email marketing to reach the target audience and drive conversion rate. But Now a days email marketing are getting a negative reputation, ending up discarded in spam inbox.

According to a survey report from GetResponse, an email marketing company majority small business see videos as a virtual medium through which to communicate to their audience.

Here is a checklist to incorporate videos the right way.